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WNA Blog Home » Content Marketing Articles

Make The Most of Your Business Website

March 5, 2018 | Janet Camilleri

While it’s pretty much compulsory to have a website for any business today, content marketing can transform it from a simple online business card, into a valuable resource. For example, your website could include a: Library of useful articles – such as the Foot Care Tips on this podiatrist’s website; Classroom – via demonstration videos, […]

The Value of Public Relations VS Advertising

March 1, 2018 | Erik Bigalk

For many business owners, entrepreneurs and even office workers alike, the lines between PR, Marketing and Advertising can easily be blurred. More often than not, it’s simple to identify advertising ploys, their purpose and even their outcomes. Yet, many fail to recognise PR in action and can easily miss the signs that a campaign or […]

What Is Public Relations?

February 5, 2018 | Erik Bigalk

Ever wondered what Public Relations (PR) is and how it differs to Advertising or other marketing?  Not to worry – you are not alone! With the multifaceted services provided under the Public Relations umbrella, it’s often hard to define – meaning many overlook its power or place in the communication sphere and therefore lack its […]

Welcome To The Big Wide World of Content Marketing!

February 1, 2018 | Janet Camilleri

Content marketing is more important than ever, now we are in the digital age. But when you start to think about it, any type of marketing needs content. So what do we mean by ‘content marketing’ exactly? Traditional marketing is business-centred: it’s all about the business. “Look at us!”, “Listen to us!”,  “See how great […]