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WNA Blog Home » Communication Articles

5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]



Well Known, Well Paid and Wanted

February 15, 2017 | Lauren Clemett

In order to buy your services, your prospects brain wants to know, like and trust you. So here are the three steps to have a stand-out personal brand and become well known,well paid & wanted: Step 1: Know Me The survival instinct of the brain is incredibly powerful. From the days of the caveman your brain […]



Speakers – Being Prepared

February 9, 2017 | Pix Jonasson

At a recent function where I was the MC, I was given a pretty rudimentary ‘Run Sheet’ from my client. In fact, I was told I was to start at 12:45pm and as it turned out, I was actually “on” from 12:00pm. This obviously came as a surprise to me!. However, I also had to […]



How The Powerful Speak Up

February 3, 2017 | Kylie Warry

In our last post, we discussed the importance of being able to speak up.  In my Communication DNA model I teach of the 4 communication DNA styles.  The Powerful, Playful, Patient and Perfectionist.   In coming posts I will outline how each style struggles with the idea of speaking up.  Their struggles are different but […]



Why Leaders Need To Be Optimists

January 24, 2017 | Sally Dooley

While I am certainly not advocating leaders adopt a ‘Pollyanna’ approach that ignores reality, the research shows there is a strong connection between optimism and performance. Optimistic leaders not only experience improved performance themselves, but their own optimism also positively influences the optimism of those they lead. Optimism and pessimism refer to the way you […]



Be Intentional: People Are Watching You!

December 14, 2016 | Sally Dooley

My son was waiting at the bus stop across the street from our house recently when the woman next to him asked, ‘Are you Batman?’ She could see his surprise and quickly explained that years ago she and her daughter would wait for the bus each morning and frequently see through our front window, Batman […]



How Much Time Do You Spend Online?

December 9, 2016 | Robyn Henderson

Last month I quoted some big data from the ‘Sensis Social Media Report 2016’ on internet use. Here are some more facts that may just change how you spend your marketing budget, not to mention your time: Frequency of internet use: 55% access more than 5 times a day 32% access 1-4 times per day […]



No Need To Dread Christmas

December 8, 2016 | Sue Lester

If you’re not feeling the Christmas spirit, it’s OK, and you are perfectly normal!  The imagery we see in Australia of what Christmas ‘should’ be is based on the American commercial ideal, and bears very little connection to reality.  (Especially the snowy bit!) Unfortunately, many see the huge gap between the glossy imagery of blithely […]



Do You Ever Struggle To Speak Up?

November 4, 2016 | Kylie Warry

Do you ever struggle to speak up?  Another term for speaking up – is being ‘assertive.’   This is an essential skill that few people have mastered well.  Some communicators struggle with this particularly the ‘Patient and Playful’ styles.  Why?  Because they fear offending people.  Additionally  if you have ever had a bad experience then this […]



Content Creation for SMB

October 28, 2016 | Danielle MacInnis

“Like the tree that falls in the forest but no-one can hear, if you aren’t found in search you don’t really exist. But you won’t be a success on social networks if you don’t produce great content. Content that is relevant, interesting and shareable. Your content marketing activities are key to your success on other channels. If […]