Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Marketing Articles

Effective Marketing Starts By Being Helpful

November 27, 2015 | Danielle MacInnis

It's important to implement innovative strategies to improve customer experience

Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers want and need during their experience with you is a hard thing for business owners. Those businesses that are putting more energy into […]

Fact File: 10 Essential Trademark Facts You Need To Know

November 24, 2015 | Binh Rey

Tradmark Fact File

A trade mark is typically a name, word, phrase, logo, symbol or image; but less commonly is a sound, scent, 3D shape, colour, packaging or a combination of two or more of these elements. Here are ten facts you need to know about them: Fact 1:  A logo trademark only protects you for the visual […]

Get Ready For 2016 Now, So You Don’t Repeat The Same Mistakes

November 23, 2015 | Sue Lester

Start planning for next year now to ensure success and not have any regrets.

January, and definitely February, is too late to be planning for success in 2016.  Now is the time to load up your calendar for next year, ensuring you can relax and enjoy the festive season without losing momentum.  Use these steps as your checklist. Remember this is not ‘the end of the year’. In business […]

Audience Building Secrets: How To Get Twitter Followers

November 20, 2015 | Corinna Essa

Building your Twitter audience is easy with these six strategies.

Unless you’re Katy Perry or Justin Bieber, getting over 1,000 Twitter followers can be tricky and can certainly take time. However, there are 6 proven ways on how to increase Twitter followers in a shorter space of time. The first strategy starts with optimising your profile. A profile that is incomplete (no profile picture, no […]

Business Blog Setup FAQs: 7 Common Questions Answered

November 18, 2015 | Sorcha Mullis

Q and A

For many companies, business blogging is an unknown territory. Posting quality content means building trust – and once people see you as a trustworthy source of information and an industry expert, they’re far more likely to return to your site and make a purchase. Don’t have a blog but would like to start one? We’ve […]

Top 3 Marketing Tips That You Can Implement Today!

November 16, 2015 | Sigrid de Kaste

Marketing is an important part of every business but it doesn't need to break the bank... you just need to know your customer well.

Effective Marketing does not require a substantial budget… what it requires is proper preparation and detailed knowledge of the consumer you are targeting. Think about some highly successful businesses, like McDonald’s or Coke… never ever would they embark on a Marketing Campaign without first researching their potential consumers in every detail. So…. Who is your […]

How To Create The Perfect Tagline For Your Brand

October 30, 2015 | Emelye Lovell

Use these 3 Juicy Tips to develop a tagline for your business.

Different to a campaign slogan, a tagline often sits with the logo itself. It is especially useful if your brand name does not clearly state what you offer. It is also useful in new businesses which need some introduction, and once the audience has come to understand the offering, it can be phased out later. […]

Top 5 Tips on Finding The Right Business Name to Trademark

October 23, 2015 | Binh Rey

Trademarking your business name

These five top tips will help you find a name which will likely assist in a successful trademark application if your search is thorough. 1)  Avoid common words: When thinking of names avoid commonly used terms within the industry you operate in. The reason is that section 41 of the Trademarks Act, requires that a […]

Mobile Marketing – Your Customers are Mobile – are You?

October 16, 2015 | Sigrid de Kaste

Tracking social media results

Your customers are using mobile everyday – are you visible to your customers on mobile? Sure, not every mobile marketing activity is going to make sense for your particular business so you need to become clear on your options and what will be the most useful strategy for your business. Start by being clear who […]

Should You Accept Guest Posts on Your Blog?

October 14, 2015 | Sorcha Mullis

Guest Bloggin White Chalk Road SEO Perth

Guest posting has long been one of the most efficient strategies to earn quality backlinks and improve your link profile – effectively your SEO strategy wouldn’t succeed without content marketing. And of course we’ve covered how to do it for your business as a guest blogger. But what should you do when the tables turn […]