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WNA Blog Home » Female Executives Articles

The Pitfalls of Being Unique

February 26, 2013 | Lisa Rubinstein

Who will replace you in business should always be top of mind.

Steve Jobs was just one of a few unique leaders who’s departure may have crippled his company permanently. While he was inarguably a great leader, I would suggest that he did not always provide leadership – at least to the degree that Apple requires for long-term viability. The one great gap in his succession plan […]



3 Reasons Why Asking for Referrals Can Backfire!

February 8, 2013 | Robyn Henderson

Tips on how to use referrals to build your business and relationships with others.

Recently I was speaking to an Honours student from a local university. He was talking to me about his thesis on social media. I thought he described it brilliantly when he said social media is really about having a conversation – but we use our words over different mediums. He then went on to describe […]



How are Female Entrepreneurs Different?

May 28, 2012 | Lisa Rubinstein

Learn what successful female entrepreneurs did to become such passionate leaders.

Sometimes in the pursuit of fortune and fame you can lose sight of what your really after and it ends up leading to defeat. Find out how you can become a business leader and maintain your happiness.



Women – Challenging The Status Quo

March 28, 2012 | Lisa Rubinstein

Women leaders can often be intimidated by a male dominated industry. Learn how to change your reactions to benefit your career.

In 2011, 68 women directors were appointed to ASX listed boards, only 28 per cent of total board appointments. The numbers are getting better each year and it is fair to say that never before has there been such a far-reaching range of opportunities for women to become leaders in the professional world. But, we still […]