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When building your business on Facebook you can make use of many of the same strategies you would use when engaging in face-to-face networking. Even if you don’t know anything else about networking, just turning up and being consistent is going to give you better results than doing nothing. The same is true on Facebook. [...]
Have you ever heard from a friend that you have not spoken to in ages and been really pleased to hear their voice? To catch up and hear all of their news? I was speaking to a friend of mine in the UK recently. We were at school together and have therefore been friends for [...]
Mere decades ago, customer service hardly rated a mention when talking business – it was simply a given. Today’s vastly different consumer climate demands that all business owners are sensitive any ruffle in the customer service fabric. Where previously, customer service was what people did, these days the value of delivering better customer service is [...]
Are you confused by terms like SEM and SEO? Are you wondering how they fit into your online marketing strategy? Here’s a simple guide. Search Engine Marketing (SEM) is paying to be on page one of the search engine listings by buying online advertising. Google Ads are the most common example. You might also see [...]
Recently the CEO of Yahoo – Marissa Mayer declared that her 27,000 employees were no longer allowed to work from home. A Twitter meltdown kicked in to voice a variety of opinions on teleworkers. Even Richard Branson blogged his opinion – in stark contrast to Marissa Mayer’s. “Many employees who work from home are extremely diligent, get [...]
Networking is all about building relationships and there is a strong social component. However, at some point it also has to make financial sense for it to be worth continuing with.
How can you turn relationships established via networking into referrals?
Whether you are a solo operator, leader of a large multi-national corporation, or anything in between, you still depend on a team to build success. While it’s a lot less visible if you own your own business, you still have a team working with and for you. To what degree do your people support your [...]
If you have been in a personal relationship, you will know that things don’t always go according to plan. The same applies to your business relationships. When you meet somebody at a networking event or an informal function and you think there may be potential for you to work together, it is a good idea [...]
One of my favourite quotes is: “Impact Lags Cause.” I read it ages ago and I am not sure where it came from but it is so relevant in today’s tight economy. Retailers are continually complaining about not wanting to compete with online shopping. But we all know it is here to stay and will [...]
I was driving into the city and traffic being what it was, we were crawling along. I was thinking about my business and about the objectives I had set for the year. I happened to look out the side window and saw the name of the street we were passing – Beehag Street. Even though [...]