5 Ways To Market Your Local Business On Twitter
If your business relies on local customers and you would like to attract more people who live close to your business, practice or event, then Twitter should be among your list of marketing channels to use.
There are 5 ways you can use this social network perform local area marketing:
The first, is using Twitter’s advanced search tool to find tweets by location. To access this feature, simply go to: https://twitter.com/search-advanced
This tool allows you to look for people according to different criteria such as: keywords used in their tweets, hashtags used, their location and more. For example, should you have a local fitness centre in London and want to find tweets by location, you could look for people living in London and have used the keywords “gym”, “fitness centre” or “exercise”. Alternatively, to search tweets by location you could perform a search for people who live in London and have used the hashtags “#fitness”, “#training” or “#personaltrainer”.
Then, go through the search results to start performing local area marketing.
The second way is using Twitter ads. To access this feature, simply go to: https://ads.twitter.com to set up your advertising campaign. To promote your Twitter account locally, simply fill in the “select locations” box accordingly, when defining your target audience. With Twitter ads, you can define your audience further by choosing gender, languages, devices used to access their Twitter account and more.
The third way to search Twitter by location is by leveraging hashtags. Most local Twitter users would be using hashtags according to their geographic location. Therefore, to find out the appropriate hashtags to include in your tweets, you can use tools such as http://hashtagify.me. To use this tool, simply enter your geographic location in their search box, such as “London” and all relevant hashtags will be listed.
The fourth way to search Twitter by location is by looking for tweets published by people living in the location of your interest. To do so, simply type in the search box on the top right hand side near:{location name} and click on the magnifying glass. For example, to search tweets by location should you be marketing a San Diego based business, type in near:{San Diego}
When you do, all the people who live in that area will be listed according to how recent their last tweet was.
Lastly, to find local Twitter users and build a relationship with them, you can attend “tweetups”. A tweetup is an offline meeting with people who initially met on Twitter. By attending tweetups, you’ll be able to take your local marketing to the next level fast. To find out when the next tweetup is happening close to your geographic location, you can use the networking site Meetup which has a special page for listing and tracking tweetups.