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WNA Blog Home » Lead Generation Articles

5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]



Are You Making It Hard For People To Find You?

February 10, 2017 | Robyn Henderson

In today’s busy world, are you guilty of making it hard for people to find you on LinkedIn? This week I had an interesting conversation with Lynette Palmen, the Founder and Director of Women’s Network Australia (WNA). I was desperately looking for a web designer for a NFP client from another state, who had been […]



How Much Time Do You Spend Online?

December 9, 2016 | Robyn Henderson

Last month I quoted some big data from the ‘Sensis Social Media Report 2016’ on internet use. Here are some more facts that may just change how you spend your marketing budget, not to mention your time: Frequency of internet use: 55% access more than 5 times a day 32% access 1-4 times per day […]



5 Tips For Getting Better Results With Twitter Advertising

April 18, 2016 | Corinna Essa

Since Twitter introduced Twitter ads, it’s never been easier for any brand with products or services to promote, to find the right audience to promote it to. Although Twitter ads are not as specific and detailed as ads on Facebook or LinkedIn, they remain very effective for traffic, leads and sales generation. Once your ad […]



Why 85% of People Fail to Achieve Their Goals

November 2, 2015 | Vicki Writer

The PhD study conducted by Dr Burns on ‘Goal Achievement’ determined that there are four phases to any goal pursuit and we would be well served to understand the goal achievement process before learning to set goals. Let me ask you a question. If I ask you to think about something that you want to […]



5 Tips for Successful Facebook Ads

February 9, 2015 | Natalie Alaimo

Facebook Ads can be a very cost effective way to get in front of your ideal client. Sadly however many business owners are simply clicking the ‘boost post’ button aren’t getting the results they desire. Here are my top 5 tips for getting better results with Facebook Ads; 1. Know your purpose Why are you […]



Silly Season Change

December 1, 2014 | Janet Culpitt

Do things change for you in the ‘Silly Season’?  Effective Debt Management and keeping your cash flow under control are important at this time of year or you could spend the next 12 months paying for it. Many of us begin to wind down from work and start ‘End of Year’ partying, gift shopping, and […]



Three Great Lead Generation Tools

September 3, 2014 | Danielle MacInnis

On Friday 8th of August I did a webinar to 100 people on great apps for small business. Here are a couple I went over in the session. Vcita is a great tool that you can add to your website. It schedules appoints, and syncs to your google or outlook. It gives a clear call to […]



How To Write Copy That Converts Traffic Into Customers

May 21, 2014 | Bernadette Schwerdt

Wouldn’t it be great to generate new leads and convert traffic into sales every time someone landed on your website? With just a few little tweaks to your site, chances are you can do just that and not have it cost you one extra cent. Here’s how. When people land on a website, what they […]



Have You Seen These New Features on LinkedIn?

May 9, 2014 | Robyn Henderson

LinkedIn’s mantra is do more, better. Not a bad mantra as they continually upgrade and change their systems. The latest change is one of the better ones, I believe. At least once a week you are probably receiving a summary of all the people who have changed jobs, are having a birthday or having a […]