Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Customer Service Articles

Setting the Customer Service Benchmark

April 17, 2014 | Terri Mitchell AKA The Profit Frog

Make a good impression - boost and benchmark your customer service.

If customers had their way, they would define what customer service is. The thing is, you would also go out of business trying to keep all customers happy, because we all know there are some dodgy types out there. That said, it is not up to you alone to set the standard in customer service. […]



When a Prospect Becomes a Customer.

March 21, 2014 | Terri Mitchell AKA The Profit Frog

Turn your prospects into paying customers with these customer service tips.

There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]



Customer Service – serving into the community.

February 20, 2014 | Terri Mitchell AKA The Profit Frog

Cause related marketing - connect your business by serving within your local neighbourhood and beyond.

Australians are renowned for responding to charitable need, after disaster befalls the community or individuals. Be it natural tragedies, ailing health or family bereavement, the Aussie spirit manifests itself in many ways and sees complete strangers chip in to help someone faced with loss and desolation. As a business owner, you can boost your standing […]



Bring Back Good Old Fashioned Customer Service

January 24, 2014 | Terri Mitchell AKA The Profit Frog

Is good old customer service missing from your business?

 Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]



How To Close More Sales

November 26, 2013 | Jenny Cartwright

Want to make more sales? Try using some of these trial closes before asking for the sale.

A common mistake sales people make is trying to close the sale too early and then they lose the opportunity to do so altogether The Balinese have come a long way in their sales techniques since I was last in Bali 14 years ago.  At that time the sales technique was for them to approach […]



Be The Customer You Would Like to Serve

November 22, 2013 | Terri Mitchell AKA The Profit Frog

Try to be an accommodating customer and you will often be surprised and rewarded.

While you are a business owner during your working hours, you will always be a customer in someone else’s business. So, it’s important to realise that how you treat customers who engage with your business also demonstrates how you want to be treated as a customer. Simple expressions of manners and courtesy do go a […]



Reorganising Your Business to be Customer Centric

November 18, 2013 | Danielle MacInnis

Move your mindset to customer needs and your business will flourish.

It is now the time to seriously think about whether you can afford not to orientate your entire business around your customers? Ranjay Gulati, Harvard Business School professor and author of Reorganize for Resilience, on how to deliver what customers really want gives a great interview about how it is easy to talk about customer centricity […]



How To Make Telesales Easy

October 29, 2013 | Jenny Cartwright

Make more sales by developing and interest grabbing opening statement.

It takes a good while to create an opener for making cold calls or as I call it an “interest grabbing statement”.  I thought I would cover how you can make coming up with an idea a bit easier for yourself. Why not find a way your product or service can make things easier for the […]



Make the Most of Customer Feedback

October 25, 2013 | Terri Mitchell AKA The Profit Frog

Are you using customer feedback to build and grow your small business?

One of the most valuable responses you receive from your customers is feedback. Good, bad or ugly, feedback is essential to any business. It provides you, the business owner, with insight into how your customers feel about doing business with you. Ignoring feedback can be costly; both in lost customers and opportunity, and it can […]



Know How To Handle Rude Customers

September 20, 2013 | Terri Mitchell AKA The Profit Frog

Rude customers can really put you off your game. Here a some ways of handling what they dish out.

Throughout the course of operating your business, you will undoubtedly come across a rude customer or two. It goes without saying. To be fair, on some occasions it will be because of a situation caused – directly or otherwise – by your business, through you or your staff, or a failing in your business systems. […]