ABOUT THE CONTRIBUTOR

Catriona Pollard
Catriona Pollard Catriona Pollard is founder and director of CP Communications, which provides specialist media, traditional and online PR strategies that achieve positive media coverage, increased brand awareness and improved sales results. Phone: (02) 9922 1063 Email: cp@cpcommunications.com.au Website: www.cpcommunications.com.au Blog: www.PublicRelationsSydney.com.au Twitter: http://twitter.com/catrionapollard Linkedin: www.linkedin.com/in/catrionapollard

Catriona Pollard has written 34 article(s) for us.

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Benefits of a Social Media Manager in Your Business

August 29, 2012 | Catriona Pollard

Discover why you should have a designated social media manager on staff.
Discover why you should have a designated social media manager on staff.

When getting involved with social media for your business, it’s important to consider who will be responsible for maintaining the individual sites and creating your content.

If the whole team is responsible for maintaining your social media it can become inconsistent, wrong messages can be conveyed or no one ends up posting at all.

This is why it is a good idea to designate one person as your social media manager. You can have a number of people contributing or finding content but this process should be managed by one person to ensure your business’ values and style are upheld.

Here are some benefits of having a social media manager in your business:

Communicate consistent brand values: Your social media manager can act as the quality control for any content sent out on social media. This means they can check the style, language and format of posts are consistent with the company’s values. You can then build a strong brand image your audience can form a relationship with. The style will depend on your audience and your brand image.

Keep the content fresh: A social media manager can keep track of the content posted on social media to ensure nothing is repeated or contradictory.  It’s easier to keep track of what’s been said when you have one person responsible for social media, rather than many people. Your social media manager can be in charge of the content calendar to ensure your content is always fresh.

Maintain a posting schedule: To build followers, you need to post content regularly on the company’s social media channels, for example blog, Twitter and Facebook. If no particular person is responsible, it’s likely no one will make time for it. It’s best to have one person responsible for regular posting.

Review your social media:  The social media manager should regularly analyse the effectiveness of their actions – what has engaged the audience, what could be done better? A designated person can spend the required time adjusting the social media strategy to improve the outcomes.

Build expertise: The person in charge of social media should be responsible for researching new social media methods and techniques. Your brand will then be on the cutting edge of social media. That person will build expertise and learn how to make your social media more effective.

By having one person managing your social media sites you can maximise the success of your social media activities for your business.

How are you handling your social media content? Doing it  yourself, getting a staff member to do it, using a PR company or maybe using a Virtual Assistant? Leave a comment and share the method you’ve found works best for your business.