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WNA Blog Home » Articles

Setting the Customer Service Benchmark

April 17, 2014 | Terri Mitchell AKA The Profit Frog

Make a good impression - boost and benchmark your customer service.

If customers had their way, they would define what customer service is. The thing is, you would also go out of business trying to keep all customers happy, because we all know there are some dodgy types out there. That said, it is not up to you alone to set the standard in customer service. […]



Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Think before posting any content online - because you will be judge by it.

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]



Improve Staff Performance With Your Best Example

April 15, 2014 | Mick Hawes

Watch this video to learn how focusing on yourself, the team and then the customer, can improve staff performance and the customer experience all because you bring your “A” game example every day. Thats a real win,win,win!



Five-year Business Plans are Worth Doing.

April 14, 2014 | Angely Grecia

Do you know where you want your business to be in 5 years time? Planning will ensure you stay on track to get there.

If you are looking to the future, it’s hard to overstate the importance of having a good long-term business plan. Why? Business operators who are able to adapt to new challenges – be it a financial crisis, an economic downturn or a natural disaster – are likely to perform better in the long term. Being adaptable means […]



LinkedIn Research Ranks Top New Roles

April 11, 2014 | Robyn Henderson

LinkedIn has announced the highest ranking job titles. Some didn't even exist 5 years ago.

Thought you might be interested in some recent research conducted my LinkedIn. This appeared in the Weekend Australian newspaper February 8-9, 2014. “Online networking site LinkedIn has examined more than 250 million profiles to determine the 10 most popular job titles that barely existed five years ago. The LinkedIn research found sports related and information technology […]



Are You Ready to Start Building Your Franchisor Foundations?

April 9, 2014 | Simone Pentis

Don't hit the start button on your Franhcise operation until you do your homework.

Before you go to print on your new ‘flash’ advertising that you are now offering franchises or sign on your first franchisee, you should have commenced laying down your franchisor foundations. What makes up your foundations may not be a simple matter and I strongly recommend getting a lawyer and an accountant, with substantial franchising […]



Parental Leave and Flexible Working Arrangements Changes

April 7, 2014 | Mandy Cann

Paid Parental Leave

Employees get unpaid parental leave when a new child is born or adopted. Parental leave includes maternity leave (for mums), paternity leave (for dads and partners) and adoption leave as well as other types of special leave. The key changes that were effective from the 1st July 2013 are listed below: Transfer to a safe job […]



Stop Overwhelm With A Brain Dump!

April 4, 2014 | Sue Lester

Do a Mega Brain Dump. You'll de-stress, sleep better and achieve more at work.

Have you ever experienced that feeling of overwhelm when you have so much going around in your head that you suspect you are about to go into meltdown? When you have so much to do and to remember and there are so many people depending on you?



Is Marketing in the TOO Hard basket?

April 2, 2014 | Danielle MacInnis

Marketing to customers

Too often marketing and business tactics become ends in themselves, instead of pointing companies back to their intended focus: the customer. 1. It is better to just do something rather than nothing at all? Businesses are caught in that dilemma and because it takes time to put together a strategic marketing plan, so many opt for […]



Social Media is Shifting the Privacy Boundaries

March 28, 2014 | Anna Cairo

Be aware of your digital footprint and what you reveal to the world on social media sites.

Privacy has always been contentious and media has constantly shifted the boundaries where privacy is concerned.  From print to television and beyond there has always been a pushing of these boundaries.  But is social media taking us to another level? Where there was once a separation of personal and professional space it is now increasingly […]