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WNA Blog Home » Just for Women Articles

Brand Australia – Where Do Women Stand?

January 21, 2016 | Emelye Lovell

Move over boys -  Aussie sportswomen are enjoying a dream run and enhancing brand Australia.

“Where the bloody hell are you?” The world is still cringing and mildly offended at this last attempt at an Australian branding campaign. Well, not the last campaign—the most recent is actually the ‘there’s nothing like Australia’ campaign which nobody really remembers. After Lara Bingle’s bikini-clad tourism bingle of 2006, it’s no surprise Tourism Australia […]



Are You Thinking About Leaving Your Other Half?

December 14, 2015 | Marisa Hoffenberg

Reviewing your finances is important following a separation.

Of course you have, we all have, and many have actually taken the plunge. One of a woman’s biggest concerns in this situation is money – particularly if this is not something that she has taken care of before. Even if she is reasonably on top of her finances, many of the arrangements that have […]



Straight From The Jockey’s Mouth: What are the implications of ‘get stuffed’?

November 14, 2015 | Emelye Lovell

Michelle Payne

“Get stuffed.” These two words, combined with a history-making moment in Australian sport, ensured a nation paid even more attention to a remarkable achievement. When Michelle Payne won the Melbourne Cup astride outsider Prince of Penzance at Flemington Racecourse on the first Tuesday in November, she made a statement in more ways than one. The […]



Women Need Financial Advice for Women

November 13, 2015 | Marisa Hoffenberg

Women need different financial advice from the male-dominated financial world.

Women are pretty vulnerable when it comes to money – we need more but earn less. Our security can only come through understanding our own needs then gaining the knowledge and confidence to address them. As most financial planners are men, it comes as no surprise that financial plans are built around men. It’s time […]



6 Reasons Why Women Avoid Managing Their Finances

October 15, 2015 | Marisa Hoffenberg

There is no reason why women should not handle their finances.

I don’t have time This is the most common excuse. Between a career, managing the house and looking after the kids we don’t have a second spare. To put having no time in perspective, it’s like saying “I just don’t get a chance to buy the pill”. It is a pretty high risk approach. My […]



Women in Branding: Where Are They?

August 19, 2015 | Emelye Lovell

Women need different financial advice from the male-dominated financial world.

At a recent branding and advertising industry conference, I watched on as four heads of creative agencies spoke on the topic, ‘What Does the Modern Agency Look Like?’ Whilst their answers varied, one answer spoke volumes: they were all men. When a brazen female audience member pointed out this embarrassingly obvious fact, they squirmed, each […]



Does The Truth Really Hurt?

July 16, 2015 | Leo Eliades

Does the truth really hurt

I can recall over the years many conversations in one context or another referring to the truth and there being a pain associated to it. I am sure you can recall these conversations and thoughts as well. Does the truth really hurt? Or have we been misled all these years and is there something missing? […]



How To Change The Perception Of A Challenge

June 18, 2015 | Leo Eliades

Franchisees must act now

Some time ago I realised I was often unhappy with myself, I would get caught up on the idea that I was not as successful as I would’ve hoped. Due to not achieving the high expectations I had placed on myself, I was left feeling challenged. Later I realised this challenge was actually success and […]



How To Get Exactly What You Want In Life

May 19, 2015 | Leo Eliades

Success looks different to all of us

A famous line from years ago, “Rise early, work hard, strike oil”. Can this be the premise and the all important action that gets you what you want in  life? After years of personal experiences as well as from observing others it seems at least partly true. It all comes down to your personal expectation […]



Decide and Design Your Road Trip to Wealth with GPS Precision

April 17, 2015 | Leo Eliades

GPS your decisions

A wise person once said, “Vision without action is a dream. Action without vision is simply passing the time. Actions with vision is making a real difference” It is clear to me that when looking for similarities in wealth mindset and success in others that having a dream only comes with being able to have a […]