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WNA Blog Home » Marketing Articles

How Do I Pick The Right Marketing Tactics?

July 21, 2014 | Danielle MacInnis

Marketing Tactics

As a small business there is no doubt unless you are an IT geek like me that the world has become a whole lot more confusing in terms of what are the right marketing tactics to use and which are the best tools. Terms like CRM, CMS, SEO, CCP, USP make understanding the marketing landscape […]



Email Templates – Essential Copywriting For Every Business

July 18, 2014 | Ingrid Cliff

Stop burying yourself in paperwork and make life easier by using accounting software to keep track of all your employee payments and contingencies.

Hands up if you are systems person. Someone who loves creating and religiously implementing new systems? Most women entrepreneurs fall somewhere between utter chaos, good intentions and sometimes systemisers. They generally only create a system when something goes pear-shaped or they are under stress. So before you have your next melt down, here’s a simple […]



Why Marketing Is Like Learning to Juggle

June 20, 2014 | Ingrid Cliff

Don't try to juggle too many marketing ideas. Just tackle one a month and you'll achieve better results.

Are you someone who sets New Year’s resolutions (or new financial year’s resolutions)? If you are like many women, you vow to eat healthier and exercise more. So you throw out all your comfort food and restock your pantry with mung beans and brown rice. You pop into Lorna Jane for new exercise clothes, and […]



Have You Seen These New Features on LinkedIn?

May 9, 2014 | Robyn Henderson

Don't discount the value of using LinkedIn as an effective networking tool for your business.

LinkedIn’s mantra is do more, better. Not a bad mantra as they continually upgrade and change their systems. The latest change is one of the better ones, I believe. At least once a week you are probably receiving a summary of all the people who have changed jobs, are having a birthday or having a […]



Do You Have an Identity Crisis?

May 5, 2014 | Danielle MacInnis

Brand Asset Management might be a new term for some of you but it basically means managing the branding elements like, logos, fonts, images, icons, templates and other marketing materials so the right file can be found and shared with the right access. We are wasting a lot of time looking for the right image, […]



Competitor Research: Tips to Help You Get Better Results

April 24, 2014 | Ingrid Cliff

Marketing Tactics

Before you put pen to paper to write content for your website, you need to set some time aside to conduct in-depth research on your competitors and their website presence. You need to know what you are up against, so you can ensure you present your business as a credible alternative. Start by looking through […]



Is Marketing in the TOO Hard basket?

April 2, 2014 | Danielle MacInnis

Marketing to customers

Too often marketing and business tactics become ends in themselves, instead of pointing companies back to their intended focus: the customer. 1. It is better to just do something rather than nothing at all? Businesses are caught in that dilemma and because it takes time to put together a strategic marketing plan, so many opt for […]



Submit? Not Likely!

March 24, 2014 | Ingrid Cliff

By using the most appropriate words and copy on your website you'll achieve maximum business  results through improved click throughs.

Isn’t it funny how some words sneak under the radar. Words that are used so often that you don’t even notice them. Words that when you look at them out of context, you get a bit of a jolt. If you have been to pretty much any website and filled your details into a form, […]



When a Prospect Becomes a Customer.

March 21, 2014 | Terri Mitchell AKA The Profit Frog

Turn your prospects into paying customers with these customer service tips.

There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]



Options – When Franchising May Not Be The Right Way To Go

March 5, 2014 | Simone Pentis

There are many options available for those businesses considering the franchising path.

For those who franchising is not the right way to go, don’t despair, you still have numerous options and opportunities to grow your business yourself and/or with other parties.  This may include granting another party the right to franchise the business themselves (where you may have no involvement or retain a certain percentage ownership). In […]