Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Articles

3 Ways Instagram Can Grow Your Business

February 12, 2016 | Jennifer Nini


While most businesses understand the need to have a Facebook page, many businesses still aren’t convinced of the benefits of being on Instagram. And yet despite the slow uptake from some in the business camp, other businesses are reaping the rewards of acting quickly and having an Instagram presence. Considering that Instagram is the fastest growing […]

Are You Programming Yourself For What You Want…or Don’t Want?

February 11, 2016 | Sue Lester

What you think is what you will get

Whether you are aware of it or not, every moment of every day, with every thought and feeling you have, you are programming yourself.  Consider for a moment what you’ve been thinking or feeling about already today… whatever you were focussing on is on it’s way. (‘Oops!’ or ‘Yay!’ ?) So were you focussed on […]

Don’t Be Caught Out By the First To File Rule – (Especially in China)

February 10, 2016 | Binh Rey

Trademarking your business name

Trademark protection is country specific which means that you need to know which rules apply in each country.  Each country’s government has signed up to international trademark rules which include the international classification of goods and services, however when it comes to trademark filing there are important differences. Recognition of a trademark application in each […]

How To Overcome Adversity and Build Resilience

February 9, 2016 | Vicki Writer

Let go of negative thoughts and re frame how you look at situations in your life and business.

One of the greatest human capabilities is our ability to transform set backs, defeats and failures into transformational breakthroughs. Research shows time and time again that even people who have low IQ’s but possess the ability to overcome adversity and have resilience will go on to lead far more successful lives than those who just […]

5 Steps To Making Your Marketing Message Stand Out

February 8, 2016 | Sigrid de Kaste

5 Step Marketing Message

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problems, why they should trust you, and why they should do business with you over someone else in your industry Your marketing message should grab their attention immediately and tell them clearly what they get. This is done by […]

Who Do You Need To Be As A Leader in 2016?

February 5, 2016 | Sally Dooley

Leadership Planning

Studies suggest that only 8% of people who make New Year resolutions actually keep them. As you head into a fresh year it is a great time to both reflect on what you achieved last year and set goals for the year ahead. But, how do you make sure you are in the top 8% […]

Career Titles We Might See on LinkedIn in The Near Future

February 4, 2016 | Robyn Henderson

The creative Job titles of the future have not even been thought of yet.

Have you noticed the wide variety of job titles that you come across on LinkedIn? Have you ever thought of the jobs that were not around 10-15 years ago? Titles like – social media managers, web designer,  networking strategists and writing coaches were not around 15 years ago. So it stands to reason that 10-15 […]

How To Realise You’ve Had a Good Year – Even if it Doesn’t Feel Like it.

February 3, 2016 | David Solomon

Light Bulb Moment

At any time of the year it’s easy to feel that you aren’t where you think you should be. Perhaps you didn’t stick to your resolutions or make the changes you promised you would. Perhaps life’s events threw you a curve ball that changed your direction. But regret or anger at yourself isn’t productive. It’s […]

Do You Have The Right Marketing Tools?

February 2, 2016 | Danielle MacInnis

Marketing Technology Landscape Supergraphic

In this ever changing marketing landscape it is not surprising that most of us don’t have the marketing tools we need. If we look at the marketing technology landscape put together by, how could we? Scott Brinker has a great free download book called A New Brand of Marketing that explains some of this landscape and […]

The Right Stuff: How Personality Influences Career Success

February 1, 2016 | Fonthip Ward

University Student

Studies have shown that nearly 3 out of 4 students will change their major at least once during their University career. Sometimes the change is prompted by lack of aptitude in the chosen profession, but more often it is because the student got a closer look at their career and decided that it wasn’t a […]