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WNA Blog Home » Articles

Business Lightbulb Moment!

March 23, 2017 | Dianna Jacobsen

Have you ever had a lightbulb moment? You know, the ones where something seemingly obvious suddenly ‘hits you’ and some aspect of life becomes clearer as a result? Well, one such revelation that I encourage you to ‘have’ (I know, they can’t really be engineered, but humour me….) is the realisation that when you set […]



Marketing Shortcuts For Small Businesses

March 21, 2017 | Danielle MacInnis

Marketing done well does require insight, research and a real understanding of your ideal customers. However there are a few great tools to use as marketing short cuts: Value proposition template – Helps create a value proposition that is compelling. Marketing Plan template – A quick plan for setting out goals for 2017. Quarterly Review template […]



Why Article Marketing Is Important

March 20, 2017 | Sigrid de Kaste

Article marketing has been used for years. From print media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age and part of your digital marketing strategy. Article marketing not only enhances your website with information and page count, but it also increases […]



Do You Know If Your Business Will Have Any Cash Next Month?

March 17, 2017 | Lisa Stoneham

In my last blog post we explored the annual budget. The sixth and final part of our series of blog posts on ‘Understanding Your Numbers’ will look at the cash flow forecast to identify what information it provides and how to make the best use of it. Your Cash Flow Forecast report is an estimate […]



Can You Outsource Your LinkedIn Activity?

March 16, 2017 | Robyn Henderson

Yes there are parts of your LinkedIn activity that can be outsourced – but overall it’s worth making the time to do the bulk of it yourself – unless you can be specific with your outsourcing. Before you totally disagree with me, let me share a recent experience. I met with a client regarding writing some […]



What’s In A Brand Name?

March 15, 2017 | Lauren Clemett

There is a desperate determination in the service based industry to have a brand name that explains what you do. Yet so many, incredibly well recognised and respected brands, have names that have zero association with their service, in fact most of the best brand names are those you would never relate to the company […]



Book Writing – Why Would Anyone Be Interested In What I Have To Say?

March 14, 2017 | Dyan Burgess

The fact that you are in business suggests that people are interested in what you have to say, and would be interested to read a book written by you. Understanding what you have to say goes to the heart of your brand. It’s why you get out of bed every morning and why you do […]



Unfair Contract Terms Regime Now In Play

March 13, 2017 | Simone Pentis

2016 was a big year for the franchising sector, not only was it one year after the implementation of the new Franchising Code, but the unfair contract terms regime also came into effect from 12 November 2016 (“commencement date”). From the above commencement date this unfair contract terms regime applied to any standard form agreement […]



How Can You #BeBoldForChange When It Doesn’t Feel Right?

March 10, 2017 | Sue Lester

#BeBoldForChange is the 2017 International Women’s Day (and beyond) theme, but how do you step up and take bold action for change, if you don’t feel bold inside? That internal fear and self-doubt keep many women locked into dead-end jobs, toxic or limp relationships and negativity. A definition of courage is to feel the fear […]



The Story of The Chinese Bamboo Tree

March 8, 2017 | Pix Jonasson

The parable of the Chinese Bamboo Tree teaches us lessons about patience, faith, perseverance, growth and development and importantly… human potential! Like any plant, to flourish the Chinese Bamboo Tree requires nurturing – water, fertile soil, sunshine. In the first year, there are no visible signs of activity or development. In the second year, again, […]