Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Copywriting Articles

The Top 3 Mistakes All Online Marketers Make When Setting Up An Online Business

August 20, 2014 | Bernadette Schwerdt

Avoid the mistakes that even the most successful entrepreneurs have made in developing their online businesses.

You can’t interview 20 of Australia’s top online entrepreneurs and not pick up a few practical tips and tricks along the way about how to make an online business more successful. I recently did just that for my new online series “Secrets of Aussie Online Entrepreneurs”.  Here are some of the common mistakes they said […]



Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Cliff

To gain engagement with the various audiences across social media platforms you'll have to adapt your language and writing style.

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]



Why Your Customers Can Be the Best Source for Content Creation  

August 12, 2014 | Elizabeth Campbell

HOT and relevant content for your small business could come from the lips of your clients and contacts. All you need to do is ask.

Customers. You really can’t live without them … on so many levels. But have you considered your customers to be an extremely valuable source of content for your website, blog and social profiles? If you are having trouble coming up with content ideas, you could very well get all of your online content writing ideas […]



Are You Writing Authentic Content? And What on Earth Does that Mean?

July 31, 2014 | Elizabeth Campbell

By putting yourself in your audiences shoes writing authentic content will come easily.

There’s a lot of chitchat going on at the moment about being “authentic” in your content  and, granted, it is important. But what exactly does being authentic mean? The Oxford Dictionary says “authentic” means: Of undisputed origin and not a copy; genuine. In a nutshell, I believe it means you are genuinely trying to help […]



How To Create Instant Content – Without Writing A Word!

July 23, 2014 | Bernadette Schwerdt

Add this 'content on the run' strategy  to your bag of business tricks. You'll love it!

Today I thought I would share the Un-Copywriters Guide To Content Creation. When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game. But for many, creating content – writing blogs, running webinars, writing emails is time consuming, expensive and hit and miss. […]



Email Templates – Essential Copywriting For Every Business

July 18, 2014 | Ingrid Cliff

Stop burying yourself in paperwork and make life easier by using accounting software to keep track of all your employee payments and contingencies.

Hands up if you are systems person. Someone who loves creating and religiously implementing new systems? Most women entrepreneurs fall somewhere between utter chaos, good intentions and sometimes systemisers. They generally only create a system when something goes pear-shaped or they are under stress. So before you have your next melt down, here’s a simple […]



Website Words: Content Writing Tips That Will Make You Stand Out

June 25, 2014 | Elizabeth Campbell

One Hour, some white paper and a little planning every month leads to Facebook engagement.

Where would we be without words?  When I posted this on my Facebook page, one fan said “Back in the dark ages”.  I thought that was pretty accurate. Words are amazing. One word can speak a million. They epitomise history, help create the future and draw on every emotion you have inside. But let me […]



The Top 3 Tips On Getting An Online Business Started: Why It Pays To Be A Great Copywriter

June 24, 2014 | Bernadette Schwerdt

Bernadette schwerdt shares copywriting tips, ideas and secrets used by Australia's most successful entrepreneurs.

Over the last few months, I’ve interviewed some incredible online entrepreneurs – people who’ve taken an idea, run with it and seen it grow beyond their wildest dreams.  People like Jack Delosa, (founder of the The Entourage), Andre Eikmeier, (co-founder of Vinomofo.com.au), Paul Greenberg, (co-founder of Dealsdirect.com.au) and many others. Interestingly, they and nearly every […]



Why Marketing Is Like Learning to Juggle

June 20, 2014 | Ingrid Cliff

Don't try to juggle too many marketing ideas. Just tackle one a month and you'll achieve better results.

Are you someone who sets New Year’s resolutions (or new financial year’s resolutions)? If you are like many women, you vow to eat healthier and exercise more. So you throw out all your comfort food and restock your pantry with mung beans and brown rice. You pop into Lorna Jane for new exercise clothes, and […]



The Hot Tip to Writing a Successful Business Blog Every Week

May 26, 2014 | Elizabeth Campbell

Ramp up your blog by using Google Keyword Planner to find relevant topics.

Attention business owners – this next piece of information may just change your life when it comes to online content. Writing your blog every week is about to get a whole lot easier. Do you find it difficult to come up with fresh new unique content for your business blog regularly? Are you struggling to […]