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WNA Blog Home » Articles

How Much Time Do You Spend Online?

December 9, 2016 | Robyn Henderson

Outsourcing Linkedin

Last month I quoted some big data from the ‘Sensis Social Media Report 2016’ on internet use. Here are some more facts that may just change how you spend your marketing budget, not to mention your time: Frequency of internet use: 55% access more than 5 times a day 32% access 1-4 times per day […]



No Need To Dread Christmas

December 8, 2016 | Sue Lester

Christmas Blues

If you’re not feeling the Christmas spirit, it’s OK, and you are perfectly normal!  The imagery we see in Australia of what Christmas ‘should’ be is based on the American commercial ideal, and bears very little connection to reality.  (Especially the snowy bit!) Unfortunately, many see the huge gap between the glossy imagery of blithely […]



Franchising – Am I acting in Good Faith?

December 7, 2016 | Simone Pentis

Am I acting in good faith

Good Faith is an important development within the Franchising Industry yet we still find some people confused by this concept and unsure how to ensure they are regarded as acting in Good Faith, especially when they need to make a decision that may have a negative impact on another party. We have discussed Good Faith […]



5 Ways To Market Your Local Business On Twitter

December 6, 2016 | Corinna Essa

How to promote locally

If your business relies on local customers and you would like to attract more people who live close to your business, practice or event, then Twitter should be among your list of marketing channels to use. There are 5 ways you can use this social network perform local area marketing: The first, is using Twitter’s […]



Great Apps For Healthy Living

December 5, 2016 | Jo Cordell-Cooper

Using Apps can help to keep you on track health and fitness wise.

There’s loads of apps available to help you with healthy lifestyle choices.  Here are my favourites addressing nutrition, exercise and relaxation: MapMyRun – this GPS exercise recorder is highly accurate and can give you information such as distance covered, the actual route, time, average speed, and calories burned.  This information can be stored for comparison […]



How Much Trademark Protection Does a Company Need?

December 2, 2016 | Binh Rey

TradeMark Options

Many of our clients assume that they only require one trademark to protect their business brand.  That is not always necessarily true, because when you apply for a trademark you need to identify the classes of protection you require for the word or the logo. In Australia and New Zealand, there are forty-five classes in […]



Do You Need To Love What You Do?

December 1, 2016 | David Solomon

Love the work you do

Perhaps you’re feeling indifference where there ought to be passion? Apathy where there should be purpose? Resignation where there should be excitement? The reality for many business owners is that you’ve worked hard, you’ve done all that you thought you were supposed to do, and now you’ve reached a point of disillusionment. You might even […]



The Game of Inches

November 30, 2016 | Pix Jonasson

Twitter Stand Out Tips

As Owner Success Dynamics Group, I have the privilege of associating with some amazing business minds and speakers. Recently, I arranged Nigel Collin, Speaker, Facilitator, Author The Game of Inches to be our guest speaker at a business meeting. At the event Nigel showed micro businesses how to focus on an achievable process for everyday innovation […]



10 Steps To Creating a Digital Strategy

November 28, 2016 | Danielle MacInnis

10 Digital Marketing Planning tips

The internet has fundamentally changed marketing. In order to connect with our audiences, we need to have a digital marketing strategy. Have you heard this joke: Why is page two of google the best place to hide a dead body? Because no one would look there! But all jokes have an element of truth, and […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

fute-tip-113

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]