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WNA Blog Home » Customer Relations Articles

Setting the Customer Service Benchmark

April 17, 2014 | Terri Mitchell AKA The Profit Frog

Make a good impression - boost and benchmark your customer service.

If customers had their way, they would define what customer service is. The thing is, you would also go out of business trying to keep all customers happy, because we all know there are some dodgy types out there. That said, it is not up to you alone to set the standard in customer service. […]



When a Prospect Becomes a Customer.

March 21, 2014 | Terri Mitchell AKA The Profit Frog

Turn your prospects into paying customers with these customer service tips.

There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]



Where Can Clients Find You? Your Network Is Your Net Worth

March 17, 2014 | Pix Jonasson

Want to be an in demand public speaker? Use these tips to network your way to success.

What you may not know is how networking, basically good public relations, can truly help YOUR business - no matter your size or experience. Remember, it’s not what you know…or who you know…but who knows you! Networking can be, and should be, done anywhere. Locally, regionally, nationally, internationally! So here are some tips about networking to […]



Does your Business have a Social Media Risk Management Plan?

February 28, 2014 | Anna Cairo

It's essential to have a plan so your business is always armed and ready to handle social media backlash

Social media can affect your business in multiple ways.  Information can be spread in lighting speed to numerous people.  This increases the opportunity for negativity to be more damaging as there is a lack of control.  Social media PR disasters show that most of the damage to business occurs not from the actual negative comments […]



Customer Service – serving into the community.

February 20, 2014 | Terri Mitchell AKA The Profit Frog

Cause related marketing - connect your business by serving within your local neighbourhood and beyond.

Australians are renowned for responding to charitable need, after disaster befalls the community or individuals. Be it natural tragedies, ailing health or family bereavement, the Aussie spirit manifests itself in many ways and sees complete strangers chip in to help someone faced with loss and desolation. As a business owner, you can boost your standing […]



Bring Back Good Old Fashioned Customer Service

January 24, 2014 | Terri Mitchell AKA The Profit Frog

Is good old customer service missing from your business?

 Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]



Marketing From the Stage

December 13, 2013 | Pix Jonasson

When selling and marketing from the stage always remember - proper planning prevents poor performance.

When it comes to marketing yourself or your products and services on stage, we all know that a good pitch sells. Great presenting, however, will take your business to heights you never thought possible. Unfortunately, being a brilliant business mind doesn’t automatically make you an adequate speaker. So here are some tips to put your […]



Be The Customer You Would Like to Serve

November 22, 2013 | Terri Mitchell AKA The Profit Frog

Try to be an accommodating customer and you will often be surprised and rewarded.

While you are a business owner during your working hours, you will always be a customer in someone else’s business. So, it’s important to realise that how you treat customers who engage with your business also demonstrates how you want to be treated as a customer. Simple expressions of manners and courtesy do go a […]



Reorganising Your Business to be Customer Centric

November 18, 2013 | Danielle MacInnis

Move your mindset to customer needs and your business will flourish.

It is now the time to seriously think about whether you can afford not to orientate your entire business around your customers? Ranjay Gulati, Harvard Business School professor and author of Reorganize for Resilience, on how to deliver what customers really want gives a great interview about how it is easy to talk about customer centricity […]



Are You Shouting Too Loudly About Your Business?

October 31, 2013 | Ingrid Cliff

The secret to business success is to stop shouting and start listening.

We often get told that we need to get out and shout about our business. To shout it from the rooftops so people can find us. But there is a problem with shouting all the time. If you have ever lived with a shouter (or a child who hasn’t yet discovered their inside voice), you […]