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WNA Blog Home » Business Strategies Articles

How Excellent Leaders Unlock The Magic of Reflection

May 19, 2016 | Sally Dooley

The magic of reflection

Excellent leaders understand that reflection is a central and mandatory part of their leadership practice and prioritise this high importance activity. They recognise that a short term investment of time and focus will reap significant gains in all areas of their lives and work. As leadership expert, Peter Drucker, advocates, ‘Follow effective action with quiet […]



Tools of The Trade

May 18, 2016 | Lindy Chen

Importing documents

I love using metaphors to aid my memory.  It also livens up any discussion.  In my view, importing is a skill just like carpentry, sculpting or even mechanical repair.  All of these skills require the use of tools.  Using this metaphor, it’s easier to appreciate how ridiculous it would look for a carpenter, sculptor or […]



You Are Never Not Marketing

May 13, 2016 | Sigrid de Kaste

Marketing

Although we don’t typically think of ourselves this way, we are all marketers and constantly marketing. We market ourselves and our product or service with the aim to influence. When we are the product, we influence others to like and trust us. When we offer a product or service, our marketing needs to influence customers […]



Optimising Your Creative Agency Relationship

May 12, 2016 | Emelye Lovell

Branding

Working in branding, we hold in our hands the power to influence perception about companies and organisations. In fact the very basis of our education in university is around changing emotions, beliefs and ultimately, behaviours. But as with any power, comes a level of responsibility. For those in branding and marketing, it is not misrepresenting […]



How to Attract LinkedIn Members to Read Beyond the First Sentence of Your Post/Blog

May 5, 2016 | Robyn Henderson

Content creation on linkedin

Have you ever noticed that you are drawn to sometimes read an entire blog or post and at other times you just skim the first few words and move on? Advertising executives would tell you there is a total science behind why this is. And there may well be. I was blessed to work for the […]



Here’s Why a Lack of Tech-Savvy Skills Stops Female Entrepreneurs From Succeeding.

May 4, 2016 | Bernadette Schwerdt

Are female entrepreneurs being held back by a lack of tech-savvy skills?

Does a lack of tech-savviness stop you from pursuing your online business goals?  If you’re like most switched-on entrepreneurs, you have a great idea but can’t find a way to bring it to life because you lack the tech skills to even formulate the right questions to ask a tech person, even if they were […]



Conflict is a Powerful Chance For Groundbreaking Growth

April 21, 2016 | Sally Dooley

Team conflict can be positive

In our fast paced, ever changing, resource constrained and complex work environments the need for collaboration is increasing. As a result, teams are springing up comprising members from diverse disciplines, functions, backgrounds, priorities, values and cultures. Conflict is guaranteed! Many leaders dread the thought of conflict erupting in their teams and are quick to shut […]



Franchising – The 3 Stage Due Diligence

April 1, 2016 | Simone Pentis

3 stages of due diligence when purchasing a franchise

Deciding you want to become a franchisee can be an exciting as well as daunting time. Depending on the franchise you are looking at entering into, this could involve a small investment with the aim of giving you an extra interest or additional monies, to a full time endeavour that will become your main investment […]



Why Businesses Who Rely On Local Customers Need To Be Online

March 9, 2016 | Sigrid de Kaste

How to make sure your business is not a best kept secret.

Most buyers today rely on the web to find what they are looking for. Going to Google is the first step, even when they are looking for your local business. They want to know where you are and what you have to offer. They may also be interested in who you are Interestingly, there are […]



You Get What You Focus On…So Focus On What YOU Want!

March 7, 2016 | Vicki Writer

Multiple Brains

We have a little part of our brain called the Reticular Activating System (RAS) and it acts like a little antenna. Imagine it being just like Google – it’s a search engine. When we program something into our Reticular Activating System, it goes off into the universe in order to bring it into our reality. […]