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WNA Blog Home » Blogging Articles

Content – Everyone is Doing it to Build Avid Fans

October 30, 2017 | Danielle MacInnis

The major differentiator for entertainment industries is not the casual user, but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content this year. Amazon , is not far behind at $4.5 billion. So it seems content is still king. How many of us watch our iPads, while watching tv, or opt […]



Why Small Businesses Need To Blog

October 11, 2017 | Danielle MacInnis

Blogging is so important and a great tool for small businesses! So why do you need to blog and what can it do for your small business? 1.Search engines like information. Google is always looking for new information as well as content which explores niche topics in more detail. Your business blog will contain posts […]



Why You Need To Market More on Google

September 27, 2017 | Sigrid de Kaste

Marketing on google and does not necessarily mean spending big dollars advertising with google. That is only one part of how you can market on google and get into the search visibility. Google has incorporated several easy to use yet very powerful places you can access for free and be shown, including on page one! […]



Only 60% of Small Businesses Have a Web Presence.

August 21, 2017 | Danielle MacInnis

How to write for the web

SBS has a great series called Small Business Secrets.  “According to the Australian Bureau of Statistics, more than 90 per cent of Australians use the internet to search for products and services, however only 60 per cent of SMEs have a web presence” To get online easily today small businesses can use such tools as: […]



3 Tips To Make Blogging Less of a Chore

June 29, 2017 | Catriona Pollard

A blog is a great way to communicate with your audiences and demonstrate your expertise online. Blogging allows you to control the message and connect with your audience on a personal level. It provides a platform for you to inform and position yourself as a thought leader and expert in your industry. But in order […]



How to Attract LinkedIn Members to Read Beyond the First Sentence of Your Post/Blog

May 5, 2016 | Robyn Henderson

Have you ever noticed that you are drawn to sometimes read an entire blog or post and at other times you just skim the first few words and move on? Advertising executives would tell you there is a total science behind why this is. And there may well be. I was blessed to work for the […]



Simple SEO Tips to Boost Your Blog Post Rankings

April 15, 2016 | Sorcha Mullis

seo basics for blogging

As a business owner, you’ve probably been told that content marketing is the name of the game when you want to drive your company’s presence online. But you don’t want to put all that effort into writing and posting a great article on your site only for it to be next to invisible online. Here […]



How To Use Google Analytics and Search Console Data To Improve Your Blog

March 18, 2016 | Sorcha Mullis

The more you know about the demographics and interests of your audience, the more you will learn about their behaviour on your website. Google’s range of tools provides an expansive catalogue of data so you can better identify these trends. That way, you can direct your marketing or write the blog posts that appeals to […]



How To Get More Social Shares For Your Blog Posts

February 19, 2016 | Sorcha Mullis

You’ve spent hours working on your business’s blog, but when you post, you’re just not getting the reach you were hoping for. How do you increase the number of social shares that you receive? Create great content The first rule is to make sure that your content is as good as it possibly can be. […]



4 Ways to Build an Online Profile That Opens The Door to New Opportunities

January 26, 2016 | Catriona Pollard

What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their website or blog and maybe even their Facebook profile and Twitter account. If you want to be seen in a certain light or position yourself as an industry expert and professional […]