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WNA Blog Home » Business Trends Articles

Social Entrepreneurship Insight: Key Trends to Watch in 2017

January 23, 2017 | Fonthip Ward

Social entrepreneurship is experiencing some exciting key trends to watch in 2017. What was once a difficult venture to pursue is becoming easier as access to valuable resources increases and as more consumers hold corporations socially responsible. Let’s take a look at what exactly social entrepreneurship is, what defines a social enterprise, and what the […]



The World Needs Women Entrepreneurs

January 18, 2017 | David Solomon

There is a gradual but steady global shift that I believe will result in women being the inevitable future leaders of our societies. If not, at the very least the current imbalance will be redressed. What is needed in business today is a better grasp of (and comfort with) relationships of all kinds. And this […]



Disruptive Trends: How’s Your Bot?

August 19, 2016 | Ingrid Moyle

Talking to people is so last century. In the never ending quest to streamline life, tech explorers are looking at ways to automate conversations through advanced chat bots. Chat bots are simply pieces of software that run automated tasks at pace faster than a human can, usually in response to questions or actions. At its […]



What do LinkedIn and Supermarkets Have in Common?

April 3, 2016 | Robyn Henderson

Are you crazy Robyn, they are totally different? Well, you may be surprised to find that LinkedIn and supermarkets  have a lot in common apart from the fact that both are dependant on regular customers/shoppers. In fact, there are 3 things we must do to stay on top of this commonality. Firstly, picture yourself zipping […]



Disruptive Trends: Say Goodbye To Cash

March 23, 2016 | Ingrid Moyle

Most women hate heavy purses full of coins. With the trend to non-cash purchases, soon cash (and coin purses) could be a thing of a very archaic past. Where are we now? Australia is one of the world leaders when it comes to the move towards a cashless society. Trends reported by the Reserve Bank […]



Disruptive Trends: The Changing Face of Retail

February 22, 2016 | Ingrid Moyle

The collapse of Dick Smith has highlighted that traditional bricks and mortar stores, and retail models are on the way out. Consumers now purchase differently than they did 10 years ago with people taking up online shopping at an increasing rate. Australians spent over $18.1 billion in online retail in the twelve months leading up […]



Do You Have The Right Marketing Tools?

February 2, 2016 | Danielle MacInnis

In this ever changing marketing landscape it is not surprising that most of us don’t have the marketing tools we need. If we look at the marketing technology landscape put together by chiefmartec.com, how could we? Scott Brinker has a great free download book called A New Brand of Marketing that explains some of this landscape and […]



Marketing With Social Media

December 16, 2015 | Sigrid de Kaste

Social media is one of the new Buzz terms people use as if it is a new innovation recently invented. But it isn’t….. only the implementation is new. A hundred years ago, if you were the local business, people came to you because you were there. They knew you because you lived in the local community. You […]



The Franchisee Structure – Get It Right

December 15, 2015 | Simone Pentis

The franchisee entity can take many forms, varying from individual sole trader, partnership, joint venture, trust, corporate and/or mix of these structures. While most franchisees tend to operate as a corporate structure, what is the best structure will depend on the personal circumstances of those who will make up the franchisee entity and any franchisor […]



Disruptive Trends: Personalised Medicine

December 11, 2015 | Ingrid Moyle

One of the things that makes us human is that each one of us has a unique genetic make-up. My combination of genes determine what I look like which is different to how you look. The problem arises when we start to look at medicines to treat our illnesses and injuries. Until recently, the best […]