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WNA Blog Home » Customer Relations Articles

Who Are You? The Importance Of Your Biography (Part 2)

November 19, 2014 | Pix Jonasson

Here are some tips on what should and should not be included in your Bio.

Last month, I wrote about your Bio and its importance to your clients, potential and exisiting. This month, I have some further key points: – Bio vs CV: Remember that your Bio is not your Resume or CV (Curriculum Vitae). You can however summarize your professional history, but you also want to give a sense […]



What Drives Your Customer Service?

November 17, 2014 | Terri Mitchell AKA The Profit Frog

It's the end of the year and what better time to look at what's really driving your customer service.

Serving your customers is an intrinsic part of doing business. Many business operators presume their service is good enough, while most customers would often disagree. If you’re not clear what drives your customer service practices, poor performance could be leaving your customers very disappointed and willing to shop elsewhere. Drivers are those qualities that both […]



What is a ‘Service Culture’ and What Does it Mean For Your Business?

October 24, 2014 | Sarah Savvas

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

By definition, a ‘Service Culture’ is a culture within an organisation where customer satisfaction is the top priority. No business can stay in business without customers. How you treat or mistreat them determines how long your doors stay open. And bad service is a one way ticket to business failure. For many years, customer service […]



Making Excellent Customer Service Your Mission

October 1, 2014 | Terri Mitchell AKA The Profit Frog

Is the Customer Service Mission Statement of your business clearly visible to all of your staff?

If your customer service is not delivered at its very highest, it absolutely hurts your business through fewer dollars spent at your registers, lack of word-of-mouth referrals, and worst of all, loss of customer loyalty – which ultimately means they are shopping at your competitor and that ought to ring alarm bells for you. You […]



The True Cost of Losing Customers

September 26, 2014 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

Customer retention is one of the most crucial factors at play in building and maintaining a successful business. A great example of an industry where customer loss is exceptionally high is the telco industry. The industry is saturated with operators and so price wars are inevitable. This creates low brand loyalty with customers switching providers […]



Give Them What You Want – Get To The Heart of Customer Service

September 1, 2014 | Terri Mitchell AKA The Profit Frog

You know how amazing and unique it feels when you personally get great customer service. Are you creating this feeling for customers and clients of your business?

Customers face more time pressures these days. That’s a fact. Busy with work, kids, family, social commitments and everyday demands, customers don’t have time to waste. At least that is what they tell you. So, it’s up to you to ensure that the engagements they have with your business are efficient, effective and enjoyable. Here’s […]



Increase Your Sales Through Customer Service

August 29, 2014 | Sarah Savvas

Want to get an additional 13% of business from customers? Here's how.

Excellent customer service is your strongest and most cost effective marketing strategy for increasing sales as it can result in repeat business and word-of-mouth referrals, which can be worth a significant chunk of your annual revenue. A recent American Express survey found that 70% of customers are willing to spend 13% more on average with […]



Why Your Customers Can Be the Best Source for Content Creation  

August 12, 2014 | Elizabeth Campbell

HOT and relevant content for your small business could come from the lips of your clients and contacts. All you need to do is ask.

Customers. You really can’t live without them … on so many levels. But have you considered your customers to be an extremely valuable source of content for your website, blog and social profiles? If you are having trouble coming up with content ideas, you could very well get all of your online content writing ideas […]



Customer Service – Avoiding The Common Mistakes

August 1, 2014 | Terri Mitchell AKA The Profit Frog

Unhappy customers and clients are the last thing you need. Here's how to avoid common customer service mistakes.

To enjoy long lasting success in business, you need to be able to learn from your mistakes. After all, you are only human, and to get things wrong is all part of the learning curve. Making errors once is normal and something we all do. However, if you don’t avoid the common mistakes, including failures, […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Want to get an additional 13% of business from customers? Here's how.

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]