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WNA Blog Home » Articles

What is Affiliate Marketing – How To Make It Work For You

September 2, 2015 | Bernadette Schwerdt

Grow your business by affiliate marketing. It's about creating a win-win situation.

Affiliate Marketing is a brilliant way to make money without actually doing a lot of work. Is it passive income? No, but compared to how hard it can be to make passive income, it is  a pretty good model. The best way to explain affiliate marketing is to give you an example of how others […]



All Meaning Is Context Dependent And Nothing Has Any Meaning Except For The Meaning That We Give It.

September 1, 2015 | Vicki Writer

Thinking of buying a franchise? Here are 10 questions you absolutely need to ask.

How empowering is it to know that we are in control of all of the meanings that we have attached to events, situations and memories from our past. Nothing has any meaning except for the meaning that we give it. The meanings that we attach to certain situations are either useful or completely useless. Some […]



Multi-Tasking? Say Goodbye to Productivity

August 31, 2015 | Sue Davey

We are all busy juggling a number of projects and find ourselves multi-tasking but are you being productive?

If you’re a great multi-tasker you probably think that you’re right on top of your game, getting a lot more done in a single day. Unfortunately that’s not the case. It can send your productivity plummeting and time management goes flying out the window as you focus on too many things at the same time. […]



Brainstorming Your Way To Creativity

August 28, 2015 | Catriona Pollard

Brainstorming is a common way of coming up with new ideas in your business but here are some rules to help make a brainstorming session successful.

In PR, or any business for that matter, we are constantly looking for new ideas, new angles and new products and new ways to service clients because creativity gives businesses an edge. It keeps things innovative, interesting and drives business forward. Without it we’d be seeing and hearing the same old thing. Our clients find […]



100 Great Marketing Ideas

August 27, 2015 | Danielle MacInnis

Hand drawing light bulb, isolated on white - Ecology/Business concept

Here are over 100 ideas to fast track your marketing for your small business. Marketing Planning 1. Update or create a marketing plan for your business. 2. Revisit or start your market research. 3. Conduct a focus group. 4. Write a value proposition for your business and each target market. 5. Refine your target audience […]



Live a Life You Truly Love

August 26, 2015 | David Solomon

Higher Purpose business

Motivation will tell you what you’re supposed to do, what you should do or what you must do. But that’s not nearly as powerful as what you are inspired to do. Inspiration will get you up earlier and keep you up later. When you are inspired by something you would do it whether you are paid […]



Fundraising & Franchising: Opportunities

August 25, 2015 | Simone Pentis

Trade Marking Your Brand

I am seeing more and more businesses, particularly those within the franchising industry, become or seek to become involved in community fundraising activities. Getting involved in community fundraising activities can create a number of positive opportunities for franchisors, franchisees and the relevant causes they support. However, as there is also the potential for losses and […]



Business Name Registration Doesn’t Mean You Own It

August 24, 2015 | Binh Rey

Thinking of buying a franchise? Here are 10 questions you absolutely need to ask.

Many businesses do not think of calling a trademark consultant when they start up a new business, create a product name or buy an existing business. It is a fact that registering a business, company or domain name does not give you any proprietary rights. With a trade mark you are able to take legal […]



Understanding the Inspiring Communicator

August 21, 2015 | Kylie Warry

Inspiring Communicators are often the life of the party.

As we discussed the Direct communicator or “D” last time today we will uncover the world of the Inspiring Communicator or “I.” These communicators are all about people and contacts, they tend to be outgoing, fast moving, people focused. They are motivated by the need for RECOGNITION. The Inspiring Communicator is one of the most […]



5 Tips On Choosing A Good Twitter Username

August 20, 2015 | Corinna Essa

Picking out your Twitter name

With 236 million monthly active users on Twitter, chances are your perfect username (also known as “Twitter handle”) could have already been taken. But all hope is not lost, you can still come up with a 15 character name that perfectly reflects you or your brand. All you need is to get a bit creative! Tip […]