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WNA Blog Home » Communication Articles

The Importance of Listening

November 19, 2015 | Kylie Warry

Good listening skills are vital for effective communication

If you could hear from one of the most successful business minds in the world about how to be a better communicator would you? I was recently at an event where Sir Richard Branson spoke and he was asked by the interviewer, “what is your key to being a great communicator?”  I leaned in to hear the […]

Straight From The Jockey’s Mouth: What are the implications of ‘get stuffed’?

November 14, 2015 | Emelye Lovell

Michelle Payne

“Get stuffed.” These two words, combined with a history-making moment in Australian sport, ensured a nation paid even more attention to a remarkable achievement. When Michelle Payne won the Melbourne Cup astride outsider Prince of Penzance at Flemington Racecourse on the first Tuesday in November, she made a statement in more ways than one. The […]

Importing – The Purchase Order Agreement

November 11, 2015 | Lindy Chen

When importing goods from overseas you need to put everything in writing to avoid miscommunication.

The biggest difference between a local and an international transaction, is the amount of paperwork that needs to be done to accomplish the goal of moving your product from the factory, to your storefront. One of the most critical documents you need for importing is the ‘Purchase Order Agreement’. You will want to have an agreement […]

The Power and Art of Story

November 9, 2015 | Sally Dooley

Leadership story telling

At the heart of it, leadership is all about influence and real influence always requires more than positional authority. Whether you are dealing with teams or stakeholders, customers or sub-contractors, influence requires a connection at both heart and head levels. Increasingly, leaders are discovering the power of story to deeply engage those they need to […]

The Copywriter’s Guide to Coming Up With a TLA

November 4, 2015 | Bernadette Schwerdt

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with TLAs. TLAs? WTF? TLAs are Three Letter Acronyms. Yes, I’m being slightly facetious, but I’m serious too. Why? Because in the highly competitive world of writing copy for an internet business, you’ve got to stand […]

How To Successfully Write Your Biography

October 27, 2015 | Catriona Pollard

How to write Your Own Biography

As professional women, we should be proud of our professional accomplishments, but just being silently proud doesn’t bring any benefits to our professional life. How do we show our accomplishments to others? Creating a biography which reflects this not only assists your professional development, it can also help promote your personal brand to your target […]

Decision Time!

October 22, 2015 | Sue Lester

Choosing the right blog platform

Making significant decisions, whether in your business or personal life, can be extremely stressful particularly when the consequences of a ‘wrong’ decision are high. Unfortunately, the more stressed you are, the less likely you are to make an informed, empowered decision.  Use this powerful, yet simple, tool to enable you to walk around a decision, […]

Understanding The Conscientious Communicator

October 20, 2015 | Kylie Warry

Keep your finger on the pulse, when it comes to your customers' communication style.

Over the past 3 months we have looked in detail at the 3 of the 4 communication styles – direct, influencing and steady styles.  The last but not least of the 4 communication styles is the conscientious communicator. This amazing style is all about procedures, processes and perfection. This communication style is all about getting things right.  If you know […]

Mobile Marketing – Your Customers are Mobile – are You?

October 16, 2015 | Sigrid de Kaste

Tracking social media results

Your customers are using mobile everyday – are you visible to your customers on mobile? Sure, not every mobile marketing activity is going to make sense for your particular business so you need to become clear on your options and what will be the most useful strategy for your business. Start by being clear who […]

Smart Systems Get Results On LinkedIn

October 6, 2015 | Robyn Henderson

LinkedIn is the 'rock band' of smart systems of connections.

Last night I went to see the ’70s band – Blood, Sweat & Tears – 10 amazing musicians making up this legendary jazz/rock band from the States. Initially I was wondering how the lead singer could possibly look so young because if he was part of the original band he would have to be aged late […]