Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Customer Relations Articles

Be…Do…Have

June 15, 2015 | Pix Jonasson

Sharing knowledge with like-minded individuals positions you as a valuable contact.

I was at a recent out of town marketing event.  It’s very powerful when you are an “outsider” at events, meaning, I was not intimately involved in the event management side of things. My ‘Be…Do…Have’ mantra relates to Be Prepared, Do Your Due Diligence and Have A Great Team. Be Prepared Make sure that you […]



It’s Not What You Know Or Who You Know…It’s Who Knows YOU

May 11, 2015 | Pix Jonasson

Are you staying visible and connected, so new opportunities come your way?

It’s amazing how networking, building relationships and not being afraid to actually ask for something can get you (or your client) somewhere. If you are reading this, then you would be aware that I am a regular contributing author to the WNA blog.  Something I treasure, value and appreciate.  Thanks Lynette and the fab WNA […]



Needs-based Selling: It Starts With Why

May 6, 2015 | Sarah Savvas

Selling dynamics

Right now across Australia, there is an exciting cultural change being driven by some of the major corporate players. These companies have awoken to the reality that in today’s saturated market, it’s not what or how you sell that determines your success. It’s why you sell. Today, trust is low and customers are increasingly critical. […]



Success In Relationships

April 13, 2015 | Pix Jonasson

There are many keys to successful relationships - communication, trust and making time for each other are some of the most important.

I am sure you all understand that communication is one of the keys to successful relationships.  And remember, we have two ears and one mouth…use them in that order. Whether it is with co-workers, friends, family or partners, some relationships are worth nurturing. Sadly, often unintentionally, people tend to ruin some of the most precious […]



Why Customer Retention Should Be Your No. 1 Priority (Part 2)

April 8, 2015 | Sarah Savvas

Customer Retention and feedback

Once you’ve cemented trust and loyalty with your customers through the customer retention strategies discussed in Part One, you can then move on to focusing on more proactive and targeted strategies to cement and secure long term customer retention. Some of these strategies include: 1. Implement anticipatory service Anticipatory service simply means taking a proactive […]



Give First Impressions A Second Chance: Great Customer Service At Events Matters

March 13, 2015 | Pix Jonasson

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

It’s amazing how things can turn around if you continue to work on building relationships, are ethical and provide good customer service.  Upon first meeting a prominent local businessman, he asked what I did and if I was a member of a certain business organisation.  After explaining what I did and that I was not […]



Why Customer Retention Should Be Your No. 1 Priority (Part 1)

March 11, 2015 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

If you are spending thousands of dollars each year on sales and marketing strategies to attract new customers and clients, but are losing many of those customers through poor customer service, you are simply collecting water with a leaking bucket. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in […]



What Your Customers REALLY Think About Your Business.

February 18, 2015 | Terri Mitchell AKA The Profit Frog

Keep your fingers on the pulse when it comes to your LinkedIn profile.

Asking customers for their view of your business is a smart move. There are few business owners who can afford to ignore “jaded” customers who are tired of poor service and dismissive staff, and whose opinions could critically affect cash flow. However, surveys and the information you glean from them are useful only if you […]



Success In Business – Are You Being Different?

February 13, 2015 | Pix Jonasson

Being different from others is one of the easiest ways to stand from your competitors.

At a business networking breakfast with PR and Marketing Guru, Max Markson, he was asked the keys to succeeding in business.  It got me thinking about being a speaker and how this relates. In between the fun, frivolity, song and dance, Max replied by saying 3 things: Persistence, Enthusiasm and Focus. Max also told us […]



Customer Complaints Are a Golden Opportunity

February 11, 2015 | Sarah Savvas

Don't avoid customer complaints welcome them as an opportunity to make improvements in your business.

We all complain about difficult customers and try and avoid them at all costs. But, in fact, we should be seeking them out – they present us with a golden opportunity to improve our service. It’s the customers who are unhappy but don’t say anything that pose the real danger to your business. Customer complaints […]