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WNA Blog Home » Copywriting Articles

Think and Grow Rich After Hours

September 19, 2016 | Pix Jonasson

copywriting content

Many of you would be familiar with the concept that writing a book opens up a wonderful opportunity to securing speaking engagements. Well, that is precisely what I am doing….writing a book with the primary objective of securing speaking gigs. With both my book and speaking, I believe I can reach and help a greater […]



Become An Author

July 27, 2016 | Pix Jonasson

Speakers and Authors

You may have heard that everyone has a book in them. Well…I truly believe that. Whilst everyone may have a book in them…not everyone will go ahead and get that book out on ‘paper’ and published. After being inspired by a few key people of influence I had been speaking with recently and receiving a […]



Insider Secrets to Unlocking Your Dream Business Name

June 23, 2016 | Emelye Lovell

Choosing the right name for your business

When it comes to branding, sure – consistency is super important, but there are clever ways to get what you want. Many clients and personal friends have shared their exasperated tales of trying to name their businesses and coming up with great names only to find the domain is taken or someone else has the […]



Intrepreneurship – The Secret Weapon to Unlocking Vast Reserves of Energy, Passion (and profit) From Your Staff.

June 1, 2016 | Bernadette Schwerdt

Mentoring partners

Imagine a world where employees love coming to work, give more of themselves than ever before, stay longer, work harder and generate significant extra revenue for the firm, with no incentives, threats or encouragement to do so? Sound too good to be true? It’s not. It’s called ‘intrepreneurship’ and it’s the buzz word on the […]



How to Attract LinkedIn Members to Read Beyond the First Sentence of Your Post/Blog

May 5, 2016 | Robyn Henderson

Love the work you do

Have you ever noticed that you are drawn to sometimes read an entire blog or post and at other times you just skim the first few words and move on? Advertising executives would tell you there is a total science behind why this is. And there may well be. I was blessed to work for the […]



Here’s Why a Lack of Tech-Savvy Skills Stops Female Entrepreneurs From Succeeding.

May 4, 2016 | Bernadette Schwerdt

Are female entrepreneurs being held back by a lack of tech-savvy skills?

Does a lack of tech-savviness stop you from pursuing your online business goals?  If you’re like most switched-on entrepreneurs, you have a great idea but can’t find a way to bring it to life because you lack the tech skills to even formulate the right questions to ask a tech person, even if they were […]



A Beginners Guide to The Internet of Things

April 7, 2016 | Bernadette Schwerdt

How will the purchase of a coffee machine, car or other business equipment items impact on the cash flow of your business?

Of all the technology trends that are taking place right now, most experts agree that the biggest one will be the Internet of Things. Like any disruption, it can have positive or negative impacts but for those with depth of vision – the ability to see what lies ahead – the business opportunities are exceptional. […]



Leading Ladies of Online Business: 5 of Australia’s Top Female Entrepreneurs Share Their Secrets of Success

December 19, 2015 | Bernadette Schwerdt

Australia Post Tips from successful women

What we can learn from Australia’s most successful female entrepreneurs? There’s a host of smart Aussie ladies turning ordinary ideas into extraordinary online businesses and smashing the glass ceiling on the way through.  So why are women leading the way when it comes to starting online businesses? There are lots of reasons but here are […]



The Top 3 Tips On Getting An Online Business Started: Why It Pays To Be A Great Copywriter

December 2, 2015 | Bernadette Schwerdt

TIP: To create engaging content you either need to be a great copywriter or employ someone who is.

Over the last few months, I’ve interviewed some incredible online entrepreneurs – people who’ve taken an idea, run with it and seen it grow beyond their wildest dreams.  People like Jack Delosa, (founder of the The Entourage), Andre Eikmeier, (co-founder of Vinomofo.com.au), Paul Greenberg, (co-founder of Dealsdirect.com.au) and many others. Interestingly, they and nearly every […]



The Copywriter’s Guide to Coming Up With a TLA

November 4, 2015 | Bernadette Schwerdt

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with TLAs. TLAs? WTF? TLAs are Three Letter Acronyms. Yes, I’m being slightly facetious, but I’m serious too. Why? Because in the highly competitive world of writing copy for an internet business, you’ve got to stand […]