Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Articles

Dark Days for Journalists Herald an Opportunity for Business Writers

May 26, 2017 | Theresa Miller

These are dark days for Australia’s dying print media. This week Fairfax (SMH, The Age, Australian Financial Review) announced it will sack 125 journalists. In protest, Fairfax editorial staff decided to strike and not report on the 2017 federal budget. This latest round of redundancies comes just four years after Fairfax axed 1900 jobs across […]



3 Things You May Not Have Noticed on LinkedIn

May 25, 2017 | Robyn Henderson

How are you going with the LinkedIn changes? I loved LinkedIn but, at times it has tested the friendship lately. However, as the revamped LinkedIn system continues to confuse many users, here are three features you may have missed: LinkedIn has made the follow up activity after you gain a new connection easier than ever. […]



Creating Your Brand Story

May 24, 2017 | Lauren Clemett

It is no longer a question of Business To Consumer (B2C) or Business To Business *B2B). It’s now Human To human (H2H). If content is King (and there’s a real push for business owners who want to grow their brand to create as much content as possible), then Engagement is the Queen of Hearts. Instead […]



InMail LinkedIn – How To Use It

May 23, 2017 | Danielle MacInnis

‘Inmail’ in LinkedIn is a great way to connect with your ideal customers, particularly if they are in the business-to-business space. Below are some top tips of how to use this sales tool. By following these best practice tips you will increase your InMail response rates and engage with your prospective customers more easily. Focus on quality […]



How to Make Your Money Grow… and Grow

May 22, 2017 | Marisa Hoffenberg

Financial Education

We all dream about lounging on the designer couch in the gorgeous house, filled with natural light, reflected in the infinity pool, that spills over into the waters of Tamarama. But how do we get there? The problem is that we limited by what we can earn. Although we have heard the age old saying […]



Twitter Video Secrets For Marketing

May 19, 2017 | Corinna Essa

Since Twitter only allows you to publish tweets of 140 characters only, it can be tricky to convey your marketing message. This is why uploading video tweets can be a very effective alternative. There are many reasons why a video on Twitter performs better than tweets. First, a video on Twitter receives much more engagement […]



The Magic of Mindfulness

May 18, 2017 | Sue Lester

Have you noticed “Mindfulness” is popping up in the media and even the corporate world, and wondered what the fuss is all about? Here’s a quick summary of what it is, why it’s so powerful, and how you can get a bit of the action. Mindfulness, put simply, is being aware of what’s happening both […]



The Importance of Social Media Policies

May 17, 2017 | Katherine Hawes

In today’s digital age, social media is everywhere and businesses not using it are getting left behind.  Social media is a vehicle to cost effective, fast and far reaching promotion for businesses however with social media moving faster than the law, what happens legally and financially if something goes wrong?  How can we minimise the […]



The 9 Step Formula To Personal Empowerment

May 16, 2017 | Caryn Walsh

We hear the world ‘empowerment’ thrown around so regularly today, that we may struggle to understand what it means as a Woman.  And equally important is how we can learn it. What is Personal Empowerment?* Developing the confidence and strength to set realistic goals and fulfil your potential. All women have strengths and weaknesses and a […]



Goodbye Paperwork!

May 15, 2017 | Lisa Stoneham

This may not be the advice you expect from a bookkeeper, but with a smartphone and an app, keeping track of your business is simple. Tools like Receipt Bank and Squirrel Street connect in to online accounting systems, allowing everyone in your business to keep up-to-date from anywhere. These tools have OCR technology that enables […]