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WNA Blog Home » Business News Articles

Fact File: 10 Essential Trademark Facts You Need To Know

November 24, 2015 | Binh Rey

Tradmark Fact File

A trade mark is typically a name, word, phrase, logo, symbol or image; but less commonly is a sound, scent, 3D shape, colour, packaging or a combination of two or more of these elements. Here are ten facts you need to know about them: Fact 1:  A logo trademark only protects you for the visual […]

Top 5 Tips on Finding The Right Business Name to Trademark

October 23, 2015 | Binh Rey

Trademarking your business name

These five top tips will help you find a name which will likely assist in a successful trademark application if your search is thorough. 1)  Avoid common words: When thinking of names avoid commonly used terms within the industry you operate in. The reason is that section 41 of the Trademarks Act, requires that a […]

Why the Annual Code Update is More Important Than Ever Before

October 19, 2015 | Simone Pentis

Ensure you review and diarise the new Franchising Code of Conduct.

For most franchisors 30 October is a significant date. Given that most franchise systems within Australia follow the Australian financial year of 1 July to 30 June, then 30 October represents the expiry of the 4-month period from the franchisor’s last financial year whereupon franchisors must generally have ensured that they have updated Disclosure Documents […]

Key Considerations When Seeking Franchise Agreement Advice

September 17, 2015 | Simone Pentis

Choosing the right blog platform

Before deciding on becoming a franchisee, prospective franchisees should ensure they have first done a proper due diligence and obtained appropriate advice from experts on the business, site and franchise documents to be entered into. I would recommend that these experts should at the minimum include a lawyer and accountant (who are experienced in franchising) […]

Is It Time For A LinkedIn Review?

July 3, 2015 | Robyn Henderson

Keep your fingers on the pulse when it comes to your LinkedIn profile.

How long has it been since you visited your own LinkedIn profile page? Unless you have been living under a rock, you will be aware that LinkedIn is continually making changes and improvements. Their mantra as you know is “doing less better” and to that end they are continually improving. What you will find on […]

What Percentage of The LinkedIn Australian Reach Would You Like?

June 3, 2015 | Robyn Henderson

LinkedIn Summary Update

I am always on the look out for articles about LinkedIn and other people’s opinions of the do’s and don’ts. So it was reassuring today to read the Sydney Morning Herald  and an article by Samantha Riley and see an article that was aligned with most of my views. Interestingly, the latest number of users […]

The New Code – Changing Franchising From 1 January 2015

December 10, 2014 | Simone Pentis

Franchisees need to be aware of changes that could take place from 1 January 2015.

The Franchising industry is about to go through another major change. The final version of the new Franchising Code of Conduct (“New Code”) together with the regulation repealing the existing Franchising Code of Conduct (“Old Code”) have been released and are now moving through the process of being tabled into the houses of parliament. While […]

PayPal Launches – Flexible Small Business Loans

September 30, 2014 | admin

In this article you'll discover what is really driving the cash flow in your small business.

Disruptive technology is at it again with PayPal about to launch their ‘Small Business Lending’ arm. If you process your business transactions through PayPal you need to check it out. Initially the working capital loans will be relatively small e.g. up to 8% of annual turnover, but as PayPal continue to mine and analyse the […]

How To Ensure Your Speaking Business Survives During Tough Times

June 16, 2014 | Pix Jonasson

Small business profit and loss

You may be new in the speaking business or a well established whichever, however or whatever, you’ve got to know how to keep your business alive during economic recessions.  Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a […]

Have You Seen These New Features on LinkedIn?

May 9, 2014 | Robyn Henderson

Tracking social media results

LinkedIn’s mantra is do more, better. Not a bad mantra as they continually upgrade and change their systems. The latest change is one of the better ones, I believe. At least once a week you are probably receiving a summary of all the people who have changed jobs, are having a birthday or having a […]