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FACTS ABOUT WOMEN

  • ABS statistics show that there are currently 2.12 million businesses trading in Australia.
  • The most actively trading businesses, are those with an annual turnover of under $200,000.
  • Women are at the heart of the small business economy with 660,280 women now running and operating businesses across Australia.
  • Half of all female small business owners with children are solo mumpreneurs and 81% of them work from home.
  • There are now more women than men running businesses in the 33-45 year old age bracket.
  • Women own almost half of all home-based businesses and one-third of businesses operating from other locations.
  • Women setting up business from home is the fastest growing sector of the Australian economy.
  • Women make or influence 80% of all purchasing decisions.
  • 94% of all Australian businesses have an annual turnover of less than $2 million.
  • Women represent one third of all small business owners in Australia.
  • Women owned businesses in Australia have less external debt, are more profitable and profitable much earlier than those owned by men.

 

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Links > Business Matters >

Getting Started

What do I need before I get started?
Before you get started find out if people are interested in buying your products or services and who your competitors are and whether the market can sustain your business. Conduct some research to see whether your idea is really feasible. This will involve gathering, analysing and evaluating information to help you formulate your business goals. Read more...

Am I ready?
Are you ready to venture into business? Operating a small business is not just about working for yourself, it's also about having the necessary management skills, industry expertise, technical skills, finance and of course a long-term vision to grow and succeed. Read more...

How can I get advice and support?
You can take advantage of a broad range of advice and support offered by the Australian Government. These services include information and advice on starting and expanding a business, obtaining funding and training. Read more...

What type of business should I start?
Do you want to start a new business or would it be better to buy an already established one? Starting a new business requires a great deal of time and money. You’ll need to research the market, raise finance, establish contacts, find a location and maybe hire new staff. Buying an established business or a franchise has the advantage that operations are already in place. The premises and stock, customer base, suppliers and income stream are already established. Read more...

Which business structure should I choose?
What type of business structure will you use? Will you be a sole trader, in a partnership, a company or a trust? There are advantages and disadvantages to consider for each. Choosing your business structure is an important decision, so you need to investigate each option carefully. Read more...

How do I choose a business name?
Choosing the right name will help ensure you’re creating the right image for your business. It'll also help to distinguish it from your competitors. Before deciding on your name you should familiarise yourself with the different registration requirements. A business name is the name under which your business trades and it needs to be registered in every state where trading takes place. Read more...

How do I write a business plan?
Once you've conducted research into the feasibility of your new business you're ready to write your business plan. Your business plan is essential for your business - it's your blueprint for the future. It sets the direction for your business and keeps you on track once you're up and running. It's also a requirement when you're seeking finance. Read more...

How do I write a marketing plan?
A marketing plan assists you to integrate your total marketing effort. It ensures a systematic approach to developing products and services to meet and satisfy your customers’ needs. When you're writing a marketing plan you need to be clear about your objectives and how you'll achieve them. A good marketing plan sets clear, realistic and measurable objectives, includes deadlines, provides a budget and allocates responsibilities. Read more...

How do I protect my business ideas?
Ideas and unique creations can exist in every business. They're important for long term financial success and can make you more competitive than your rivals. But how do you stop competitors from copying your most valuable asset? Read more...

How do I develop an export plan?
Once you've decided to sell your products overseas you need to develop an export plan. An effective export plan will help evaluate your strengths and weaknesses when entering the export market. Read more...

How do I develop a succession plan?
Nobody likes to think about it, but it’s inevitable that one day you'll leave your business. Whether you decide to sell up, retire or have to get out of business due to health reasons, it’s important that you plan for that day. A succession or exit plan outlines who'll take over your business when you leave. Read more...

Take a look through these templates and use the ones you need to help establish or grow your business.

Read more business articles that have been published in our magazine 'Working Women'.

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