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WNA Blog Home » Marketing Articles

Position Yourself For Profit

February 20, 2018 | Sigrid de Kaste

Imagine, a 6-star day care center which provides added benefits for a higher fee, a day care center positioned as the ‘BMW’ of day care. What do you think about that? Of course, some people will like it and are prepared to pay and some people won’t. Imagine: the children get on-site chefs for personalised, […]



What Is Public Relations?

February 5, 2018 | Erik Bigalk

Ever wondered what Public Relations (PR) is and how it differs to Advertising or other marketing?  Not to worry – you are not alone! With the multifaceted services provided under the Public Relations umbrella, it’s often hard to define – meaning many overlook its power or place in the communication sphere and therefore lack its […]



Welcome To The Big Wide World of Content Marketing!

February 1, 2018 | Janet Camilleri

Content marketing is more important than ever, now we are in the digital age. But when you start to think about it, any type of marketing needs content. So what do we mean by ‘content marketing’ exactly? Traditional marketing is business-centred: it’s all about the business. “Look at us!”, “Listen to us!”,  “See how great […]



Marketing Plan For 2018

January 30, 2018 | Danielle MacInnis

Do you have your marketing plans in place for 2018? The beginning of the year is the perfect time to revise and examine your marketing initiatives. To help boost your marketing in the year ahead you might find these tips and resources helpful. Marketing Templates – Have a look at our marketing planning folder with some […]



Top 5 Website Marketing Mistakes

January 29, 2018 | Sigrid de Kaste

How to write for the web

It can be daunting to get your website up and running. And wether you are setting it up yourself or engage an Agency to do it for you, here are the Top 5 Mistakes we see being made 1. Using Jargon You are a master of your industry. You know what “IPC,” “VC Money,” and […]



Best Marketing Apps

November 30, 2017 | Danielle MacInnis

Clients often ask me what are the best apps for a small business. I have searched the internet for the last few years and compiled this key list which I updated this year.



4 Important Ingredients for Using Article Marketing

November 17, 2017 | Sigrid de Kaste

The importance of writing articles in today’s marketing environment is immeasurable. Articles can be a driving force in bringing visitors to your website. Articles can be a key factor in giving your site high rankings in search results. The higher your site ranks, the better your chance of building your database and getting sales. With […]



Don’t Feed The Trolls

November 3, 2017 | Theresa Miller

Do you remember the fable about the Three Billy Goats Gruff? They try to cross a bridge to a grassy meadow on the other side and are intercepted by a cranky troll who lives in the river. Well, thanks to technology, the trolls have crept out of the muddy water and are thriving on social media. How […]



The Top 3 Marketing Tools to Make Sales Online

October 13, 2017 | Sigrid de Kaste

Whether you sell physical or digital products, you’re likely to have a website. Some business owners spend a lot of money on their website and some spend very little, the common mistake both make, is not creating a path to sales by collecting a database. A sales path works well as part of your online […]



Why You Need To Market More on Google

September 27, 2017 | Sigrid de Kaste

Marketing on google and does not necessarily mean spending big dollars advertising with google. That is only one part of how you can market on google and get into the search visibility. Google has incorporated several easy to use yet very powerful places you can access for free and be shown, including on page one! […]