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Recently the CEO of Yahoo – Marissa Mayer declared that her 27,000 employees were no longer allowed to work from home. A Twitter meltdown kicked in to voice a variety of opinions on teleworkers. Even Richard Branson blogged his opinion – in stark contrast to Marissa Mayer’s. “Many employees who work from home are extremely diligent, get [...]

It’s definitely a growing trend. And surprisingly enough it’s growing at the large end of town with multi-nationals but still seems like a long stretch for businesses at the small end of town. But it doesn’t have to be. There’s now a much larger demand in the community for more knowledge on where the product [...]

In spite of serious economic woes affecting many sectors across Australia, the number of major retail outlets opening “flagship” stores continues to rise. As hordes of customers rush through their doors on opening day and keep coming for weeks, how can you, the existing business owner, respond and reclaim your customers?

Is your business acting like a ‘Barbie in a Barbie world?. Be different and move outside the cookie cutter business mould. Find out what makes you different and tell the world about it. That’s your point of difference.

Many businesses are becoming more mobile friendly with their websites. If your business is holding out on taking that plunge find out why and how you can make an effective mobile friendly version of your website.

Are you basing your business’ economic status on what the media says about your industry? If you are, think again, find out where you should be looking and why.

By learning how to conduct research and identify your ideal prospects you’ll save time and massively increase your sales.

Are the words on your marketing material reflecting the psychology and buying behaviour of consumers during tough times?

If the purpose of your next email campaign is to grab your readers attention and increase sales these emerging design trends are certainly worth noting. Focus on the ‘Call to Action’ In a recent and well written article about landing page design trends for 2012, the author describes turning down the volume on the design – [...]

Many people don’t realise how simple it can be to make a video for your business. It doesn’t always have to be a laborious and expensive process. Find out how to market your business without having to be in front of a camera.