Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Articles

How Blogging Can Protect Your Website From Penguin and Panda

September 17, 2014 | Sorcha Mullis

Use blogging to ensure rich, relevant and informative content is always found on your website and you will never have to be concerned about being penalised by Google's algorithm updates

Thousands and thousands of websites that don’t comply with the high quality and transparency standards of Google are hit by their algorithm updates, such as Panda and Penguin, losing their rankings and slipping out of the search results for their target keywords. As you most likely know, if you’re not ranking on the first page […]



5 Great LinkedIn Profile Tips

September 15, 2014 | Ingrid Cliff

LinkedIn copy is important

Copywriting is not just restricted to your website. You need to ensure your brand flows through all of your social media presences, including LinkedIn. Here are 5 useful tips to help you maximise your LinkedIn Profile. 1. Include Your Keywords Keywords on LinkedIn are as important as your keywords on your website. The keywords you […]



How Do You Generate Business via LinkedIn?

September 12, 2014 | Robyn Henderson

Nothing comes easy. If you want to do business via LinkedIn you will have to  put in the hard yards.

Social media can be so time consuming and when you are already busy running your own business it can be a real task to be consistently monitoring, updating and interacting with your connections. The important thing is that you remain accountable and can justify the time you spend on social media with positive outcomes for […]



Find Your Own Freedom and Success

September 10, 2014 | Dianna Jacobsen

Freedom and success can only be achieved when your mindset and talk are aligned with your dreams.

We all have our elevator pitch, and mine is “I work with people to create lives of FREEDOM and SUCCESS!” So what is ‘Freedom and Success’ to you? Have you REALLY thought about it? Is it having a nice home, living where you choose to live, doing the ‘work’ you want to do, sending your […]



Part 3: 3 Ways to Fail-safe Your Prized Relationships – At Home and at Work.

September 8, 2014 | Sue Lester

So that's why the honeymoon period of a relationship feels so good!

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? There are just 3 key reasons relationships, personal or business fail: 1. Clash in […]



Protect Your Family – Because Things Do Go Wrong

September 5, 2014 | Janet Culpitt

Running a business from your home? Have the right business insurance is essential.

It is an age old saying that there are only two guarantees in Life – Death and Taxes.  Recently an article highlighted the funeral industry as dying, due as people living longer. No financial plan is guaranteed. Therefore, you need to ensure you have a solution in place to cover any unforeseen events. Having a […]



Three Great Lead Generation Tools

September 3, 2014 | Danielle MacInnis

Vcita

On Friday 8th of August I did a webinar to 100 people on great apps for small business. Here are a couple I went over in the session. Vcita is a great tool that you can add to your website. It schedules appoints, and syncs to your google or outlook. It gives a clear call to […]



Give Them What You Want – Get To The Heart of Customer Service

September 1, 2014 | Terri Mitchell AKA The Profit Frog

You know how amazing and unique it feels when you personally get great customer service. Are you creating this feeling for customers and clients of your business?

Customers face more time pressures these days. That’s a fact. Busy with work, kids, family, social commitments and everyday demands, customers don’t have time to waste. At least that is what they tell you. So, it’s up to you to ensure that the engagements they have with your business are efficient, effective and enjoyable. Here’s […]



Increase Your Sales Through Customer Service

August 29, 2014 | Sarah Savvas

Want to get an additional 13% of business from customers? Here's how.

Excellent customer service is your strongest and most cost effective marketing strategy for increasing sales as it can result in repeat business and word-of-mouth referrals, which can be worth a significant chunk of your annual revenue. A recent American Express survey found that 70% of customers are willing to spend 13% more on average with […]



Master Franchising and the Impact on Franchisees

August 27, 2014 | Simone Pentis

Selling a Franchise

When a franchisee (also referred to as sub-franchisee) considers entering into a franchise system that operates under a master franchise structure, this requires not only additional documents to be reviewed, but raises issues that need to be carefully considered before a sub-franchisee signs on. Currently in Australia before a sub-franchisee can enter into franchise, it […]