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WNA Blog Home » Customer Relations Articles

How Does Mobile Marketing Attract New Clients?

July 7, 2016 | Sigrid de Kaste

Mobile marketing devices

Let’s first answer: ‘Mobile marketing, what is it?’ Mobile marketing is marketing on or with a mobile device, for example, a smart phone. Mobile marketing can provide customers with time and location sensitive, personalised information and be part of staying in touch. Think about it, your clients, your customers, are mobile. Mobile phones are in […]



Not Everyone Is The Same – Become The Brilliant You

April 8, 2016 | Pix Jonasson

Brilliant you

Recently I attended a Leadership Academy in Sydney where presenter Fiona Craig, who spoke about “Brilliant You”. Here are some points I noted from her presentation that I wanted to share with you: Everyone is NOT the same: we are all different · 1 billion users on Facebook · 400,000 on LinkedIn · 100,000,000 on Instagram […]



The Psychology of Selling

January 15, 2016 | Pix Jonasson

Sales lessons learnt on the retail floor.

I recently had the opportunity to be a Brand Ambassador for a Supermarket. Ok… so it was demonstrating and promoting branded Iced Fruit Cake and Fruit Mince Tarts!! However, I made a conscious effort to make the 2 x 4 hour shifts standing on my feet, near the 4 degree fridge worthwhile. What I noticed […]



What’s The Secret To Success?

December 8, 2015 | Pix Jonasson

Surround yourself with experts and entrepreneurs that can become your mentors.

Often people think there is a secret to other people’s success – whether that be personally or professionally. Well, I am a great advocate for personal (and business) development or improvement. I believe THAT this is the secret to people’s success! I am constantly reading positive or business books, listening to audios (via podcasts, Soundclouds […]



Effective Marketing Starts By Being Helpful

November 27, 2015 | Danielle MacInnis

It's important to implement innovative strategies to improve customer experience

Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers want and need during their experience with you is a hard thing for business owners. Those businesses that are putting more energy into […]



The Importance of Listening

November 19, 2015 | Kylie Warry

Good listening skills are vital for effective communication

If you could hear from one of the most successful business minds in the world about how to be a better communicator would you? I was recently at an event where Sir Richard Branson spoke and he was asked by the interviewer, “what is your key to being a great communicator?”  I leaned in to hear the […]



Top 3 Marketing Tips That You Can Implement Today!

November 16, 2015 | Sigrid de Kaste

Marketing and Advertising

Effective Marketing does not require a substantial budget… what it requires is proper preparation and detailed knowledge of the consumer you are targeting. Think about some highly successful businesses, like McDonald’s or Coke… never ever would they embark on a Marketing Campaign without first researching their potential consumers in every detail. So…. Who is your […]



A Julia Roberts Shopping Experience

October 28, 2015 | Danielle MacInnis

A Julia Roberts Shopping Experience

Last year I was walking down Main Beach, Gold Coast (Tedder Ave) with my son and saw some lovely comfortable shoes in a pretty high-end shoe shop. It had a no eating or drinking sign in the window which is fair enough so I asked my son to stay outside with his food and had a […]



Understanding The Conscientious Communicator

October 20, 2015 | Kylie Warry

Keep your finger on the pulse, when it comes to your customers' communication style.

Over the past 3 months we have looked in detail at the 3 of the 4 communication styles – direct, influencing and steady styles.  The last but not least of the 4 communication styles is the conscientious communicator. This amazing style is all about procedures, processes and perfection. This communication style is all about getting things right.  If you know […]



Would You Buy From You? Why Trust Matters and How To Get It.

October 5, 2015 | Bernadette Schwerdt

Use these 9 ways to build trust with your customers so they keep returning time and time again.

One of the biggest reasons why businesses fail, especially new ones, is because they fail to position their business as a trusted authority; to instil a sense of security in the buyer. So the real question for all retailers, online and offline is, ‘how can we build trust in our stores and websites so that […]