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WNA Blog Home » Copywriting Articles

Contact Us Pages: Unloved. Ignored. But Oh So Important!

October 17, 2014 | Ingrid Cliff

One of the most important online pages you'll create for your business is your contact page. How is yours looking?

When we think of content writing, we usually focus on all the sexy pages of our website: The latest blog posts; the About Us page; our Home page. However, one page on our site has the fewest words but is possibly the most important page on our site. The Contact Us page. This is the […]



The Copywriter’s Guide To Coming Up With a TLA

September 24, 2014 | Bernadette Schwerdt

What's your TLA say about your business?

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with TLAs. TLAs? WTF?  TLAs are Three Letter Acronyms. Yes, I’m being slightly facetious, but I’m serious too. Why?  Because in the highly competitive world of writing copy for an internet business, you’ve got to stand […]



5 Great LinkedIn Profile Tips

September 15, 2014 | Ingrid Cliff

LinkedIn copy is important

Copywriting is not just restricted to your website. You need to ensure your brand flows through all of your social media presences, including LinkedIn. Here are 5 useful tips to help you maximise your LinkedIn Profile. 1. Include Your Keywords Keywords on LinkedIn are as important as your keywords on your website. The keywords you […]



The Top 3 Mistakes All Online Marketers Make When Setting Up An Online Business

August 20, 2014 | Bernadette Schwerdt

Avoid the mistakes that even the most successful entrepreneurs have made in developing their online businesses.

You can’t interview 20 of Australia’s top online entrepreneurs and not pick up a few practical tips and tricks along the way about how to make an online business more successful. I recently did just that for my new online series “Secrets of Aussie Online Entrepreneurs”.  Here are some of the common mistakes they said […]



Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Cliff

Here's how to use the 'Save' feature in Facebook.

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]



Why Your Customers Can Be the Best Source for Content Creation  

August 12, 2014 | Elizabeth Campbell

HOT and relevant content for your small business could come from the lips of your clients and contacts. All you need to do is ask.

Customers. You really can’t live without them … on so many levels. But have you considered your customers to be an extremely valuable source of content for your website, blog and social profiles? If you are having trouble coming up with content ideas, you could very well get all of your online content writing ideas […]



Are You Writing Authentic Content? And What on Earth Does that Mean?

July 31, 2014 | Elizabeth Campbell

By putting yourself in your audiences shoes writing authentic content will come easily.

There’s a lot of chitchat going on at the moment about being “authentic” in your content  and, granted, it is important. But what exactly does being authentic mean? The Oxford Dictionary says “authentic” means: Of undisputed origin and not a copy; genuine. In a nutshell, I believe it means you are genuinely trying to help […]



How To Create Instant Content – Without Writing A Word!

July 23, 2014 | Bernadette Schwerdt

Add this 'content on the run' strategy  to your bag of business tricks. You'll love it!

Today I thought I would share the Un-Copywriters Guide To Content Creation. When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game. But for many, creating content – writing blogs, running webinars, writing emails is time consuming, expensive and hit and miss. […]



Email Templates – Essential Copywriting For Every Business

July 18, 2014 | Ingrid Cliff

Stop burying yourself in paperwork and make life easier by using accounting software to keep track of all your employee payments and contingencies.

Hands up if you are systems person. Someone who loves creating and religiously implementing new systems? Most women entrepreneurs fall somewhere between utter chaos, good intentions and sometimes systemisers. They generally only create a system when something goes pear-shaped or they are under stress. So before you have your next melt down, here’s a simple […]



Website Words: Content Writing Tips That Will Make You Stand Out

June 25, 2014 | Elizabeth Campbell

One Hour, some white paper and a little planning every month leads to Facebook engagement.

Where would we be without words?  When I posted this on my Facebook page, one fan said “Back in the dark ages”.  I thought that was pretty accurate. Words are amazing. One word can speak a million. They epitomise history, help create the future and draw on every emotion you have inside. But let me […]