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I’ve been interviewing some of Australia’s leading online entrepreneurs lately and what I have discovered is that ‘success leaves clues’. For this blog, I thought I would share with you a few of the lessons I have learnt from these very successful and innovative business owners. 1. Start! Yes, it sounds simple but procrastination, fear [...]
The all important issue of content marketing! There is no point in writing content for your website, social media platforms, newlsetters etc without Google loving it! If it’s worth saying, it’s worth being found. The content has to be well optimised for Google to pick it up. Every opinion on search engine optimisation and what [...]
Have you ever looked deep into a great diamond? Not the cheapies at the corner discount jeweller, but one of the true beauties. Diamonds and copywriting have a lot in common. Good pieces are rare and a thing of beauty. But the similarities don’t end there. You can use the same criteria that you use [...]
FAQs are a fantastic tool for gaining a better Google ranking, for taking the pressure off the business owner having to repeatedly answer client questions and for helping educate the market about what your product or service can do and why yours is better. Why is an FAQ important? FAQs are an essential selling tool [...]
One of the easiest wins you can have with a website is to include an email opt-in box so that people can elect to receive more information from you. To me, not having an opt-in email box is a wasted opportunity – you have worked really hard to get those visitors to your site, they [...]
The ACCC and the TGA have become more active in prosecuting businesses for non-compliance in their marketing and copywriting. And it is not just the “Big Guys” like Harvey Norman that have been taken before the courts. Looking back through the last three years of cases, most of them have been against small business owners [...]
If you’ve ever bought an app from the App Store or Google Play, there’s only one or two ways to find out if the app you’re considering is right for you or not: 1) look at the screen shots to see if the app does what you want it to do. 2) read the description. [...]
Mention the word “font” to most graphic designers and you can expect a good few hours of them talking excitedly about the benefits of serif versus sans serif, and the funky new font they have just discovered that no one else is using yet. In other words, they are as passionate about fonts as your [...]
Getting an event listed in a local newspaper or magazine is all about the way you present it, make it as easy as possible for the journalist to enter your event. Find out some excellent techniques to make this happen.
Learn how to capture the attention of your online customers and pull them in to your online content with these helpful tips.