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WNA Blog Home » Business Strategies Articles

Live a Life You Truly Love

August 26, 2015 | David Solomon

Higher Purpose business

Motivation will tell you what you’re supposed to do, what you should do or what you must do. But that’s not nearly as powerful as what you are inspired to do. Inspiration will get you up earlier and keep you up later. When you are inspired by something you would do it whether you are paid […]

Fundraising & Franchising: Opportunities

August 25, 2015 | Simone Pentis

Trade Marking Your Brand

I am seeing more and more businesses, particularly those within the franchising industry, become or seek to become involved in community fundraising activities. Getting involved in community fundraising activities can create a number of positive opportunities for franchisors, franchisees and the relevant causes they support. However, as there is also the potential for losses and […]

Business Name Registration Doesn’t Mean You Own It

August 24, 2015 | Binh Rey

Thinking of buying a franchise? Here are 10 questions you absolutely need to ask.

Many businesses do not think of calling a trademark consultant when they start up a new business, create a product name or buy an existing business. It is a fact that registering a business, company or domain name does not give you any proprietary rights. With a trade mark you are able to take legal […]

Importing From China 101

August 14, 2015 | Lindy Chen

importing 101

Chances are good that you believe sourcing or importing from China involves going to a trade show or searching online, finding a product you like, negotiating for a price, expect samples to be done and shipments to be made. I wish to explain to you that not all importers are so fortunate to see this […]

Leading Authentically

August 11, 2015 | Sally Dooley

The quality of the conversations you have give rise to your leadership ability.

Leadership begins with who you really are and your willingness to really connect with others in a genuine way. To be an effective leader you must master the art of authenticity, which is the capacity to be comfortable with who you are and courageous enough to let that guide the decisions you make, the way […]


August 6, 2015 | Dianna Jacobsen

Unplug from technology and take time offline - away from the noise and rejuvenate yourself.

Emails, phone calls, text messages, Skype meetings, Facebook PMs, LinkedIn invitations, Twitter tweets…..and on and on it goes! Is there any break for our over-loaded mental processors? And what message you are sending your children or spouse, when you need to continually check your messages, rather than giving them your full attention? Do they tend […]

Three Key Strategies to Achieve Any Goal

August 4, 2015 | Vicki Writer

Sleeping in to avoid facing your life

For us to arm ourselves with a set of strategies to achieve our goals, we first must understand what is driving our behaviour. Whilst there are three main components that drive all of our behaviour, I am going to focus on our self-talk for the purposes of this blog. The way we talk to ourselves […]

Get Ready to Go Above and Beyond

July 24, 2015 | Sarah Savvas

Customer service wins

Creating great customer experiences — what leaders like Disney, Zappos and Nordstrom do on a consistent basis — is one of the few areas left for companies to differentiate themselves and generate good margins. Making it happen, however, is easier said than done; fundamentally, it boils down to a people issue. So how do you get […]

Do You Know Which Trademark Is Right For Your Business?

July 23, 2015 | Binh Rey

Protecting your brand with trademarking is so important to all businesses large and small.

Everyone has an opinion on what a trademark is when asked, many say it’s a symbol, a logo, a word, a slogan and a brand.  And they would all be right! The reason many have an intuitive understanding of what a trademark represents is because since our birth, we’ve been bombarded with advertising and subconsciously linking […]

Ask Questions To Uncover Marketing Gold!

July 10, 2015 | Danielle MacInnis

Customer Survey

The old customer survey. It is coming up more and more frequently lately as businesses now understand the power of listening to their customers. Or maybe they haven’t been listening and now are feeling the power of customers ignoring their every attempt to “push” at trying to gain attention. Here are some key questions to […]