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WNA Blog Home » Marketing Articles

What is Remarketing?

May 25, 2016 | Danielle MacInnis

Remarketing

So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an action. Have you ever been to a website and then start seeing their web banners everywhere? That is remarketing. That company sets up a […]



You Are Never Not Marketing

May 13, 2016 | Sigrid de Kaste

Marketing

Although we don’t typically think of ourselves this way, we are all marketers and constantly marketing. We market ourselves and our product or service with the aim to influence. When we are the product, we influence others to like and trust us. When we offer a product or service, our marketing needs to influence customers […]



Optimising Your Creative Agency Relationship

May 12, 2016 | Emelye Lovell

Branding

Working in branding, we hold in our hands the power to influence perception about companies and organisations. In fact the very basis of our education in university is around changing emotions, beliefs and ultimately, behaviours. But as with any power, comes a level of responsibility. For those in branding and marketing, it is not misrepresenting […]



Lessons in Clever Marketing From the LEGO Brand

May 6, 2016 | Sigrid de Kaste

Lego Marketing Lessons

How would you like to achieve a 25% jump in revenues and a 31% rise in net profits in your business? That’s what LEGO, the Danish toymaker, announced they achieved for 2015 How is this possible, after nearly disappearing as irrelevant in a digital toy market just a few years ago… and what can we […]



How To Choose The Right Trademark Service Provider

April 27, 2016 | Binh Rey

Not all Trademark Service Providers are exactly the same. You need to select wisely.

Lots of companies offer trademarking as a service, but not all service providers do it well. Finding the right service provider to take care of your trademarking can be like walking through a minefield. If it’s your first time registering a trademark, there’s a good chance you won’t know what the process is, what to […]



Great Business and Marketing Tools

April 22, 2016 | Danielle MacInnis

Here is a great resource for free small business business tools. I found this resource really handy. Hope you do too!



Avoid Making a $200,000 Trademark Mistake

March 24, 2016 | Binh Rey

Learn from this recent trademark court case reported by Cara Waters of the Sydney Morning Herald: MUSASHI® v A-Sashi: Nestle wins trademark battle against Aussie small business Small business owner James Christian has been forced to stop trading after losing a courtroom battle against Nestle over the use of the word “A-Sashi”.     Christian started […]



5 Twitter Tips For Lead Generation

March 21, 2016 | Corinna Essa

Twitter know-how: Use these 5 tips to find new customers.

With over 316 million users, Twitter represents a massive opportunity for businesses to generate a consistent flow of targeted leads, day in, day out.  From freelance writers to workplace safety companies, anyone can now tap into the power of Twitter to find, connect and engage with their ideal customers using the 5 tips below: Twitter […]



Why Businesses Who Rely On Local Customers Need To Be Online

March 9, 2016 | Sigrid de Kaste

How to make sure your business is not a best kept secret.

Most buyers today rely on the web to find what they are looking for. Going to Google is the first step, even when they are looking for your local business. They want to know where you are and what you have to offer. They may also be interested in who you are Interestingly, there are […]



The How AND Why Makes ALL The Difference

March 3, 2016 | Danielle MacInnis

pencils-of-promise

What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of our fast food, the way we recycle. The how we run our businesses and world is now on display. The how we do things is very much part of the […]