Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Articles

Communication Problems in Online and Virtual Business

October 18, 2017 | Ingrid Bayer

Getting communication right when you’re an Online Business Operator or VA is critical, and so too is managing miscommunications and misunderstandings when things go wrong. Because Online Business Operators are not located in their client’s physical office space, there is no opportunity for the client to actually communicate in 3 dimensions that an in-person conversation […]



De-stress & Mindfulness Tips 7-10

October 17, 2017 | Sue Lester

In our busy, busy lives our heads can quickly become filled with the white noise of our list of musts, shoulds, and shouldn’ts.  No matter how much is ticked off your To Do list, there’s always more. There’s that underlying, nagging feeling that you should be able to do it all, you should be enough, […]



The Top 3 Marketing Tools to Make Sales Online

October 13, 2017 | Sigrid de Kaste

Whether you sell physical or digital products, you’re likely to have a website. Some business owners spend a lot of money on their website and some spend very little, the common mistake both make, is not creating a path to sales by collecting a database. A sales path works well as part of your online […]



Why Small Businesses Need To Blog

October 11, 2017 | Danielle MacInnis

Blogging is so important and a great tool for small businesses! So why do you need to blog and what can it do for your small business? 1.Search engines like information. Google is always looking for new information as well as content which explores niche topics in more detail. Your business blog will contain posts […]



A Healthy Relationship – Do You Have One?

October 9, 2017 | Caryn Walsh

Women often struggle in relationships for many different reasons. We are not assertive enough, we put others needs before our own, we don’t want to ‘make waves’ or we believe the a disagreement is just ‘not worth it.’  But in so doing, we often do ourselves a disservice that ultimately costs us in many ways […]



Are You Asking The ‘Write’ Questions?

October 6, 2017 | Theresa Miller

My nine-year-old daughter asked me a grammar question the other day that stopped me in my tracks: “When do you use ‘in spite of’ and ‘despite’? I honestly had to stop and think about it. Despite being an author, corporate trainer and former-journalist no-one has ever asked me that question – not even in my […]



Everyone Has a Book These Days; Aren’t I Just Following The Crowd?

October 4, 2017 | Dyan Burgess

Publishing a book of your own is still a pretty unique thing. How many people do you know who have written their own books? When you do know someone who is an author, do you think ‘I could do that’ or ‘My story should be shared’ or ‘That could benefit my business if I wrote […]



Joint Liability and Increased Penalties – Now in Play for Franchising!

October 2, 2017 | Simone Pentis

The Fair Work Amendment (Protecting Vulnerable Workers) Act 2017 (“FWAA”) has now come into effect, materially impacting the Franchising Industry (and possibly extending to those in the licensing industry), with the main impact being that: there are now higher penalties for serious contraventions of workplace laws and record keeping breaches; and from 27 October 2016, […]



Why You Need To Market More on Google

September 27, 2017 | Sigrid de Kaste

Marketing on google and does not necessarily mean spending big dollars advertising with google. That is only one part of how you can market on google and get into the search visibility. Google has incorporated several easy to use yet very powerful places you can access for free and be shown, including on page one! […]



HELLO? Is Anybody Home?

September 25, 2017 | Kylie Warry

Have you ever felt like this? Like you were in the middle of an awesome story and you need to check the person is listening because they are so quiet? You feel like you need to stop and check their pulse? You may be dealing with a Patient Communicator and how they listen in communication. […]