Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Copywriting Articles

Would You Buy From You? Why Trust Matters and How To Get It.

October 5, 2015 | Bernadette Schwerdt

Use these 9 ways to build trust with your customers so they keep returning time and time again.

One of the biggest reasons why businesses fail, especially new ones, is because they fail to position their business as a trusted authority; to instil a sense of security in the buyer. So the real question for all retailers, online and offline is, ‘how can we build trust in our stores and websites so that […]

4 Ways to Keep People Coming Back to Your Website

September 16, 2015 | Sorcha Mullis

Here are four ways that will ensure your clients keep returning to your website.

Anyone who has a website for their business wants to know the same thing – how do you spark your prospects’ interest in your site and keep them coming back? Businesses naturally want their prospective customers to be reminded of their brand whenever they need a piece of information, a product or service in their […]

What is Affiliate Marketing – How To Make It Work For You

September 2, 2015 | Bernadette Schwerdt

Grow your business by affiliate marketing. It's about creating a win-win situation.

Affiliate Marketing is a brilliant way to make money without actually doing a lot of work. Is it passive income? No, but compared to how hard it can be to make passive income, it is  a pretty good model. The best way to explain affiliate marketing is to give you an example of how others […]

The Top 3 Mistakes Most People Make When Writing For The Web

August 5, 2015 | Bernadette Schwerdt

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing website copy and how to avoid them. No relevant key words on the Home Page Google ranks your website based on […]

Why Crazy Business Ideas Are Succeeding Now More Than Ever Before

July 1, 2015 | Bernadette Schwerdt

You could make a fortune by introducing your crazy niche market idea online.

It’s The Long Tail Factor At Work. Did you know there’s an entire Facebook page dedicated to people who can’t fit their hand inside a tin of Pringles? And it’s got 1 million Likes? Did you know that there are entire cruises dedicated to nudists? (I won’t be sitting on those banana lounges any time […]

Tips To Improve Your Website In One Hour

June 17, 2015 | Sorcha Mullis

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

When it comes to maintaining your online presence, the best ways to do it are constantly changing. It requires regular upkeep, like adding new content, staying relevant and interacting with your followers on social media. Rather than being overwhelmed by the constant need for maintaining your website, simply take one hour each week to update […]

How To Find New Ideas For Your Next Online Business

June 1, 2015 | Bernadette Schwerdt

How do entrepreneurs come up with their bright business ideas?

Eavesdrop your way to success! One of the most common questions I get asked from clients wanting to build an online business is ‘how can I come up with a business idea?’ The reality is there are ideas everywhere but knowing which ones to run with and which to leave behind are the key to […]

Essentials For Writing The Perfect Media Release

May 15, 2015 | Catriona Pollard

It is easy to step into the spotlight when you write the perfect media release.

Media releases are a tried and tested PR tool designed to gain media coverage and is often very successful.  Journalists are inundated with hundreds of media releases every day and are constantly looking for interesting and engaging stories they can develop for their audience. Before you start writing a media release stop and think about […]

Why Now Is The Second-Best Time In History To Set Up An Online Business

May 4, 2015 | Bernadette Schwerdt

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

When the World Wide Web was the Wild Wild West. I have interviewed 40 of Australia’s top entrepreneurs for a book about how to succeed in online business, and although every single one of those entrepreneurs worked phenomenally hard to build their businesses, all of them also said they were very lucky to be in […]

Does Your Brand Speak Human?

April 20, 2015 | Emelye Lovell

Boost your engagement and write for the maximum enjoyment of your audience.

Technical writing is a vicious domain we in ‘Brand Land’ must respectfully disregard. Visit any grammar forum and you’ll see hundreds of language elitists arguing the contemporary usage of the Oxford comma, past tense verbs and apostrophes in odd places. It’s incredibly intimidating. Having worked as a copywriter for brands, I developed two rules for […]