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WNA Blog Home » Articles

Are Men Undervalued?

September 23, 2016 | Sue Lester

Are Aussie men under-valued

As women in the Western world, as a whole we are growing stronger and more independent yearly. Our need (and respect) for men seems to be diminishing. So much seems to be taken for granted.  I was reflecting on this on the long flights back from Kenya recently.  I’ve just spent 3 weeks volunteering at […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



How to Effectively Use Twitter Mentions and @replies For Marketing

September 21, 2016 | Corinna Essa

Twitter mentions

As effective as Twitter is to build an audience, grow brand awareness and generate traffic and leads, this micro-blogging platform can be quite confusing and not that self explanatory. Reading tweets from your Twitter newsfeed with all the Twitter symbols such as the @ sign and the hashtag sign can be quite hard. So what […]



The 9th Secret To Success and Inner Peace: Treasure Your Divinity

September 20, 2016 | Dianna Jacobsen

The 9th Secret: Self-awareness - with age comes the acceptance of who we really are.

As we continue to work through the late, great Dr Wayne Dyer’s 10 Secrets to Success and Inner Peace, we now come to the 9th Secret: to Treasure Your Divinity. To recognise and acknowledge your own uniqueness, your own true specialness. Do you notice the people walking down the street, particularly the younger people?  That […]



Think and Grow Rich After Hours

September 19, 2016 | Pix Jonasson

copywriting content

Many of you would be familiar with the concept that writing a book opens up a wonderful opportunity to securing speaking engagements. Well, that is precisely what I am doing….writing a book with the primary objective of securing speaking gigs. With both my book and speaking, I believe I can reach and help a greater […]



Overpriced Insurance In Cheap Packaging

September 15, 2016 | Marisa Hoffenberg

expensive insurance

If I want to buy something, I go online. It’s easier, cheaper and the same product. And believe me I have experience in this area – an entire shoe cupboard which is testament to my savvy online shopping. So if everyone takes it for granted that online is cheaper, couldn’t a company just put up […]



Is Your Business Making Money?

September 12, 2016 | Lisa Stoneham

Understanding Profit and Loss Statement

In my last blog post, we discovered how critical it is to practice good financial management in your business and the different reports you can get out of your accounting system to help you understand what is going on in your business. The second part of our series of blog posts on ‘Understanding Your Numbers’ […]



Who’s on Your Team and How Are They Really Feeling?

September 9, 2016 | Sally Dooley

Team Member Pretense

Anyone who has been a leader for more than five minutes knows that leadership is not a solo sport. We rely heavily on the skills, knowledge, experiences, perspective and brilliance of many others. We also know that when we have healthy and positive relationships, whether at work or in our personal worlds, it is an energising […]



Protecting The Franchise Brand

September 7, 2016 | Simone Pentis

Risk Management - Franchise operations must ensure their intellectual property and branding assets are legally under lock and key.

Given a franchise group’s brand may be one of its most valuable assets, franchisors should be continually reviewing its own and its franchisees activities to ensure that the franchisor is actively managing and protecting its brand. There are a number of steps franchisors can take to protect their brand, some of these include a Franchisor […]



Fastest Man in The World Has Been Protected Since 2009

September 6, 2016 | Binh Rey

Olympic Gold Medalist

The fastest man in the world commercially capitalised the value of his trademarked brands after winning gold in the 100metres, 200 metres and 4×4 relay men sprints in front of a world audience at the Olympic Games. Usain Bolt, won his ninth gold medal at the recent Rio 2016 Summer Olympic games and is now […]