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WNA Blog Home » International Trade for Women Articles

Why is a Chinese Name Important?

June 23, 2017 | Lindy Chen

Ethnic Chinese living in the United States, have been stereotyped into a group of quiet and deferential people who seldom speak out.  They are known to work hard in their studies, and just keep their heads down perhaps in fear of standing out in an ethnically diverse community.  A group of students from Columbia University […]



Tips When Going to the Canton Fair

May 2, 2017 | Lindy Chen

In my last blog, I wrote about what to consider before embarking on a visit to the Canton Fair.  If you believe you are one of those who can significantly benefit from a trip to the fair, your next step will be to plan your visit and make the most of your stay. Here are […]



How to Export to China Using a Simple Messaging App

March 7, 2017 | Lindy Chen

In my last blog post, I promised I would let you in on how you can actually do big business with China, through a simple chat application.  This post is specific to exporters who want to break into the Chinese market.  Just to give you an idea of how big this market has become, China […]



Who Wins in a Trade War?

February 7, 2017 | Lindy Chen

There were many who were surprised by the recent election victory of Mr. Trump, and earlier, the soon to be implemented British exit or the UK’s Brexit from the European Union.  There seems to be a slow and creeping rebellion against globalisation.  The impending ascent of Donald Trump to the US presidency may herald the […]



What Does a Messaging App Have To Do With Doing Business with the Chinese?

December 13, 2016 | Lindy Chen

If you are doing business with China, you would probably want to find out how most people there communicate with one another.  If a popular messaging app happens to have 600 million out of the 1 billion people in China subscribed to its service, then it should rank high in your order of business.  Moreover, […]



More FAQs About Sourcing From Wholesale Markets in China

November 3, 2016 | Lindy Chen

As I had shared in my last post, I will offer more of my answers to frequently asked questions from Australian entrepreneurs who are just starting off with their importing business.  High levels of minimum order quantities are a common complaint among new importers and small business operators.  Going to wholesale markets is your best […]



The Canton Fair – Want To Go?

September 1, 2016 | Lindy Chen

What if there was an event that allowed you to avail yourself of around 20,000 to 30,000 opportunities to find the product you have always wanted to source from China? It would be considered a can’t miss opportunity, and a once in a lifetime event, I guess. What if I told you that you have […]



What You Know May Help Your Business In China (Part 2)

July 13, 2016 | Lindy Chen

In my last blog post, I talked about gifts that you should avoid giving your Chinese business counterpart.  As promised, I am resuming the discussion, this time with a focus on what you should give to your Chinese customer or investor.  Just as a refresher, the Chinese have a tradition of giving and receiving small […]



Do It Your Way in China

March 16, 2016 | Lindy Chen

There’s more than one way to skin a cat, if you can pardon the cliché. I am tempted to use it now just to emphasize to you how something so evident can often be overlooked. It is easy to find people who have the impression that China is exclusively a place where you get your […]



Are You Feeling Small About Your Import Order?

January 18, 2016 | Lindy Chen

If you are a small business owner, you have probably experienced feeling like an outsider when you visit a trade show in China.  Your thoughts are likely to be unfavorable.  Yes, those big box businesses sure know what they’re doing.  Look at those factory owners milling around the negotiating table with that importer, like they […]