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WNA Blog Home » Articles

Manage Your Work In Progress To Keep The Cash Flowing!

May 27, 2016 | Lisa Stoneham

Cashflow management for work in progress

In our last blog post we addressed the challenge of managing inventory to avoid tying up your cash. The sixth part of our series of blog posts on cash flow will look closely at another cash flow driver – work in progress. Work in progress refers to a business’ partially finished goods or services awaiting […]

Is Your Insurance Company Pulling The Wool Over Your Eyes

May 26, 2016 | Marisa Hoffenberg

My family was recently invited to celebrate the Chinese New Year with one of Sydney’s most successful restaurateurs. That his level of success was only matched by his modesty, would impress anyone, but what truly inspired me was his charitable work. He has set up a foundation to perform cataract operations in the remote villages […]

What is Remarketing?

May 25, 2016 | Danielle MacInnis


So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an action. Have you ever been to a website and then start seeing their web banners everywhere? That is remarketing. That company sets up a […]

How to Ace Different Types of Media Interviews

May 24, 2016 | Catriona Pollard

3 types of media opportunities

Being a successful businesswoman, you’ll no doubt want to establish your personal brand, and part of establishing your personal brand is communicating it to the media. Therefore, it’s important to be prepared for all types of media interviews, no matter the medium. Each medium – radio, TV and print – have specific requirements you should […]

Health or Wealth?

May 23, 2016 | Sue Lester

Healthy and Wealthy

Not many would argue against the ideal being to be both healthy and wealthy, but where are your choices really leading you?  And what are your choices actually saying about you? To become, and stay, wealthy you need creativity, determination, focussed action and leverage, PLUS a healthy respect for money so you nurture it, carefully […]

How To Use Twitter Lists For Marketing

May 20, 2016 | Corinna Essa

Twitter Lists

There is no doubt Twitter is a very powerful social network for marketing. However, it can be quite a noisy place. This is why, thanks to the effective use of a Twitter list or several lists, you can easily manage Twitter followers and your newsfeed. In fact, Twitter lists have been the secret weapon of […]

How Excellent Leaders Unlock The Magic of Reflection

May 19, 2016 | Sally Dooley

The magic of reflection

Excellent leaders understand that reflection is a central and mandatory part of their leadership practice and prioritise this high importance activity. They recognise that a short term investment of time and focus will reap significant gains in all areas of their lives and work. As leadership expert, Peter Drucker, advocates, ‘Follow effective action with quiet […]

Tools of The Trade

May 18, 2016 | Lindy Chen

Importing documents

I love using metaphors to aid my memory.  It also livens up any discussion.  In my view, importing is a skill just like carpentry, sculpting or even mechanical repair.  All of these skills require the use of tools.  Using this metaphor, it’s easier to appreciate how ridiculous it would look for a carpenter, sculptor or […]

Always Know Your Content Before You Speak

May 17, 2016 | Pix Jonasson

Speaking Content

Recently I attended an academic presentation at a prestigious tertiary institution. Actually it was for 2015 Academic high achievers/Award winners and 2016 Scholarship recipients. This was a formal event with guests including business leaders, local government representatives (i.e. a metropolitan Mayor!), sponsors and family members, together with the recipient students. As some of the Scholarships […]

Disruptive Trends: What Snapchat Shows About the Next Generation

May 16, 2016 | Ingrid Cliff


Snapchat is a relative newcomer on the social media stage and is one of the fastest growing platforms.  Instagram is the largest photo sharing network and the third largest social platform on the world after Facebook and YouTube. While the different platforms are interesting in themselves, what is more interesting is how they are used […]