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WNA Blog Home » Blogging Articles

How to Attract LinkedIn Members to Read Beyond the First Sentence of Your Post/Blog

May 5, 2016 | Robyn Henderson

Have you ever noticed that you are drawn to sometimes read an entire blog or post and at other times you just skim the first few words and move on? Advertising executives would tell you there is a total science behind why this is. And there may well be. I was blessed to work for the […]



Simple SEO Tips to Boost Your Blog Post Rankings

April 15, 2016 | Sorcha Mullis

seo basics for blogging

As a business owner, you’ve probably been told that content marketing is the name of the game when you want to drive your company’s presence online. But you don’t want to put all that effort into writing and posting a great article on your site only for it to be next to invisible online. Here […]



How To Use Google Analytics and Search Console Data To Improve Your Blog

March 18, 2016 | Sorcha Mullis

The more you know about the demographics and interests of your audience, the more you will learn about their behaviour on your website. Google’s range of tools provides an expansive catalogue of data so you can better identify these trends. That way, you can direct your marketing or write the blog posts that appeals to […]



How To Get More Social Shares For Your Blog Posts

February 19, 2016 | Sorcha Mullis

You’ve spent hours working on your business’s blog, but when you post, you’re just not getting the reach you were hoping for. How do you increase the number of social shares that you receive? Create great content The first rule is to make sure that your content is as good as it possibly can be. […]



4 Ways to Build an Online Profile That Opens The Door to New Opportunities

January 26, 2016 | Catriona Pollard

What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their website or blog and maybe even their Facebook profile and Twitter account. If you want to be seen in a certain light or position yourself as an industry expert and professional […]



What Blogging Platform Is Right for My Business Website?

January 20, 2016 | Sorcha Mullis

Ok – you’re convinced of the SEO and online marketing benefits of blogging and your next step is choosing what platform to use. Deciding on the right blogging platform can turn into a full-time project, especially if you’ve never had a blog before. Each platform comes with its benefits and drawbacks. Here we look at […]



Marketing With Social Media

December 16, 2015 | Sigrid de Kaste

Social media is one of the new Buzz terms people use as if it is a new innovation recently invented. But it isn’t….. only the implementation is new. A hundred years ago, if you were the local business, people came to you because you were there. They knew you because you lived in the local community. You […]



Business Blog Setup FAQs: 7 Common Questions Answered

November 18, 2015 | Sorcha Mullis

For many companies, business blogging is an unknown territory. Posting quality content means building trust – and once people see you as a trustworthy source of information and an industry expert, they’re far more likely to return to your site and make a purchase. Don’t have a blog but would like to start one? We’ve […]



Should You Accept Guest Posts on Your Blog?

October 14, 2015 | Sorcha Mullis

Guest Bloggin White Chalk Road SEO Perth

Guest posting has long been one of the most efficient strategies to earn quality backlinks and improve your link profile – effectively your SEO strategy wouldn’t succeed without content marketing. And of course we’ve covered how to do it for your business as a guest blogger. But what should you do when the tables turn […]



What’s in a Name? Why It Pays to be Creative and Protected

September 24, 2015 | Binh Rey

Recently, on a trip to Melbourne I was walking from the airplane tarmac to the passenger terminal and observed a series of steel shipping containers in the near distance which were all branded ‘ROYAL WOLF®’*.  I couldn’t escape the logo which was repeated every few steps along the pathway, the containers lined the path leading […]