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WNA Blog Home » Copywriting Articles

Competitor Research: Tips to Help You Get Better Results

April 24, 2014 | Ingrid Cliff

If you aren't tracking what your competitors are up to you will soon fall behind.

Before you put pen to paper to write content for your website, you need to set some time aside to conduct in-depth research on your competitors and their website presence. You need to know what you are up against, so you can ensure you present your business as a credible alternative. Start by looking through […]



Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Think before posting any content online - because you will be judge by it.

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]



Submit? Not Likely!

March 24, 2014 | Ingrid Cliff

By using the most appropriate words and copy on your website you'll achieve maximum business  results through improved click throughs.

Isn’t it funny how some words sneak under the radar. Words that are used so often that you don’t even notice them. Words that when you look at them out of context, you get a bit of a jolt. If you have been to pretty much any website and filled your details into a form, […]



Writing a News Story VS Writing Web Content: 3 Similarities

March 14, 2014 | Elizabeth Campbell

Here are some great tips on writing compelling content for the web.

Writing content for the web is almost like a writing a news story. Of course, there are some elements that a web story has that you won’t often find in a news story such as keywords and bold and italic fonts, and it’s not as conversational, but the structure is similar: Write a great headline […]



Who’s Your Target Market? It’s Not “Everyone”!

March 3, 2014 | Bernadette Schwerdt

By walking in your clients shoes you'll know exactly how to target them with compelling words.

Knowing who your target market is and knowing what’s important to them is part of the research you need to do before writing any copy. Let’s take a pool company as an example. Here’s some copy that shows they don’t know who their target market is. And if you don’t know your target market, you […]



Getting Over the Mental Money Barrier

February 24, 2014 | Ingrid Cliff

Remove the barriers to your customers making payment with these easy to implement marketing strategies.

If you are in business, you are also in the business of selling. But why can it seem so hard to get people to part with their money in return for your services? According to brain imaging studies, your brain’s activity during pain is almost identical to your brain’s activity when spending money. Every time […]



How Content Writing Can Help Boost Your “Webutation”

February 5, 2014 | Elizabeth Campbell

Webutation

Webutation – cool word, isn’t it? Just as it sounds, it is simply your (or your business’s) reputation on the web (www.wiktionary.org). This can be your social media presence, blog, website or online articles. While there are many people and businesses who have a high-profile “webutation” already, it doesn’t mean you can’t. But it does […]



Can I Ask You A Question?

February 3, 2014 | Bernadette Schwerdt

The beginning of the New Year is the perfect time to review and revise your business boosting activities for the year ahead.

Asking questions in a headline is always a great idea because it forces the customer to consider your proposition, whether they want to or not. Before I can go on – can I just ask a quick question – are you hot or cold right now? Sorry – that was a trick question. Whichever way […]



Content writing: 8 Tips For Writing Awesome Headlines

January 21, 2014 | Elizabeth Campbell

A killer headline is the most important element of your article, blog or advertisement.

You never get a second chance to make a first impression, right? That’s why your headline is one of the most important elements of your story, blog or web page. Think of your headline as your introduction to the viewer who’s landed on your page. You want them to stay a while and become a […]



Write As You Speak: The Power Of Keeping It Simple

January 16, 2014 | Bernadette Schwerdt

Here are some great tips that will help improve your Facebook engagement.

For some reason, when we start writing copy we think we have to sound professional and intelligent so we start writing as if we are some old-fashioned school headmaster with a bad attitude. Here’s what I mean – let’s say you have to follow up a declined credit card payment with a valued client. This […]