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WNA Blog Home » Customer Service Articles

The Psychology of Selling

January 15, 2016 | Pix Jonasson

Sales lessons learnt on the retail floor.

I recently had the opportunity to be a Brand Ambassador for a Supermarket. Ok… so it was demonstrating and promoting branded Iced Fruit Cake and Fruit Mince Tarts!! However, I made a conscious effort to make the 2 x 4 hour shifts standing on my feet, near the 4 degree fridge worthwhile. What I noticed […]



How to Adapt Your Communication for Better Results

December 1, 2015 | Vicki Writer

Listening to others' communication style and adapting yours accordingly is vital to make a connection.

We are 100% responsible for all of our outcomes. As teachers, trainers, speakers, coaches, sales people and parents – we are responsible for every single outcome that we produce. If the client, the student, our son or daughter doesn’t get what it is we are talking about- that is not their fault. That is our […]



Effective Marketing Starts By Being Helpful

November 27, 2015 | Danielle MacInnis

It's important to implement innovative strategies to improve customer experience

Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers want and need during their experience with you is a hard thing for business owners. Those businesses that are putting more energy into […]



Top 3 Marketing Tips That You Can Implement Today!

November 16, 2015 | Sigrid de Kaste

Marketing is an important part of every business but it doesn't need to break the bank... you just need to know your customer well.

Effective Marketing does not require a substantial budget… what it requires is proper preparation and detailed knowledge of the consumer you are targeting. Think about some highly successful businesses, like McDonald’s or Coke… never ever would they embark on a Marketing Campaign without first researching their potential consumers in every detail. So…. Who is your […]



Why 85% of People Fail to Achieve Their Goals

November 2, 2015 | Vicki Writer

Why you need to learn the goal achievement process before setting your goals.

The PhD study conducted by Dr Burns on ‘Goal Achievement’ determined that there are four phases to any goal pursuit and we would be well served to understand the goal achievement process before learning to set goals. Let me ask you a question. If I ask you to think about something that you want to […]



A Julia Roberts Shopping Experience

October 28, 2015 | Danielle MacInnis

A Julia Roberts Shopping Experience

Last year I was walking down Main Beach, Gold Coast (Tedder Ave) with my son and saw some lovely comfortable shoes in a pretty high-end shoe shop. It had a no eating or drinking sign in the window which is fair enough so I asked my son to stay outside with his food and had a […]



Would You Buy From You? Why Trust Matters and How To Get It.

October 5, 2015 | Bernadette Schwerdt

Use these 9 ways to build trust with your customers so they keep returning time and time again.

One of the biggest reasons why businesses fail, especially new ones, is because they fail to position their business as a trusted authority; to instil a sense of security in the buyer. So the real question for all retailers, online and offline is, ‘how can we build trust in our stores and websites so that […]



Case Studies Should Be In Your Marketing Bag!

September 28, 2015 | Danielle MacInnis

Case studies and testimonials are a sure way of attracting new clients to work with you so make sure you have them in your marketing bag.

Your clients are looking for reasons to use you. They want to see that you do the same sort of work with similar businesses. One of the quickest ways to prove this on your website is to have a logo board of other companies you have worked with and their testimonials. The next step is to […]



Disruptive Trends: Businesses Going Visual

September 14, 2015 | Ingrid Cliff

Live streaming video on your phone

In the era before the internet, people only interacted with a business one-on-one. They would walk through the doors and talk directly to the business owner or call them on the phone. Then the internet arrived, and people began to communicate with businesses via email. If they had a question or a concern, they would […]



Get Ready to Go Above and Beyond

July 24, 2015 | Sarah Savvas

Twitter know-how: Use these 5 tips to find new customers.

Creating great customer experiences — what leaders like Disney, Zappos and Nordstrom do on a consistent basis — is one of the few areas left for companies to differentiate themselves and generate good margins. Making it happen, however, is easier said than done; fundamentally, it boils down to a people issue. So how do you get […]