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WNA Blog Home » Business Strategies Articles

Get Ready to Go Above and Beyond

July 24, 2015 | Sarah Savvas

Customer service wins

Creating great customer experiences — what leaders like Disney, Zappos and Nordstrom do on a consistent basis — is one of the few areas left for companies to differentiate themselves and generate good margins. Making it happen, however, is easier said than done; fundamentally, it boils down to a people issue. So how do you get […]



Do You Know Which Trademark Is Right For Your Business?

July 23, 2015 | Binh Rey

Protecting your brand with trademarking is so important to all businesses large and small.

Everyone has an opinion on what a trademark is when asked, many say it’s a symbol, a logo, a word, a slogan and a brand.  And they would all be right! The reason many have an intuitive understanding of what a trademark represents is because since our birth, we’ve been bombarded with advertising and subconsciously linking […]



Ask Questions To Uncover Marketing Gold!

July 10, 2015 | Danielle MacInnis

Customer Survey

The old customer survey. It is coming up more and more frequently lately as businesses now understand the power of listening to their customers. Or maybe they haven’t been listening and now are feeling the power of customers ignoring their every attempt to “push” at trying to gain attention. Here are some key questions to […]



Why Life Satisfaction is the New Economy

July 2, 2015 | Vicki Writer

Spend some time pondering on what things in life make you feel the happiest?

I have spent a significant amount of time in the last 12 months researching and studying the emerging science of positive psychology and my findings have been fascinating. The research suggests that prosperity and profitability are linked to wellbeing. In-fact, there have been some studies done in Europe where the measurement for prosperity is based […]



Franchising Marketing Funds: The Balancing Act

June 29, 2015 | Simone Pentis

Franchise Marketing Funds

Marketing Funds are an area that can cause tension between franchisees and franchisors. This is since franchisees are often required in addition to paying franchise fees to pay certain monies into a fund for marketing and/or promotional purposes as determined and controlled by the franchisor. These marketing and/or promotional related activities can include, without limitation: […]



How Letting Go Means You Get More (Part 2)

June 24, 2015 | David Solomon

Revitalise your business: Surrender the old and allow the new to flow into your business and life.

Please read Part 1 first if you haven’t read it yet! …So my 2015 word of the year had become quite apparent. It needed to be one of the many synonyms that indicate letting go. Eventually I decided on the word “SURRENDER”. I chose SURRENDER as it is a passive process of just letting go, […]



Understanding Different Communication Styles

June 22, 2015 | Kylie Warry

Communication styles

Did you know that the quality of your relationships is only as good as your communication? I hear you all say, “But I’m a great Communicator, just ask me.”  The complicating factor is different Communication Styles. The truth is however, that you are not the best judge of your own communication skills, your audience is. Here […]



Tax-Planning Doesn’t Have To Be Hard Work!

June 16, 2015 | Dianna Jacobsen

Taxation Planning 2015

As anyone in business will be aware, we are almost at the end of yet another financial year. “So what?” you ask? Well, now is the perfect time to be checking on your ‘numbers’ for the past year, and scheduling a visit to your accountant, to tally up your 2014-2015 totals to date, and to […]



Be…Do…Have

June 15, 2015 | Pix Jonasson

Sharing knowledge with like-minded individuals positions you as a valuable contact.

I was at a recent out of town marketing event.  It’s very powerful when you are an “outsider” at events, meaning, I was not intimately involved in the event management side of things. My ‘Be…Do…Have’ mantra relates to Be Prepared, Do Your Due Diligence and Have A Great Team. Be Prepared Make sure that you […]



Why It Is Smart To Outsource Your Marketing

June 11, 2015 | Danielle MacInnis

marketing-landscape

At one stage as a small business it was possible to do your marketing in-house, much like you might do your bookkeeping and manage staff. Now SMEs are outsourcing their marketing as the landscape has changed. Here are some of the reasons: 1. Marketing has changed dramatically over the past few years and has become […]