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WNA Blog Home » Business Etiquette Articles

Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Think before posting any content online - because you will be judge by it.

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]



Submit? Not Likely!

March 24, 2014 | Ingrid Cliff

By using the most appropriate words and copy on your website you'll achieve maximum business  results through improved click throughs.

Isn’t it funny how some words sneak under the radar. Words that are used so often that you don’t even notice them. Words that when you look at them out of context, you get a bit of a jolt. If you have been to pretty much any website and filled your details into a form, […]



Protecting Your Most Valuable Asset – your people (Part 1)

March 18, 2014 | Sarah Savvas

The secret to business success is hiring staff who have the right skills and a 'can do' attitutde.

Don’t you ever wonder what happened to the days when employees worked for one company for life or at least for the better part of their career, when companies treated employees like part of the family and employees were unwaveringly loyal to their employers?  With this era being as good as over, and with employees […]



Professional Contacts in your Personal Social Media – Watch Out!

January 31, 2014 | Anna Cairo

Value your personal data and be careful with what you are exposing about yourself on social media sites.

Social media is an integral part of both our private and professional life.  It connects us instantly to the lives of many others.  Most of us accept connections easily without thinking about who these people are.  However, be aware as your contacts become a mixture of personal and professional. Some argue that it is impossible […]



Bring Back Good Old Fashioned Customer Service

January 24, 2014 | Terri Mitchell AKA The Profit Frog

Is good old customer service missing from your business?

 Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]



Be The Customer You Would Like to Serve

November 22, 2013 | Terri Mitchell AKA The Profit Frog

Try to be an accommodating customer and you will often be surprised and rewarded.

While you are a business owner during your working hours, you will always be a customer in someone else’s business. So, it’s important to realise that how you treat customers who engage with your business also demonstrates how you want to be treated as a customer. Simple expressions of manners and courtesy do go a […]



Are You Shouting Too Loudly About Your Business?

October 31, 2013 | Ingrid Cliff

The secret to business success is to stop shouting and start listening.

We often get told that we need to get out and shout about our business. To shout it from the rooftops so people can find us. But there is a problem with shouting all the time. If you have ever lived with a shouter (or a child who hasn’t yet discovered their inside voice), you […]



How To Make A Sales Appointment

September 24, 2013 | Jenny Cartwright

Pick up the phone and start making the appointment calls you have been avoiding.

The most important thing to remember when making appointments is that you are selling the appointment, not your product or services. Therefore, you do not want to be talking too much.  You can expand on what you have to offer when you get to the appointment. 1.      What you need is your opening statement (something […]



Know How To Handle Rude Customers

September 20, 2013 | Terri Mitchell AKA The Profit Frog

Rude customers can really put you off your game. Here a some ways of handling what they dish out.

Throughout the course of operating your business, you will undoubtedly come across a rude customer or two. It goes without saying. To be fair, on some occasions it will be because of a situation caused – directly or otherwise – by your business, through you or your staff, or a failing in your business systems. […]



10 Ways To Find Prospects To Call

July 30, 2013 | Jenny Cartwright

Use these 10 ideas and you will have never ending list of prospects to call.

Remember 80% of your current business comes from 20% of your existing customers so it is important to call existing customers on a regular basis. However, as you know in sales, it is important to keep filling the pipeline with potential customers  (i.e. prospects). Cold calling is therefore vital to practice in order to stay […]