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Great Search Engine Optimisation (SEO) brings the results every business owner dreams of… heaps of free traffic from the Search Engines… which readily converts into heaps of new business. If you’re a busy MD then you’re probably not going to do your own SEO but a little knowledge is really useful when it comes to [...]
Have you ever heard from a friend that you have not spoken to in ages and been really pleased to hear their voice? To catch up and hear all of their news? I was speaking to a friend of mine in the UK recently. We were at school together and have therefore been friends for [...]
Don’t get me wrong… I’m all for mobile friendly websites – we’ve been building these for our clients for some years now, and have recently embarked on the next generation using Responsive Design Techniques. These techniques, when applied well, make your website not only mobile phone friendly but also friendly for tablets (portrait & landscape), [...]
The all important issue of content marketing! There is no point in writing content for your website, social media platforms, newlsetters etc without Google loving it! If it’s worth saying, it’s worth being found. The content has to be well optimised for Google to pick it up. Every opinion on search engine optimisation and what [...]
As a customer centric marketer I am all for anything that helps me understand my customers. Personna mapping is creating a blueprint of your ideal customer. Their likes, their motivations, their problems etc. I have finally found a tool that helps you plot out a customer personna! Mltcreative is a company that has a template [...]
Have you ever looked deep into a great diamond? Not the cheapies at the corner discount jeweller, but one of the true beauties. Diamonds and copywriting have a lot in common. Good pieces are rare and a thing of beauty. But the similarities don’t end there. You can use the same criteria that you use [...]
Once your online profiles are set up, branded and optimised your content is key. Your online content should connect, communicate and convert your target market. I see so many business owners struggling with creating content, when they already have so much information inside their heads. In this post I share the four main types of [...]
Are you confused by terms like SEM and SEO? Are you wondering how they fit into your online marketing strategy? Here’s a simple guide. Search Engine Marketing (SEM) is paying to be on page one of the search engine listings by buying online advertising. Google Ads are the most common example. You might also see [...]
Meeting your customer in their sandpit! Your customer now controls your channels to market, they decide how they want to be communicated with and where they want to meet you, whether it be online, in-store, in print or outdoor etc. We, as business owners and brand custodians, have no choice but to ‘play in their [...]
Networking is all about building relationships and there is a strong social component. However, at some point it also has to make financial sense for it to be worth continuing with.
How can you turn relationships established via networking into referrals?