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WNA Blog Home » Customer Service Articles

Why Customer Retention Should Be Your No. 1 Priority (Part 2)

April 8, 2015 | Sarah Savvas

Customer Retention and feedback

Once you’ve cemented trust and loyalty with your customers through the customer retention strategies discussed in Part One, you can then move on to focusing on more proactive and targeted strategies to cement and secure long term customer retention. Some of these strategies include: 1. Implement anticipatory service Anticipatory service simply means taking a proactive […]



Give First Impressions A Second Chance: Great Customer Service At Events Matters

March 13, 2015 | Pix Jonasson

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

It’s amazing how things can turn around if you continue to work on building relationships, are ethical and provide good customer service.  Upon first meeting a prominent local businessman, he asked what I did and if I was a member of a certain business organisation.  After explaining what I did and that I was not […]



Why Customer Retention Should Be Your No. 1 Priority (Part 1)

March 11, 2015 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

If you are spending thousands of dollars each year on sales and marketing strategies to attract new customers and clients, but are losing many of those customers through poor customer service, you are simply collecting water with a leaking bucket. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in […]



What Your Customers REALLY Think About Your Business.

February 18, 2015 | Terri Mitchell AKA The Profit Frog

Keep your finger on your customers pulse by asking what they really think about your business.

Asking customers for their view of your business is a smart move. There are few business owners who can afford to ignore “jaded” customers who are tired of poor service and dismissive staff, and whose opinions could critically affect cash flow. However, surveys and the information you glean from them are useful only if you […]



Customer Complaints Are a Golden Opportunity

February 11, 2015 | Sarah Savvas

Don't avoid customer complaints welcome them as an opportunity to make improvements in your business.

We all complain about difficult customers and try and avoid them at all costs. But, in fact, we should be seeking them out – they present us with a golden opportunity to improve our service. It’s the customers who are unhappy but don’t say anything that pose the real danger to your business. Customer complaints […]



How To Plan Your 2015 Foundations

January 19, 2015 | Janet Culpitt

Planning your business strategies and foundations for 2015

A new year begins so it’s time for all business owners take time to do some serious planning. It’s a good idea to spend a day or two preparing your business plan and then take some time off, to digest your plans, and then come back into the office refreshed with a new direction, ready […]



Poor Hiring and Poor Service – Avoid The Traps

January 14, 2015 | Terri Mitchell AKA The Profit Frog

Could poor hiring be negatively impacting on customer service levels in your business.

Lots of businesses are guilty of delivering sub-standard customer service. This can be in spite of the strongest work ethic of business owners, and despite hiring what appears to be the best staff available. It can be due to business owners not being aware that their service is atrocious. Poor attitude on the part of […]



What Drives Your Customer Service?

November 17, 2014 | Terri Mitchell AKA The Profit Frog

It's the end of the year and what better time to look at what's really driving your customer service.

Serving your customers is an intrinsic part of doing business. Many business operators presume their service is good enough, while most customers would often disagree. If you’re not clear what drives your customer service practices, poor performance could be leaving your customers very disappointed and willing to shop elsewhere. Drivers are those qualities that both […]



What is a ‘Service Culture’ and What Does it Mean For Your Business?

October 24, 2014 | Sarah Savvas

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

By definition, a ‘Service Culture’ is a culture within an organisation where customer satisfaction is the top priority. No business can stay in business without customers. How you treat or mistreat them determines how long your doors stay open. And bad service is a one way ticket to business failure. For many years, customer service […]



Who Are You? The Importance Of Your Biography ( Part 1)

October 23, 2014 | Pix Jonasson

Here's how to shine the spotlight on your guest speaker Bio so you stand out in the crowd.

So why would anyone want to hear you speak? You must have a great message and, just as importantly, a great Biography (Bio). In September 2010, I attended Ultimate Success Summit in Sydney, Australia. What an amazing line up of some of the world’s most successful entrepreneurs…who also happen to be talented speakers. And have […]