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WNA Blog Home » Copywriting Articles

Essentials For Writing The Perfect Media Release

May 15, 2015 | Catriona Pollard

It is easy to step into the spotlight when you write the perfect media release.

Media releases are a tried and tested PR tool designed to gain media coverage and is often very successful.  Journalists are inundated with hundreds of media releases every day and are constantly looking for interesting and engaging stories they can develop for their audience. Before you start writing a media release stop and think about […]



Why Now Is The Second-Best Time In History To Set Up An Online Business

May 4, 2015 | Bernadette Schwerdt

Online businesses

When the World Wide Web was the Wild Wild West. I have interviewed 40 of Australia’s top entrepreneurs for a book about how to succeed in online business, and although every single one of those entrepreneurs worked phenomenally hard to build their businesses, all of them also said they were very lucky to be in […]



Does Your Brand Speak Human?

April 20, 2015 | Emelye Lovell

Boost your engagement and write for the maximum enjoyment of your audience.

Technical writing is a vicious domain we in ‘Brand Land’ must respectfully disregard. Visit any grammar forum and you’ll see hundreds of language elitists arguing the contemporary usage of the Oxford comma, past tense verbs and apostrophes in odd places. It’s incredibly intimidating. Having worked as a copywriter for brands, I developed two rules for […]



What Masterchef Contestants and Entrepreneurs Have In Common

April 9, 2015 | Bernadette Schwerdt

Masterchef Entrpreneurs

How a pinch of salt can change everything. I don’t like cooking but I really love watching cooking shows.  My favourite is Masterchef. The reason I love it is because it’s not about the food, but the fact that how they cook reveals their true nature. For example, there’s a segment where everyone has to […]



How To Overcome The Anxiety Of Launching An Online Business

March 20, 2015 | Bernadette Schwerdt

Don't get overwhelmed -fight your anxieties by just taking action.

Creating an Entrepreneurial Mindset Lots of people have great ideas for setting up online businesses but they struggle with implementation because they become overwhelmed with questions that cause a great deal of anxiety. Questions like: what idea should I choose to run with? Should I choose a business I’m passionate about or should I choose […]



How Your Business Can Benefit From Blogging

February 17, 2015 | Catriona Pollard

Blogging for your business takes time and effort but the results will be immeasurable.

Businesses must use every opportunity to engage with their audience. Blogging is one of the most effective ways to build thought leadership and provide valuable content to your target audience. Many businesses are using blogs as it is a cost effective and efficient way for businesses to publish content online. Using a blog can increase […]



The Art And Science Of Content Creation – How To Take Control Of The Google Conversation.

February 2, 2015 | Bernadette Schwerdt

Managing your online content has almost become a full time job.

Thought Leaders around the world live in fear of one thing – Google!  They know that their credibility lives and dies on what Google says about them.  Control over the conversation (about our personal and corporate brands) has gone (if we ever had it) and we need to get it back!  But how? By creating […]



How to Use Google Keyword Planner to Brainstorm Blog Topics

December 3, 2014 | Sorcha Mullis

Learn how to identify topics and subjects of high interest and blog about them.

Not just good for paid and organic keyword research, Google’s keyword planner tool also offers a terrific platform for brainstorming new blog topics that you know people will want to read – because they’ve been searching for it! Google keyword planner is a free AdWords tool that will help you find ideas for your blog […]



Who Are You? The Importance Of Your Biography (Part 2)

November 19, 2014 | Pix Jonasson

Here are some tips on what should and should not be included in your Bio.

Last month, I wrote about your Bio and its importance to your clients, potential and exisiting. This month, I have some further key points: – Bio vs CV: Remember that your Bio is not your Resume or CV (Curriculum Vitae). You can however summarize your professional history, but you also want to give a sense […]



Top Tools for Creating Quality Blog Content

November 12, 2014 | Sorcha Mullis

White Chalk Road SEO Perth Blogging Tips

Are you starting up a blog on your business website or trying to gain momentum with an existing blog, but struggling to come up with ideas for your content plan? A big part of making your blog successful is making sure that you have quality content that people want to read. This can be quite […]