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WNA Blog Home » Customer Relations Articles

What Your Customers REALLY Think About Your Business.

February 18, 2015 | Terri Mitchell AKA The Profit Frog

Keep your finger on your customers pulse by asking what they really think about your business.

Asking customers for their view of your business is a smart move. There are few business owners who can afford to ignore “jaded” customers who are tired of poor service and dismissive staff, and whose opinions could critically affect cash flow. However, surveys and the information you glean from them are useful only if you […]



Success In Business – Are You Being Different?

February 13, 2015 | Pix Jonasson

Being different from others is one of the easiest ways to stand from your competitors.

At a business networking breakfast with PR and Marketing Guru, Max Markson, he was asked the keys to succeeding in business.  It got me thinking about being a speaker and how this relates. In between the fun, frivolity, song and dance, Max replied by saying 3 things: Persistence, Enthusiasm and Focus. Max also told us […]



Customer Complaints Are a Golden Opportunity

February 11, 2015 | Sarah Savvas

Don't avoid customer complaints welcome them as an opportunity to make improvements in your business.

We all complain about difficult customers and try and avoid them at all costs. But, in fact, we should be seeking them out – they present us with a golden opportunity to improve our service. It’s the customers who are unhappy but don’t say anything that pose the real danger to your business. Customer complaints […]



Poor Hiring and Poor Service – Avoid The Traps

January 14, 2015 | Terri Mitchell AKA The Profit Frog

Could poor hiring be negatively impacting on customer service levels in your business.

Lots of businesses are guilty of delivering sub-standard customer service. This can be in spite of the strongest work ethic of business owners, and despite hiring what appears to be the best staff available. It can be due to business owners not being aware that their service is atrocious. Poor attitude on the part of […]



Who Are You? The Importance Of Your Biography (Part 2)

November 19, 2014 | Pix Jonasson

Here are some tips on what should and should not be included in your Bio.

Last month, I wrote about your Bio and its importance to your clients, potential and exisiting. This month, I have some further key points: – Bio vs CV: Remember that your Bio is not your Resume or CV (Curriculum Vitae). You can however summarize your professional history, but you also want to give a sense […]



What Drives Your Customer Service?

November 17, 2014 | Terri Mitchell AKA The Profit Frog

It's the end of the year and what better time to look at what's really driving your customer service.

Serving your customers is an intrinsic part of doing business. Many business operators presume their service is good enough, while most customers would often disagree. If you’re not clear what drives your customer service practices, poor performance could be leaving your customers very disappointed and willing to shop elsewhere. Drivers are those qualities that both […]



What is a ‘Service Culture’ and What Does it Mean For Your Business?

October 24, 2014 | Sarah Savvas

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

By definition, a ‘Service Culture’ is a culture within an organisation where customer satisfaction is the top priority. No business can stay in business without customers. How you treat or mistreat them determines how long your doors stay open. And bad service is a one way ticket to business failure. For many years, customer service […]



Making Excellent Customer Service Your Mission

October 1, 2014 | Terri Mitchell AKA The Profit Frog

Is the Customer Service Mission Statement of your business clearly visible to all of your staff?

If your customer service is not delivered at its very highest, it absolutely hurts your business through fewer dollars spent at your registers, lack of word-of-mouth referrals, and worst of all, loss of customer loyalty – which ultimately means they are shopping at your competitor and that ought to ring alarm bells for you. You […]



The True Cost of Losing Customers

September 26, 2014 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

Customer retention is one of the most crucial factors at play in building and maintaining a successful business. A great example of an industry where customer loss is exceptionally high is the telco industry. The industry is saturated with operators and so price wars are inevitable. This creates low brand loyalty with customers switching providers […]



Give Them What You Want – Get To The Heart of Customer Service

September 1, 2014 | Terri Mitchell AKA The Profit Frog

You know how amazing and unique it feels when you personally get great customer service. Are you creating this feeling for customers and clients of your business?

Customers face more time pressures these days. That’s a fact. Busy with work, kids, family, social commitments and everyday demands, customers don’t have time to waste. At least that is what they tell you. So, it’s up to you to ensure that the engagements they have with your business are efficient, effective and enjoyable. Here’s […]