Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Customer Relations Articles

Communication Problems in Online and Virtual Business

October 18, 2017 | Ingrid Bayer

Getting communication right when you’re an Online Business Operator or VA is critical, and so too is managing miscommunications and misunderstandings when things go wrong. Because Online Business Operators are not located in their client’s physical office space, there is no opportunity for the client to actually communicate in 3 dimensions that an in-person conversation […]



Communication Essentials for Business Success

August 16, 2017 | Ingrid Bayer

Communicate and stay in contact with your clients

In a world of hyper-connectivity, where everyone is seemingly super accessible, I wonder if we really understand how important the old fashioned communication values are in maintaining and retaining our client base. To be clear – you may have the schmickest website in the whole of the Southern Hemisphere, be ranked #1 on Google, have […]



7 Productivity Tips for Managing Multiple Clients and Projects

July 10, 2017 | Ingrid Bayer

Juggling multiple clients

I’ve been operating as a Virtual Assistant since 2008, and know only too well how busy it can be when working to meet the expectations and deadlines that come with a stable of clients.  Sometimes I really do feel like I’m a circus performer juggling many different balls all at once, and it can be […]



Are You Speaking the Same Language

April 21, 2017 | Sigrid de Kaste

Keeping and increasing customers is what makes a business and ‘marketing’ is the tool to do this. However it seems that many business owners are getting worried about how to do that successfully. At a recent networking event the number one fear was the decline in achieving to get new customers and the decline in […]



How Does Mobile Marketing Attract New Clients?

July 7, 2016 | Sigrid de Kaste

Let’s first answer: ‘Mobile marketing, what is it?’ Mobile marketing is marketing on or with a mobile device, for example, a smart phone. Mobile marketing can provide customers with time and location sensitive, personalised information and be part of staying in touch. Think about it, your clients, your customers, are mobile. Mobile phones are in […]



Not Everyone Is The Same – Become The Brilliant You

April 8, 2016 | Pix Jonasson

Recently I attended a Leadership Academy in Sydney where presenter Fiona Craig, who spoke about “Brilliant You”. Here are some points I noted from her presentation that I wanted to share with you: Everyone is NOT the same: we are all different · 1 billion users on Facebook · 400,000 on LinkedIn · 100,000,000 on Instagram […]



The Psychology of Selling

January 15, 2016 | Pix Jonasson

I recently had the opportunity to be a Brand Ambassador for a Supermarket. Ok… so it was demonstrating and promoting branded Iced Fruit Cake and Fruit Mince Tarts!! However, I made a conscious effort to make the 2 x 4 hour shifts standing on my feet, near the 4 degree fridge worthwhile. What I noticed […]



What’s The Secret To Success?

December 8, 2015 | Pix Jonasson

Often people think there is a secret to other people’s success – whether that be personally or professionally. Well, I am a great advocate for personal (and business) development or improvement. I believe THAT this is the secret to people’s success! I am constantly reading positive or business books, listening to audios (via podcasts, Soundclouds […]



Effective Marketing Starts By Being Helpful

November 27, 2015 | Danielle MacInnis

Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers want and need during their experience with you is a hard thing for business owners. Those businesses that are putting more energy into […]



The Importance of Listening

November 19, 2015 | Kylie Warry

If you could hear from one of the most successful business minds in the world about how to be a better communicator would you? I was recently at an event where Sir Richard Branson spoke and he was asked by the interviewer, “what is your key to being a great communicator?”  I leaned in to hear the […]