Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.



WNA Blog Home » Business in Asia Articles

You Don’t Have to Come Home Empty Handed from your First China Buying Trip

October 6, 2016 | Lindy Chen

I can imagine some entrepreneurs consider an initial exploratory visit to China as a pleasure trip, mixed with some business.  The trip can be treated as sunk costs in starting a business, an investment in the learning process or par for the course.  If however, you want to make the most out of your initial […]

The Canton Fair – Want To Go?

September 1, 2016 | Lindy Chen

What if there was an event that allowed you to avail yourself of around 20,000 to 30,000 opportunities to find the product you have always wanted to source from China? It would be considered a can’t miss opportunity, and a once in a lifetime event, I guess. What if I told you that you have […]

What You Know May Help Your Business In China (Part 2)

July 13, 2016 | Lindy Chen

In my last blog post, I talked about gifts that you should avoid giving your Chinese business counterpart.  As promised, I am resuming the discussion, this time with a focus on what you should give to your Chinese customer or investor.  Just as a refresher, the Chinese have a tradition of giving and receiving small […]

What You Don’t Know May Hurt Your Business in China (Part 1)

June 15, 2016 | Lindy Chen

When you are the customer, it might be safe to say that more adjustments are expected from your supplier than you.  It’s much easier to relax and not worry too much about making mistakes if your business is the one being sought.  However, it is quite different matter when you are the one trying to […]