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WNA Blog Home » Copywriting Articles

How To Create Instant Content – Without Writing A Word!

July 23, 2014 | Bernadette Schwerdt

Add this 'content on the run' strategy  to your bag of business tricks. You'll love it!

Today I thought I would share the Un-Copywriters Guide To Content Creation. When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game. But for many, creating content – writing blogs, running webinars, writing emails is time consuming, expensive and hit and miss. […]

Email Templates – Essential Copywriting For Every Business

July 18, 2014 | Ingrid Cliff

Stop burying yourself in paperwork and make life easier by using accounting software to keep track of all your employee payments and contingencies.

Hands up if you are systems person. Someone who loves creating and religiously implementing new systems? Most women entrepreneurs fall somewhere between utter chaos, good intentions and sometimes systemisers. They generally only create a system when something goes pear-shaped or they are under stress. So before you have your next melt down, here’s a simple […]

Website Words: Content Writing Tips That Will Make You Stand Out

June 25, 2014 | Elizabeth Campbell

Gain ground by using compelling words and content that your competitors aren't.

Where would we be without words?  When I posted this on my Facebook page, one fan said “Back in the dark ages”.  I thought that was pretty accurate. Words are amazing. One word can speak a million. They epitomise history, help create the future and draw on every emotion you have inside. But let me […]

The Top 3 Tips On Getting An Online Business Started: Why It Pays To Be A Great Copywriter

June 24, 2014 | Bernadette Schwerdt

Bernadette schwerdt shares copywriting tips, ideas and secrets used by Australia's most successful entrepreneurs.

Over the last few months, I’ve interviewed some incredible online entrepreneurs – people who’ve taken an idea, run with it and seen it grow beyond their wildest dreams.  People like Jack Delosa, (founder of the The Entourage), Andre Eikmeier, (co-founder of, Paul Greenberg, (co-founder of and many others. Interestingly, they and nearly every […]

Why Marketing Is Like Learning to Juggle

June 20, 2014 | Ingrid Cliff

Don't try to juggle too many marketing ideas. Just tackle one a month and you'll achieve better results.

Are you someone who sets New Year’s resolutions (or new financial year’s resolutions)? If you are like many women, you vow to eat healthier and exercise more. So you throw out all your comfort food and restock your pantry with mung beans and brown rice. You pop into Lorna Jane for new exercise clothes, and […]

The Hot Tip to Writing a Successful Business Blog Every Week

May 26, 2014 | Elizabeth Campbell

Blogging 4 top points

Attention business owners – this next piece of information may just change your life when it comes to online content. Writing your blog every week is about to get a whole lot easier. Do you find it difficult to come up with fresh new unique content for your business blog regularly? Are you struggling to […]

Does Your Business Need More Empathy?

May 23, 2014 | Ingrid Cliff

Empathy it can be your best customers service tool.

If you believe the research, women are naturally more empathetic than men. But why is that a good thing in business? Empathy is defined by Simon Baron-Cohen as “Our ability to identify what someone else is thinking or feeling, and to respond to their thoughts and feelings with an appropriate emotion.” (1) Researchers suggest that […]

How To Write Copy That Converts Traffic Into Customers

May 21, 2014 | Bernadette Schwerdt

What offer could you make that would generate more leads from your website?

Wouldn’t it be great to generate new leads and convert traffic into sales every time someone landed on your website? With just a few little tweaks to your site, chances are you can do just that and not have it cost you one extra cent. Here’s how. When people land on a website, what they […]

Competitor Research: Tips to Help You Get Better Results

April 24, 2014 | Ingrid Cliff

Marketing Tactics

Before you put pen to paper to write content for your website, you need to set some time aside to conduct in-depth research on your competitors and their website presence. You need to know what you are up against, so you can ensure you present your business as a credible alternative. Start by looking through […]

Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Think before posting any content online - because you will be judge by it.

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]