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WNA Blog Home » eMarketing Articles

Website or Landing Page? What Works Better For Your Marketing?

July 27, 2017 | Sigrid de Kaste

If you think this is a trick question – you are correct! You want to make every page on your Website a Landing Page and here is why: A landing page is actually a webpage your visitors land on after being directed there by an ad, link, or email. You want to make sure each landing […]



Content Marketing Can Be Easy With The Right Tools

June 21, 2017 | Danielle MacInnis

There are lots of tips and tricks out there to make your marketing easier. Here are some of my top hints or tools you should use. 1. Google Alerts – set up a google alert for your business name, your name and your competitor’s name. 2. Google trends – check this for time to time […]



Harnessing The Power of Social Media

June 14, 2017 | Katherine Hawes

Social media is no longer a luxury marketing tool for businesses; to stay in the market share race social media is now mandatory.  It is exciting technology and an extremely cost effective and successful marketing tool.  How do we harness the power of social media and stand out in the crowd of information overload in […]



Why Article Marketing Is Important

March 20, 2017 | Sigrid de Kaste

Article marketing has been used for years. From print media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age and part of your digital marketing strategy. Article marketing not only enhances your website with information and page count, but it also increases […]



Your Book – Your Marketing Powerhouse

January 25, 2017 | Sigrid de Kaste

As a business owner, have you thought about writing a book as part of your Marketing Strategy? Does it sound like a long and arduous task? Digital and audio book versions are part of the frontier of global business expansion. They are a powerful medium for taking your information, ideas, techniques, and expert knowledge further than ever […]



The Top 4 Twitter Tools Every Business Owner Should Use

November 22, 2016 | Corinna Essa

There’s no doubt Twitter is a very effective marketing tool. Not only is it a great one-to-one communication channel, it is also a very effective one-to-many communication channel. What this means, is as a business owner, you can broadcast any message to thousands of people in just a few seconds. Plus, with over 300 million […]



4 Steps to Effective Website Marketing

November 15, 2016 | Sigrid de Kaste

Marketing your Website can become expensive when you’re using paid advertising such as Google Adwords or Facebook Advertising. And really, organic-search traffic is the most powerful search traffic you should be interested in. This is the traffic you get without any direct action on your part but when people search for what you offer. Here […]



What is Remarketing?

May 25, 2016 | Danielle MacInnis

So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an action. Have you ever been to a website and then start seeing their web banners everywhere? That is remarketing. That company sets up a […]



How To Use Google Analytics and Search Console Data To Improve Your Blog

March 18, 2016 | Sorcha Mullis

The more you know about the demographics and interests of your audience, the more you will learn about their behaviour on your website. Google’s range of tools provides an expansive catalogue of data so you can better identify these trends. That way, you can direct your marketing or write the blog posts that appeals to […]



Twitter Tracking Tips To Increase Conversions

February 29, 2016 | Corinna Essa

There is no doubt that Twitter is no longer just a micro-blogging site, or an extension of a business’s website. Twitter has become a very important marketing channel for businesses. It not only enables businesses to connect with customers, it is also a valuable tool to listen and join specific conversations and keep an eye […]