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WNA Blog Home » Branding Articles

5 Reasons Why SEO is Important for the Travel Industry

September 6, 2017 | Fonthip Ward

SEO for Travel Industry

The travel industry is wide, and it includes companies that provide different travel services. The service providers in the travel industry include travel agencies, tour operators, internet vacation reservations, and cruise lines. With the advent of the internet, most of these services can be found online, mainly to aid in convenience. Vacations can be booked […]



What Leverage Does A Book Give My Business?

September 4, 2017 | Dyan Burgess

Writing a book has so many benefits for your business. The process of putting your content into a cohesive order will force you to think carefully about the goals and processes of your business, the customers that you have and want to have, and the problems you can solve for them. This type of thinking […]



Get Ready – It’s Annual Update Time!

September 1, 2017 | Simone Pentis

Given that most franchise systems within Australia follow the standard Australian Financial Year of 1 July to 30 June, we are fast approaching the expiry of the 4 month period, Franchisors have from the end of their last Financial Year to have updated their Disclosure Document. Additionally, for those Franchisors with marketing/co-operative funds, they must […]



3 Quick Steps to an Awesome Elevator Statement

August 23, 2017 | Catriona Pollard

Ever get stuck when asked what you do? As an entrepreneur or expert leader in your industry, be it during an interview or while networking, you need to be able to clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. A quick summary you can […]



Brandworking V Networking

July 26, 2017 | Lauren Clemett

Networking is one of the best ways to build your personal brand, but if you don’t understand how the brain works, you could be wasting your time. When it comes to branding and marketing messages, especially in the form of a spoken conversation,  if your prospect’s brain hears anything remotely sales oriented, the fear centre of the brain, called […]



You Don’t Need Lawyer to Process Your Trademark

July 13, 2017 | Binh Rey

Running a business is costly, not only in time but money and there are often unknown concerns that arise to challenge even the savviest entrepreneur. So, it will come as a relief to business owners to learn that they don’t need to pay high lawyer fees to manage the registration and processing of trademarks. In […]



Branding For Business Mums

June 28, 2017 | Lauren Clemett

As a mum you play a number of roles each and every day, additional to being a business woman…mother, cleaner, cook, nurse, seamstress, teacher, taxi driver…so how do you pull it all together into a strong personal brand? A mum is the A-typical multi-tasker and you probably do it without even thinking about it. It’s amazing […]



There Are So Many Books Already; How Will Anyone Ever Find Mine?

June 5, 2017 | Dyan Burgess

Keep it in perspective. Think about your existing customer relationships rather than the ivory tower of bestselling authors. Who do you want to see your book? Who should see your book? Who would be an advocate of your book? Perhaps, you already have access to most of these people in your current customer relationships. Also, […]



Creating Your Brand Story

May 24, 2017 | Lauren Clemett

It is no longer a question of Business To Consumer (B2C) or Business To Business *B2B). It’s now Human To human (H2H). If content is King (and there’s a real push for business owners who want to grow their brand to create as much content as possible), then Engagement is the Queen of Hearts. Instead […]



Be Social Media Savvy

May 5, 2017 | Pix Jonasson

After recently attending a Leadership Academy in Sydney for my health, wellness and marketing communications businesses, I heard a couple of business leaders speak on the topic of social media.  Social media is essential for any speaker, coach, trainer, entrepreneur or businessperson who is already branded or wants to brand themselves. There were many ‘take-home’ […]