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WNA Blog Home » Communication Articles

What Your Customers REALLY Think About Your Business.

February 18, 2015 | Terri Mitchell AKA The Profit Frog

Keep your finger on your customers pulse by asking what they really think about your business.

Asking customers for their view of your business is a smart move. There are few business owners who can afford to ignore “jaded” customers who are tired of poor service and dismissive staff, and whose opinions could critically affect cash flow. However, surveys and the information you glean from them are useful only if you […]



Part 6: 3 Ways to Fail-Safe Your Prized Relationships – At Home and at Work

February 16, 2015 | Sue Lester

Relationships at home

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? Relationships are to be valued and nurtured to remain gold. There are just 3 […]



Success In Business – Are You Being Different?

February 13, 2015 | Pix Jonasson

Being different from others is one of the easiest ways to stand from your competitors.

At a business networking breakfast with PR and Marketing Guru, Max Markson, he was asked the keys to succeeding in business.  It got me thinking about being a speaker and how this relates. In between the fun, frivolity, song and dance, Max replied by saying 3 things: Persistence, Enthusiasm and Focus. Max also told us […]



Customer Complaints Are a Golden Opportunity

February 11, 2015 | Sarah Savvas

Don't avoid customer complaints welcome them as an opportunity to make improvements in your business.

We all complain about difficult customers and try and avoid them at all costs. But, in fact, we should be seeking them out – they present us with a golden opportunity to improve our service. It’s the customers who are unhappy but don’t say anything that pose the real danger to your business. Customer complaints […]



3 Ways to Effectively Cold Call on LinkedIn

February 5, 2015 | Robyn Henderson

Have some class and etiquette when following up on social media or you will find yourself always having to say you're sorry. Now that's an image you certainly don't want to convey!

Within the space of two weeks – I had two very different experiences with cold calling on my LinkedIn account and I want to share both with you – as I learned a lot from the experience. As fate would have it I happened to be presenting at a Women’s Network Australia (WNA) lunch in […]



4 Must Ask Questions to Hone Your Marketing Comms

January 30, 2015 | Danielle MacInnis

Identify_Your_Audience

I was listening to Marketing Smarts Podcast last night with Tamsen Webster as the guest. There were four great questions that I think are so fundamental to marketing comms that I wanted to share them with you. To create a communication that works, ask yourself four framing questions: 1. Who are you talking to? (Audience) […]



Who Are You? The Importance Of Your Biography (Part 2)

November 19, 2014 | Pix Jonasson

Here are some tips on what should and should not be included in your Bio.

Last month, I wrote about your Bio and its importance to your clients, potential and exisiting. This month, I have some further key points: – Bio vs CV: Remember that your Bio is not your Resume or CV (Curriculum Vitae). You can however summarize your professional history, but you also want to give a sense […]



Top Tools for Creating Quality Blog Content

November 12, 2014 | Sorcha Mullis

White Chalk Road SEO Perth Blogging Tips

Are you starting up a blog on your business website or trying to gain momentum with an existing blog, but struggling to come up with ideas for your content plan? A big part of making your blog successful is making sure that you have quality content that people want to read. This can be quite […]



Part 5: 3 Ways to Fail-safe Your Prized Relationships – At Home and at Work

November 7, 2014 | Sue Lester

Are you connected and feeling the love in your workplace?

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? Relationships are to be valued and nurtured to remain gold. There are just 3 […]



Who Are You? The Importance Of Your Biography ( Part 1)

October 23, 2014 | Pix Jonasson

Here's how to shine the spotlight on your guest speaker Bio so you stand out in the crowd.

So why would anyone want to hear you speak? You must have a great message and, just as importantly, a great Biography (Bio). In September 2010, I attended Ultimate Success Summit in Sydney, Australia. What an amazing line up of some of the world’s most successful entrepreneurs…who also happen to be talented speakers. And have […]