Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.
WNA Blog Home » Communication Articles
There’s one key to success that every business owner can benefit from. It’s not exclusive to any one business and it has the power to level the playing field and boost the profitability of any business operation. It’s the Customer Relationship, easily amongst the most important of all connections a business owner can make. Customer [...]
Customers are motivated to buy for their reasons, not ours, and deep down, they buy a benefit you offer for one of two reasons: to avoid pain or gain pleasure. To be an excellent salesperson it is important for you to recognise whether a person is a “towards pleasure” person or an “away from pain” [...]
Don’t get me wrong… I’m all for mobile friendly websites – we’ve been building these for our clients for some years now, and have recently embarked on the next generation using Responsive Design Techniques. These techniques, when applied well, make your website not only mobile phone friendly but also friendly for tablets (portrait & landscape), [...]
Whenever I am asked the question, do men make better networkers than women? – I always highlight the differences in communication styles. I don’t believe one gender is better than the other at networking. However, many women incorrectly doubt their networking ability. So let’s explode a few myths. Here are 5 things that contribute to [...]
Have you ever wondered why you don’t always feel as grown up and confident as you’d expect? Have you struggled to make significant changes in your life? Are relationships a battleground of hurt, outbursts and the silent treatment? The answer could be found in your unconscious blueprint. This is the internal image you hold of [...]
When I was in hospital a couple of years ago, I was able to experience something I have never thought about before, regarding the way people use the phone. I was totally dependent on getting my voicemail messages from my office phone each day so that I could respond within three or four hours. Enquiries [...]
Once your online profiles are set up, branded and optimised your content is key. Your online content should connect, communicate and convert your target market. I see so many business owners struggling with creating content, when they already have so much information inside their heads. In this post I share the four main types of [...]
Many neuro-marketing studies over the years have shown that if you want to get maximum results from your communication, make eye contact with your clients – even if you do not meet them in person. Here’s seven ways you can make eye contact with your clients in your marketing and business: If you show a [...]
Whether you are a solo operator, leader of a large multi-national corporation, or anything in between, you still depend on a team to build success. While it’s a lot less visible if you own your own business, you still have a team working with and for you. To what degree do your people support your [...]
One of my favourite quotes is: “Impact Lags Cause.” I read it ages ago and I am not sure where it came from but it is so relevant in today’s tight economy. Retailers are continually complaining about not wanting to compete with online shopping. But we all know it is here to stay and will [...]