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WNA Blog Home » Copywriting Articles

How Your Business Can Benefit From Blogging

February 17, 2015 | Catriona Pollard

Blogging for your business takes time and effort but the results will be immeasurable.

Businesses must use every opportunity to engage with their audience. Blogging is one of the most effective ways to build thought leadership and provide valuable content to your target audience. Many businesses are using blogs as it is a cost effective and efficient way for businesses to publish content online. Using a blog can increase […]



The Art And Science Of Content Creation – How To Take Control Of The Google Conversation.

February 2, 2015 | Bernadette Schwerdt

Managing your online content has almost become a full time job.

Thought Leaders around the world live in fear of one thing – Google!  They know that their credibility lives and dies on what Google says about them.  Control over the conversation (about our personal and corporate brands) has gone (if we ever had it) and we need to get it back!  But how? By creating […]



How to Use Google Keyword Planner to Brainstorm Blog Topics

December 3, 2014 | Sorcha Mullis

Learn how to identify topics and subjects of high interest and blog about them.

Not just good for paid and organic keyword research, Google’s keyword planner tool also offers a terrific platform for brainstorming new blog topics that you know people will want to read – because they’ve been searching for it! Google keyword planner is a free AdWords tool that will help you find ideas for your blog […]



Who Are You? The Importance Of Your Biography (Part 2)

November 19, 2014 | Pix Jonasson

Here are some tips on what should and should not be included in your Bio.

Last month, I wrote about your Bio and its importance to your clients, potential and exisiting. This month, I have some further key points: – Bio vs CV: Remember that your Bio is not your Resume or CV (Curriculum Vitae). You can however summarize your professional history, but you also want to give a sense […]



Top Tools for Creating Quality Blog Content

November 12, 2014 | Sorcha Mullis

White Chalk Road SEO Perth Blogging Tips

Are you starting up a blog on your business website or trying to gain momentum with an existing blog, but struggling to come up with ideas for your content plan? A big part of making your blog successful is making sure that you have quality content that people want to read. This can be quite […]



Who Are You? The Importance Of Your Biography ( Part 1)

October 23, 2014 | Pix Jonasson

Here's how to shine the spotlight on your guest speaker Bio so you stand out in the crowd.

So why would anyone want to hear you speak? You must have a great message and, just as importantly, a great Biography (Bio). In September 2010, I attended Ultimate Success Summit in Sydney, Australia. What an amazing line up of some of the world’s most successful entrepreneurs…who also happen to be talented speakers. And have […]



The Copywriter’s Guide To Successful Crowdfunding

October 22, 2014 | Bernadette Schwerdt

You've got to be different, have great copy and be prepared to go out on a limb if you want the crowd to be talking about you.

If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.  I had the good fortune to interview him for my online video series “Secrets of Aussie Online Entrepreneurs”, and he shared with me his gems of copywriting wisdom for how he raised $50,000 in 50 hours on crowdfunding platform IndieGoGo.com. A Quick […]



Contact Us Pages: Unloved. Ignored. But Oh So Important!

October 17, 2014 | Ingrid Cliff

Is your virtual real estate really yours? Check up on it before it is too late.

When we think of content writing, we usually focus on all the sexy pages of our website: The latest blog posts; the About Us page; our Home page. However, one page on our site has the fewest words but is possibly the most important page on our site. The Contact Us page. This is the […]



The Copywriter’s Guide To Coming Up With a TLA

September 24, 2014 | Bernadette Schwerdt

What's your TLA say about your business?

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with TLAs. TLAs? WTF?  TLAs are Three Letter Acronyms. Yes, I’m being slightly facetious, but I’m serious too. Why?  Because in the highly competitive world of writing copy for an internet business, you’ve got to stand […]



5 Great LinkedIn Profile Tips

September 15, 2014 | Ingrid Cliff

When opting to start your own business online networking is just as valuable as face to face networking

Copywriting is not just restricted to your website. You need to ensure your brand flows through all of your social media presences, including LinkedIn. Here are 5 useful tips to help you maximise your LinkedIn Profile. 1. Include Your Keywords Keywords on LinkedIn are as important as your keywords on your website. The keywords you […]