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WNA Blog Home » Business Strategies Articles

How to Achieve Your Best – Part 2

February 27, 2015 | David Solomon

The new revolution of  heart based business allows many women to be their best self.

Symmetry is often expressed via the ancient Chinese concept of Yin and Yang. For example, we see it in the dualistic nature of day and night, fire and water, active and passive, masculine and feminine. According to the Taoists all things have both Yin and Yang properties and business is no exception. And yet, modern […]



Think of Your Brand as Human

February 23, 2015 | Emelye Lovell

Brand development

In my line of work, I often come across business owners who misjudge the depth of branding. In some cases, branding is viewed as a logo only. This is likely due to the fact that branding—or a large part of it at least—heads towards the intangible. A logo is tangible, but branding certainly goes well beyond this visual identifier. […]



How Your Business Can Benefit From Blogging

February 17, 2015 | Catriona Pollard

Blogging for your business takes time and effort but the results will be immeasurable.

Businesses must use every opportunity to engage with their audience. Blogging is one of the most effective ways to build thought leadership and provide valuable content to your target audience. Many businesses are using blogs as it is a cost effective and efficient way for businesses to publish content online. Using a blog can increase […]



Success In Business – Are You Being Different?

February 13, 2015 | Pix Jonasson

Being different from others is one of the easiest ways to stand from your competitors.

At a business networking breakfast with PR and Marketing Guru, Max Markson, he was asked the keys to succeeding in business.  It got me thinking about being a speaker and how this relates. In between the fun, frivolity, song and dance, Max replied by saying 3 things: Persistence, Enthusiasm and Focus. Max also told us […]



Customer Complaints Are a Golden Opportunity

February 11, 2015 | Sarah Savvas

Don't avoid customer complaints welcome them as an opportunity to make improvements in your business.

We all complain about difficult customers and try and avoid them at all costs. But, in fact, we should be seeking them out – they present us with a golden opportunity to improve our service. It’s the customers who are unhappy but don’t say anything that pose the real danger to your business. Customer complaints […]



Kick-Start Your 2015 Results Now!

February 10, 2015 | Dianna Jacobsen

Create a list of goals to hold yourself accountable for what you have set out to achieve in 2015.

It’s February already! And it feels like Christmas is just a distant memory… How are your New Year’s resolutions holding out? (Do you actually remember what they were?) I hope you also found time to reflect on the year just gone and the year ahead, and gave some thought to your intentions for 2015; I don’t […]



3 Ways to Effectively Cold Call on LinkedIn

February 5, 2015 | Robyn Henderson

Have some class and etiquette when following up on social media or you will find yourself always having to say you're sorry. Now that's an image you certainly don't want to convey!

Within the space of two weeks – I had two very different experiences with cold calling on my LinkedIn account and I want to share both with you – as I learned a lot from the experience. As fate would have it I happened to be presenting at a Women’s Network Australia (WNA) lunch in […]



How to Achieve Your Best – Part 1

January 29, 2015 | David Solomon

Success and freedom could be yours by just letting go of the things that no longer serve you or your business.

Achieving your best is a personal thing. In the same way that success for you really should be defined by your lifestyle, family, financial and other goals – rather than what society says success “should” be – being “your best” works the same way. This also applies whether we are considering being your best in […]



How To Plan Your 2015 Foundations

January 19, 2015 | Janet Culpitt

Planning your business strategies and foundations for 2015

A new year begins so it’s time for all business owners take time to do some serious planning. It’s a good idea to spend a day or two preparing your business plan and then take some time off, to digest your plans, and then come back into the office refreshed with a new direction, ready […]



Exercise: How to Discover your Personal Brand & Strengthen Your Business Brand

January 12, 2015 | Emelye Lovell

Branding

This is an opportunity for you to reveal your personal brand image being portrayed to the world. It may be different than you think or even want. It’s a simple, enlightening exercise you can do from your bed when thinking of reasons not to get up. You’ll need: your natural environment, pen and paper, intrapersonal […]