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WNA Blog Home » Business Strategies Articles

Small Businesses Need Marketing More than Ever

August 22, 2014 | Danielle MacInnis

differentiation

I have just spent the last 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales approach is no longer working. Their sales approach has been by-passed by their customers and has become less relevant. We know that […]



The Top 3 Mistakes All Online Marketers Make When Setting Up An Online Business

August 20, 2014 | Bernadette Schwerdt

Avoid the mistakes that even the most successful entrepreneurs have made in developing their online businesses.

You can’t interview 20 of Australia’s top online entrepreneurs and not pick up a few practical tips and tricks along the way about how to make an online business more successful. I recently did just that for my new online series “Secrets of Aussie Online Entrepreneurs”.  Here are some of the common mistakes they said […]



Why Your Customers Can Be the Best Source for Content Creation  

August 12, 2014 | Elizabeth Campbell

HOT and relevant content for your small business could come from the lips of your clients and contacts. All you need to do is ask.

Customers. You really can’t live without them … on so many levels. But have you considered your customers to be an extremely valuable source of content for your website, blog and social profiles? If you are having trouble coming up with content ideas, you could very well get all of your online content writing ideas […]



Tips To Make Payroll Management Less Perplexing

August 4, 2014 | Angely Grecia

Stop burying yourself in paperwork and make life easier by using accounting software to keep track of all your employee payments and contingencies.

Employees and contractors are what keep the wheels of your business well oiled. But when it’s pay day, do the dollars always land in their accounts on time? Are you certain each person is being paid correctly, and leave entitlements are compliant? Accurately and consistently maintaining your payroll is an everyday business essential. If you’re […]



Customer Service – Avoiding The Common Mistakes

August 1, 2014 | Terri Mitchell AKA The Profit Frog

Unhappy customers and clients are the last thing you need. Here's how to avoid common customer service mistakes.

To enjoy long lasting success in business, you need to be able to learn from your mistakes. After all, you are only human, and to get things wrong is all part of the learning curve. Making errors once is normal and something we all do. However, if you don’t avoid the common mistakes, including failures, […]



Franchises Are Not Forever

July 30, 2014 | Simone Pentis

Franchises are not forever

Franchise agreements generally have a set period that they are to exist, with no automatic rights to extend operations after the expiry date. Neither is there generally any rights for a franchisee to be able to sell its franchise for a period that exceeds the Term and any renewal options expressly set out in their […]



Protect Yourself From The Tax Man

July 25, 2014 | Kate Fairley

Ring your insurance broker TODAY and make sure that your business insurance policy does include Tax Audit protection.

Firstly to all the fabulous business owners out there, here’s a great big congratulations on surviving another financial year in business. Give yourself a pat on the back! Now tell me how your accounts are looking. Did you have to race around scrambling up receipts for your accountant? Or are you one of those people […]



Email Templates – Essential Copywriting For Every Business

July 18, 2014 | Ingrid Cliff

Stop burying yourself in paperwork and make life easier by using accounting software to keep track of all your employee payments and contingencies.

Hands up if you are systems person. Someone who loves creating and religiously implementing new systems? Most women entrepreneurs fall somewhere between utter chaos, good intentions and sometimes systemisers. They generally only create a system when something goes pear-shaped or they are under stress. So before you have your next melt down, here’s a simple […]



Simple Steps For Creating a Blog Content Strategy

July 16, 2014 | Sorcha Mullis

Ramp up your blog by using Google Keyword Planner to find relevant topics.

Creating a popular and successful blog on your business website requires more than posting a few ad-hoc articles every now and then. Adding high-quality, relevant and useful content consistently requires planning and is essential for any online brand looking to expand their website and draw an audience. Understanding how to go about creating a blog […]



Why Are Words Not So Important? The Importance of Body Language

July 14, 2014 | Pix Jonasson

Are there secrets to making a fabulous presentation? Use these body language tips to make your next speaking gig memorable for all the right reasons.

The majority of human communication is through non-verbally contacting. People generally respond and understand it very well, even though we didn’t have any formal education on nonverbal language. In order to efficiently connect with your audience, you must notice what you are saying with non-verbal cues. Much of communication comes through body language. How you […]