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WNA Blog Home » Business Etiquette Articles

How To Create A Positive Professional Image

October 8, 2015 | Fonthip Ward

Why it is important to select the right attire for your profession?

You have the ability to change people’s perception of you. A professional image is essential to having a successful career, regardless of what profession you are in. Below is a list of things that you will need to do to create a professional image: Look The Part You can maintain a positive professional image by […]

It’s Not What You Know Or Who You Know…It’s Who Knows YOU

May 11, 2015 | Pix Jonasson

Are you staying visible and connected, so new opportunities come your way?

It’s amazing how networking, building relationships and not being afraid to actually ask for something can get you (or your client) somewhere. If you are reading this, then you would be aware that I am a regular contributing author to the WNA blog.  Something I treasure, value and appreciate.  Thanks Lynette and the fab WNA […]

Success In Relationships

April 13, 2015 | Pix Jonasson

There are many keys to successful relationships - communication, trust and making time for each other are some of the most important.

I am sure you all understand that communication is one of the keys to successful relationships.  And remember, we have two ears and one mouth…use them in that order. Whether it is with co-workers, friends, family or partners, some relationships are worth nurturing. Sadly, often unintentionally, people tend to ruin some of the most precious […]

Why Customer Retention Should Be Your No. 1 Priority (Part 2)

April 8, 2015 | Sarah Savvas

Customer Retention and feedback

Once you’ve cemented trust and loyalty with your customers through the customer retention strategies discussed in Part One, you can then move on to focusing on more proactive and targeted strategies to cement and secure long term customer retention. Some of these strategies include: 1. Implement anticipatory service Anticipatory service simply means taking a proactive […]

Give First Impressions A Second Chance: Great Customer Service At Events Matters

March 13, 2015 | Pix Jonasson

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

It’s amazing how things can turn around if you continue to work on building relationships, are ethical and provide good customer service.  Upon first meeting a prominent local businessman, he asked what I did and if I was a member of a certain business organisation.  After explaining what I did and that I was not […]

Why Customer Retention Should Be Your No. 1 Priority (Part 1)

March 11, 2015 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

If you are spending thousands of dollars each year on sales and marketing strategies to attract new customers and clients, but are losing many of those customers through poor customer service, you are simply collecting water with a leaking bucket. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in […]

Customer Complaints Are a Golden Opportunity

February 11, 2015 | Sarah Savvas

Don't avoid customer complaints welcome them as an opportunity to make improvements in your business.

We all complain about difficult customers and try and avoid them at all costs. But, in fact, we should be seeking them out – they present us with a golden opportunity to improve our service. It’s the customers who are unhappy but don’t say anything that pose the real danger to your business. Customer complaints […]

3 Ways to Effectively Cold Call on LinkedIn

February 5, 2015 | Robyn Henderson

If the content of your article doesn't live up to the title you sucked readers in with. You will be sorry - because they won't be back.

Within the space of two weeks – I had two very different experiences with cold calling on my LinkedIn account and I want to share both with you – as I learned a lot from the experience. As fate would have it I happened to be presenting at a Women’s Network Australia (WNA) lunch in […]

Part 4: 3 Ways to Fail-safe Your Prized Relationships – At Home and At Work

October 8, 2014 | Sue Lester

By compromising your values so you fit into a workplace you are setting yourself up for heartache.

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought?  There are just 3 key reasons relationships, personal or business fail: 1. Clash in […]

Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Branding on Twitter

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]