Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Management Strategies Articles

Do You Know Which Trademark Is Right For Your Business?

July 23, 2015 | Binh Rey

Protecting your brand with trademarking is so important to all businesses large and small.

Everyone has an opinion on what a trademark is when asked, many say it’s a symbol, a logo, a word, a slogan and a brand.  And they would all be right! The reason many have an intuitive understanding of what a trademark represents is because since our birth, we’ve been bombarded with advertising and subconsciously linking […]



Why Life Satisfaction is the New Economy

July 2, 2015 | Vicki Writer

Spend some time pondering on what things in life make you feel the happiest?

I have spent a significant amount of time in the last 12 months researching and studying the emerging science of positive psychology and my findings have been fascinating. The research suggests that prosperity and profitability are linked to wellbeing. In-fact, there have been some studies done in Europe where the measurement for prosperity is based […]



Franchising Marketing Funds: The Balancing Act

June 29, 2015 | Simone Pentis

Franchise Marketing Funds

Marketing Funds are an area that can cause tension between franchisees and franchisors. This is since franchisees are often required in addition to paying franchise fees to pay certain monies into a fund for marketing and/or promotional purposes as determined and controlled by the franchisor. These marketing and/or promotional related activities can include, without limitation: […]



How Letting Go Means You Get More (Part 2)

June 24, 2015 | David Solomon

Revitalise your business: Surrender the old and allow the new to flow into your business and life.

Please read Part 1 first if you haven’t read it yet! …So my 2015 word of the year had become quite apparent. It needed to be one of the many synonyms that indicate letting go. Eventually I decided on the word “SURRENDER”. I chose SURRENDER as it is a passive process of just letting go, […]



Tax-Planning Doesn’t Have To Be Hard Work!

June 16, 2015 | Dianna Jacobsen

Taxation Planning 2015

As anyone in business will be aware, we are almost at the end of yet another financial year. “So what?” you ask? Well, now is the perfect time to be checking on your ‘numbers’ for the past year, and scheduling a visit to your accountant, to tally up your 2014-2015 totals to date, and to […]



Why Engaged Employees Make The Best Brand Ambassadors

June 9, 2015 | Sarah Savvas

Higher Purpose business

Brand ambassadors are the people who sing your organisation’s praises at every opportunity – to anyone who will listen. They are also known as advocates, and they are your unofficial, unpaid marketing team. They are an asset that money cannot buy, and the ultimate goal for every business owner is to build a database of […]



Fifty Shades of Financial Affairs

May 28, 2015 | Janet Culpitt

Financial advisors

Being fellow networkers, thanks to WNA, I am sure you all realise the importance of connecting with others. It is also important with regards to your financial affairs. Networking has a definition of “the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business” (source merriam-webster.com). […]



Franchisor’s Time For a Check Up: The New Franchise Code 5 Months In

May 26, 2015 | Simone Pentis

Franchise Code 5 month on

2015 has been a big year for those operating within the franchising industry, most especially Franchisors. As of 1 January 2015, the franchising industry faced the repeal of the pre-existing Franchise Code of Conduct with the introduction of a new Franchising Code of Conduct (“New Code”). Furthermore, the Competition and Consumer Amendment (Industry Code-Penalties) Act […]



How Letting Go Means You Get More (Part 1)

May 20, 2015 | David Solomon

Emotional wellbeing

Last year my word of the year was “FLOW”. In case you’re not familiar with the concept, a word of the year is designed to guide you and to give you a steady focus and reminder throughout the year as to what is most important for you thematically. Some people don’t even set resolutions or […]



Needs-based Selling: It Starts With Why

May 6, 2015 | Sarah Savvas

Selling dynamics

Right now across Australia, there is an exciting cultural change being driven by some of the major corporate players. These companies have awoken to the reality that in today’s saturated market, it’s not what or how you sell that determines your success. It’s why you sell. Today, trust is low and customers are increasingly critical. […]