Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Female Executives Articles

Are You Missing in Action?

October 17, 2016 | Sue Lester

Feeling worn out and exhausted? Try reconnecting with the joy and excitement in your life.

Have you gone missing in action?  Yes, you’re physically still present, rushing here and there, juggling home and work commitments.  Your family, staff and clients can see your body, but where are you? The real you, inside, the you that was always fun, with a taste for adventure in life – do you even remember […]

Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]

Who’s on Your Team and How Are They Really Feeling?

September 9, 2016 | Sally Dooley

Team Member Pretense

Anyone who has been a leader for more than five minutes knows that leadership is not a solo sport. We rely heavily on the skills, knowledge, experiences, perspective and brilliance of many others. We also know that when we have healthy and positive relationships, whether at work or in our personal worlds, it is an energising […]

Why Aren’t There More Women Speakers?

August 25, 2016 | Catriona Pollard

5 women standing

I want to shed light on an issue that impacts women stepping into the spotlight, and ask the question, why aren’t there more women speakers at business events? The all male speaker line up at conferences and panels, frankly, annoys the hell out of me. Considering how many amazing women there are who want to […]

Happy Workers Are Satisfied And More Productive

August 8, 2016 | Sally Dooley

Happy Workers

Effective leaders know that creating an environment where teams are happy is not just a nice idea, it is a critical business imperative. One study found that those happiest at work are a staggeringly 47% more productive at work compared with those who are least happiest, and, perhaps more importantly, 180% happier with life in […]

Promote a Progress Focus to Boost Creativity

June 21, 2016 | Sally Dooley

Culture Focus

Leaders in today’s context need the capability to cultivate a culture of creativity and innovation. This culture gives teams and organisations a competitive advantage and is the only way to ensure an ongoing adaptiveness to the constant and unending changes we are all experiencing. Harvard researchers, Teresa Amabile and Steven J Kramer, have identified an […]

Suffocating Under It All? It’s Time To Start Breathing Again.

June 20, 2016 | Sue Lester

Breathing for success

Do you feel like you’re suffocating under all the To Dos?  Perhaps you’re exhausted and frustrated from repeating yourself until you’re blue in the face?  Does it feel a long time since you’ve come up for air?  Our language reflects what is happening at that deeper, unconscious level, in this case your autonomic system which […]

How Excellent Leaders Unlock The Magic of Reflection

May 19, 2016 | Sally Dooley

The magic of reflection

Excellent leaders understand that reflection is a central and mandatory part of their leadership practice and prioritise this high importance activity. They recognise that a short term investment of time and focus will reap significant gains in all areas of their lives and work. As leadership expert, Peter Drucker, advocates, ‘Follow effective action with quiet […]

Who Do You Need To Be As A Leader in 2016?

February 5, 2016 | Sally Dooley

Leadership Planning

Studies suggest that only 8% of people who make New Year resolutions actually keep them. As you head into a fresh year it is a great time to both reflect on what you achieved last year and set goals for the year ahead. But, how do you make sure you are in the top 8% […]

The Franchisee Structure – Get It Right

December 15, 2015 | Simone Pentis

Taking the time to get your Franchisee structure  right, could save you more than just money in the long run.

The franchisee entity can take many forms, varying from individual sole trader, partnership, joint venture, trust, corporate and/or mix of these structures. While most franchisees tend to operate as a corporate structure, what is the best structure will depend on the personal circumstances of those who will make up the franchisee entity and any franchisor […]