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WNA Blog Home » Branding Articles

What Is A Personal Brand?

April 25, 2017 | Lauren Clemett

You may have heard the term “Personal Brand” but what is it really? Personal branding is the process of creating a specific image of yourself in the mind of your ideal client, so they can get to know, like and trust you, before they buy from you. Having a clearly defined personal brand, makes it […]



What’s In A Brand Name?

March 15, 2017 | Lauren Clemett

There is a desperate determination in the service based industry to have a brand name that explains what you do. Yet so many, incredibly well recognised and respected brands, have names that have zero association with their service, in fact most of the best brand names are those you would never relate to the company […]



Well Known, Well Paid and Wanted

February 15, 2017 | Lauren Clemett

In order to buy your services, your prospects brain wants to know, like and trust you. So here are the three steps to have a stand-out personal brand and become well known,well paid & wanted: Step 1: Know Me The survival instinct of the brain is incredibly powerful. From the days of the caveman your brain […]



How To Become an Influencer in Your Industry

February 6, 2017 | Catriona Pollard

Being a person of influence in your industry can offer many rewarding benefits. It can help you build a reputable brand and attract potential client or customer to your brand. An influencer is a person recognised as someone to look to for expert advice, knowledge and opinions. To become a person of influence in your […]



The 3 R’s of Personal Branding

January 17, 2017 | Lauren Clemett

If you don’t know what you want to be well known, well paid and wanted for, you are wasting your time and money on marketing. There are 3 vital factors to build a personal brand first, so you can promote you and your services the right way. These are the 3 R’s of Personal Branding. Recognition, Reputation and Respect: Recognition: […]



How Much Trademark Protection Does a Company Need?

December 2, 2016 | Binh Rey

Many of our clients assume that they only require one trademark to protect their business brand.  That is not always necessarily true, because when you apply for a trademark you need to identify the classes of protection you require for the word or the logo. In Australia and New Zealand, there are forty-five classes in […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]



Is Your Message What You Intended?

November 18, 2016 | Sue Lester

Spot the mistake: “Dear info, would you like more customers?”   Oh, that’s right, I forgot to tell you I’d changed my name from ‘Sue’ to ‘info’, and sometimes call myself ‘admin’, depending on my mood. Seriously, why on earth would you trust or spend your money with a company which obviously has no idea […]



5 Ways You Can Lose Money by Not Trademarking Your Brand

November 16, 2016 | Binh Rey

Trademarks can be considered a significant expense, especially for small businesses and start-ups. However, there is a good chance you could end up spending a lot more money if you don’t register them. Before we go any further, let’s just get clear on what a trademark is and why it is important. A registered trademark legally […]



Personal Branding is The New Marketing – Are You on Board?

October 31, 2016 | Catriona Pollard

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities […]