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WNA Blog Home » Marketing Articles

The ABCs of Marketing

March 23, 2015 | Emelye Lovell

Marketing graph

A is for advertising. B is for branding. C is for communications. Wait – what? I thought we were talking about marketing? So what’s the difference? Ok, so let’s break it down. Marketing Marketing is the wholistic approach involved in taking your product or service to the market. Marketing consists of the widely known seven […]

How To Overcome The Anxiety Of Launching An Online Business

March 20, 2015 | Bernadette Schwerdt

Don't get overwhelmed -fight your anxieties by just taking action.

Creating an Entrepreneurial Mindset Lots of people have great ideas for setting up online businesses but they struggle with implementation because they become overwhelmed with questions that cause a great deal of anxiety. Questions like: what idea should I choose to run with? Should I choose a business I’m passionate about or should I choose […]

What NOT To Put In Your LinkedIn Profile

March 2, 2015 | Robyn Henderson

Writing attention grabbing headlines on your posts in LinkedIn can be the difference between a few readers or thousands of readers.

It is very important that your LinkedIn profile gives readers a positive impression about you, your business and your skills. Recently I was completing a one-on-one LinkedIn session with a small business owner and learned a valuable lesson. We spent 2 hours moving around the LinkedIn site as I demonstrated what I do in my 10-15 […]

Think of Your Brand as Human

February 23, 2015 | Emelye Lovell

Brand development

In my line of work, I often come across business owners who misjudge the depth of branding. In some cases, branding is viewed as a logo only. This is likely due to the fact that branding—or a large part of it at least—heads towards the intangible. A logo is tangible, but branding certainly goes well beyond this visual identifier. […]

5 Tips for Successful Facebook Ads

February 9, 2015 | Natalie Alaimo

Advertising on Facebook

Facebook Ads can be a very cost effective way to get in front of your ideal client. Sadly however many business owners are simply clicking the ‘boost post’ button aren’t getting the results they desire. Here are my top 5 tips for getting better results with Facebook Ads; 1. Know your purpose Why are you […]

5 Smart Retail Email Marketing Tips

February 6, 2015 | Danielle MacInnis


Smart Retail Email Marketing has a lot to teach us in SMB b2b. I wanted to share with you some of the 5 of the practices from retail. 1. PERSONALISED One of my favourite email’s that I receive is from FAB. They personalise some key items that I might like. This is a section I […]

The Art And Science Of Content Creation – How To Take Control Of The Google Conversation.

February 2, 2015 | Bernadette Schwerdt

Managing your online content has almost become a full time job.

Thought Leaders around the world live in fear of one thing – Google!  They know that their credibility lives and dies on what Google says about them.  Control over the conversation (about our personal and corporate brands) has gone (if we ever had it) and we need to get it back!  But how? By creating […]

4 Must Ask Questions to Hone Your Marketing Comms

January 30, 2015 | Danielle MacInnis


I was listening to Marketing Smarts Podcast last night with Tamsen Webster as the guest. There were four great questions that I think are so fundamental to marketing comms that I wanted to share them with you. To create a communication that works, ask yourself four framing questions: 1. Who are you talking to? (Audience) […]

How to Use Google Keyword Planner to Brainstorm Blog Topics

December 3, 2014 | Sorcha Mullis

Learn how to identify topics and subjects of high interest and blog about them.

Not just good for paid and organic keyword research, Google’s keyword planner tool also offers a terrific platform for brainstorming new blog topics that you know people will want to read – because they’ve been searching for it! Google keyword planner is a free AdWords tool that will help you find ideas for your blog […]

Work Smarter Not Harder This Christmas

November 26, 2014 | Danielle MacInnis

Here are some great websites that will help to get your creative juices flowing.

The holiday season is almost upon us and client gift giving is top of mind. For many business owners things are a bit quieter during the holiday season so it is a good time to get across the various websites that could be helpful in making their business shine over the year ahead. Below you […]