Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Articles

Do You Really Own Your Virtual Real Estate?

March 4, 2015 | Ingrid Cliff

Is your virtual real estate really yours? Check up on it before it is too late.

Your website URL is virtual real estate and is as precious as your bricks and mortar building.  However, there are loads of ways that your domain name can legitimately end up being owned by someone outside your business. One of the toughest lessons for many women in business is finding out that they don’t own […]



What NOT To Put In Your LinkedIn Profile

March 2, 2015 | Robyn Henderson

Writing attention grabbing headlines on your posts in LinkedIn can be the difference between a few readers or thousands of readers.

It is very important that your LinkedIn profile gives readers a positive impression about you, your business and your skills. Recently I was completing a one-on-one LinkedIn session with a small business owner and learned a valuable lesson. We spent 2 hours moving around the LinkedIn site as I demonstrated what I do in my 10-15 […]



How to Achieve Your Best – Part 2

February 27, 2015 | David Solomon

The new revolution of  heart based business allows many women to be their best self.

Symmetry is often expressed via the ancient Chinese concept of Yin and Yang. For example, we see it in the dualistic nature of day and night, fire and water, active and passive, masculine and feminine. According to the Taoists all things have both Yin and Yang properties and business is no exception. And yet, modern […]



Boundaries: A Challenge for Many

February 25, 2015 | Thomas Downey

YOU are in charge of constructing and setting the  boundaries in your own life.

Do you know what a boundary is? Do you know how to establish one and maintain it? Boundaries are meant to be learnt in childhood yet for many of my patients, professional women or otherwise, the actual holding of a boundary can be challenging. Many don’t understand what boundaries are or how to establish them. […]



Become Your Own Super Hero

February 24, 2015 | Janet Culpitt

Women need to take control of their superannuation and steer it in the direction and destination that suits their lifestyle.

Being a ‘Super Hero’ is not as hard as you think. We all make decisions in various aspects of our life, but we tend to put our head in the sand in respect to one of our biggest assets, our Superannuation policy and plans. So how do we take control of our destiny when it […]



Think of Your Brand as Human

February 23, 2015 | Emelye Lovell

Brand development

In my line of work, I often come across business owners who misjudge the depth of branding. In some cases, branding is viewed as a logo only. This is likely due to the fact that branding—or a large part of it at least—heads towards the intangible. A logo is tangible, but branding certainly goes well beyond this visual identifier. […]



Guest Blogging 101

February 20, 2015 | Sorcha Mullis

Guest Bloggin 101 White Chalk Road SEO Perth

Guest blogging involves publishing a post or article on someone else’s website. In today’s competitive environment, the goal of guest blogging is not meant to gain publication on as many blogs as possible, but to publish relevant share-worthy content on high quality respected websites. Think of sites such as Business News, My Business or an […]



Why Isn’t Everyone Wealthy & Could It Be A Common Reason?

February 19, 2015 | Leo Eliades

Is there are common reason as to why so many Australian's are wealth difficient?

One Thursday evening, I had just finished a presentation on wealth mindset when someone from the audience asked me, “ Why isn’t everyone wealthy and is there a common reason?” There are very common reasons to this question which essentially means that if you address them there is no reason why you could not attain […]



What Your Customers REALLY Think About Your Business.

February 18, 2015 | Terri Mitchell AKA The Profit Frog

Keep your finger on your customers pulse by asking what they really think about your business.

Asking customers for their view of your business is a smart move. There are few business owners who can afford to ignore “jaded” customers who are tired of poor service and dismissive staff, and whose opinions could critically affect cash flow. However, surveys and the information you glean from them are useful only if you […]



How Your Business Can Benefit From Blogging

February 17, 2015 | Catriona Pollard

Blogging for your business takes time and effort but the results will be immeasurable.

Businesses must use every opportunity to engage with their audience. Blogging is one of the most effective ways to build thought leadership and provide valuable content to your target audience. Many businesses are using blogs as it is a cost effective and efficient way for businesses to publish content online. Using a blog can increase […]