At 8 years old Lauren was told she had ‘word blindness’ and would never be able to read or write properly, yet she went on to become a five time best selling author and Stevie Award Winning Neurobranding expert, having worked within World leading advertising agencies as a brand manager, using her dyslexia disability as her greatest asset - to understand how the brain sees brands. Now with over 25 years experience in the marketing communications arena; working within world leading advertising agencies such as Saatchi & Saatchi, Clemenger BBDO, Ogilvy & Mather and Grey Worldwide owning her own agency, Evergreen, focusing on Baby Boomer Marketing and was Brand Manager for AXA, delivering the International Rugby World Sevens Tournament. She has spoken at international conferences and events and also provides Masterclasses and workshops for the finance, travel, real estate, business coaching and wellness industries. Her insightful, interactive and fun coaching style, encourages professional service providers to harness their natural gifts and talents to become well known, well paid & wanted. Sharing her insight into how the consumers mind works, Lauren provides the clarity and direction needed to package a stand out personal brand and rocket launch a professional service based business.