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WNA Blog Home » Business Strategies Articles

Why Customer Retention Should Be Your No. 1 Priority (Part 2)

April 8, 2015 | Sarah Savvas

Customer Retention and feedback

Once you’ve cemented trust and loyalty with your customers through the customer retention strategies discussed in Part One, you can then move on to focusing on more proactive and targeted strategies to cement and secure long term customer retention. Some of these strategies include: 1. Implement anticipatory service Anticipatory service simply means taking a proactive […]



Control, Alt, Delete

March 27, 2015 | Janet Culpitt

Take advantage of how to legally minimise the tax you pay.

What does the word control conjure up in your mind? Immediately for me I think of the control key on a computer keyboard; for my husband it’s the TV remote control. When I Googled the word, Wikipedia alone came up with over 2 dozen Control definitions and explanations. (Sometimes I wonder why non English speaking people […]



Give First Impressions A Second Chance: Great Customer Service At Events Matters

March 13, 2015 | Pix Jonasson

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

It’s amazing how things can turn around if you continue to work on building relationships, are ethical and provide good customer service.  Upon first meeting a prominent local businessman, he asked what I did and if I was a member of a certain business organisation.  After explaining what I did and that I was not […]



Why Customer Retention Should Be Your No. 1 Priority (Part 1)

March 11, 2015 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

If you are spending thousands of dollars each year on sales and marketing strategies to attract new customers and clients, but are losing many of those customers through poor customer service, you are simply collecting water with a leaking bucket. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in […]



Creating Franchising Territories That Work

March 6, 2015 | Simone Pentis

The boundaries are changing.  When designing and setting up territories for a franchise there are many factors that need taking into account.

Franchisors are now moving towards being more creative in how they design the types of territories they are now granting their franchisees. So long as overall there is value and benefit to both the franchisor and franchisee, franchise territories do not need to follow the prior traditional views of territories. This traditional view often equating […]



How to Achieve Your Best – Part 2

February 27, 2015 | David Solomon

The new revolution of  heart based business allows many women to be their best self.

Symmetry is often expressed via the ancient Chinese concept of Yin and Yang. For example, we see it in the dualistic nature of day and night, fire and water, active and passive, masculine and feminine. According to the Taoists all things have both Yin and Yang properties and business is no exception. And yet, modern […]



Think of Your Brand as Human

February 23, 2015 | Emelye Lovell

Brand development

In my line of work, I often come across business owners who misjudge the depth of branding. In some cases, branding is viewed as a logo only. This is likely due to the fact that branding—or a large part of it at least—heads towards the intangible. A logo is tangible, but branding certainly goes well beyond this visual identifier. […]



How Your Business Can Benefit From Blogging

February 17, 2015 | Catriona Pollard

Blogging for your business takes time and effort but the results will be immeasurable.

Businesses must use every opportunity to engage with their audience. Blogging is one of the most effective ways to build thought leadership and provide valuable content to your target audience. Many businesses are using blogs as it is a cost effective and efficient way for businesses to publish content online. Using a blog can increase […]



Success In Business – Are You Being Different?

February 13, 2015 | Pix Jonasson

Being different from others is one of the easiest ways to stand from your competitors.

At a business networking breakfast with PR and Marketing Guru, Max Markson, he was asked the keys to succeeding in business.  It got me thinking about being a speaker and how this relates. In between the fun, frivolity, song and dance, Max replied by saying 3 things: Persistence, Enthusiasm and Focus. Max also told us […]



Customer Complaints Are a Golden Opportunity

February 11, 2015 | Sarah Savvas

Don't avoid customer complaints welcome them as an opportunity to make improvements in your business.

We all complain about difficult customers and try and avoid them at all costs. But, in fact, we should be seeking them out – they present us with a golden opportunity to improve our service. It’s the customers who are unhappy but don’t say anything that pose the real danger to your business. Customer complaints […]