Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Copywriting Articles

Who Are You? The Importance Of Your Biography ( Part 1)

October 23, 2014 | Pix Jonasson

Here's how to shine the spotlight on your guest speaker Bio so you stand out in the crowd.

So why would anyone want to hear you speak? You must have a great message and, just as importantly, a great Biography (Bio). In September 2010, I attended Ultimate Success Summit in Sydney, Australia. What an amazing line up of some of the world’s most successful entrepreneurs…who also happen to be talented speakers. And have […]



The Copywriter’s Guide To Successful Crowdfunding

October 22, 2014 | Bernadette Schwerdt

You've got to be different, have great copy and be prepared to go out on a limb if you want the crowd to be talking about you.

If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.  I had the good fortune to interview him for my online video series “Secrets of Aussie Online Entrepreneurs”, and he shared with me his gems of copywriting wisdom for how he raised $50,000 in 50 hours on crowdfunding platform IndieGoGo.com. A Quick […]



Contact Us Pages: Unloved. Ignored. But Oh So Important!

October 17, 2014 | Ingrid Cliff

One of the most important online pages you'll create for your business is your contact page. How is yours looking?

When we think of content writing, we usually focus on all the sexy pages of our website: The latest blog posts; the About Us page; our Home page. However, one page on our site has the fewest words but is possibly the most important page on our site. The Contact Us page. This is the […]



The Copywriter’s Guide To Coming Up With a TLA

September 24, 2014 | Bernadette Schwerdt

What's your TLA say about your business?

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with TLAs. TLAs? WTF?  TLAs are Three Letter Acronyms. Yes, I’m being slightly facetious, but I’m serious too. Why?  Because in the highly competitive world of writing copy for an internet business, you’ve got to stand […]



5 Great LinkedIn Profile Tips

September 15, 2014 | Ingrid Cliff

LinkedIn copy is important

Copywriting is not just restricted to your website. You need to ensure your brand flows through all of your social media presences, including LinkedIn. Here are 5 useful tips to help you maximise your LinkedIn Profile. 1. Include Your Keywords Keywords on LinkedIn are as important as your keywords on your website. The keywords you […]



The Top 3 Mistakes All Online Marketers Make When Setting Up An Online Business

August 20, 2014 | Bernadette Schwerdt

Avoid the mistakes that even the most successful entrepreneurs have made in developing their online businesses.

You can’t interview 20 of Australia’s top online entrepreneurs and not pick up a few practical tips and tricks along the way about how to make an online business more successful. I recently did just that for my new online series “Secrets of Aussie Online Entrepreneurs”.  Here are some of the common mistakes they said […]



Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Cliff

Here's how to use the 'Save' feature in Facebook.

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]



Why Your Customers Can Be the Best Source for Content Creation  

August 12, 2014 | Elizabeth Campbell

HOT and relevant content for your small business could come from the lips of your clients and contacts. All you need to do is ask.

Customers. You really can’t live without them … on so many levels. But have you considered your customers to be an extremely valuable source of content for your website, blog and social profiles? If you are having trouble coming up with content ideas, you could very well get all of your online content writing ideas […]



Are You Writing Authentic Content? And What on Earth Does that Mean?

July 31, 2014 | Elizabeth Campbell

By putting yourself in your audiences shoes writing authentic content will come easily.

There’s a lot of chitchat going on at the moment about being “authentic” in your content  and, granted, it is important. But what exactly does being authentic mean? The Oxford Dictionary says “authentic” means: Of undisputed origin and not a copy; genuine. In a nutshell, I believe it means you are genuinely trying to help […]



How To Create Instant Content – Without Writing A Word!

July 23, 2014 | Bernadette Schwerdt

Add this 'content on the run' strategy  to your bag of business tricks. You'll love it!

Today I thought I would share the Un-Copywriters Guide To Content Creation. When it comes to offering prospects and customers a chance to ‘get to know you’, content marketing is the name of the game. But for many, creating content – writing blogs, running webinars, writing emails is time consuming, expensive and hit and miss. […]