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WNA Blog Home » Business Trends Articles

Has Richard Branson Got it Right For Home Based Businesses?

April 12, 2013 | Robyn Henderson

Having always worked from home himself Richard Branson supports the home based business model.

Recently the CEO of Yahoo – Marissa Mayer declared that her 27,000 employees were no longer allowed to work from home. A Twitter meltdown kicked in to voice  a variety of opinions on teleworkers. Even Richard Branson blogged his opinion – in stark contrast to Marissa Mayer’s. “Many employees who work from home are extremely diligent, get [...]



Sustainable Supply Chain Management

March 22, 2013 | Tessa Muldoon

With customers asking questions is it time that you evaluated the ecological footprint and the origins of goods you sell?

It’s definitely a growing trend. And surprisingly enough it’s growing at the large end of town with multi-nationals but still seems like a long stretch for businesses at the small end of town.  But it doesn’t have to be. There’s now a much larger demand in the community for more knowledge on where the product [...]



Handling The New Wave Of Competition: Big Overseas Retail Flagship Stores

November 28, 2012 | Terri Mitchell AKA The Profit Frog

Overseas flagship stores might at first appear to be competiton, but when it comes to customer service it's the smaller retailers who have the advantage.

In spite of serious economic woes affecting many sectors across Australia, the number of major retail outlets opening “flagship” stores continues to rise. As hordes of customers rush through their doors on opening day and keep coming for weeks, how can you, the existing business owner, respond and reclaim your customers?



How Your Business is Like Barbie

September 5, 2012 | Ingrid Cliff

Is your business hiding behind a normal face, so you will blend into your industry? Find how and why you should be standing out from the pack.

Is your business acting like a ‘Barbie in a Barbie world?. Be different and move outside the cookie cutter business mould. Find out what makes you different and tell the world about it. That’s your point of difference.



Every B2C Website Should Be Mobile Friendly

August 20, 2012 | Heather Maloney

Discover why having a mobile friendly version of your website is now crucial for your business.

Many businesses are becoming more mobile friendly with their websites. If your business is holding out on taking that plunge find out why and how you can make an effective mobile friendly version of your website.



Soapbox Optimism!

May 31, 2012 | Gai Hook

Soapbox Optimism!

Are you basing your business’ economic status on what the media says about your industry? If you are, think again, find out where you should be looking and why.



Selling Yourself Can Be Fun With a Little Research

April 6, 2012 | Gai Hook

Having a look at the right organisations and contacts could benefit you and your career in leaps and bounds. Discover some helpful research tips for building your image.

By learning how to conduct research and identify your ideal prospects you’ll save time and massively increase your sales.



Copywriting During a Recession

February 10, 2012 | Ingrid Cliff

In tough times consumers attention and spending moves closer to home and home events. Is your marketing message addressing this behaviour change?

Are the words on your marketing material reflecting the psychology and buying behaviour of consumers during tough times?



How Do Current Design Trends Apply to Your Email Campaigns?

January 30, 2012 | Heather Maloney

Email and website designs move to a simpler and less cluttered look to increase reader response

If the purpose of your next email campaign is to grab your readers attention and increase sales these emerging design trends are certainly worth noting. Focus on the ‘Call to Action’ In a recent and well written article about landing page design trends for 2012, the author describes turning down the volume on the design – [...]



Video Marketing for the Camera Shy

August 12, 2011 | Debra Barber

Bring your business to life with video

Many people don’t realise how simple it can be to make a video for your business. It doesn’t always have to be a laborious and expensive process. Find out how to market your business without having to be in front of a camera.