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WNA Blog Home » Communication Articles

Does Your Brand Speak Human?

April 20, 2015 | Emelye Lovell

Boost your engagement and write for the maximum enjoyment of your audience.

Technical writing is a vicious domain we in ‘Brand Land’ must respectfully disregard. Visit any grammar forum and you’ll see hundreds of language elitists arguing the contemporary usage of the Oxford comma, past tense verbs and apostrophes in odd places. It’s incredibly intimidating. Having worked as a copywriter for brands, I developed two rules for […]



5 Reasons Why You Need to Get Media Training

April 16, 2015 | Catriona Pollard

Expert Media Training

If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are […]



Success In Relationships

April 13, 2015 | Pix Jonasson

There are many keys to successful relationships - communication, trust and making time for each other are some of the most important.

I am sure you all understand that communication is one of the keys to successful relationships.  And remember, we have two ears and one mouth…use them in that order. Whether it is with co-workers, friends, family or partners, some relationships are worth nurturing. Sadly, often unintentionally, people tend to ruin some of the most precious […]



Relationships – When to Leave?

March 25, 2015 | Thomas Downey

Should I stay or should I go? How do you know when it is time to end a relationship?

Relationships can be wonderful and they can also be hell. The question of “if to” end a relationship and if so, consequently, “when to” end is complex. Nothing is straightforward and regret, even fleeting, seems part of our human condition. An internal statement of “I stayed too long” is often met with “I should have […]



The ABCs of Marketing

March 23, 2015 | Emelye Lovell

Marketing graph

A is for advertising. B is for branding. C is for communications. Wait – what? I thought we were talking about marketing? So what’s the difference? Ok, so let’s break it down. Marketing Marketing is the wholistic approach involved in taking your product or service to the market. Marketing consists of the widely known seven […]



Forget ‘Public Speaking’, Just Share Your Message

March 16, 2015 | Sue Lester

Change your mindset and relax! You are NOT public speaking - you're sharing.

The fear of ‘Public Speaking’ stops many people in their tracks, and hinders them from sharing their expertise and growing their businesses and careers. Whether you like it or not, you are walking, talking business card and advertisement, so you might as well make the most of it. A warning though, if you don’t reflect […]



Give First Impressions A Second Chance: Great Customer Service At Events Matters

March 13, 2015 | Pix Jonasson

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

It’s amazing how things can turn around if you continue to work on building relationships, are ethical and provide good customer service.  Upon first meeting a prominent local businessman, he asked what I did and if I was a member of a certain business organisation.  After explaining what I did and that I was not […]



What NOT To Put In Your LinkedIn Profile

March 2, 2015 | Robyn Henderson

Writing attention grabbing headlines on your posts in LinkedIn can be the difference between a few readers or thousands of readers.

It is very important that your LinkedIn profile gives readers a positive impression about you, your business and your skills. Recently I was completing a one-on-one LinkedIn session with a small business owner and learned a valuable lesson. We spent 2 hours moving around the LinkedIn site as I demonstrated what I do in my 10-15 […]



What Your Customers REALLY Think About Your Business.

February 18, 2015 | Terri Mitchell AKA The Profit Frog

Keep your finger on your customers pulse by asking what they really think about your business.

Asking customers for their view of your business is a smart move. There are few business owners who can afford to ignore “jaded” customers who are tired of poor service and dismissive staff, and whose opinions could critically affect cash flow. However, surveys and the information you glean from them are useful only if you […]



Part 6: 3 Ways to Fail-Safe Your Prized Relationships – At Home and at Work

February 16, 2015 | Sue Lester

Relationships at home

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? Relationships are to be valued and nurtured to remain gold. There are just 3 […]