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WNA Blog Home » Branding Articles

Take Time Out to Smell The Roses

February 22, 2018 | Pix Jonasson

We live in a fast-paced, busy, ever-connected and switched on world. It’s important that as you develop your speaking career, you put the ‘oxygen mask’ on yourself. First! They even encourage this on aeroplanes. We are all someone’s son or daughter, brother or sister, father or mother. We matter, and we need to take time […]

Clarity Around Trademark Rights and Domain Names

January 12, 2018 | Binh Rey

Domain names and trademarks are a contentious area of law. The association of a domain name with a business trademark isn’t always guaranteed, and there is a misguided assumption that having a domain name gives rights to its use. As it turns out, the issue of domain names and trademark rights is more complex than […]

Five Things to Consider When Trademarking Overseas

November 6, 2017 | Binh Rey

With the internet opening up so many opportunities to do business globally, it’s vital that you consider how you are protecting your brand overseas from the outset. If there is the tiniest chance that you will be trading outside Australia, you should do your homework before choosing a brand name so that it has the […]

5 Reasons Why SEO is Important for the Travel Industry

September 6, 2017 | Fonthip Ward

The travel industry is wide, and it includes companies that provide different travel services. The service providers in the travel industry include travel agencies, tour operators, internet vacation reservations, and cruise lines. With the advent of the internet, most of these services can be found online, mainly to aid in convenience. Vacations can be booked […]

What Leverage Does A Book Give My Business?

September 4, 2017 | Dyan Burgess

Writing a book has so many benefits for your business. The process of putting your content into a cohesive order will force you to think carefully about the goals and processes of your business, the customers that you have and want to have, and the problems you can solve for them. This type of thinking […]

Get Ready – It’s Annual Update Time!

September 1, 2017 | Simone Pentis

Given that most franchise systems within Australia follow the standard Australian Financial Year of 1 July to 30 June, we are fast approaching the expiry of the 4 month period, Franchisors have from the end of their last Financial Year to have updated their Disclosure Document. Additionally, for those Franchisors with marketing/co-operative funds, they must […]

3 Quick Steps to an Awesome Elevator Statement

August 23, 2017 | Catriona Pollard

Ever get stuck when asked what you do? As an entrepreneur or expert leader in your industry, be it during an interview or while networking, you need to be able to clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. A quick summary you can […]

Brandworking V Networking

July 26, 2017 | Lauren Clemett

Networking is one of the best ways to build your personal brand, but if you don’t understand how the brain works, you could be wasting your time. When it comes to branding and marketing messages, especially in the form of a spoken conversation,  if your prospect’s brain hears anything remotely sales oriented, the fear centre of the brain, called […]

You Don’t Need Lawyer to Process Your Trademark

July 13, 2017 | Binh Rey

Running a business is costly, not only in time but money and there are often unknown concerns that arise to challenge even the savviest entrepreneur. So, it will come as a relief to business owners to learn that they don’t need to pay high lawyer fees to manage the registration and processing of trademarks. In […]

Branding For Business Mums

June 28, 2017 | Lauren Clemett

As a mum you play a number of roles each and every day, additional to being a business woman…mother, cleaner, cook, nurse, seamstress, teacher, taxi driver…so how do you pull it all together into a strong personal brand? A mum is the A-typical multi-tasker and you probably do it without even thinking about it. It’s amazing […]