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WNA Blog Home » Business Strategies Articles

Marketing and Advertising: What’s the Difference?

October 26, 2016 | Sigrid de Kaste

Marketing and Advertising

Marketing and Advertising are often used interchangeable but in reality they are not. Advertising is only one part of Marketing. Marketing is the complete process from researching who the customers are, how and where they prefer to buy for how much, to designing how to offer what you have as a product or service for sale. […]

Need More Clients? Take Ten!

September 28, 2016 | Sigrid de Kaste

Ways to create new business are often right in front of us. Here's 10 that will help boost the dollars in your door.

The art of getting new business is no mystery, in fact it’s so simple we miss the forest for the trees.  Here are 10 tips to remind you how to build your client base: 1. Get New Business From Old.   Ask existing clients for more business before you try warming up a cold lead.  Ask […]

Take Your Business From Woe to WOW

August 16, 2016 | Vicki Writer

How do you reward your staff when they go over and above your expectations?

I sat in on a great session while overseas recently with Michelle Hoskin, a business coach in the UK who shared a couple of really simple, easy to implement ideas for growing your business. First and foremost, we need a vision. Almost all really successful business owners have a vision that is much bigger than […]

Franchising Networks: The impact of one and the importance of the Franchisor

August 10, 2016 | Simone Pentis

Regardless of what franchise they visit customers should receive a consistent experience.

When dealing with a franchise network, people will not often distinguish between different franchised businesses, but instead think of one overall business. Franchising as a business format encourages the above view. Most franchise systems seek to ensure that every existing or potential customer can generally expect to experience the same consistent products and/or services irrelevant […]

Brexit | How Does It Affect Trademarks in the United Kingdom?

August 3, 2016 | Binh Rey

TradeMark Options

With the United Kingdom(UK) public voting to leave the European Union (EU) last month, many European Union (EU) registered trademark owners have been wondering what will happen to their trademark protection as the result of this momentous event.  Most EU expert commentators estimate that the divorce between Britain and the European Union will be finalised […]

How To Grow Your Business By a Factor of 10

July 21, 2016 | Vicki Writer

Success can be yours

I have just returned from an amazing trip to Vancouver where I had the pleasure of attending the Million Dollar Round Table (MDRT) annual meeting. On the very first day, the 2016 MDRT president, Mr Brian D Heckert shared a simple yet very powerful story. The story Brian shared was an experience he had at […]

Business Name and Logo: High Value Assets

July 6, 2016 | Simone Pentis

TradeMark Options

Given one of the essential assets of many businesses, particularly those operating within the franchising industry is their business’s trade name and logo/s, it cannot be underestimated how important it is to ensure the relevant name/s and logo/s have been sufficiently legally protected. Over the years I have seen many people believe that if they […]

Are You Using LinkedIn as a Potential Source For Work?

July 4, 2016 | Robyn Henderson

Careers on linkedIn

Friends know that I am a media fan – and yes one of the few people who still buy hard copy newspapers every day. Living regionally, my daily purchases include the Sydney Morning Herald and the Gold Coast Bulletin and depending on the cover stories – the Australian Financial Review, plus ABC News 24 is […]

E-Motions Are Everything

June 28, 2016 | Pix Jonasson

Be authentic on social media

Recently, a friend and I attended a 2 day multi-speaker event in Sydney with Tony Robbins as the keynote speaker. I had seen Tony present previously, so I knew his style. I was obviously impressed last time. This time, I was absolutely blown away with his content though, feeling he spoke directly to ME. He […]

7 Psychological Triggers that Make Your Marketing More Powerful

June 13, 2016 | Sigrid de Kaste

7 Step Marketing strategies

Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product Here are 7 Psychological Triggers you can use in your marketing today to achieve more successful outcomes: Psychological Trigger #1: BE SPECIFIC The more […]