Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Marketing Articles

Free Marketing Training – Online

August 24, 2016 | Danielle MacInnis

Skillshare Marketing

Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE. has a great course called The Marketing Lifecycle – Build Systems to Grow Your Brand. This is a great course for women […]

Brexit | How Does It Affect Trademarks in the United Kingdom?

August 3, 2016 | Binh Rey

Brexit Trademark Protection

With the United Kingdom(UK) public voting to leave the European Union (EU) last month, many European Union (EU) registered trademark owners have been wondering what will happen to their trademark protection as the result of this momentous event.  Most EU expert commentators estimate that the divorce between Britain and the European Union will be finalised […]

How To Use Social Media Marketing and Grow Your Network in 5 Steps

August 1, 2016 | Sigrid de Kaste

responding on social media

How are you using Social Media Marketing? Do you have firmly set objectives? Here are five steps to achieve the objective of growing your Social Media Network. 1. The Nod of Acknowledgement …used Offline: The nod of acknowledgement is a standard way to let a person know that you see them, without having to resort […]

Social Media Infographic – Sizing Information

July 20, 2016 | Danielle MacInnis

Social media photo cropping tools

Getting the images right for your social media is a key part of a professional image. Matt from has a great template to assist you and your graphic artist get the size right every time. This inforgraphic does the following: An image sizing cheat sheet for every social platform so you’ll have a handy […]

7 Psychological Triggers that Make Your Marketing More Powerful

June 13, 2016 | Sigrid de Kaste

7 Step Marketing strategies

Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product Here are 7 Psychological Triggers you can use in your marketing today to achieve more successful outcomes: Psychological Trigger #1: BE SPECIFIC The more […]

What is Remarketing?

May 25, 2016 | Danielle MacInnis


So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an action. Have you ever been to a website and then start seeing their web banners everywhere? That is remarketing. That company sets up a […]

You Are Never Not Marketing

May 13, 2016 | Sigrid de Kaste


Although we don’t typically think of ourselves this way, we are all marketers and constantly marketing. We market ourselves and our product or service with the aim to influence. When we are the product, we influence others to like and trust us. When we offer a product or service, our marketing needs to influence customers […]

Optimising Your Creative Agency Relationship

May 12, 2016 | Emelye Lovell


Working in branding, we hold in our hands the power to influence perception about companies and organisations. In fact the very basis of our education in university is around changing emotions, beliefs and ultimately, behaviours. But as with any power, comes a level of responsibility. For those in branding and marketing, it is not misrepresenting […]

Lessons in Clever Marketing From the LEGO Brand

May 6, 2016 | Sigrid de Kaste

Marketing and Advertising

How would you like to achieve a 25% jump in revenues and a 31% rise in net profits in your business? That’s what LEGO, the Danish toymaker, announced they achieved for 2015 How is this possible, after nearly disappearing as irrelevant in a digital toy market just a few years ago… and what can we […]

How To Choose The Right Trademark Service Provider

April 27, 2016 | Binh Rey

Not all Trademark Service Providers are exactly the same. You need to select wisely.

Lots of companies offer trademarking as a service, but not all service providers do it well. Finding the right service provider to take care of your trademarking can be like walking through a minefield. If it’s your first time registering a trademark, there’s a good chance you won’t know what the process is, what to […]