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WNA Blog Home » Communication Articles

What Is A Personal Brand?

April 25, 2017 | Lauren Clemett

You may have heard the term “Personal Brand” but what is it really? Personal branding is the process of creating a specific image of yourself in the mind of your ideal client, so they can get to know, like and trust you, before they buy from you. Having a clearly defined personal brand, makes it […]



Are You Speaking the Same Language

April 21, 2017 | Sigrid de Kaste

Keeping and increasing customers is what makes a business and ‘marketing’ is the tool to do this. However it seems that many business owners are getting worried about how to do that successfully. At a recent networking event the number one fear was the decline in achieving to get new customers and the decline in […]



Who is a Leader’s Most Important Raving Fan?

April 13, 2017 | Sally Dooley

A leader’s effectiveness relies on their ability to influence through creating positive relationships. When their team,  boss and most important stakeholders all hold them in high esteem, chances are that the leader is able to influence effectively. However, there is an even more critical positive relationship that as a leader you need to nurture,  and […]



Be Authentic….And Your Vibe Attracts Your Tribe

April 7, 2017 | Pix Jonasson

After going through some pretty tough times emotionally and financially over the past year or so, I had been “putting it out there” so to speak. And pun intended! The topic of mindfulness has been on my radar….my RAS, my Reticular Activating System. Recently I posted a comment on FB and tagged a few people […]



How the Patient Speak Up

April 3, 2017 | Kylie Warry

In our recent  post, we discussed the importance of being able to speak up.  In my Communication DNA model I teach of the 4 communication DNA styles.  The Powerful, Playful, Patient and Perfectionist.  In today’s post I will outline how the Patient Communication DNA style deals with the idea of speaking up.  Their struggle is different to the Powerful, Playful […]



5 Productivity Improvement Methods While Working As A Freelancer

March 28, 2017 | Fonthip Ward

Working in Coworking

The freelance economy is certainly gaining ground in the U.S. and across the globe. According to a recent workforce study on “Freelancing in America: 2016,” the freelance sector now represents 35 percent of the U.S. workforce. The independent study also shows that there is indeed a market for this type of work, and over the […]



Why Article Marketing Is Important

March 20, 2017 | Sigrid de Kaste

Article marketing has been used for years. From print media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age and part of your digital marketing strategy. Article marketing not only enhances your website with information and page count, but it also increases […]



The Story of The Chinese Bamboo Tree

March 8, 2017 | Pix Jonasson

The parable of the Chinese Bamboo Tree teaches us lessons about patience, faith, perseverance, growth and development and importantly… human potential! Like any plant, to flourish the Chinese Bamboo Tree requires nurturing – water, fertile soil, sunshine. In the first year, there are no visible signs of activity or development. In the second year, again, […]



7 Ways to Boost Your Boldness as a Leader

March 6, 2017 | Sally Dooley

Boldness has long been considered necessary for effective leadership. Intuitively you recognise the value of a bold leader: they are inspiring to be around and they challenge you to grow beyond your current limitations.  Although boldness has traditionally been associated with male leaders, the latest research from Harvard Business Review shows that women scored slightly […]



How The Playful Speak Up

March 1, 2017 | Kylie Warry

In our recent  post, we discussed the importance of being able to speak up.  In my Communication DNA model I teach of the 4 communication DNA styles.  The Powerful, Playful, Patient and Perfectionist.  In today’s post I will outline how the Playful Communication DNA style deals with the idea of speaking up.  Their struggle is different to the […]