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WNA Blog Home » Articles

Check Your Financial Health in Just 5 Minutes

January 19, 2017 | Marisa Hoffenberg

While we regularly check our skin for wrinkles, spots and stray hairs and our body for every bump or wobble – our finances go largely unchecked. Yes, we look at monthly inflows and outflows, but not the larger picture. As our finances do not stare back at us in the mirror everyday, they are pretty […]



The World Needs Women Entrepreneurs

January 18, 2017 | David Solomon

There is a gradual but steady global shift that I believe will result in women being the inevitable future leaders of our societies. If not, at the very least the current imbalance will be redressed. What is needed in business today is a better grasp of (and comfort with) relationships of all kinds. And this […]



The 3 R’s of Personal Branding

January 17, 2017 | Lauren Clemett

If you don’t know what you want to be well known, well paid and wanted for, you are wasting your time and money on marketing. There are 3 vital factors to build a personal brand first, so you can promote you and your services the right way. These are the 3 R’s of Personal Branding. Recognition, Reputation and Respect: Recognition: […]



Run For Fun

January 16, 2017 | Jo Cordell-Cooper

c couple jogging together

I’m a big fan of setting fitness goals, particularly when I’m super busy in my business.  Importantly, part of the goal setting is to set a deadline and frequently when I am helping my clients set goals we look at community fun runs and events.  These have a time line and from there we plan […]



Top 10 Concerns People Raise About Book Publishing

January 13, 2017 | Dyan Burgess

Top ten concerns when publishing

Guiding people through the process of writing a book can be a rewarding process. But while people are usually excited about the prospect of becoming a published author, there are a number of common doubts. Over the coming months, I’ll address the top ten concerns people raise about publishing their own book, namely: Where do I start? […]



How Do You Gauge Success on LinkedIn When You Outsource?

January 12, 2017 | Robyn Henderson

LinkedIn is basically a marketing tool – a very clever marketing tool. And like every business tool today if you can’t measure it, how do you know it is working? Many businesses today are outsourcing their LinkedIn activity often with mixed results. I recently spoke to a friend who had been trialling a LinkedIn outsourcing […]



Bank Said No – 2017 Australian Funding Alternatives for Start Ups

December 15, 2016 | Guest Blogger

If you’ve just been turned down by your bank for a small business loan, don’t despair. Actually, you’re in very good company – big banks are notoriously risk-averse, around 20% of Australian businesses fail due to under capitalisation and 89% of small business owners believe that business finance is difficult to access. There are many […]



Festive Season a Time of Giving

December 15, 2016 | Danielle MacInnis

Christmas, the time for giving. Christmas is a great time to leverage as a marketer. There are lots of opportunities to give back to your clients and just say thank you for your business. It is also a time to be useful and valuable be sharing some information that they might find useful. Here are […]



Be Intentional: People Are Watching You!

December 14, 2016 | Sally Dooley

My son was waiting at the bus stop across the street from our house recently when the woman next to him asked, ‘Are you Batman?’ She could see his surprise and quickly explained that years ago she and her daughter would wait for the bus each morning and frequently see through our front window, Batman […]



What Does a Messaging App Have To Do With Doing Business with the Chinese?

December 13, 2016 | Lindy Chen

If you are doing business with China, you would probably want to find out how most people there communicate with one another.  If a popular messaging app happens to have 600 million out of the 1 billion people in China subscribed to its service, then it should rank high in your order of business.  Moreover, […]