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WNA Blog Home » Articles

Give Them What You Want – Get To The Heart of Customer Service

September 1, 2014 | Terri Mitchell AKA The Profit Frog

You know how amazing and unique it feels when you personally get great customer service. Are you creating this feeling for customers and clients of your business?

Customers face more time pressures these days. That’s a fact. Busy with work, kids, family, social commitments and everyday demands, customers don’t have time to waste. At least that is what they tell you. So, it’s up to you to ensure that the engagements they have with your business are efficient, effective and enjoyable. Here’s […]



Increase Your Sales Through Customer Service

August 29, 2014 | Sarah Savvas

Want to get an additional 13% of business from customers? Here's how.

Excellent customer service is your strongest and most cost effective marketing strategy for increasing sales as it can result in repeat business and word-of-mouth referrals, which can be worth a significant chunk of your annual revenue. A recent American Express survey found that 70% of customers are willing to spend 13% more on average with […]



Master Franchising and the Impact on Franchisees

August 27, 2014 | Simone Pentis

Selling a Franchise

When a franchisee (also referred to as sub-franchisee) considers entering into a franchise system that operates under a master franchise structure, this requires not only additional documents to be reviewed, but raises issues that need to be carefully considered before a sub-franchisee signs on. Currently in Australia before a sub-franchisee can enter into franchise, it […]



The Seasonality Of Business

August 25, 2014 | David Solomon

Every business goes through seasons of change. Planting, cultivating and harvesting. It's the natural cycle of business and staying grounded.

There are some businesses that need to fall in line with the Earth’s seasons – businesses like fashion, weddings, food, tourism and ice-cream. But the vast majority of businesses don’t – they have a different kind of seasonality. Each business has a summer, autumn, winter and spring and the activities of the business need to […]



Small Businesses Need Marketing More than Ever

August 22, 2014 | Danielle MacInnis

differentiation

I have just spent the last 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales approach is no longer working. Their sales approach has been by-passed by their customers and has become less relevant. We know that […]



How To Insure Your Home Business

August 21, 2014 | Kate Fairley

Running a business from your home? Have the right business insurance is essential.

When you’re just starting out every cent counts, which is why many small business owners choose to launch their business from home.  Home based enterprises are the fastest growing sector  of the business market with women at the forefront of the growth. But what does that mean for insurance? This post explains the important things […]



The Top 3 Mistakes All Online Marketers Make When Setting Up An Online Business

August 20, 2014 | Bernadette Schwerdt

Avoid the mistakes that even the most successful entrepreneurs have made in developing their online businesses.

You can’t interview 20 of Australia’s top online entrepreneurs and not pick up a few practical tips and tricks along the way about how to make an online business more successful. I recently did just that for my new online series “Secrets of Aussie Online Entrepreneurs”.  Here are some of the common mistakes they said […]



Why Invest In Yourself? You Are the Product

August 18, 2014 | Pix Jonasson

Professional speakers know that to stay in the spotlight they need to invest in self-education, marketing and their business.

Basically, for many business women who are not just the business owner but also the product of the business, your business is really about you. For example, if you are a professional speaker, your speaking empire is based upon your own knowledge and your own ability. Therefore, your knowledge and ability are the ‘company’ assets […]



Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Cliff

To gain engagement with the various audiences across social media platforms you'll have to adapt your language and writing style.

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]



How to Beat the Facebook News Feed With Outstanding Content

August 14, 2014 | Natalie Alaimo

One Hour, some white paper and a little planning every month leads to Facebook engagement.

Visit any blog about Facebook and you are bound to find one, if not more, articles about News Feed Optimisation and the declining reach on Facebook. On Facebook, after you have attracted quality fans to your Page, you can use your content to build rapport and a relationship with them.  This is all well and […]