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WNA Blog Home » Communication Articles

Go The Extra Mile!

May 21, 2015 | Dianna Jacobsen

Meet and learn from others

Are you still learning? They say that we are either growing or dying, so I hope your answer was a resounding YES! If anyone wants to present something to you, always accept: you’ll learn something every single time, and they will possibly lead you to a path of new opportunities or a new network of […]



It’s Not What You Know Or Who You Know…It’s Who Knows YOU

May 11, 2015 | Pix Jonasson

Are you staying visible and connected, so new opportunities come your way?

It’s amazing how networking, building relationships and not being afraid to actually ask for something can get you (or your client) somewhere. If you are reading this, then you would be aware that I am a regular contributing author to the WNA blog.  Something I treasure, value and appreciate.  Thanks Lynette and the fab WNA […]



Who is “Me”?

May 8, 2015 | Sue Lester

Mum, Wife and ME

You might have noticed how easy it is to lose yourself in our super busy lives, especially once kids come along? The trouble is, when you lose yourself, in other words, disconnect to who you are as an individual, you start losing your powerbase and leaving yourself vulnerable to Life’s challenges. Your degree of resilience, […]



Why Are LinkedIn Headlines Important?

May 1, 2015 | Robyn Henderson

Writing attention grabbing headlines on your posts in LinkedIn can be the difference between a few readers or thousands of readers.

Back in the ’80s (yes I know some readers were not born then) – I worked for the Sydney Morning Herald selling classified advertising. I had brilliant training and one of the most important models I learned was A.I.D.A – the model to write an advertisement; Attention – grab the readers attention with the first […]



Does Your Brand Speak Human?

April 20, 2015 | Emelye Lovell

Boost your engagement and write for the maximum enjoyment of your audience.

Technical writing is a vicious domain we in ‘Brand Land’ must respectfully disregard. Visit any grammar forum and you’ll see hundreds of language elitists arguing the contemporary usage of the Oxford comma, past tense verbs and apostrophes in odd places. It’s incredibly intimidating. Having worked as a copywriter for brands, I developed two rules for […]



5 Reasons Why You Need to Get Media Training

April 16, 2015 | Catriona Pollard

Expert Media Training

If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are […]



Success In Relationships

April 13, 2015 | Pix Jonasson

There are many keys to successful relationships - communication, trust and making time for each other are some of the most important.

I am sure you all understand that communication is one of the keys to successful relationships.  And remember, we have two ears and one mouth…use them in that order. Whether it is with co-workers, friends, family or partners, some relationships are worth nurturing. Sadly, often unintentionally, people tend to ruin some of the most precious […]



Relationships – When to Leave?

March 25, 2015 | Thomas Downey

Should I stay or should I go? How do you know when it is time to end a relationship?

Relationships can be wonderful and they can also be hell. The question of “if to” end a relationship and if so, consequently, “when to” end is complex. Nothing is straightforward and regret, even fleeting, seems part of our human condition. An internal statement of “I stayed too long” is often met with “I should have […]



The ABCs of Marketing

March 23, 2015 | Emelye Lovell

Marketing graph

A is for advertising. B is for branding. C is for communications. Wait – what? I thought we were talking about marketing? So what’s the difference? Ok, so let’s break it down. Marketing Marketing is the wholistic approach involved in taking your product or service to the market. Marketing consists of the widely known seven […]



Forget ‘Public Speaking’, Just Share Your Message

March 16, 2015 | Sue Lester

Change your mindset and relax! You are NOT public speaking - you're sharing.

The fear of ‘Public Speaking’ stops many people in their tracks, and hinders them from sharing their expertise and growing their businesses and careers. Whether you like it or not, you are walking, talking business card and advertisement, so you might as well make the most of it. A warning though, if you don’t reflect […]