Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » International Trade for Women Articles

The Canton Fair – Want To Go?

September 1, 2016 | Lindy Chen

Canton Fair

What if there was an event that allowed you to avail yourself of around 20,000 to 30,000 opportunities to find the product you have always wanted to source from China? It would be considered a can’t miss opportunity, and a once in a lifetime event, I guess. What if I told you that you have […]

What You Know May Help Your Business In China (Part 2)

July 13, 2016 | Lindy Chen

Part 2 - Suitable gifts for Chinese clients

In my last blog post, I talked about gifts that you should avoid giving your Chinese business counterpart.  As promised, I am resuming the discussion, this time with a focus on what you should give to your Chinese customer or investor.  Just as a refresher, the Chinese have a tradition of giving and receiving small […]

Do It Your Way in China

March 16, 2016 | Lindy Chen

Thinking of doing business in China. Make sure you do your homework.

There’s more than one way to skin a cat, if you can pardon the cliché. I am tempted to use it now just to emphasize to you how something so evident can often be overlooked. It is easy to find people who have the impression that China is exclusively a place where you get your […]

Are You Feeling Small About Your Import Order?

January 18, 2016 | Lindy Chen

Select an import agent

If you are a small business owner, you have probably experienced feeling like an outsider when you visit a trade show in China.  Your thoughts are likely to be unfavorable.  Yes, those big box businesses sure know what they’re doing.  Look at those factory owners milling around the negotiating table with that importer, like they […]

China’s Wholesale Markets

December 9, 2015 | Lindy Chen

Think you can't import goods from China for your business due to large minimum order restrictions. Think again...

Not all trips to China are the same.  No matter how big or small your operations are, a trip to China may or may not be productive enough to justify the expense.  You need to be clear about your goals.  Besides knowing your products, you have to consider how you will use or distribute them. […]

Trademarks: Shapes, Colours & Illustrations are So Important!

December 7, 2015 | Binh Rey

Team Member Pretense

There are so many pot holes you can fall into when it comes to designing and developing trademarks for your business. Let’s look at the issues around shapes, colours and illustrations and when they become important from a trademarking point of view. There is a rural shop in New Zealand, that sells tyres in a […]

The Year of the Tiger – Doing Business in Asia

December 21, 2009 | Jane Toohey

For some of us, one location for our business is more than enough. For others, venturing online, into new suburbs and cities is crucial for maximizing returns on equipment, your brand, your products and potential. But what about expanding your business into Asia? Have you ever been tempted to take on the Dragon or are […]