Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Business News Articles

Is It Time For A LinkedIn Review?

July 3, 2015 | Robyn Henderson

Keep your fingers on the pulse when it comes to your LinkedIn profile.

How long has it been since you visited your own LinkedIn profile page? Unless you have been living under a rock, you will be aware that LinkedIn is continually making changes and improvements. Their mantra as you know is “doing less better” and to that end they are continually improving. What you will find on […]

What Percentage of The LinkedIn Australian Reach Would You Like?

June 3, 2015 | Robyn Henderson

LinkedIn Summary Update

I am always on the look out for articles about LinkedIn and other people’s opinions of the do’s and don’ts. So it was reassuring today to read the Sydney Morning Herald  and an article by Samantha Riley and see an article that was aligned with most of my views. Interestingly, the latest number of users […]

The New Code – Changing Franchising From 1 January 2015

December 10, 2014 | Simone Pentis

Franchisees need to be aware of changes that could take place from 1 January 2015.

The Franchising industry is about to go through another major change. The final version of the new Franchising Code of Conduct (“New Code”) together with the regulation repealing the existing Franchising Code of Conduct (“Old Code”) have been released and are now moving through the process of being tabled into the houses of parliament. While […]

PayPal Launches – Flexible Small Business Loans

September 30, 2014 | admin

Is there are common reason as to why so many Australian's are wealth difficient?

Disruptive technology is at it again with PayPal about to launch their ‘Small Business Lending’ arm. If you process your business transactions through PayPal you need to check it out. Initially the working capital loans will be relatively small e.g. up to 8% of annual turnover, but as PayPal continue to mine and analyse the […]

How To Ensure Your Speaking Business Survives During Tough Times

June 16, 2014 | Pix Jonasson

Ring your insurance broker TODAY and make sure that your business insurance policy does include Tax Audit protection.

You may be new in the speaking business or a well established whichever, however or whatever, you’ve got to know how to keep your business alive during economic recessions.  Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a […]

Have You Seen These New Features on LinkedIn?

May 9, 2014 | Robyn Henderson

Mobile Marketing

LinkedIn’s mantra is do more, better. Not a bad mantra as they continually upgrade and change their systems. The latest change is one of the better ones, I believe. At least once a week you are probably receiving a summary of all the people who have changed jobs, are having a birthday or having a […]

How To Send a Recommendation or Testimonial on LinkedIn

February 6, 2014 | Robyn Henderson

Writing attention grabbing headlines on your posts in LinkedIn can be the difference between a few readers or thousands of readers.

Have you ever sent a testimonial or recommendation on LinkedIn? Sending recommendations is a great way of acknowledging great suppliers in your network, showing appreciation and increasing your LinkedIn activity. So how do you do send a testimonial? 1. Identify the person you want to send a testimonial to. 2. Put their name in the […]

The Missing Link With LinkedIn

August 12, 2013 | Robyn Henderson

LinkedIn - What I know For Sure

One of the challenges many WNA members find with LinkedIn is ensuring that they convert business and get a return on the time invested. There are, however, a number of missing links with LinkedIn: 1. Many people miss the face-to-face interaction – they can see your profile, they can read all about you, your interests, your […]

Simple LinkedIn Systems to Create Business Opportunities

July 12, 2013 | Robyn Henderson

Linked in invitations

Spending time on LinkedIn is something that can be done 24/7 – meaning that it need not be done during office hours. Whenever you have time or stolen minutes from other activities, jump on to LinkedIn, update your profile and check out some of my suggestions. What I know for sure is that: Groups are a […]

What I Know For Sure About LinkedIn

June 20, 2013 | Robyn Henderson

LinkedIn - What I know For Sure

The Old LinkedIn versus the New LinkedIn When I first started using LinkedIn and went from zero to 2500+ connections in 12 months, LinkedIn had a number of different facilities than what they have now. These included: Polls, Question and Answer, events, the links with Twitter and Facebook, plus linking your blog with your profile […]