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The old customer survey. It is coming up more and more frequently lately as businesses now understand the power of listening to their customers. Or maybe they haven’t been listening and now are feeling the power of customers ignoring their every attempt to “push” at trying to gain attention. Here are some key questions to […]
I was at a recent out of town marketing event. It’s very powerful when you are an “outsider” at events, meaning, I was not intimately involved in the event management side of things. My ‘Be…Do…Have’ mantra relates to Be Prepared, Do Your Due Diligence and Have A Great Team. Be Prepared Make sure that you […]
There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]
Social media is an integral part of both our private and professional life. It connects us instantly to the lives of many others. Most of us accept connections easily without thinking about who these people are. However, be aware as your contacts become a mixture of personal and professional. Some argue that it is impossible […]
Back up, back up, back up. Most business owners have systems in place to back up their documents/business transactions on a daily/weekly or monthly basis. Yet how often do you back up your LinkedIn connections list. If you have never done that before, go to ‘Connections’ and you will find an export connections button. Save […]
Business owners who embrace the notion of Relationship Building with their customers will see positive impact on their bottom line. Why? Because customers are becoming more discerning about customer service and have starting raising the expectation about being treated with more care. If your business is not focused on building relationships with your customers, and […]
The more successful your website…the more vulnerable you are to hacking! Criminals like to infiltrate sites enjoying lots of traffic so their messages go out to a wider audience – I guess this is one of the prices of success! Joomla, Drupal and WordPress websites are particularly prone to hacking. Hacking damages your site and […]
In spite of serious economic woes affecting many sectors across Australia, the number of major retail outlets opening “flagship” stores continues to rise. As hordes of customers rush through their doors on opening day and keep coming for weeks, how can you, the existing business owner, respond and reclaim your customers?
Have you taken the time to find out who your ideal customer is? What they like, who they are and how you should be speaking to them? Market segmentation research can not only save you time and money with your advertising and marketing but it can also help you build better and longer lasting customer relationships.