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Mobile Friendly Equals Mobile Mania
By: Jenelle Livet, Beanzys Mobile Designs
Most businesses these days are reliant, to some degree, on attracting sales via the internet utilising Social Media, SEO, Video Marketing, and many other online methods. However, many companies are missing out on one crucial piece of the puzzle when it comes to effectively marketing their businesses. A mobile-friendly website. People are not going to abandon their mobile devices any time soon - far from it: mobile usage has increased, and it is here to stay.
So ask yourself, what do your customers see when they find your site on their mobile phones? Your website needs to be mobile ready so that people can access your site and email links just as easily when they are out and about as when they are sitting in front of their computer.
Facebook has 800 million users and in December 2011 it had more than 425 million monthly active mobile users. Is your site mobile ready?
What is so good about mobile technology?
First of all, it’s wireless, there are no plugs or cords. You can take it with you in your pocket. Other mobile devices include iPads and tablets. Mobile devices run on different operating systems to personal computers. There are a number of simple reasons why a standard website will not display well on a mobile device. The most common one is the size.
Web pages are generally designed to be viewed at a screen resolution of 1024 x 768, but most mobile devices like smart phones have screens that are around 320 x 480 pixels.
This makes viewing a standard website on a mobile device extremely difficult in most cases. While some mobile device developers are finding ways to work around this problem, most traditional websites still do not function well on mobile devices.
In fact, navigating a standard webpage can be a real problem because mobile devices do not have mouse style pointers, which makes it difficult to click on tabs and links. If your website is made in Flash that too is a huge issue for people trying to get to your site via an iPhone, since iPhones do not support Flash. Let’s face it, a lot of people have iPhones.
Businesses of all types and sizes have to compete with online shopping and services; including local businesses that need to have customers continuously coming to their physical location in order to stay afloat.
Other benefits of having a mobile website include the ability to:
l Use mobile coupons
l Market yourself and your products through mobile-ready social media such as Facebook and Twitter
l Hold contests for mobile device users only
l Set your site up for M-Commerce. Let’s not forget the huge advantage of instant communication. You can reach anyone, anywhere, without them having to locate an internet café, or book a computer at a library. Mobile marketing is so powerful that some major multibillion dollar companies have invested huge amounts of money in it and guess what? They are making it all back again, tenfold.
More and more small to medium businesses all over the world are now starting to tap into this power tool of promotion. Their customers love it too, because honestly, it’s so convenient for them in today’s world where everyone needs something yesterday. Getting a business mobile website will very much be the driving force in business marketing success.
After all, there is a new breed of prospect now who does not want to turn on their computers on a regular basis anymore. They simply want to pick up their mobile phones and find information. They are not patient enough to wait for standard websites to load, they want information and they want it now. They are ready to do a bit of research and buy.
You can now fully appreciate just how important being mobile ready is. There are more ways you can market via mobile, including SMS marketing and mobile coupon websites. Don’t miss this opportunity of reaching the ever-growing mobile web surfing community because it is literally at your fingertips.