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WNA Blog Home » Customer Service Articles

Give Them What You Want – Get To The Heart of Customer Service

September 1, 2014 | Terri Mitchell AKA The Profit Frog

You know how amazing and unique it feels when you personally get great customer service. Are you creating this feeling for customers and clients of your business?

Customers face more time pressures these days. That’s a fact. Busy with work, kids, family, social commitments and everyday demands, customers don’t have time to waste. At least that is what they tell you. So, it’s up to you to ensure that the engagements they have with your business are efficient, effective and enjoyable. Here’s […]



Increase Your Sales Through Customer Service

August 29, 2014 | Sarah Savvas

Want to get an additional 13% of business from customers? Here's how.

Excellent customer service is your strongest and most cost effective marketing strategy for increasing sales as it can result in repeat business and word-of-mouth referrals, which can be worth a significant chunk of your annual revenue. A recent American Express survey found that 70% of customers are willing to spend 13% more on average with […]



Small Businesses Need Marketing More than Ever

August 22, 2014 | Danielle MacInnis

differentiation

I have just spent the last 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales approach is no longer working. Their sales approach has been by-passed by their customers and has become less relevant. We know that […]



Customer Service – Avoiding The Common Mistakes

August 1, 2014 | Terri Mitchell AKA The Profit Frog

Unhappy customers and clients are the last thing you need. Here's how to avoid common customer service mistakes.

To enjoy long lasting success in business, you need to be able to learn from your mistakes. After all, you are only human, and to get things wrong is all part of the learning curve. Making errors once is normal and something we all do. However, if you don’t avoid the common mistakes, including failures, […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Want to get an additional 13% of business from customers? Here's how.

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



Customer Service – So Good Yet So Bad

May 16, 2014 | Terri Mitchell AKA The Profit Frog

Here are some great tips on how to stay at the top of the game when is comes to offering customer service.

With customers harder to please, and many turning to the internet for their purchases, it is more important than ever to impress with customer service excellence. So, why is there such a disparity between what we believe we deliver and what customers claim to experience? Perhaps part of it is generational – our grandparents were the […]



Setting the Customer Service Benchmark

April 17, 2014 | Terri Mitchell AKA The Profit Frog

You know how amazing and unique it feels when you personally get great customer service. Are you creating this feeling for customers and clients of your business?

If customers had their way, they would define what customer service is. The thing is, you would also go out of business trying to keep all customers happy, because we all know there are some dodgy types out there. That said, it is not up to you alone to set the standard in customer service. […]



When a Prospect Becomes a Customer.

March 21, 2014 | Terri Mitchell AKA The Profit Frog

Turn your prospects into paying customers with these customer service tips.

There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]



Customer Service – serving into the community.

February 20, 2014 | Terri Mitchell AKA The Profit Frog

Cause related marketing - connect your business by serving within your local neighbourhood and beyond.

Australians are renowned for responding to charitable need, after disaster befalls the community or individuals. Be it natural tragedies, ailing health or family bereavement, the Aussie spirit manifests itself in many ways and sees complete strangers chip in to help someone faced with loss and desolation. As a business owner, you can boost your standing […]



Bring Back Good Old Fashioned Customer Service

January 24, 2014 | Terri Mitchell AKA The Profit Frog

You will be amazed at how your business will grow when you make it easier for customers to do business with you.

 Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]