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WNA Blog Home » Advertising Articles

What’s In A Brand Name?

March 15, 2017 | Lauren Clemett

There is a desperate determination in the service based industry to have a brand name that explains what you do. Yet so many, incredibly well recognised and respected brands, have names that have zero association with their service, in fact most of the best brand names are those you would never relate to the company […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]



Marketing and Advertising: What’s the Difference?

October 26, 2016 | Sigrid de Kaste

Marketing and Advertising are often used interchangeable but in reality they are not. Advertising is only one part of Marketing. Marketing is the complete process from researching who the customers are, how and where they prefer to buy for how much, to designing how to offer what you have as a product or service for sale. […]



Fastest Man in The World Has Been Protected Since 2009

September 6, 2016 | Binh Rey

The fastest man in the world commercially capitalised the value of his trademarked brands after winning gold in the 100metres, 200 metres and 4×4 relay men sprints in front of a world audience at the Olympic Games. Usain Bolt, won his ninth gold medal at the recent Rio 2016 Summer Olympic games and is now […]