Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Articles

Because Success is Personal

July 31, 2015 | David Solomon

Success looks different to all of us

A client recently asked me to help her break through some barriers to achievement she was experiencing in her business. As preparation I asked her to come up with an answer to “What does success mean for YOU?” Her answer was very interesting… This process was not too much different from one I’d put myself […]

Stay Focused! Increase Your Productivity

July 29, 2015 | Sue Davey

How to focus on your tasks

Surprisingly, one of the biggest barriers to us managing our time better is the ability to stay focused. We get distracted by all sorts of things in our working day, whether it’s your phone, social media channels, chats with colleagues or whatever else comes flying your way. Here are a few tips to keep you […]

Personal Branding is Your Best Accessory

July 28, 2015 | Catriona Pollard

Forget this season’s Valentino rockstud leather pumps and the latest Givenchy Antigona Bag – personal branding is the best accessory you can arm yourself with!

Forget this season’s Valentino rockstud leather pumps and the latest Givenchy Antigona Bag – personal branding is the best accessory you can arm yourself with! In today’s competitive business environment it can be hard to get ahead, however one way to cut through the noise is to differentiate yourself from the crowd and showcase what […]

Franchise Sales, New and Existing: Managing The Process and Requirements for Effectiveness

July 27, 2015 | Simone Pentis

Reviewing franchise sales strategy

For a franchise system to grow it must have new franchisees join its Franchise Group and allow for existing franchisees to sell when they are no longer passionate about the franchise business or want to grow in other directions. Franchisors should ensure they regularly review and evaluate their franchise processes and documents to ensure that […]

Get Ready to Go Above and Beyond

July 24, 2015 | Sarah Savvas

Customer service wins

Creating great customer experiences — what leaders like Disney, Zappos and Nordstrom do on a consistent basis — is one of the few areas left for companies to differentiate themselves and generate good margins. Making it happen, however, is easier said than done; fundamentally, it boils down to a people issue. So how do you get […]

Do You Know Which Trademark Is Right For Your Business?

July 23, 2015 | Binh Rey

Protecting your brand with trademarking is so important to all businesses large and small.

Everyone has an opinion on what a trademark is when asked, many say it’s a symbol, a logo, a word, a slogan and a brand.  And they would all be right! The reason many have an intuitive understanding of what a trademark represents is because since our birth, we’ve been bombarded with advertising and subconsciously linking […]

Understanding the Direct Communicator

July 22, 2015 | Kylie Warry

Don't you understand I'm not a bullying you,  I'm a direct communicator.

As we previously discussed the DISC model of Communication, today we will delve into the world of the Direct communicator or “D.”  They are motivated by problems and challenges, they tend to be outgoing, fast moving, task focused people. They are motivated by the need for RESULTS. The Direct Communicator can get a bad rap […]

Eavesdropping For Effective Communication.

July 21, 2015 | Sue Lester


Language is a very powerful filter, because we create our reality through our perceptions of events.  In other words, we talk to ourselves about what is happening, and can empower or disempower ourselves with our self-talk.  In addition, we have a language filter which may block out a third or two-thirds of the conversation we […]

How To Dramatically Increase Engagement On Twitter

July 20, 2015 | Corinna Essa

Twitter set up

Having more engagement on Twitter, means you increase your chances of having more exposure for your content. And more exposure, simply leads to more sales. Engagement means more retweets, more “favourites” and more replies. And in order to experience all these, you need to ensure your tweets include the following elements: Hashtags Including hashtags in […]

Inbound Marketing

July 17, 2015 | Sigrid de Kaste

Online Marketing with content

What is ‘Inbound’ Marketing and are You Using it? You’ve probably heard the term: ‘content marketing’, more than ‘inbound’ marketing. Some believe there is a difference between ‘inbound marketing’ and ‘content marketing’ while others believe content marketing is a subset of inbound marketing. Either way, important is to understand it has a major place in creating […]