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WNA Blog Home » Customer Relations Articles

Effective Marketing Starts By Being Helpful

November 27, 2015 | Danielle MacInnis

It's important to implement innovative strategies to improve customer experience

Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers want and need during their experience with you is a hard thing for business owners. Those businesses that are putting more energy into […]

The Importance of Listening

November 19, 2015 | Kylie Warry

Good listening skills are vital for effective communication

If you could hear from one of the most successful business minds in the world about how to be a better communicator would you? I was recently at an event where Sir Richard Branson spoke and he was asked by the interviewer, “what is your key to being a great communicator?”  I leaned in to hear the […]

Top 3 Marketing Tips That You Can Implement Today!

November 16, 2015 | Sigrid de Kaste

Marketing is an important part of every business but it doesn't need to break the bank... you just need to know your customer well.

Effective Marketing does not require a substantial budget… what it requires is proper preparation and detailed knowledge of the consumer you are targeting. Think about some highly successful businesses, like McDonald’s or Coke… never ever would they embark on a Marketing Campaign without first researching their potential consumers in every detail. So…. Who is your […]

A Julia Roberts Shopping Experience

October 28, 2015 | Danielle MacInnis

A Julia Roberts Shopping Experience

Last year I was walking down Main Beach, Gold Coast (Tedder Ave) with my son and saw some lovely comfortable shoes in a pretty high-end shoe shop. It had a no eating or drinking sign in the window which is fair enough so I asked my son to stay outside with his food and had a […]

Understanding The Conscientious Communicator

October 20, 2015 | Kylie Warry

Keep your finger on the pulse, when it comes to your customers' communication style.

Over the past 3 months we have looked in detail at the 3 of the 4 communication styles – direct, influencing and steady styles.  The last but not least of the 4 communication styles is the conscientious communicator. This amazing style is all about procedures, processes and perfection. This communication style is all about getting things right.  If you know […]

Would You Buy From You? Why Trust Matters and How To Get It.

October 5, 2015 | Bernadette Schwerdt

Use these 9 ways to build trust with your customers so they keep returning time and time again.

One of the biggest reasons why businesses fail, especially new ones, is because they fail to position their business as a trusted authority; to instil a sense of security in the buyer. So the real question for all retailers, online and offline is, ‘how can we build trust in our stores and websites so that […]

Get Ready to Go Above and Beyond

July 24, 2015 | Sarah Savvas

Customer service wins

Creating great customer experiences — what leaders like Disney, Zappos and Nordstrom do on a consistent basis — is one of the few areas left for companies to differentiate themselves and generate good margins. Making it happen, however, is easier said than done; fundamentally, it boils down to a people issue. So how do you get […]


June 15, 2015 | Pix Jonasson

Communication Stabliser

I was at a recent out of town marketing event.  It’s very powerful when you are an “outsider” at events, meaning, I was not intimately involved in the event management side of things. My ‘Be…Do…Have’ mantra relates to Be Prepared, Do Your Due Diligence and Have A Great Team. Be Prepared Make sure that you […]

It’s Not What You Know Or Who You Know…It’s Who Knows YOU

May 11, 2015 | Pix Jonasson

Are you staying visible and connected, so new opportunities come your way?

It’s amazing how networking, building relationships and not being afraid to actually ask for something can get you (or your client) somewhere. If you are reading this, then you would be aware that I am a regular contributing author to the WNA blog.  Something I treasure, value and appreciate.  Thanks Lynette and the fab WNA […]

Needs-based Selling: It Starts With Why

May 6, 2015 | Sarah Savvas

Selling dynamics

Right now across Australia, there is an exciting cultural change being driven by some of the major corporate players. These companies have awoken to the reality that in today’s saturated market, it’s not what or how you sell that determines your success. It’s why you sell. Today, trust is low and customers are increasingly critical. […]