Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Business Strategies Articles

Business Structures – Sole Trader

March 24, 2017 | Katherine Hawes

In Australia, there are four main business structures commonly used by small businesses.  They are; sole trader, partnerships, companies and trusts.  Each structure has its advantages depending on the needs of the business in the areas of tax, asset protection, control and succession, flexibility as well as set-up and ongoing costs.  In this blog we […]



Marketing Shortcuts For Small Businesses

March 21, 2017 | Danielle MacInnis

Marketing done well does require insight, research and a real understanding of your ideal customers. However there are a few great tools to use as marketing short cuts: Value proposition template – Helps create a value proposition that is compelling. Marketing Plan template – A quick plan for setting out goals for 2017. Quarterly Review template […]



The Story of The Chinese Bamboo Tree

March 8, 2017 | Pix Jonasson

The parable of the Chinese Bamboo Tree teaches us lessons about patience, faith, perseverance, growth and development and importantly… human potential! Like any plant, to flourish the Chinese Bamboo Tree requires nurturing – water, fertile soil, sunshine. In the first year, there are no visible signs of activity or development. In the second year, again, […]



7 Ways to Boost Your Boldness as a Leader

March 6, 2017 | Sally Dooley

Boldness has long been considered necessary for effective leadership. Intuitively you recognise the value of a bold leader: they are inspiring to be around and they challenge you to grow beyond your current limitations.  Although boldness has traditionally been associated with male leaders, the latest research from Harvard Business Review shows that women scored slightly […]



Protecting Your Digital Assets

February 27, 2017 | Katherine Hawes

A digital asset is anything you own or have rights to that is accessed via the internet or by any other form of digital technology.  There are five main digital assets a business should be accessing and controlling.  They are domain names, hosting, SSL certificates, social media accounts and the website itself.  Let’s look at […]



Money Follows Mindset

January 31, 2017 | Dianna Jacobsen

A few months ago my blog discussion was based around rediscovering the ‘wealthy you’, in terms of recognising the abundance that surrounds each of us every day, in countless aspects such as plentiful food, enjoying nature, health, happiness, enriching experiences, fulfilling relationships, rewarding occupations, freedom of choice, and so forth, regardless of what our current […]



The Year Ahead….and a Year in Review

January 26, 2017 | Dianna Jacobsen

January. The time of year when many of us set our goals for the year….and berate ourselves over what we did not accomplish the previous year. Whilst goal-setting is a good thing, it is important not to later use it as a means of reflecting on what you failed at, on what you didn’t achieve. Many […]



Why Leaders Need To Be Optimists

January 24, 2017 | Sally Dooley

While I am certainly not advocating leaders adopt a ‘Pollyanna’ approach that ignores reality, the research shows there is a strong connection between optimism and performance. Optimistic leaders not only experience improved performance themselves, but their own optimism also positively influences the optimism of those they lead. Optimism and pessimism refer to the way you […]



How To 10X The Effectiveness of Your Delegation

November 9, 2016 | Sally Dooley

Juggling multiple clients

Delegation is a critical leadership skill and in my experience as a leadership coach and facilitator,  it is not done well at any level in many organisations! Leaders and managers frequently miss out on the opportunity to build capability and improve productivity; engage and motivate their team; align their own and other’s strengths and passions […]



Repeat after me: “I Give Myself Permission……..”

November 7, 2016 | Dianna Jacobsen

As business owners, we often tend to be driven and passionate about what we do, and we generally have a ‘to-do’ list a mile long at any given time, right? It is easy to fall into the workaholic trap, working into the evenings and on the weekends, either because there is a seemingly-endless list of […]