Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.



WNA Blog Home » Copywriting Articles

5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]

Content Creation for SMB

October 28, 2016 | Danielle MacInnis

“Like the tree that falls in the forest but no-one can hear, if you aren’t found in search you don’t really exist. But you won’t be a success on social networks if you don’t produce great content. Content that is relevant, interesting and shareable. Your content marketing activities are key to your success on other channels. If […]

Think and Grow Rich After Hours

September 19, 2016 | Pix Jonasson

Many of you would be familiar with the concept that writing a book opens up a wonderful opportunity to securing speaking engagements. Well, that is precisely what I am doing….writing a book with the primary objective of securing speaking gigs. With both my book and speaking, I believe I can reach and help a greater […]

Become An Author

July 27, 2016 | Pix Jonasson

You may have heard that everyone has a book in them. Well…I truly believe that. Whilst everyone may have a book in them…not everyone will go ahead and get that book out on ‘paper’ and published. After being inspired by a few key people of influence I had been speaking with recently and receiving a […]

Insider Secrets to Unlocking Your Dream Business Name

June 23, 2016 | Emelye Lovell

When it comes to branding, sure – consistency is super important, but there are clever ways to get what you want. Many clients and personal friends have shared their exasperated tales of trying to name their businesses and coming up with great names only to find the domain is taken or someone else has the […]

Intrepreneurship – The Secret Weapon to Unlocking Vast Reserves of Energy, Passion (and profit) From Your Staff.

June 1, 2016 | Bernadette Schwerdt

Imagine a world where employees love coming to work, give more of themselves than ever before, stay longer, work harder and generate significant extra revenue for the firm, with no incentives, threats or encouragement to do so? Sound too good to be true? It’s not. It’s called ‘intrepreneurship’ and it’s the buzz word on the […]

How to Attract LinkedIn Members to Read Beyond the First Sentence of Your Post/Blog

May 5, 2016 | Robyn Henderson

Have you ever noticed that you are drawn to sometimes read an entire blog or post and at other times you just skim the first few words and move on? Advertising executives would tell you there is a total science behind why this is. And there may well be. I was blessed to work for the […]

Here’s Why a Lack of Tech-Savvy Skills Stops Female Entrepreneurs From Succeeding.

May 4, 2016 | Bernadette Schwerdt

Does a lack of tech-savviness stop you from pursuing your online business goals?  If you’re like most switched-on entrepreneurs, you have a great idea but can’t find a way to bring it to life because you lack the tech skills to even formulate the right questions to ask a tech person, even if they were […]

A Beginners Guide to The Internet of Things

April 7, 2016 | Bernadette Schwerdt

Of all the technology trends that are taking place right now, most experts agree that the biggest one will be the Internet of Things. Like any disruption, it can have positive or negative impacts but for those with depth of vision – the ability to see what lies ahead – the business opportunities are exceptional. […]

Leading Ladies of Online Business: 5 of Australia’s Top Female Entrepreneurs Share Their Secrets of Success

December 19, 2015 | Bernadette Schwerdt

What we can learn from Australia’s most successful female entrepreneurs? There’s a host of smart Aussie ladies turning ordinary ideas into extraordinary online businesses and smashing the glass ceiling on the way through.  So why are women leading the way when it comes to starting online businesses? There are lots of reasons but here are […]