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WNA Blog Home » Business Strategies Articles

How to Attract LinkedIn Members to Read Beyond the First Sentence of Your Post/Blog

May 5, 2016 | Robyn Henderson

Content creation on linkedin

Have you ever noticed that you are drawn to sometimes read an entire blog or post and at other times you just skim the first few words and move on? Advertising executives would tell you there is a total science behind why this is. And there may well be. I was blessed to work for the […]



Here’s Why a Lack of Tech-Savvy Skills Stops Female Entrepreneurs From Succeeding.

May 4, 2016 | Bernadette Schwerdt

Are female entrepreneurs being held back by a lack of tech-savvy skills?

Does a lack of tech-savviness stop you from pursuing your online business goals?  If you’re like most switched-on entrepreneurs, you have a great idea but can’t find a way to bring it to life because you lack the tech skills to even formulate the right questions to ask a tech person, even if they were […]



Conflict is a Powerful Chance For Groundbreaking Growth

April 21, 2016 | Sally Dooley

Team conflict can be positive

In our fast paced, ever changing, resource constrained and complex work environments the need for collaboration is increasing. As a result, teams are springing up comprising members from diverse disciplines, functions, backgrounds, priorities, values and cultures. Conflict is guaranteed! Many leaders dread the thought of conflict erupting in their teams and are quick to shut […]



Franchising – The 3 Stage Due Diligence

April 1, 2016 | Simone Pentis

3 stages of due diligence when purchasing a franchise

Deciding you want to become a franchisee can be an exciting as well as daunting time. Depending on the franchise you are looking at entering into, this could involve a small investment with the aim of giving you an extra interest or additional monies, to a full time endeavour that will become your main investment […]



Why Businesses Who Rely On Local Customers Need To Be Online

March 9, 2016 | Sigrid de Kaste

How to make sure your business is not a best kept secret.

Most buyers today rely on the web to find what they are looking for. Going to Google is the first step, even when they are looking for your local business. They want to know where you are and what you have to offer. They may also be interested in who you are Interestingly, there are […]



You Get What You Focus On…So Focus On What YOU Want!

March 7, 2016 | Vicki Writer

Multiple Brains

We have a little part of our brain called the Reticular Activating System (RAS) and it acts like a little antenna. Imagine it being just like Google – it’s a search engine. When we program something into our Reticular Activating System, it goes off into the universe in order to bring it into our reality. […]



New Year- New You – Franchising Opportunities

March 2, 2016 | Simone Pentis

Is Franchising For You?

Following the start of the New Year many people have come back from holidays having spent time looking at where they are at and envisioning where they want to be, which sometimes leads people towards making decisions to move on from their current employee role or business into taking up a franchising opportunity. This is […]



Reasons People Get Worried About Public Speaking

February 17, 2016 | Pix Jonasson

fear of public speaking

Remember, speaking is an international business but there are certain tricks of the speaking trade – some definite “Do’s and Don’ts”. As you enhance your global speaking repertoire, you will need to overcome your fears so that your presentation has maximum impact with your audience. There are a few key reasons why reasons people get […]



Don’t Be Caught Out By the First To File Rule – (Especially in China)

February 10, 2016 | Binh Rey

Trade mark your franchise name

Trademark protection is country specific which means that you need to know which rules apply in each country.  Each country’s government has signed up to international trademark rules which include the international classification of goods and services, however when it comes to trademark filing there are important differences. Recognition of a trademark application in each […]



5 Steps To Making Your Marketing Message Stand Out

February 8, 2016 | Sigrid de Kaste

5 Step Marketing Message

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problems, why they should trust you, and why they should do business with you over someone else in your industry Your marketing message should grab their attention immediately and tell them clearly what they get. This is done by […]