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WNA Blog Home » Business Strategies Articles

Don’t Be Caught Out By the First To File Rule – (Especially in China)

February 10, 2016 | Binh Rey

Trademarking your business name

Trademark protection is country specific which means that you need to know which rules apply in each country.  Each country’s government has signed up to international trademark rules which include the international classification of goods and services, however when it comes to trademark filing there are important differences. Recognition of a trademark application in each […]



5 Steps To Making Your Marketing Message Stand Out

February 8, 2016 | Sigrid de Kaste

5 Step Marketing Message

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problems, why they should trust you, and why they should do business with you over someone else in your industry Your marketing message should grab their attention immediately and tell them clearly what they get. This is done by […]



Who Do You Need To Be As A Leader in 2016?

February 5, 2016 | Sally Dooley

Leadership Planning

Studies suggest that only 8% of people who make New Year resolutions actually keep them. As you head into a fresh year it is a great time to both reflect on what you achieved last year and set goals for the year ahead. But, how do you make sure you are in the top 8% […]



Shareholder And Partnership Agreements – Essential To A Franchisee’s Longevity

January 19, 2016 | Simone Pentis

Is Franchising For You?

When looking at entering into a franchise with others, I always recommend the parties immediately get together after working out the relevant franchisee entity structure with their legal and accounting advisors, and have a lawyer work with them to create a partnership agreement or shareholder agreement, as appropriate. This assists to ensure that from the […]



The Psychology of Selling

January 15, 2016 | Pix Jonasson

Sales lessons learnt on the retail floor.

I recently had the opportunity to be a Brand Ambassador for a Supermarket. Ok… so it was demonstrating and promoting branded Iced Fruit Cake and Fruit Mince Tarts!! However, I made a conscious effort to make the 2 x 4 hour shifts standing on my feet, near the 4 degree fridge worthwhile. What I noticed […]



Plan Ahead – Bring Purpose and Direction To 2016

January 13, 2016 | Dianna Jacobsen

Foundations

Another new year! Another new beginning! We all love the idea of a fresh start, a chance to re-evaluate our lives, and the opportunity to draw a psychological line in the sand and leave behind the baggage and mistakes of the past year. So, draw a line in the sand, step over it, and spend […]



Turn The ‘To Do List’ Upside Down!

December 21, 2015 | Dianna Jacobsen

It's important as the year comes to a close to take time to spend quality time with loved ones, relax and recharge before you start planning for 2016.

Wow, another year has almost passed, and, if you are like me, you are wondering where the months have gone, and lamenting the tasks on the ‘to do list’ yet to be completed! But take heart, and look at the list from the reverse perspective: look at what you’ve managed to accomplish for the year, […]



Marketing With Social Media

December 16, 2015 | Sigrid de Kaste

Digital Age Marketing Ideas

Social media is one of the new Buzz terms people use as if it is a new innovation recently invented. But it isn’t….. only the implementation is new. A hundred years ago, if you were the local business, people came to you because you were there. They knew you because you lived in the local community. You […]



The Franchisee Structure – Get It Right

December 15, 2015 | Simone Pentis

Taking the time to get your Franchisee structure  right, could save you more than just money in the long run.

The franchisee entity can take many forms, varying from individual sole trader, partnership, joint venture, trust, corporate and/or mix of these structures. While most franchisees tend to operate as a corporate structure, what is the best structure will depend on the personal circumstances of those who will make up the franchisee entity and any franchisor […]



China’s Wholesale Markets

December 9, 2015 | Lindy Chen

Think you can't import goods from China for your business due to large minimum order restrictions. Think again...

Not all trips to China are the same.  No matter how big or small your operations are, a trip to China may or may not be productive enough to justify the expense.  You need to be clear about your goals.  Besides knowing your products, you have to consider how you will use or distribute them. […]