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WNA Blog Home » Copywriting Articles

Top 5 Website Marketing Mistakes

January 29, 2018 | Sigrid de Kaste

How to write for the web

It can be daunting to get your website up and running. And wether you are setting it up yourself or engage an Agency to do it for you, here are the Top 5 Mistakes we see being made 1. Using Jargon You are a master of your industry. You know what “IPC,” “VC Money,” and […]



Overcoming Writer’s Block

January 25, 2018 | Pix Jonasson

As a public speaker, you will usually initially start by writing your speech or presentation about a certain topic – whether chosen by you, your client or your audience. Many people experience ‘writer’s block’. Fortunately for me, I rarely, if ever, suffer from this! I can easily create content in the written form, whether that […]



Content – Everyone is Doing it to Build Avid Fans

October 30, 2017 | Danielle MacInnis

The major differentiator for entertainment industries is not the casual user, but the passionately engaged fan. Netflix is reportedly spending $6 billion, yes billion on content this year. Amazon , is not far behind at $4.5 billion. So it seems content is still king. How many of us watch our iPads, while watching tv, or opt […]



Are You Asking The ‘Write’ Questions?

October 6, 2017 | Theresa Miller

My nine-year-old daughter asked me a grammar question the other day that stopped me in my tracks: “When do you use ‘in spite of’ and ‘despite’? I honestly had to stop and think about it. Despite being an author, corporate trainer and former-journalist no-one has ever asked me that question – not even in my […]



KISS – Keep It Simple Stupid

August 4, 2017 | Pix Jonasson

When I first started presenting, I wanted to share EVERYTHING I knew about the chosen topic. And I mean everything and in the one presentation!!! The more experience I got ‘under my belt’ and the more I studied other successful speakers, the more I realised the importance of NOT sharing everything I knew. As you […]



I Already Have So Much Content, Why Would I Want A Book As Well?

August 1, 2017 | Dyan Burgess

Fantastic! Having too much content is unlikely to be a problem. In fact, it’s a blessing because it means you’re half way there with your writing. Here’s a checklist of items that you can use to get started if you already have a lot of content: 1.    Sort what you already have into topic areas. […]



6 Red Hot Tips To Article Marketing

May 29, 2017 | Sigrid de Kaste

Article Marketing is using articles you write to promote your expertise and show you have the answers or solution to the problems your target audience is facing. To make sure that your articles get read, enjoyed and shared, here are six red hot tips how to set them up. These tips will help you make […]



5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]



Content Creation for SMB

October 28, 2016 | Danielle MacInnis

“Like the tree that falls in the forest but no-one can hear, if you aren’t found in search you don’t really exist. But you won’t be a success on social networks if you don’t produce great content. Content that is relevant, interesting and shareable. Your content marketing activities are key to your success on other channels. If […]



Think and Grow Rich After Hours

September 19, 2016 | Pix Jonasson

Many of you would be familiar with the concept that writing a book opens up a wonderful opportunity to securing speaking engagements. Well, that is precisely what I am doing….writing a book with the primary objective of securing speaking gigs. With both my book and speaking, I believe I can reach and help a greater […]