Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Business Trends Articles

Disruptive Trends – Self Driving Cars

April 14, 2015 | Ingrid Cliff

Many business sectors will be feeling the pain once  technology becomes the driver.

You may have heard of self-driving cars, but think they are something way off in the future and will not have much impact on you and your business. It’s time to think again. This business trend is closer than most businesses realise, and the impacts will be huge on many industries. The benefits of self-driving […]



Creating Franchising Territories That Work

March 6, 2015 | Simone Pentis

The boundaries are changing.  When designing and setting up territories for a franchise there are many factors that need taking into account.

Franchisors are now moving towards being more creative in how they design the types of territories they are now granting their franchisees. So long as overall there is value and benefit to both the franchisor and franchisee, franchise territories do not need to follow the prior traditional views of territories. This traditional view often equating […]



How to Achieve Your Best – Part 2

February 27, 2015 | David Solomon

The new revolution of  heart based business allows many women to be their best self.

Symmetry is often expressed via the ancient Chinese concept of Yin and Yang. For example, we see it in the dualistic nature of day and night, fire and water, active and passive, masculine and feminine. According to the Taoists all things have both Yin and Yang properties and business is no exception. And yet, modern […]



Franchise Territories: Changing Ideas and Concepts

February 12, 2015 | Simone Pentis

GPS your decisions

As the franchising industry develops throughout Australian, the traditional ideas around franchise territories are also changing. Due to the growing number of different types of franchise systems being established throughout Australia, we are learning that one model or idea does not fit all. Different types of franchise operations have different needs and requirements in order […]



The Joy Of Missing Out

November 20, 2014 | David Solomon

Practise meditation

I’m sure you’ve heard about the Fear Of Missing Out (FOMO). It’s where we over consume, overcommit, or generally overdo something because we can’t bear thinking we might miss out on something. It’s like going to a buffet where you appear to have unlimited choice of food. How much do you put on your plate? […]



What is a ‘Service Culture’ and What Does it Mean For Your Business?

October 24, 2014 | Sarah Savvas

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

By definition, a ‘Service Culture’ is a culture within an organisation where customer satisfaction is the top priority. No business can stay in business without customers. How you treat or mistreat them determines how long your doors stay open. And bad service is a one way ticket to business failure. For many years, customer service […]



How Evolved is Your Marketing?

October 3, 2014 | Danielle MacInnis

Pedowitz-Marketing-300x90

The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are all looking for a predictable, scalable and repeatable systematic approach to marketing, being marketing centric is more important to achieve […]



Protect Yourself From The Tax Man

July 25, 2014 | Kate Fairley

Ring your insurance broker TODAY and make sure that your business insurance policy does include Tax Audit protection.

Firstly to all the fabulous business owners out there, here’s a great big congratulations on surviving another financial year in business. Give yourself a pat on the back! Now tell me how your accounts are looking. Did you have to race around scrambling up receipts for your accountant? Or are you one of those people […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Want to get an additional 13% of business from customers? Here's how.

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



Should I Set Up a Master Franchise Structure Within Australia?

June 27, 2014 | Simone Pentis

Seting up Franschine Structure

In Australia we tend to see more overseas master franchisors who have granted a master franchise for the whole of Australia, as opposed to Australian based master franchisors who break up Australia into various territories (often, but not always based on State boundaries) that are then given to various master franchisees to operate the franchise […]