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WNA Blog Home » Communication Articles

Part 1: 3 Ways to Fail-safe Your Prized Relationships – At Home and at Work.

July 10, 2014 | Sue Lester

Relationships at work and home Part 1

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? Relationships are to be valued and nurtured to remain gold. There are just 3 […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Customer service trends are on the move. Your small business needs to follow suit or you will be left behind.

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



How To Ensure Your Speaking Business Survives During Tough Times

June 16, 2014 | Pix Jonasson

Ring your insurance broker TODAY and make sure that your business insurance policy does include Tax Audit protection.

You may be new in the speaking business or a well established whichever, however or whatever, you’ve got to know how to keep your business alive during economic recessions.  Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a […]



Does Your Business Need More Empathy?

May 23, 2014 | Ingrid Cliff

Empathy it can be your best customers service tool.

If you believe the research, women are naturally more empathetic than men. But why is that a good thing in business? Empathy is defined by Simon Baron-Cohen as “Our ability to identify what someone else is thinking or feeling, and to respond to their thoughts and feelings with an appropriate emotion.” (1) Researchers suggest that […]



Get That Gig – How Do You Get Speaking Engagements?

May 19, 2014 | Pix Jonasson

Aiming to be a sought-after speaker? Here's some tips on snagging yourself some lucrative speaking gigs.

Corporate speaking is one of the most profitable enterprises, when it comes to the industry of public speaking. However, speaking in front of highly professional and intelligent people can be very daunting. At some point in time, you’ll find yourself entering this arena and you might like it because you can make a very good living […]



Have You Seen These New Features on LinkedIn?

May 9, 2014 | Robyn Henderson

Don't discount the value of using LinkedIn as an effective networking tool for your business.

LinkedIn’s mantra is do more, better. Not a bad mantra as they continually upgrade and change their systems. The latest change is one of the better ones, I believe. At least once a week you are probably receiving a summary of all the people who have changed jobs, are having a birthday or having a […]



Your Way or The Highway?

May 1, 2014 | Sue Lester

Other people are entitled to have opinions. It is not always about who is right and who is wrong.

How do you like to think  of yourself?  Tolerant, compassionate as well as motivated and successful (or heading that way)?  Yet how do you respond when someone disagrees with ‘your’ way of getting things done?  Calmly consider their view and suggestions, or instantly feel defensive or irritated?  You could be missing a valuable opportunity if […]



When a Prospect Becomes a Customer.

March 21, 2014 | Terri Mitchell AKA The Profit Frog

Turn your prospects into paying customers with these customer service tips.

There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]



Writing a News Story VS Writing Web Content: 3 Similarities

March 14, 2014 | Elizabeth Campbell

Gain ground by using compelling words and content that your competitors aren't.

Writing content for the web is almost like a writing a news story. Of course, there are some elements that a web story has that you won’t often find in a news story such as keywords and bold and italic fonts, and it’s not as conversational, but the structure is similar: Write a great headline […]



4 Ways Engaging With the Government Could Help Your Organisation

February 26, 2014 | Jo Scard

Here are some great tips to engaging with politicians and government representatives.

Engaging with the government might seem like a lofty goal for those of us who aren’t mining magnates or CEOs. But it’s easier than you may think. The wide range of government objectives and programs means there are opportunities for everyone to get involved. And there are a range of ways that government engagement could […]