Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Exporting Articles

Who Wins in a Trade War?

February 7, 2017 | Lindy Chen

There were many who were surprised by the recent election victory of Mr. Trump, and earlier, the soon to be implemented British exit or the UK’s Brexit from the European Union.  There seems to be a slow and creeping rebellion against globalisation.  The impending ascent of Donald Trump to the US presidency may herald the […]



What Does a Messaging App Have To Do With Doing Business with the Chinese?

December 13, 2016 | Lindy Chen

If you are doing business with China, you would probably want to find out how most people there communicate with one another.  If a popular messaging app happens to have 600 million out of the 1 billion people in China subscribed to its service, then it should rank high in your order of business.  Moreover, […]



Use a Chat Application to Sell Your Goods in China

August 17, 2016 | Lindy Chen

The internet in its early stages was used mostly just by computer experts in certain rarified circles and the military.  The computer wasn’t as personal as it is today.  They were highly sophisticated pieces of hardware that were kept in the cold dark basements of large organizations.  Many things that we use today were initially […]



What You Know May Help Your Business In China (Part 2)

July 13, 2016 | Lindy Chen

In my last blog post, I talked about gifts that you should avoid giving your Chinese business counterpart.  As promised, I am resuming the discussion, this time with a focus on what you should give to your Chinese customer or investor.  Just as a refresher, the Chinese have a tradition of giving and receiving small […]



What You Don’t Know May Hurt Your Business in China (Part 1)

June 15, 2016 | Lindy Chen

When you are the customer, it might be safe to say that more adjustments are expected from your supplier than you.  It’s much easier to relax and not worry too much about making mistakes if your business is the one being sought.  However, it is quite different matter when you are the one trying to […]