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WNA Blog Home » Business Etiquette Articles

Give First Impressions A Second Chance: Great Customer Service At Events Matters

March 13, 2015 | Pix Jonasson

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

It’s amazing how things can turn around if you continue to work on building relationships, are ethical and provide good customer service.  Upon first meeting a prominent local businessman, he asked what I did and if I was a member of a certain business organisation.  After explaining what I did and that I was not […]



Why Customer Retention Should Be Your No. 1 Priority (Part 1)

March 11, 2015 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

If you are spending thousands of dollars each year on sales and marketing strategies to attract new customers and clients, but are losing many of those customers through poor customer service, you are simply collecting water with a leaking bucket. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in […]



Customer Complaints Are a Golden Opportunity

February 11, 2015 | Sarah Savvas

Don't avoid customer complaints welcome them as an opportunity to make improvements in your business.

We all complain about difficult customers and try and avoid them at all costs. But, in fact, we should be seeking them out – they present us with a golden opportunity to improve our service. It’s the customers who are unhappy but don’t say anything that pose the real danger to your business. Customer complaints […]



3 Ways to Effectively Cold Call on LinkedIn

February 5, 2015 | Robyn Henderson

Have some class and etiquette when following up on social media or you will find yourself always having to say you're sorry. Now that's an image you certainly don't want to convey!

Within the space of two weeks – I had two very different experiences with cold calling on my LinkedIn account and I want to share both with you – as I learned a lot from the experience. As fate would have it I happened to be presenting at a Women’s Network Australia (WNA) lunch in […]



Part 4: 3 Ways to Fail-safe Your Prized Relationships – At Home and At Work

October 8, 2014 | Sue Lester

By compromising your values so you fit into a workplace you are setting yourself up for heartache.

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought?  There are just 3 key reasons relationships, personal or business fail: 1. Clash in […]



Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Conduct a few online searches using your business details and  you could be surprised as to what you find.

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]



Submit? Not Likely!

March 24, 2014 | Ingrid Cliff

By using the most appropriate words and copy on your website you'll achieve maximum business  results through improved click throughs.

Isn’t it funny how some words sneak under the radar. Words that are used so often that you don’t even notice them. Words that when you look at them out of context, you get a bit of a jolt. If you have been to pretty much any website and filled your details into a form, […]



Protecting Your Most Valuable Asset – your people (Part 1)

March 18, 2014 | Sarah Savvas

Are you connected and feeling the love in your workplace?

Don’t you ever wonder what happened to the days when employees worked for one company for life or at least for the better part of their career, when companies treated employees like part of the family and employees were unwaveringly loyal to their employers?  With this era being as good as over, and with employees […]



Professional Contacts in your Personal Social Media – Watch Out!

January 31, 2014 | Anna Cairo

Value your personal data and be careful with what you are exposing about yourself on social media sites.

Social media is an integral part of both our private and professional life.  It connects us instantly to the lives of many others.  Most of us accept connections easily without thinking about who these people are.  However, be aware as your contacts become a mixture of personal and professional. Some argue that it is impossible […]



Bring Back Good Old Fashioned Customer Service

January 24, 2014 | Terri Mitchell AKA The Profit Frog

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

 Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]