Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Articles

The Golden Arches of Deceit: Anti-Branding & Local Washing

July 6, 2015 | Emelye Lovell

And where was this grown? McDonald's attempt at pretending to be local won't wash with ethically driven consumers.

Brands are always fighting to be two (sometimes conflicting) things: one: be themselves, and two: be on trend. Note that these are indeed listed in order of importance and being genuine is always more appealing than being hip. Enter McDonald’s. Have you noticed an advert on your tram stop featuring an attractive young waiter in […]



Is It Time For A LinkedIn Review?

July 3, 2015 | Robyn Henderson

Keep your fingers on the pulse when it comes to your LinkedIn profile.

How long has it been since you visited your own LinkedIn profile page? Unless you have been living under a rock, you will be aware that LinkedIn is continually making changes and improvements. Their mantra as you know is “doing less better” and to that end they are continually improving. What you will find on […]



Why Life Satisfaction is the New Economy

July 2, 2015 | Vicki Writer

Spend some time pondering on what things in life make you feel the happiest?

I have spent a significant amount of time in the last 12 months researching and studying the emerging science of positive psychology and my findings have been fascinating. The research suggests that prosperity and profitability are linked to wellbeing. In-fact, there have been some studies done in Europe where the measurement for prosperity is based […]



Why Crazy Business Ideas Are Succeeding Now More Than Ever Before

July 1, 2015 | Bernadette Schwerdt

You could make a fortune by introducing your crazy niche market idea online.

It’s The Long Tail Factor At Work. Did you know there’s an entire Facebook page dedicated to people who can’t fit their hand inside a tin of Pringles? And it’s got 1 million Likes? Did you know that there are entire cruises dedicated to nudists? (I won’t be sitting on those banana lounges any time […]



Franchising Marketing Funds: The Balancing Act

June 29, 2015 | Simone Pentis

Franchise Marketing Funds

Marketing Funds are an area that can cause tension between franchisees and franchisors. This is since franchisees are often required in addition to paying franchise fees to pay certain monies into a fund for marketing and/or promotional purposes as determined and controlled by the franchisor. These marketing and/or promotional related activities can include, without limitation: […]



The Dark Side of Time Management

June 26, 2015 | Sue Davey

Practise meditation

Do you feel stressed by your over-scheduled life, especially if you’re trying to stay on top of your game when it comes to your career, your family and your friends? Well if you do, you are not alone! Women all over the world live in fear as they try to balance their lives, be a […]



Understanding The Basics Of Twitter

June 25, 2015 | Corinna Essa

Twitter Bascis

If you’re in business, chances are you’re looking to generate more leads and sales in a cost effective way. That’s where Twitter comes in. A micro-blogging platform with over 236 million active monthly users, which allows you to connect with absolutely anyone using it. But, like anything, it has its own terminology. Once you master […]



How Letting Go Means You Get More (Part 2)

June 24, 2015 | David Solomon

Revitalise your business: Surrender the old and allow the new to flow into your business and life.

Please read Part 1 first if you haven’t read it yet! …So my 2015 word of the year had become quite apparent. It needed to be one of the many synonyms that indicate letting go. Eventually I decided on the word “SURRENDER”. I chose SURRENDER as it is a passive process of just letting go, […]



How To Take Advantage of The Media and Get Noticed

June 23, 2015 | Catriona Pollard

How To Grab Media Attention

It can be challenging to get a story in the media and be seen and heard by your target audience. A great way to increase your chances of getting in the media is to take advantage of the stories already being published in the media. These stories can be anything from breaking news stories, the latest […]



Understanding Different Communication Styles

June 22, 2015 | Kylie Warry

Communication styles

Did you know that the quality of your relationships is only as good as your communication? I hear you all say, “But I’m a great Communicator, just ask me.”  The complicating factor is different Communication Styles. The truth is however, that you are not the best judge of your own communication skills, your audience is. Here […]