Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Articles

Competitor Research: Tips to Help You Get Better Results

April 24, 2014 | Ingrid Cliff

If you aren't tracking what your competitors are up to you will soon fall behind.

Before you put pen to paper to write content for your website, you need to set some time aside to conduct in-depth research on your competitors and their website presence. You need to know what you are up against, so you can ensure you present your business as a credible alternative. Start by looking through […]



How to Create a Soul Goal for You and Your Business

April 23, 2014 | David Solomon

Business success - here's how to discover the soul goals that are housed in your heart.

Human beings are strange creatures. As soon as we set a goal, the average human being will automatically start comparing where we are at now in contrast to how we perceive we should be travelling towards the goal. Whilst this can be very motivating for some, for others it can have the exact opposite effect […]



Protecting Your Most Valuable Asset – Your People (Part 2)

April 22, 2014 | Sarah Savvas

The secret to business success is hiring staff who have the right skills and a 'can do' attitutde.

Second only to the difficulty of accessing capital, the biggest complaint I come across from business owners is about finding and keeping good employees. Good employees are, without a doubt, the most valuable asset any company can have. And when times are tough, it is more important than ever to get the most out of […]



Setting the Customer Service Benchmark

April 17, 2014 | Terri Mitchell AKA The Profit Frog

Make a good impression - boost and benchmark your customer service.

If customers had their way, they would define what customer service is. The thing is, you would also go out of business trying to keep all customers happy, because we all know there are some dodgy types out there. That said, it is not up to you alone to set the standard in customer service. […]



Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Think before posting any content online - because you will be judge by it.

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]



Improve Staff Performance With Your Best Example

April 15, 2014 | Mick Hawes

Watch this video to learn how focusing on yourself, the team and then the customer, can improve staff performance and the customer experience all because you bring your “A” game example every day. Thats a real win,win,win!



Five-year Business Plans are Worth Doing.

April 14, 2014 | Angely Grecia

Do you know where you want your business to be in 5 years time? Planning will ensure you stay on track to get there.

If you are looking to the future, it’s hard to overstate the importance of having a good long-term business plan. Why? Business operators who are able to adapt to new challenges – be it a financial crisis, an economic downturn or a natural disaster – are likely to perform better in the long term. Being adaptable means […]



LinkedIn Research Ranks Top New Roles

April 11, 2014 | Robyn Henderson

LinkedIn has announced the highest ranking job titles. Some didn't even exist 5 years ago.

Thought you might be interested in some recent research conducted my LinkedIn. This appeared in the Weekend Australian newspaper February 8-9, 2014. “Online networking site LinkedIn has examined more than 250 million profiles to determine the 10 most popular job titles that barely existed five years ago. The LinkedIn research found sports related and information technology […]



Are You Ready to Start Building Your Franchisor Foundations?

April 9, 2014 | Simone Pentis

Don't hit the start button on your Franhcise operation until you do your homework.

Before you go to print on your new ‘flash’ advertising that you are now offering franchises or sign on your first franchisee, you should have commenced laying down your franchisor foundations. What makes up your foundations may not be a simple matter and I strongly recommend getting a lawyer and an accountant, with substantial franchising […]



Parental Leave and Flexible Working Arrangements Changes

April 7, 2014 | Mandy Cann

Paid Parental Leave

Employees get unpaid parental leave when a new child is born or adopted. Parental leave includes maternity leave (for mums), paternity leave (for dads and partners) and adoption leave as well as other types of special leave. The key changes that were effective from the 1st July 2013 are listed below: Transfer to a safe job […]