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WNA Blog Home » Articles

The 3 R’s of Personal Branding

January 17, 2017 | Lauren Clemett

the-3-rs

If you don’t know what you want to be well known, well paid and wanted for, you are wasting your time and money on marketing. There are 3 vital factors to build a personal brand first, so you can promote you and your services the right way. These are the 3 R’s of Personal Branding. Recognition, Reputation and Respect: Recognition: […]



Run For Fun

January 16, 2017 | Jo Cordell-Cooper

c couple jogging together

I’m a big fan of setting fitness goals, particularly when I’m super busy in my business.  Importantly, part of the goal setting is to set a deadline and frequently when I am helping my clients set goals we look at community fun runs and events.  These have a time line and from there we plan […]



Top 10 Concerns People Raise About Book Publishing

January 13, 2017 | Dyan Burgess

Top ten concerns when publishing

Guiding people through the process of writing a book can be a rewarding process. But while people are usually excited about the prospect of becoming a published author, there are a number of common doubts. Over the coming months, I’ll address the top ten concerns people raise about publishing their own book, namely: Where do I start? […]



How Do You Gauge Success on LinkedIn When You Outsource?

January 12, 2017 | Robyn Henderson

LinkedIn outsourcing tips

LinkedIn is basically a marketing tool – a very clever marketing tool. And like every business tool today if you can’t measure it, how do you know it is working? Many businesses today are outsourcing their LinkedIn activity often with mixed results. I recently spoke to a friend who had been trialling a LinkedIn outsourcing […]



Bank Said No – 2017 Australian Funding Alternatives for Start Ups

December 15, 2016 | Guest Blogger

Alternative lending for small business owners

If you’ve just been turned down by your bank for a small business loan, don’t despair. Actually, you’re in very good company – big banks are notoriously risk-averse, around 20% of Australian businesses fail due to under capitalisation and 89% of small business owners believe that business finance is difficult to access. There are many […]



Festive Season a Time of Giving

December 15, 2016 | Danielle MacInnis

Ugly sweaters for Christmas always bring a laugh.

Christmas, the time for giving. Christmas is a great time to leverage as a marketer. There are lots of opportunities to give back to your clients and just say thank you for your business. It is also a time to be useful and valuable be sharing some information that they might find useful. Here are […]



Be Intentional: People Are Watching You!

December 14, 2016 | Sally Dooley

Leadership means setting a good example

My son was waiting at the bus stop across the street from our house recently when the woman next to him asked, ‘Are you Batman?’ She could see his surprise and quickly explained that years ago she and her daughter would wait for the bus each morning and frequently see through our front window, Batman […]



What Does a Messaging App Have To Do With Doing Business with the Chinese?

December 13, 2016 | Lindy Chen

The messaging app that can save you thousands of dollars in overseas travel expenses.

If you are doing business with China, you would probably want to find out how most people there communicate with one another.  If a popular messaging app happens to have 600 million out of the 1 billion people in China subscribed to its service, then it should rank high in your order of business.  Moreover, […]



Be On Record When You Speak

December 12, 2016 | Pix Jonasson

Assess your presenting skills by videoing

In the effort of CPI (continuous personal improvement not Consumer Price Index, as an Accountant would say!), I am always open to improving myself. Last month I had the privilege of being the MC for a Melbourne Cup function with over 200 guests at our local RSL Club. The learning experience I gained from this […]



How Much Time Do You Spend Online?

December 9, 2016 | Robyn Henderson

Outsourcing Linkedin

Last month I quoted some big data from the ‘Sensis Social Media Report 2016’ on internet use. Here are some more facts that may just change how you spend your marketing budget, not to mention your time: Frequency of internet use: 55% access more than 5 times a day 32% access 1-4 times per day […]