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WNA Blog Home » LinkedIn Articles

Articles Versus Updates – Which One Works For You?

April 26, 2017 | Robyn Henderson

Have you been caught up in the LinkedIn chatter about the recent changes that have been introduced over the last 4-6 weeks? Although I have only had my system changed over in the last few weeks, I have certainly been reading about the  dissatisfaction of many LinkedIn users for weeks. As I see it we actually have three […]



Can You Outsource Your LinkedIn Activity?

March 16, 2017 | Robyn Henderson

Yes there are parts of your LinkedIn activity that can be outsourced – but overall it’s worth making the time to do the bulk of it yourself – unless you can be specific with your outsourcing. Before you totally disagree with me, let me share a recent experience. I met with a client regarding writing some […]



Are You Making It Hard For People To Find You?

February 10, 2017 | Robyn Henderson

In today’s busy world, are you guilty of making it hard for people to find you on LinkedIn? This week I had an interesting conversation with Lynette Palmen, the Founder and Director of Women’s Network Australia (WNA). I was desperately looking for a web designer for a NFP client from another state, who had been […]



How Do You Gauge Success on LinkedIn When You Outsource?

January 12, 2017 | Robyn Henderson

LinkedIn is basically a marketing tool – a very clever marketing tool. And like every business tool today if you can’t measure it, how do you know it is working? Many businesses today are outsourcing their LinkedIn activity often with mixed results. I recently spoke to a friend who had been trialling a LinkedIn outsourcing […]



How Much Time Do You Spend Online?

December 9, 2016 | Robyn Henderson

Last month I quoted some big data from the ‘Sensis Social Media Report 2016’ on internet use. Here are some more facts that may just change how you spend your marketing budget, not to mention your time: Frequency of internet use: 55% access more than 5 times a day 32% access 1-4 times per day […]



Do You Like Data As Much As I Do?

November 11, 2016 | Robyn Henderson

Data is not for everyone – but for those who love data – we are definitely kindred spirits. I came across the 2016 Sensis Social Media Report, which was released in June 2016. 800 Australian consumers and 1100 Australian businesses were surveyed. You may be as interested as I was with the following information: the social media […]



Have You Ever Wondered How LinkedIn Makes Money?

September 5, 2016 | Robyn Henderson

The recent Microsoft purchase of LinkedIn for $26.2 billion is the largest acquisition made by Microsoft to date. So why was it worth so much? And how exciting must that purchase have been for the founders Jeff Weiner and Reid Hoffman? According to Wikipedia, Microsoft saw the opportunity to integrate LinkedIn with its Office product […]



Are You Planning To Exceed Your LinkedIn Connections Allowance?

August 5, 2016 | Robyn Henderson

If you are  a regular LinkedIn user, you will already know that once you reach 500 connections your connections will be shown as 500+. This is one of LinkedIn great features because if someone has less than 500 connections it is normally a sign that they are not very active LinkedIn users or very new […]



How To Save Your LinkedIn InMails For Special Messages

July 8, 2016 | Robyn Henderson

I love LinkedIn as regular WNA blog readers know and one of there latest changes has saved me heaps of time – and all those extra minutes we save online these days can be used elsewhere. Do you always send a message to the person who has sent you an invitation to connect? I do. […]



Are You Using LinkedIn as a Potential Source For Work?

July 4, 2016 | Robyn Henderson

Friends know that I am a media fan – and yes one of the few people who still buy hard copy newspapers every day. Living regionally, my daily purchases include the Sydney Morning Herald and the Gold Coast Bulletin and depending on the cover stories – the Australian Financial Review, plus ABC News 24 is […]