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WNA Blog Home » LinkedIn Articles

How To Find Local Businesses on LinkedIn

February 15, 2018 | Robyn Henderson

Are you creating a stack of LinkedIn connections that on the surface appear to have no relevance to your business? Are you a service provider e.g. massage therapist, professional cleaner, roof tiler or tradie? If you were asked where are your ideal customers based, would you answer – within 30 km. of where you live? […]



Welcome To The Big Wide World of Content Marketing!

February 1, 2018 | Janet Camilleri

Content marketing is more important than ever, now we are in the digital age. But when you start to think about it, any type of marketing needs content. So what do we mean by ‘content marketing’ exactly? Traditional marketing is business-centred: it’s all about the business. “Look at us!”, “Listen to us!”,  “See how great […]



How To Turn Old Business Cards Into LinkedIn Contacts

January 16, 2018 | Robyn Henderson

Recently I was talking to a client about taking 10 minutes per day to maintain and grow his LinkedIn connections. He took a lot of convincing and as you can imagine, I heard all the usual excuses: I am too busy to do LinkedIn. I don’t have 10 minutes per day. I don’t know why […]



Where Does LinkedIn Fit Within the Social Media Landscape?

November 24, 2017 | Robyn Henderson

Are you a data lover? I love looking at data and statistics and working out just where I fit, if at all. In my networking workshops, I often describe Facebook is a bit like going to the pub. Whereas LinkedIn is actually going to a networking event. Time management wise I visit Facebook about once every […]



Do You Know the Two Most Important Words on LinkedIn?

October 25, 2017 | Robyn Henderson

Globally there are two words always appreciated, rarely rejected and not seen as regularly as you would imagine. In case you have not guessed it, the two words are Thank You. And even with the cute thumbs up that LinkedIn provides many people just can’t be bothered writing these words. Recently I brought this topic up […]



LinkedIn Groups Have Moved – Here’s How To Find Them

September 21, 2017 | Robyn Henderson

Did you think that LinkedIn Groups had been deleted? Well the good news is, it hasn’t, it has just been relocated. Like me are you guilty of not visiting groups as often as you would like? I normally save spending time in the groups section for those times when I have a spare half hour […]



Article Versus Posts on LinkedIn – Which Works Best For You?

August 25, 2017 | Robyn Henderson

Have you noticed recently that what you used to work on LinkedIn really well, does not work quite as well these days. As I write articles for some of my clients, I am very conscious of not wasting their money or our collective times writing articles for LinkedIn if they are not going to get […]



Beware of Birthdays – LinkedIn Style

July 28, 2017 | Robyn Henderson

Do you have a birthday coming up? Do you enjoy birthdays as much as I do? Well let me share my birthday experiences this week LinkedIn style. I always take a day off on my birthday and love to celebrate with friends and spoil myself – this year was no exception. On my birthday morning, […]



Where Do You Get Content For Your LinkedIn Updates or Posts?

June 27, 2017 | Robyn Henderson

This is one of the questions I am asked at least once a week. Years ago a wonderful mentor of mine was a great story teller and I complimented him one day on his stories. He assured me I had stories from my life too, I was probably just not noticing them. So I started […]



3 Things You May Not Have Noticed on LinkedIn

May 25, 2017 | Robyn Henderson

How are you going with the LinkedIn changes? I loved LinkedIn but, at times it has tested the friendship lately. However, as the revamped LinkedIn system continues to confuse many users, here are three features you may have missed: LinkedIn has made the follow up activity after you gain a new connection easier than ever. […]