Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Facebook Articles

Now is The Time For Christmas Marketing on Facebook!

November 24, 2014 | Natalie Alaimo

Business owners who focus on the business to business market tend to have slower sales in November, December and January. Why? I think it’s because they believe that it is the party season and business transactions are stopping. Here at Natalie Alaimo International we sell training courses to other business owners on how they can […]



Facebook Save Feature

October 20, 2014 | Natalie Alaimo

In July of 2014 Facebook introduced a new feature which might come in handy. I’m sure there has been times when you are scrolling through your news feed and an article catches your eye, but unfortunately you don’t have time right now to click through and read more. Maybe it was one of my recent […]



What Is Your Facebook Purpose? Here are 5 Ideas.

September 19, 2014 | Natalie Alaimo

I love Facebook.  I love it for it’s ability to help me market my business and generate warm qualified leads for my business.  But using Facebook for marketing your business doesn’t have to be its only purpose.  In fact as a business owner you can select exactly how you want to use Facebook in your […]



Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Moyle

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]



How to Beat the Facebook News Feed With Outstanding Content

August 14, 2014 | Natalie Alaimo

Visit any blog about Facebook and you are bound to find one, if not more, articles about News Feed Optimisation and the declining reach on Facebook. On Facebook, after you have attracted quality fans to your Page, you can use your content to build rapport and a relationship with them.  This is all well and […]



Facebook New Page Layout – What You Need To Know

July 3, 2014 | Natalie Alaimo

On 29th June 2014 Facebook rolled out the new design for their business Pages. Often with change comes confusion and anger instead of  ‘business as usual’. Let me assure you that your Facebook Marketing Plan doesn’t need to change. The new layout is simply a cosmetic facelift with a few small tweaks. Here are the […]



Seven Strategies to Increase Your Facebook Reach without Paying for Facebook Ads – Part Two

June 13, 2014 | Natalie Alaimo

Increasing your Facebook reach is often spoken hand in hand with Facebook Marketing. Just because someone is a Fan on your Facebook Page, doesn’t mean that they will see everything you post, they never have and never will. Therefore it’s your responsibility as a savvy business owner and Facebook Page Manager to ensure that as […]



Seven Strategies to Increase Your Facebook Reach without Paying for Facebook Ads – Part One

May 13, 2014 | Natalie Alaimo

If you follow the media you will always read about how Facebook is showing your content to fewer of your fans. It’s commonly believed that the idea behind this is that you have to ‘Pay to Play’ on Facebook by purchasing Facebook Ads. Of course running Facebook Ads will increase your reach and show your […]



What Are #Hashtags & Should I Use Them On Facebook?

April 28, 2014 | Natalie Alaimo

You may have seen #hashtags on Facebook but were unclear about exactly what they are and how they can help you as a business owner. Hashtags are words or phrases which have the hash/pound (#) symbol before them. When adding this prior to your word or phrase it turned it into a clickable link.  This […]



4 Cool Facebook Features You Might Not Be Aware Of But Need To Be Using

March 25, 2014 | Natalie Alaimo

Facebook is an awesome platform for business owners to build and grow their business.  If you have been on Facebook for any amount of time then you will know that one constant on Facebook is change! You can either see it as a blessing or a curse. I choose to see it as a blessing… […]