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WNA Blog Home » eMarketing Articles

Your Book – Your Marketing Powerhouse

January 25, 2017 | Sigrid de Kaste

As a business owner, have you thought about writing a book as part of your Marketing Strategy? Does it sound like a long and arduous task? Digital and audio book versions are part of the frontier of global business expansion. They are a powerful medium for taking your information, ideas, techniques, and expert knowledge further than ever […]



The Top 4 Twitter Tools Every Business Owner Should Use

November 22, 2016 | Corinna Essa

There’s no doubt Twitter is a very effective marketing tool. Not only is it a great one-to-one communication channel, it is also a very effective one-to-many communication channel. What this means, is as a business owner, you can broadcast any message to thousands of people in just a few seconds. Plus, with over 300 million […]



4 Steps to Effective Website Marketing

November 15, 2016 | Sigrid de Kaste

Marketing your Website can become expensive when you’re using paid advertising such as Google Adwords or Facebook Advertising. And really, organic-search traffic is the most powerful search traffic you should be interested in. This is the traffic you get without any direct action on your part but when people search for what you offer. Here […]



What is Remarketing?

May 25, 2016 | Danielle MacInnis

So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an action. Have you ever been to a website and then start seeing their web banners everywhere? That is remarketing. That company sets up a […]



How To Use Google Analytics and Search Console Data To Improve Your Blog

March 18, 2016 | Sorcha Mullis

The more you know about the demographics and interests of your audience, the more you will learn about their behaviour on your website. Google’s range of tools provides an expansive catalogue of data so you can better identify these trends. That way, you can direct your marketing or write the blog posts that appeals to […]



Twitter Tracking Tips To Increase Conversions

February 29, 2016 | Corinna Essa

There is no doubt that Twitter is no longer just a micro-blogging site, or an extension of a business’s website. Twitter has become a very important marketing channel for businesses. It not only enables businesses to connect with customers, it is also a valuable tool to listen and join specific conversations and keep an eye […]



How To Get More Social Shares For Your Blog Posts

February 19, 2016 | Sorcha Mullis

You’ve spent hours working on your business’s blog, but when you post, you’re just not getting the reach you were hoping for. How do you increase the number of social shares that you receive? Create great content The first rule is to make sure that your content is as good as it possibly can be. […]



Marketing With Social Media

December 16, 2015 | Sigrid de Kaste

Social media is one of the new Buzz terms people use as if it is a new innovation recently invented. But it isn’t….. only the implementation is new. A hundred years ago, if you were the local business, people came to you because you were there. They knew you because you lived in the local community. You […]



Mobile Marketing – Your Customers are Mobile – are You?

October 16, 2015 | Sigrid de Kaste

Your customers are using mobile everyday – are you visible to your customers on mobile? Sure, not every mobile marketing activity is going to make sense for your particular business so you need to become clear on your options and what will be the most useful strategy for your business. Start by being clear who […]



Should You Accept Guest Posts on Your Blog?

October 14, 2015 | Sorcha Mullis

Guest Bloggin White Chalk Road SEO Perth

Guest posting has long been one of the most efficient strategies to earn quality backlinks and improve your link profile – effectively your SEO strategy wouldn’t succeed without content marketing. And of course we’ve covered how to do it for your business as a guest blogger. But what should you do when the tables turn […]