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WNA Blog Home » Intellectual Property Articles

Top Five Mistakes a Trademark Beginner Makes

February 1, 2017 | Binh Rey

Over recent months, our firm has been dealing with clients who have attempted to trademark their brand themselves and have not been successful. In some cases, they were the cause of their disastrous attempt to obtain trademark protection. Of course you could read all about trademarks and the government IP body in each country is super […]



How Much Trademark Protection Does a Company Need?

December 2, 2016 | Binh Rey

Many of our clients assume that they only require one trademark to protect their business brand.  That is not always necessarily true, because when you apply for a trademark you need to identify the classes of protection you require for the word or the logo. In Australia and New Zealand, there are forty-five classes in […]



5 Ways You Can Lose Money by Not Trademarking Your Brand

November 16, 2016 | Binh Rey

Trademarks can be considered a significant expense, especially for small businesses and start-ups. However, there is a good chance you could end up spending a lot more money if you don’t register them. Before we go any further, let’s just get clear on what a trademark is and why it is important. A registered trademark legally […]



Good Faith – It’s Important and is Here to Stay and Grow!

October 5, 2016 | Simone Pentis

In 2015 any debate as to whether there are obligations to act in Good Faith within the franchising industry ended with the Franchising Code of Conduct (the main law regulating franchising in Australia) expressly confirming Good Faith exists in franchising and cannot be excluded or limited. The obligation to act in Good Faith applies before, […]



Protecting The Franchise Brand

September 7, 2016 | Simone Pentis

Given a franchise group’s brand may be one of its most valuable assets, franchisors should be continually reviewing its own and its franchisees activities to ensure that the franchisor is actively managing and protecting its brand. There are a number of steps franchisors can take to protect their brand, some of these include a Franchisor […]



Franchising Networks: The impact of one and the importance of the Franchisor

August 10, 2016 | Simone Pentis

When dealing with a franchise network, people will not often distinguish between different franchised businesses, but instead think of one overall business. Franchising as a business format encourages the above view. Most franchise systems seek to ensure that every existing or potential customer can generally expect to experience the same consistent products and/or services irrelevant […]



Brexit | How Does It Affect Trademarks in the United Kingdom?

August 3, 2016 | Binh Rey

With the United Kingdom(UK) public voting to leave the European Union (EU) last month, many European Union (EU) registered trademark owners have been wondering what will happen to their trademark protection as the result of this momentous event.  Most EU expert commentators estimate that the divorce between Britain and the European Union will be finalised […]



Business Name and Logo: High Value Assets

July 6, 2016 | Simone Pentis

Given one of the essential assets of many businesses, particularly those operating within the franchising industry is their business’s trade name and logo/s, it cannot be underestimated how important it is to ensure the relevant name/s and logo/s have been sufficiently legally protected. Over the years I have seen many people believe that if they […]



Legal Advice and Franchising – YES it is important!

June 8, 2016 | Simone Pentis

Yes a lawyer telling people to ensure they get formal legal advice before entering into any franchise or doing any deal may sound self serving, but over the years of my practice I have seen many occasions where if a person had just sought formal legal advice or required the other party to get formal […]



Registered Trademark – Use it or lose it !

June 3, 2016 | Binh Rey

Unlike domain names, registered trademarks in Australia and overseas can be challenged on the grounds of non-use by an applicant of an exact mark or similar trademark.  Many people wrongly assume that trademarks are like domain names where you can purchase a domain name and not have the requirement to actively use that domain name […]