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Social media is an integral part of both our private and professional life. It connects us instantly to the lives of many others. Most of us accept connections easily without thinking about who these people are. However, be aware as your contacts become a mixture of personal and professional. Some argue that it is impossible […]
Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]
While you are a business owner during your working hours, you will always be a customer in someone else’s business. So, it’s important to realise that how you treat customers who engage with your business also demonstrates how you want to be treated as a customer. Simple expressions of manners and courtesy do go a […]
We often get told that we need to get out and shout about our business. To shout it from the rooftops so people can find us. But there is a problem with shouting all the time. If you have ever lived with a shouter (or a child who hasn’t yet discovered their inside voice), you […]
The most important thing to remember when making appointments is that you are selling the appointment, not your product or services. Therefore, you do not want to be talking too much. You can expand on what you have to offer when you get to the appointment. 1. What you need is your opening statement (something […]
Throughout the course of operating your business, you will undoubtedly come across a rude customer or two. It goes without saying. To be fair, on some occasions it will be because of a situation caused – directly or otherwise – by your business, through you or your staff, or a failing in your business systems. […]
Remember 80% of your current business comes from 20% of your existing customers so it is important to call existing customers on a regular basis. However, as you know in sales, it is important to keep filling the pipeline with potential customers (i.e. prospects). Cold calling is therefore vital to practice in order to stay […]
I am really not sure who came up with the idea of “treat ‘em mean to keep them keen” and I would wonder where this ever applies – and it certainly doesn’t apply in your business. In order to keep people keen on having a relationship with you and your business you need to treat […]
Whenever I am asked the question, do men make better networkers than women? – I always highlight the differences in communication styles. I don’t believe one gender is better than the other at networking. However, many women incorrectly doubt their networking ability. So let’s explode a few myths. Here are 5 things that contribute to […]
Networking is all about building relationships and there is a strong social component. However, at some point it also has to make financial sense for it to be worth continuing with.
How can you turn relationships established via networking into referrals?