Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Business Strategies Articles

What is a ‘Service Culture’ and What Does it Mean For Your Business?

October 24, 2014 | Sarah Savvas

You will be amazed at how your business will grow when you make it easier for customers to do business with you.

By definition, a ‘Service Culture’ is a culture within an organisation where customer satisfaction is the top priority. No business can stay in business without customers. How you treat or mistreat them determines how long your doors stay open. And bad service is a one way ticket to business failure. For many years, customer service […]



Time – The Most Valuable Currency We Trade With!

October 13, 2014 | Dianna Jacobsen

Trading Time

Wow, it’s October already! Where does the year go?!!? Where does every month, week, day, hour and minute that you spend, actually GO??? It’s a trade-off, you see…. You are trading TIME for ACTIVITY, regardless of what the ‘activity’ may consist of. It’s not like money, where you can sit back and think about what […]



What Does PERFECT Mean to You?

October 6, 2014 | Janet Culpitt

What happens when you build your financial plans on the shifting sands instead of a solid foundation?

Are you ready to make smart decisions about money? Do you care about your family? Do you care about the future? Are you motivated to take some action? Do you want some direction? Most people want to “get ahead” financially and it can be passion and determination that drives you to reach your level of […]



Making Excellent Customer Service Your Mission

October 1, 2014 | Terri Mitchell AKA The Profit Frog

Is the Customer Service Mission Statement of your business clearly visible to all of your staff?

If your customer service is not delivered at its very highest, it absolutely hurts your business through fewer dollars spent at your registers, lack of word-of-mouth referrals, and worst of all, loss of customer loyalty – which ultimately means they are shopping at your competitor and that ought to ring alarm bells for you. You […]



Hurry Up and Wait

September 29, 2014 | David Solomon

Exhausted from the pressure of racing to deadlines? What's wrong with pacing yourself?

In my distant past I spent 2 years and 40 days in the Army (not that I was counting…much). One of the things that I remember very clearly was how we used be told to rush from place to place – literally running to get there. And when we did arrive to where we were […]



The True Cost of Losing Customers

September 26, 2014 | Sarah Savvas

It's imperative that your customers feel loved and cared for if you want to retain their business.

Customer retention is one of the most crucial factors at play in building and maintaining a successful business. A great example of an industry where customer loss is exceptionally high is the telco industry. The industry is saturated with operators and so price wars are inevitable. This creates low brand loyalty with customers switching providers […]



What’s Your Worst Case Scenario?

September 25, 2014 | Kate Fairley

Are you organised and ready to handle any worst case scenario you and your business might have to face?

When you choose to get out of bed in the morning, what’s the worst thing that can happen to you? There’s a chance you could have a car accident on the way to work, you could catch the flu and be off work for a week, there’s even a risk you could fall down the […]



Find Your Own Freedom and Success

September 10, 2014 | Dianna Jacobsen

Freedom and success can only be achieved when your mindset and talk are aligned with your dreams.

We all have our elevator pitch, and mine is “I work with people to create lives of FREEDOM and SUCCESS!” So what is ‘Freedom and Success’ to you? Have you REALLY thought about it? Is it having a nice home, living where you choose to live, doing the ‘work’ you want to do, sending your […]



Increase Your Sales Through Customer Service

August 29, 2014 | Sarah Savvas

Want to get an additional 13% of business from customers? Here's how.

Excellent customer service is your strongest and most cost effective marketing strategy for increasing sales as it can result in repeat business and word-of-mouth referrals, which can be worth a significant chunk of your annual revenue. A recent American Express survey found that 70% of customers are willing to spend 13% more on average with […]



Master Franchising and the Impact on Franchisees

August 27, 2014 | Simone Pentis

Selling a Franchise

When a franchisee (also referred to as sub-franchisee) considers entering into a franchise system that operates under a master franchise structure, this requires not only additional documents to be reviewed, but raises issues that need to be carefully considered before a sub-franchisee signs on. Currently in Australia before a sub-franchisee can enter into franchise, it […]