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WNA Blog Home » Business Trends Articles

Do You Have The Right Marketing Tools?

February 2, 2016 | Danielle MacInnis

Marketing Technology Landscape Supergraphic

In this ever changing marketing landscape it is not surprising that most of us don’t have the marketing tools we need. If we look at the marketing technology landscape put together by chiefmartec.com, how could we? Scott Brinker has a great free download book called A New Brand of Marketing that explains some of this landscape and […]



Marketing With Social Media

December 16, 2015 | Sigrid de Kaste

Digital Age Marketing Ideas

Social media is one of the new Buzz terms people use as if it is a new innovation recently invented. But it isn’t….. only the implementation is new. A hundred years ago, if you were the local business, people came to you because you were there. They knew you because you lived in the local community. You […]



The Franchisee Structure – Get It Right

December 15, 2015 | Simone Pentis

Taking the time to get your Franchisee structure  right, could save you more than just money in the long run.

The franchisee entity can take many forms, varying from individual sole trader, partnership, joint venture, trust, corporate and/or mix of these structures. While most franchisees tend to operate as a corporate structure, what is the best structure will depend on the personal circumstances of those who will make up the franchisee entity and any franchisor […]



Disruptive Trends: Personalised Medicine

December 11, 2015 | Ingrid Cliff

Get paid to get healthy

One of the things that makes us human is that each one of us has a unique genetic make-up. My combination of genes determine what I look like which is different to how you look. The problem arises when we start to look at medicines to treat our illnesses and injuries. Until recently, the best […]



Disruptive Trends: The Death of Coal Power Stations

November 12, 2015 | Ingrid Cliff

The rise of battery storage might see the decline of coal power for electricity.

Forget all the arguments and debates about the need to crank up coal production. That’s about as useful as arguing that we need to crank up the number of courses on offer for typewriter technicians. The energy industry has shifted dramatically in the past few years, and it is all because of the not so […]



Disruptive Trends: The Uberisation of Everything

October 13, 2015 | Ingrid Cliff

Uber and other disruptive technology are increasing the sharing economy.

We have all heard of Uber – the radical platform that turns potentially every car into a taxi, and every car driver into a taxi driver. It is turning a highly regulated industry on its ear and causing massive disruption and civil unrest wherever it lands. Where are we now? Uber is the poster child […]



Disruptive Trends: Businesses Going Visual

September 14, 2015 | Ingrid Cliff

Live streaming video on your phone

In the era before the internet, people only interacted with a business one-on-one. They would walk through the doors and talk directly to the business owner or call them on the phone. Then the internet arrived, and people began to communicate with businesses via email. If they had a question or a concern, they would […]



Disruptive Trends: Robot Eldercare

August 13, 2015 | Ingrid Cliff

Get prepared - The hand that cares for  Australia's ageing will be robotic.

By 2050, it is estimated that over 1.5 billion people will be over 65. One of the sad facts of life is that as we age we need greater assistance with the essentials such as standing up, going to the bathroom and getting out of bed. Most people prefer to remain in their homes for […]



LinkedIn – How Can You Attract and Retain Talent and Suppliers?

August 3, 2015 | Robyn Henderson

LinkedIn Connections and Referrals

Currently, according to LinkedIn one of the most in demand employers in Australia for the second year is Rio Tinto. With Google, BHP Billiton, Microsoft and Leighton Contractors rounded out the top five. LinkedIn talent brand strategist Tim Grogan says a company’s talent brand can directly affect its ability to attract and retain talent. Reading this […]



Disruptive Trends – Biometrics

July 13, 2015 | Ingrid Cliff

Get paid to get healthy

Hands up how many of you use the same password on different websites (even though you know you shouldn’t?) How many of you have lists of passwords scribbled in a book, on an Excel spreadsheet, or have resorted to password keepers trying to keep on top of controlling access to all your online identities. The […]