Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Articles

What Marilyn Monroe Can Teach Us About the Power of Mentors

June 24, 2016 | Catriona Pollard

Mentoring partners

Marilyn Monroe was admired for her beauty and allure. However, she definitely was not the ‘shallow’ stereotype her acting roles portrayed her to be. It was primarily her determination and goal driven nature that made her into the household name she is today. She did not wait for fame to find her; instead she went […]



Insider Secrets to Unlocking Your Dream Business Name

June 23, 2016 | Emelye Lovell

Choosing the right name for your business

When it comes to branding, sure – consistency is super important, but there are clever ways to get what you want. Many clients and personal friends have shared their exasperated tales of trying to name their businesses and coming up with great names only to find the domain is taken or someone else has the […]



4 Easy Steps To Close The Super Gap

June 22, 2016 | Marisa Hoffenberg

Superannuation Boosting Ideas

Some really shocking facts: the average super account balance for women when they retire is $90,000 less than the average for men 90% of women will retire with inadequate savings to fund a ‘comfortable’ lifestyle. This is why I provide financial advice specifically for women. We work hard and we deserve better! One of the […]



Promote a Progress Focus to Boost Creativity

June 21, 2016 | Sally Dooley

Culture Focus

Leaders in today’s context need the capability to cultivate a culture of creativity and innovation. This culture gives teams and organisations a competitive advantage and is the only way to ensure an ongoing adaptiveness to the constant and unending changes we are all experiencing. Harvard researchers, Teresa Amabile and Steven J Kramer, have identified an […]



Suffocating Under It All? It’s Time To Start Breathing Again.

June 20, 2016 | Sue Lester

Breathing for success

Do you feel like you’re suffocating under all the To Dos?  Perhaps you’re exhausted and frustrated from repeating yourself until you’re blue in the face?  Does it feel a long time since you’ve come up for air?  Our language reflects what is happening at that deeper, unconscious level, in this case your autonomic system which […]



How To Tweet Effectively To Stand Out On Twitter

June 17, 2016 | Corinna Essa

Twitter 6 tips

Thanks to Twitter, anyone can now reach millions of people almost instantly and effortlessly. With 300 million users, chances are you can connect with people who fit your target audience. However, with 6,000 tweets on average being published every second, it can be difficult to make yours stand out in users’ timelines. This is why […]



Disruptive Trends: The Rise and Rise of Hacking

June 16, 2016 | Ingrid Cliff

A cyber hacker could bring your small business to it's knees. Have you insured and taken measures against this real threat?

Most businesses think that having their business IT systems and website hacked, or picking up Malware is something that happens to other businesses. Not theirs. The problem is that hacking has moved from the nerdy teenager in their parent’s garage into a main income stream for organised crime. It is has also become one of […]



What You Don’t Know May Hurt Your Business in China (Part 1)

June 15, 2016 | Lindy Chen

Part 2 - Suitable gifts for Chinese clients

When you are the customer, it might be safe to say that more adjustments are expected from your supplier than you.  It’s much easier to relax and not worry too much about making mistakes if your business is the one being sought.  However, it is quite different matter when you are the one trying to […]



It’s Time To Wake Up And Grow

June 14, 2016 | David Solomon

Here are 4 great tips that will keep you on track.

There is a massive difference between living and merely existing. It really is time to wake up and grow – before you end up by default living on the ‘Island of Regret’. Here are 4 great tips to keep you on track – or get you back on track if you’ve fallen off: Take the […]



7 Psychological Triggers that Make Your Marketing More Powerful

June 13, 2016 | Sigrid de Kaste

7 Step Marketing strategies

Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product Here are 7 Psychological Triggers you can use in your marketing today to achieve more successful outcomes: Psychological Trigger #1: BE SPECIFIC The more […]