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WNA Blog Home » Customer Service Articles

5 Benefits of Ongoing Staff Training and Development

November 17, 2016 | Fonthip Ward

order-taking

If training and developing staff is something you do once, upon hiring, then never bother to provide updates or the chance to learn new skills, we may have just discovered why your business is in the doldrums. There are so many reasons why staff training is important that, were you to ponder them all simultaneously, […]



Why Businesses Who Rely On Local Customers Need To Be Online

March 9, 2016 | Sigrid de Kaste

How to make sure your business is not a best kept secret.

Most buyers today rely on the web to find what they are looking for. Going to Google is the first step, even when they are looking for your local business. They want to know where you are and what you have to offer. They may also be interested in who you are Interestingly, there are […]



The Psychology of Selling

January 15, 2016 | Pix Jonasson

Sales lessons learnt on the retail floor.

I recently had the opportunity to be a Brand Ambassador for a Supermarket. Ok… so it was demonstrating and promoting branded Iced Fruit Cake and Fruit Mince Tarts!! However, I made a conscious effort to make the 2 x 4 hour shifts standing on my feet, near the 4 degree fridge worthwhile. What I noticed […]



How to Adapt Your Communication for Better Results

December 1, 2015 | Vicki Writer

Listening to others' communication style and adapting yours accordingly is vital to make a connection.

We are 100% responsible for all of our outcomes. As teachers, trainers, speakers, coaches, sales people and parents – we are responsible for every single outcome that we produce. If the client, the student, our son or daughter doesn’t get what it is we are talking about- that is not their fault. That is our […]



Effective Marketing Starts By Being Helpful

November 27, 2015 | Danielle MacInnis

It's important to implement innovative strategies to improve customer experience

Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers want and need during their experience with you is a hard thing for business owners. Those businesses that are putting more energy into […]



Top 3 Marketing Tips That You Can Implement Today!

November 16, 2015 | Sigrid de Kaste

Marketing and Advertising

Effective Marketing does not require a substantial budget… what it requires is proper preparation and detailed knowledge of the consumer you are targeting. Think about some highly successful businesses, like McDonald’s or Coke… never ever would they embark on a Marketing Campaign without first researching their potential consumers in every detail. So…. Who is your […]



Why 85% of People Fail to Achieve Their Goals

November 2, 2015 | Vicki Writer

Why you need to learn the goal achievement process before setting your goals.

The PhD study conducted by Dr Burns on ‘Goal Achievement’ determined that there are four phases to any goal pursuit and we would be well served to understand the goal achievement process before learning to set goals. Let me ask you a question. If I ask you to think about something that you want to […]



A Julia Roberts Shopping Experience

October 28, 2015 | Danielle MacInnis

A Julia Roberts Shopping Experience

Last year I was walking down Main Beach, Gold Coast (Tedder Ave) with my son and saw some lovely comfortable shoes in a pretty high-end shoe shop. It had a no eating or drinking sign in the window which is fair enough so I asked my son to stay outside with his food and had a […]



Would You Buy From You? Why Trust Matters and How To Get It.

October 5, 2015 | Bernadette Schwerdt

Use these 9 ways to build trust with your customers so they keep returning time and time again.

One of the biggest reasons why businesses fail, especially new ones, is because they fail to position their business as a trusted authority; to instil a sense of security in the buyer. So the real question for all retailers, online and offline is, ‘how can we build trust in our stores and websites so that […]



Case Studies Should Be In Your Marketing Bag!

September 28, 2015 | Danielle MacInnis

Case studies and testimonials are a sure way of attracting new clients to work with you so make sure you have them in your marketing bag.

Your clients are looking for reasons to use you. They want to see that you do the same sort of work with similar businesses. One of the quickest ways to prove this on your website is to have a logo board of other companies you have worked with and their testimonials. The next step is to […]