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WNA Blog Home » Free Business Tools Articles

Setting up for Success – Tools and Tips for Home-Based or Virtual Business Operators

September 13, 2017 | Ingrid Bayer

Online Strategies when working from home

If you’re new to working from home (or virtually), it’s important that you have the right resources to enable you to operate successfully from your office – no matter where it is located.  For some people, this will be a home-based office with a PC, printer and all the other mod-cons required for a business […]



InMail LinkedIn – How To Use It

May 23, 2017 | Danielle MacInnis

‘Inmail’ in LinkedIn is a great way to connect with your ideal customers, particularly if they are in the business-to-business space. Below are some top tips of how to use this sales tool. By following these best practice tips you will increase your InMail response rates and engage with your prospective customers more easily. Focus on quality […]



How Do You Create a “Lead Magnet”?

February 2, 2017 | Danielle MacInnis

In this article Danielle MacInnis shares 40 resources that every small business owner can use to ensure they boost the efficiency and workflow with their business. The best part is most of them a free.



Free Marketing Training – Online

August 24, 2016 | Danielle MacInnis

Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE. SkillShare.com has a great course called The Marketing Lifecycle – Build Systems to Grow Your Brand. This is a great course for women […]



A Nice Email Signature Tool

June 29, 2016 | Danielle MacInnis

How many of us have the stock standard email signature because we can’t get a html one to work? Well Hubspot have come up with a great signature tool that you can use to create your very own signature for email. You can custom the font, colour and style and add in your logo. You […]



Designing Your Value Proposition

March 30, 2015 | Danielle MacInnis

Having a compelling value proposition is Step 1 in your marketing strategy. The guys who wrote ‘The Business Model Generation’ have a book that is built around designing your value proposition. This is an awesome resource and asks those questions to ensure your value proposition hits home with your ideal customers.



Work Smarter Not Harder This Christmas

November 26, 2014 | Danielle MacInnis

The holiday season is almost upon us and client gift giving is top of mind. For many business owners things are a bit quieter during the holiday season so it is a good time to get across the various websites that could be helpful in making their business shine over the year ahead. Below you […]



I Need Business Insurance… Now What?

October 29, 2014 | Kate Fairley

Online Strategies when working from home

Insurance is complicated. Even as an insurance expert I sometimes have to reread policy wordings to make sure I haven’t missed a particular clause or skimmed over an important term. There’s no consistency with coverage, with exclusions, the terminology used, even definitions of basic things like Storm can vary policy to policy. And something that’s […]



How To Insure Your Home Business

August 21, 2014 | Kate Fairley

When you’re just starting out every cent counts, which is why many small business owners choose to launch their business from home.  Home based enterprises are the fastest growing sector  of the business market with women at the forefront of the growth. But what does that mean for insurance? This post explains the important things […]



Protect Yourself From The Tax Man

July 25, 2014 | Kate Fairley

Firstly to all the fabulous business owners out there, here’s a great big congratulations on surviving another financial year in business. Give yourself a pat on the back! Now tell me how your accounts are looking. Did you have to race around scrambling up receipts for your accountant? Or are you one of those people […]