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WNA Blog Home » Articles

4 Must Ask Questions to Hone Your Marketing Comms

January 30, 2015 | Danielle MacInnis

Identify_Your_Audience

I was listening to Marketing Smarts Podcast last night with Tamsen Webster as the guest. There were four great questions that I think are so fundamental to marketing comms that I wanted to share them with you. To create a communication that works, ask yourself four framing questions: 1. Who are you talking to? (Audience) […]



How to Achieve Your Best – Part 1

January 29, 2015 | David Solomon

Stay on purpose by using these top 3 strategies and become your best self.

Achieving your best is a personal thing. In the same way that success for you really should be defined by your lifestyle, family, financial and other goals – rather than what society says success “should” be – being “your best” works the same way. This also applies whether we are considering being your best in […]



The Curse of Sisypus

January 27, 2015 | Thomas Downey

Would you pack your gear and leave or stay and wear the fall out of being truthful?

Do you have days when you feel like you are Sisypus? In Greek mythology, Sisypus was punished by being compelled to roll an immense boulder up a hill, only to watch it roll back down, and to repeat this action forever. He was caught in an endless cycle of futility and frustration, and in spite […]



A Casual Summer Drink That Changed My Life

January 23, 2015 | Leo Eliades

Don't resent the wealth mindset join it.

As a teenager while having a casual summer drink with my uncle I never expected to hear an off the cuff comment that was to remain with me forever. Not only that but it would settle in my mind and serve me so well for the rest of my life. The special words were, no […]



How to Use Deeperweb.com To Identify Blog Topics People Want To Read

January 21, 2015 | Sorcha Mullis

Learn how to identify topics and subjects of high interest and blog about them.

There’s no point in writing blog posts for the sake of having something to post. You want to write on topics that people want to read about and share. Deeperweb.com is an incredibly handy tool that can help you look at different elements within your chosen topic, and uncover what people want to know about […]



How To Plan Your 2015 Foundations

January 19, 2015 | Janet Culpitt

Planning your business strategies and foundations for 2015

A new year begins so it’s time for all business owners take time to do some serious planning. It’s a good idea to spend a day or two preparing your business plan and then take some time off, to digest your plans, and then come back into the office refreshed with a new direction, ready […]



How to Choose the Right Amount of Insurance

January 16, 2015 | Kate Fairley

Insurance what is covered

It’s called your Sum Insured. The dollar figure you give to your insurance company so they can work out how much to charge you. But how do you choose the number to give them? You only know about flowers, or computers, or goal setting… you don’t know anything about insurance or time to read all […]



Poor Hiring and Poor Service – Avoid The Traps

January 14, 2015 | Terri Mitchell AKA The Profit Frog

Could poor hiring be negatively impacting on customer service levels in your business.

Lots of businesses are guilty of delivering sub-standard customer service. This can be in spite of the strongest work ethic of business owners, and despite hiring what appears to be the best staff available. It can be due to business owners not being aware that their service is atrocious. Poor attitude on the part of […]



Exercise: How to Discover your Personal Brand & Strengthen Your Business Brand

January 12, 2015 | Emelye Lovell

Branding

This is an opportunity for you to reveal your personal brand image being portrayed to the world. It may be different than you think or even want. It’s a simple, enlightening exercise you can do from your bed when thinking of reasons not to get up. You’ll need: your natural environment, pen and paper, intrapersonal […]



A New Year – A New Page!

January 8, 2015 | Dianna Jacobsen

It's a new year. Take action now and get your goals and plans for the year ahead in place.

Happy New Year! I LOVE new years! It is like turning the page on a new notebook, seeing the fresh, crisp pages, just waiting for something inspirational and creative to flow onto its pages! New years are the perfect time to reflect on what’s working, and what’s not; and then to DO something about it! […]