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Having a compelling value proposition is Step 1 in your marketing strategy. The guys who wrote ‘The Business Model Generation’ have a book that is built around designing your value proposition. This is an awesome resource and asks those questions to ensure your value proposition hits home with your ideal customers.
The holiday season is almost upon us and client gift giving is top of mind. For many business owners things are a bit quieter during the holiday season so it is a good time to get across the various websites that could be helpful in making their business shine over the year ahead. Below you […]
Insurance is complicated. Even as an insurance expert I sometimes have to reread policy wordings to make sure I haven’t missed a particular clause or skimmed over an important term. There’s no consistency with coverage, with exclusions, the terminology used, even definitions of basic things like Storm can vary policy to policy. And something that’s […]
When you’re just starting out every cent counts, which is why many small business owners choose to launch their business from home. Home based enterprises are the fastest growing sector of the business market with women at the forefront of the growth. But what does that mean for insurance? This post explains the important things […]
Firstly to all the fabulous business owners out there, here’s a great big congratulations on surviving another financial year in business. Give yourself a pat on the back! Now tell me how your accounts are looking. Did you have to race around scrambling up receipts for your accountant? Or are you one of those people […]
Creating a popular and successful blog on your business website requires more than posting a few ad-hoc articles every now and then. Adding high-quality, relevant and useful content consistently requires planning and is essential for any online brand looking to expand their website and draw an audience. Understanding how to go about creating a blog […]
Facebook Marketing can be awesome for your business, but of course, it can also be a time sucker! I plan out my Facebook content in advance and use many tools, resources and apps to make the process easier. Here are five of my favourites: 1. Inbuilt Facebook Post Scheduler Yes, Facebook has an inbuilt post […]
Back up, back up, back up. Most business owners have systems in place to back up their documents/business transactions on a daily/weekly or monthly basis. Yet how often do you back up your LinkedIn connections list. If you have never done that before, go to ‘Connections’ and you will find an export connections button. Save […]
There are so many free or low cost tools on the web these days, find some that can help you get things done faster and more efficiently. Saving you precious time and money.
Despite the overall feel of the economy, Australia is holding up quite well. Find out what your small business can be doing in this climate to not only make ends meet, but thrive.