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WNA Blog Home » Business Strategies Articles

Fact File: 10 Essential Trademark Facts You Need To Know

November 24, 2015 | Binh Rey

Tradmark Fact File

A trade mark is typically a name, word, phrase, logo, symbol or image; but less commonly is a sound, scent, 3D shape, colour, packaging or a combination of two or more of these elements. Here are ten facts you need to know about them: Fact 1:  A logo trademark only protects you for the visual […]

Get Ready For 2016 Now, So You Don’t Repeat The Same Mistakes

November 23, 2015 | Sue Lester

Start planning for next year now to ensure success and not have any regrets.

January, and definitely February, is too late to be planning for success in 2016.  Now is the time to load up your calendar for next year, ensuring you can relax and enjoy the festive season without losing momentum.  Use these steps as your checklist. Remember this is not ‘the end of the year’. In business […]

Importing – The Purchase Order Agreement

November 11, 2015 | Lindy Chen

When importing goods from overseas you need to put everything in writing to avoid miscommunication.

The biggest difference between a local and an international transaction, is the amount of paperwork that needs to be done to accomplish the goal of moving your product from the factory, to your storefront. One of the most critical documents you need for importing is the ‘Purchase Order Agreement’. You will want to have an agreement […]

The Power and Art of Story

November 9, 2015 | Sally Dooley

Leadership story telling

At the heart of it, leadership is all about influence and real influence always requires more than positional authority. Whether you are dealing with teams or stakeholders, customers or sub-contractors, influence requires a connection at both heart and head levels. Increasingly, leaders are discovering the power of story to deeply engage those they need to […]

Increase in Job Seekers According to Talent Trends

November 5, 2015 | Robyn Henderson

The Talent Trends 2015 shows interesting trends in job seeking.

I read an interesting article in this week’s Weekend Australian about the increase in active job seekers. As a small business, from time to time I am offered short term writing contracts or special projects – so I am always curious to keep my finger on the pulse of the job seeker and unemployment figures. […]

Leverage Your Time

November 3, 2015 | Pix Jonasson

Leverage is the secret to time management.

We’re all busy people.  Some people, though, are busier than we’d ever imagine, yet are somehow are able to stay on top of things so well they seem to go about their life so casually, while we struggle to produce good work and maintain a household. What’s their secret? Why do they seem to have […]

Why 85% of People Fail to Achieve Their Goals

November 2, 2015 | Vicki Writer

Reaching your goals will only happen if you identify where you will encounter stumbling blocks.

The PhD study conducted by Dr Burns on ‘Goal Achievement’ determined that there are four phases to any goal pursuit and we would be well served to understand the goal achievement process before learning to set goals. Let me ask you a question. If I ask you to think about something that you want to […]

Let It Go

October 29, 2015 | David Solomon

Inner peace and happiness

Perhaps you’re sick and tired of hearing these words because your kids have worn them out singing THAT song? Or perhaps this is the advice a friend gave you about something that happened that has been bugging you for a while? In any case, the “let it go” I’m referring to here is about letting something go […]

Top 5 Tips on Finding The Right Business Name to Trademark

October 23, 2015 | Binh Rey

Trademarking your business name

These five top tips will help you find a name which will likely assist in a successful trademark application if your search is thorough. 1)  Avoid common words: When thinking of names avoid commonly used terms within the industry you operate in. The reason is that section 41 of the Trademarks Act, requires that a […]

Protecting Your Intellectual Property

October 12, 2015 | Lindy Chen

Here's the facts on how to protect the products you are having manufactured in Asia so they are not copied.

“Even pigs can fly up in the air with the right gust.”  This is how Xu Xiaonian, a finance and economics professor from China, describes the growth model that China has so far followed, in its epic climb to becoming the second largest economy in the world.  He and many experts call it the opportunistic […]