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WNA Blog Home » Copywriting Articles

The Copywriter’s Guide to Coming Up With a TLA

November 4, 2015 | Bernadette Schwerdt

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

If I’ve learnt anything interviewing some of Australia’s top online entrepreneurs, it’s that they are experts at coming up with TLAs. TLAs? WTF? TLAs are Three Letter Acronyms. Yes, I’m being slightly facetious, but I’m serious too. Why? Because in the highly competitive world of writing copy for an internet business, you’ve got to stand […]

How To Create The Perfect Tagline For Your Brand

October 30, 2015 | Emelye Lovell

Use these 3 Juicy Tips to develop a tagline for your business.

Different to a campaign slogan, a tagline often sits with the logo itself. It is especially useful if your brand name does not clearly state what you offer. It is also useful in new businesses which need some introduction, and once the audience has come to understand the offering, it can be phased out later. […]

Would You Buy From You? Why Trust Matters and How To Get It.

October 5, 2015 | Bernadette Schwerdt

Use these 9 ways to build trust with your customers so they keep returning time and time again.

One of the biggest reasons why businesses fail, especially new ones, is because they fail to position their business as a trusted authority; to instil a sense of security in the buyer. So the real question for all retailers, online and offline is, ‘how can we build trust in our stores and websites so that […]

4 Ways to Keep People Coming Back to Your Website

September 16, 2015 | Sorcha Mullis

Here are four ways that will ensure your clients keep returning to your website.

Anyone who has a website for their business wants to know the same thing – how do you spark your prospects’ interest in your site and keep them coming back? Businesses naturally want their prospective customers to be reminded of their brand whenever they need a piece of information, a product or service in their […]

What is Affiliate Marketing – How To Make It Work For You

September 2, 2015 | Bernadette Schwerdt

Grow your business by affiliate marketing. It's about creating a win-win situation.

Affiliate Marketing is a brilliant way to make money without actually doing a lot of work. Is it passive income? No, but compared to how hard it can be to make passive income, it is  a pretty good model. The best way to explain affiliate marketing is to give you an example of how others […]

The Top 3 Mistakes Most People Make When Writing For The Web

August 5, 2015 | Bernadette Schwerdt

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing website copy and how to avoid them. No relevant key words on the Home Page Google ranks your website based on […]

Why Crazy Business Ideas Are Succeeding Now More Than Ever Before

July 1, 2015 | Bernadette Schwerdt

You could make a fortune by introducing your crazy niche market idea online.

It’s The Long Tail Factor At Work. Did you know there’s an entire Facebook page dedicated to people who can’t fit their hand inside a tin of Pringles? And it’s got 1 million Likes? Did you know that there are entire cruises dedicated to nudists? (I won’t be sitting on those banana lounges any time […]

Tips To Improve Your Website In One Hour

June 17, 2015 | Sorcha Mullis

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

When it comes to maintaining your online presence, the best ways to do it are constantly changing. It requires regular upkeep, like adding new content, staying relevant and interacting with your followers on social media. Rather than being overwhelmed by the constant need for maintaining your website, simply take one hour each week to update […]

How To Find New Ideas For Your Next Online Business

June 1, 2015 | Bernadette Schwerdt

How do entrepreneurs come up with their bright business ideas?

Eavesdrop your way to success! One of the most common questions I get asked from clients wanting to build an online business is ‘how can I come up with a business idea?’ The reality is there are ideas everywhere but knowing which ones to run with and which to leave behind are the key to […]

Essentials For Writing The Perfect Media Release

May 15, 2015 | Catriona Pollard

It is easy to step into the spotlight when you write the perfect media release.

Media releases are a tried and tested PR tool designed to gain media coverage and is often very successful.  Journalists are inundated with hundreds of media releases every day and are constantly looking for interesting and engaging stories they can develop for their audience. Before you start writing a media release stop and think about […]