Social Media and Facebook can be very beneficial for your business. When done correctly you can gain new clients and new sales, get existing clients to buy more and have a lot of fun. However, some business owners jump online with no plan or goal of what they are trying to achieve.
These business owners are often making some critical mistakes on Facebook, which is why they are not getting results. After three, four or six months of no results, the most likely response it that Facebook doesn’t work and they give up. Don’t give up! Just get some training and make sure you aren’t making these critical mistakes.
1. Using Your Profile for Business
Facebook offers many different properties and account options. For more a detailed view of which are the best options for you, take a look at this article. Most people will be familiar with your Personal Profile as this is the default account type. The other one you need to be aware of is the Business Page. A Business Page is required if you want to promote your business on Facebook. By using a Personal Profile for your business account, not only are you in violation of Facebook’s Terms & Conditions, you will be annoying and spamming your friends. Just don’t do it!
Fix: Set up a Business Page for promoting your business and keep your Personal Profile private.
2. Always Posting from Twitter
When you automatically post on Facebook from Twitter, people reading your Facebook page know that you have posted from Twitter. Underneath each update is the “from Twitter” link. As soon as you see the link you know that the person isn’t actually live on Facebook! This means to me that they don’t really want to interact with you as they couldn’t be bothered to actually jump over to Facebook. Whether this is true or not, this is the perception people have. Facebook will also group “like” posts together, so if five people post from Twitter, often only one is seen and the other four are grouped underneath. Do you even click on the other four? Probably not, and neither does anyone else.
Fix: A better idea is to post from Facebook to Twitter as the reader will not know, unless you are sharing a longer message.
3. Always Posting from Hootsuite
When posting from Hootsuite, it’s the same as posting from Twitter. We know and we know that you aren’t there and can’t be bothered to interact with us. Also many posts are not formatted correctly when using Hootsuite so you are missing out on getting to the top of the News Feed and your Fans seeing your information. Yes, you cannot always be live on Facebook, so if you are using Hootsuite ensure you check the timing and formatting of the posts first.
Fix: Use Facebook’s inbuilt scheduler. It is free and it formats correctly.
4. Always talking about yourself and your business
You are using Facebook to gain new clients, new leads and new sales. In order to do this you need to attract the right type of customers to your Facebook page. So let me ask you: Do you think that they really want to see every single detail of your business, and every widget you have ever made? No, of course they don’t. When they are looking to hire you, they want to see samples of your work but people aren’t on Facebook everyday looking for new widgets to interact with, they are on Facebook to hang out with their friends and family, to socialise.
Fix: Provide content which will attract your ideal client as a person. Then, and only then, you can start to talk about your widgets. Eighty per cent of your content should be attraction based content.
5. Engaging in Spammy Activities
There is lots and lots of spam on Facebook and I believe it is because people see others doing something and think it’s right. I’m here to tell you it’s not! Some of these activities include:
Fix: Just don’t do it!
Facebook can be great for building your reputation, your brand and your business. But please, don’t make these mistakes. It can ruin it.
If you have any questions or comments, join the conversation below.