Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Management Strategies Articles

Fifty Shades of Financial Affairs

May 28, 2015 | Janet Culpitt

Financial advisors

Being fellow networkers, thanks to WNA, I am sure you all realise the importance of connecting with others. It is also important with regards to your financial affairs. Networking has a definition of “the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business” (source merriam-webster.com). […]



Franchisor’s Time For a Check Up: The New Franchise Code 5 Months In

May 26, 2015 | Simone Pentis

Franchise Code 5 month on

2015 has been a big year for those operating within the franchising industry, most especially Franchisors. As of 1 January 2015, the franchising industry faced the repeal of the pre-existing Franchise Code of Conduct with the introduction of a new Franchising Code of Conduct (“New Code”). Furthermore, the Competition and Consumer Amendment (Industry Code-Penalties) Act […]



How Letting Go Means You Get More (Part 1)

May 20, 2015 | David Solomon

Success and freedom could be yours by just letting go of the things that no longer serve you or your business.

Last year my word of the year was “FLOW”. In case you’re not familiar with the concept, a word of the year is designed to guide you and to give you a steady focus and reminder throughout the year as to what is most important for you thematically. Some people don’t even set resolutions or […]



Needs-based Selling: It Starts With Why

May 6, 2015 | Sarah Savvas

Selling dynamics

Right now across Australia, there is an exciting cultural change being driven by some of the major corporate players. These companies have awoken to the reality that in today’s saturated market, it’s not what or how you sell that determines your success. It’s why you sell. Today, trust is low and customers are increasingly critical. […]



3 Ways To Steal Back Time

April 29, 2015 | Sue Davey

Juggling things to get job done

We’re mostly women in business, and we’ve got a lot on our plates, juggling our lives with kids, work, dinner, cleaning, laundry and rushing around all the time. Most women are stuck in this cycle, feeling exhausted like they’re living in a cyclone of chaos. They don’t know which way to turn and how to […]



7 Key Elements To The Perfect Business

April 22, 2015 | David Solomon

Use these 7 key elements to evaluate the success of your business.

In over 30+ years in business I’ve seen plenty of what works well – and even more of what doesn’t! Here’s a quick checklist for you to evaluate your own business. How many can you tick off? P = Purpose (Higher Purpose) A Higher Purpose or a Big Why. This is a motive that is […]



Be Empowered – Financially!

April 21, 2015 | Dianna Jacobsen

Financial empowerment

“Financial Empowerment”. What does this mean to you? Financial security? Financial literacy? Feeling ‘in control’ of your money and your financial or business results? Feeling positive and optimistic about your ability to generate money and to be in a comfortable position financially? Yes, it means all of these things. But do you really feel this […]



Why Customer Retention Should Be Your No. 1 Priority (Part 2)

April 8, 2015 | Sarah Savvas

Customer Retention and feedback

Once you’ve cemented trust and loyalty with your customers through the customer retention strategies discussed in Part One, you can then move on to focusing on more proactive and targeted strategies to cement and secure long term customer retention. Some of these strategies include: 1. Implement anticipatory service Anticipatory service simply means taking a proactive […]



Set Goals For More Effective Time Management

March 26, 2015 | Sue Davey

Time for change in goal setting

Women have hectic lives and we are constantly under pressure to perform in every area of our lives; be the perfect mother, be the perfect wife, be the perfect employee and be the rock that holds everything together. We feel the pressure. It’s unrealistic and none of us can be perfect in every way. What […]



Why Customer Retention Should Be Your No. 1 Priority (Part 1)

March 11, 2015 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

If you are spending thousands of dollars each year on sales and marketing strategies to attract new customers and clients, but are losing many of those customers through poor customer service, you are simply collecting water with a leaking bucket. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in […]