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There’s one key to success that every business owner can benefit from. It’s not exclusive to any one business and it has the power to level the playing field and boost the profitability of any business operation. It’s the Customer Relationship, easily amongst the most important of all connections a business owner can make. Customer [...]
WNA Member, Tony Abbott gave us a glimmer of hope for the future in his reply to the Budget on Thursday night when he announced that on his watch small business will be a cabinet portfolio within the Treasury department. Under the current Government it’s been an uphill battle for small business issues to be given [...]
Customers are motivated to buy for their reasons, not ours, and deep down, they buy a benefit you offer for one of two reasons: to avoid pain or gain pleasure. To be an excellent salesperson it is important for you to recognise whether a person is a “towards pleasure” person or an “away from pain” [...]
When building your business on Facebook you can make use of many of the same strategies you would use when engaging in face-to-face networking. Even if you don’t know anything else about networking, just turning up and being consistent is going to give you better results than doing nothing. The same is true on Facebook. [...]
Great Search Engine Optimisation (SEO) brings the results every business owner dreams of… heaps of free traffic from the Search Engines… which readily converts into heaps of new business. If you’re a busy MD then you’re probably not going to do your own SEO but a little knowledge is really useful when it comes to [...]
Have you ever heard from a friend that you have not spoken to in ages and been really pleased to hear their voice? To catch up and hear all of their news? I was speaking to a friend of mine in the UK recently. We were at school together and have therefore been friends for [...]
Don’t get me wrong… I’m all for mobile friendly websites – we’ve been building these for our clients for some years now, and have recently embarked on the next generation using Responsive Design Techniques. These techniques, when applied well, make your website not only mobile phone friendly but also friendly for tablets (portrait & landscape), [...]
I’ve been interviewing some of Australia’s leading online entrepreneurs lately and what I have discovered is that ‘success leaves clues’. For this blog, I thought I would share with you a few of the lessons I have learnt from these very successful and innovative business owners. 1. Start! Yes, it sounds simple but procrastination, fear [...]
The all important issue of content marketing! There is no point in writing content for your website, social media platforms, newlsetters etc without Google loving it! If it’s worth saying, it’s worth being found. The content has to be well optimised for Google to pick it up. Every opinion on search engine optimisation and what [...]
Whenever I am asked the question, do men make better networkers than women? – I always highlight the differences in communication styles. I don’t believe one gender is better than the other at networking. However, many women incorrectly doubt their networking ability. So let’s explode a few myths. Here are 5 things that contribute to [...]