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WNA Blog Home » Copywriting Articles

How to Attract LinkedIn Members to Read Beyond the First Sentence of Your Post/Blog

May 5, 2016 | Robyn Henderson

Content creation on linkedin

Have you ever noticed that you are drawn to sometimes read an entire blog or post and at other times you just skim the first few words and move on? Advertising executives would tell you there is a total science behind why this is. And there may well be. I was blessed to work for the […]

Here’s Why a Lack of Tech-Savvy Skills Stops Female Entrepreneurs From Succeeding.

May 4, 2016 | Bernadette Schwerdt

Are female entrepreneurs being held back by a lack of tech-savvy skills?

Does a lack of tech-savviness stop you from pursuing your online business goals?  If you’re like most switched-on entrepreneurs, you have a great idea but can’t find a way to bring it to life because you lack the tech skills to even formulate the right questions to ask a tech person, even if they were […]

A Beginners Guide to The Internet of Things

April 7, 2016 | Bernadette Schwerdt

How will the purchase of a coffee machine, car or other business equipment items impact on the cash flow of your business?

Of all the technology trends that are taking place right now, most experts agree that the biggest one will be the Internet of Things. Like any disruption, it can have positive or negative impacts but for those with depth of vision – the ability to see what lies ahead – the business opportunities are exceptional. […]

Leading Ladies of Online Business: 5 of Australia’s Top Female Entrepreneurs Share Their Secrets of Success

December 19, 2015 | Bernadette Schwerdt

Australia Post Tips from successful women

What we can learn from Australia’s most successful female entrepreneurs? There’s a host of smart Aussie ladies turning ordinary ideas into extraordinary online businesses and smashing the glass ceiling on the way through.  So why are women leading the way when it comes to starting online businesses? There are lots of reasons but here are […]

The Top 3 Tips On Getting An Online Business Started: Why It Pays To Be A Great Copywriter

December 2, 2015 | Bernadette Schwerdt

TIP: To create engaging content you either need to be a great copywriter or employ someone who is.

Over the last few months, I’ve interviewed some incredible online entrepreneurs – people who’ve taken an idea, run with it and seen it grow beyond their wildest dreams.  People like Jack Delosa, (founder of the The Entourage), Andre Eikmeier, (co-founder of, Paul Greenberg, (co-founder of and many others. Interestingly, they and nearly every […]

The Copywriter’s Guide to Coming Up With a TLA

November 4, 2015 | Bernadette Schwerdt

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with TLAs. TLAs? WTF? TLAs are Three Letter Acronyms. Yes, I’m being slightly facetious, but I’m serious too. Why? Because in the highly competitive world of writing copy for an internet business, you’ve got to stand […]

How To Create The Perfect Tagline For Your Brand

October 30, 2015 | Emelye Lovell

Use these 3 Juicy Tips to develop a tagline for your business.

Different to a campaign slogan, a tagline often sits with the logo itself. It is especially useful if your brand name does not clearly state what you offer. It is also useful in new businesses which need some introduction, and once the audience has come to understand the offering, it can be phased out later. […]

Would You Buy From You? Why Trust Matters and How To Get It.

October 5, 2015 | Bernadette Schwerdt

Use these 9 ways to build trust with your customers so they keep returning time and time again.

One of the biggest reasons why businesses fail, especially new ones, is because they fail to position their business as a trusted authority; to instil a sense of security in the buyer. So the real question for all retailers, online and offline is, ‘how can we build trust in our stores and websites so that […]

4 Ways to Keep People Coming Back to Your Website

September 16, 2015 | Sorcha Mullis

Here are four ways that will ensure your clients keep returning to your website.

Anyone who has a website for their business wants to know the same thing – how do you spark your prospects’ interest in your site and keep them coming back? Businesses naturally want their prospective customers to be reminded of their brand whenever they need a piece of information, a product or service in their […]

What is Affiliate Marketing – How To Make It Work For You

September 2, 2015 | Bernadette Schwerdt

Grow your business by affiliate marketing. It's about creating a win-win situation.

Affiliate Marketing is a brilliant way to make money without actually doing a lot of work. Is it passive income? No, but compared to how hard it can be to make passive income, it is  a pretty good model. The best way to explain affiliate marketing is to give you an example of how others […]