Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Finance Articles

What Does Your Balance Sheet Say About You?

October 10, 2016 | Lisa Stoneham

Balance Sheet

In my last blog post we demystified the profit and loss statement by exploring the different items in the report and what to look for in order to understand how well the business is performing. The third part of our series of blog posts on ‘Understanding Your Numbers’ will unravel another one of the reports […]

Overpriced Insurance In Cheap Packaging

September 15, 2016 | Marisa Hoffenberg

expensive insurance

If I want to buy something, I go online. It’s easier, cheaper and the same product. And believe me I have experience in this area – an entire shoe cupboard which is testament to my savvy online shopping. So if everyone takes it for granted that online is cheaper, couldn’t a company just put up […]

Is Your Business Making Money?

September 12, 2016 | Lisa Stoneham

Understanding Profit and Loss Statement

In my last blog post, we discovered how critical it is to practice good financial management in your business and the different reports you can get out of your accounting system to help you understand what is going on in your business. The second part of our series of blog posts on ‘Understanding Your Numbers’ […]

3 Things Successful Investors Do In Volatile Times

August 18, 2016 | Marisa Hoffenberg

Investing when the market is low

One would be forgiven for fearing the turmoil of the world. With the news awash with suicide bomb attacks; trucks that plough into innocent pedestrians and the political world resembling teenage pop concert. Leaders have come and left the stage, firing up audiences with wild statements and leaving with wardrobe malfunctions. Of course, the share […]

Do You Know What Is Going On In Your Business?

July 29, 2016 | Lisa Stoneham

Small business income

Did you know that the main cause of business failure is poor financial management?   Good financial management is how businesses make money. The odds of surviving in business long term are very slim if you fail to get it right. A very common scenario is that many people go into business with no real financial […]

I am Liberated and Translucent

July 22, 2016 | Marisa Hoffenberg

Transparent Investment Advice

In your company or even your industry you often have a phrase that is so often repeated that the true meaning is lost to the extent that it could easily be substituted with something else just as meaningless. Within financial advice industry, you will often hear the phrase ‘I am independent and transparent’. But what […]

Manage Your Asset Purchases To Hold Onto Your Cash!

June 30, 2016 | Lisa Stoneham

How will the purchase of a coffee machine, car or other business equipment items impact on the cash flow of your business?

In our last blog post we concentrated on managing work in progress to keep the cash ticking over. The seventh and final part of our series of blog posts on cash flow will dive deeply into another cash flow driver – buying assets. Purchasing assets such as machinery, motor vehicles and equipment are very expensive […]

Uncover, Unlock, Unleash The WEALTHY You!

June 27, 2016 | Dianna Jacobsen

Wealth journal

Are you waiting until you have lots of money to feel wealthy? Feel wealthy now… and then you’ll have lots of money! Paradoxical, isn’t it! You see, ‘wealth’ is a mindset, not a number. ‘Wealth’ encompasses not only financial prosperity, but also physical health and well-being, positive relationships, happiness, personal empowerment, and the countless things that […]

4 Easy Steps To Close The Super Gap

June 22, 2016 | Marisa Hoffenberg

Balance Sheet

Some really shocking facts: the average super account balance for women when they retire is $90,000 less than the average for men 90% of women will retire with inadequate savings to fund a ‘comfortable’ lifestyle. This is why I provide financial advice specifically for women. We work hard and we deserve better! One of the […]

Manage Your Work In Progress To Keep The Cash Flowing!

May 27, 2016 | Lisa Stoneham

Cashflow management for work in progress

In our last blog post we addressed the challenge of managing inventory to avoid tying up your cash. The sixth part of our series of blog posts on cash flow will look closely at another cash flow driver – work in progress. Work in progress refers to a business’ partially finished goods or services awaiting […]