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WNA Blog Home » Marketing Articles

Before You Hire a Marketing Consultant – Read This

May 22, 2015 | Danielle MacInnis

strategy tactics

When thinking about hiring a marketing expert here are some of things you should consider: 1. Tactical V Strategic Skill-set.  Having a sound understanding of how to implement marketing campaigns is an important tactical skill but this skill can be picked up quickly or outsourced easily. Setting up a sound marketing strategy and an active […]



Lead Capture in Online Marketing

May 18, 2015 | Sigrid de Kaste

Subscriber opt in

How Irresistible is Your Opt-in? 98% of website visitors never come back… That’s a lot of lost website visitors! Getting someone to stay on your webpage for longer than a few seconds is becoming more and more difficult. Therefore, it’s important that your pages grab your  viewer’s attention and keep them there long enough to convert them to […]



The Woolworths Branding Nightmare of 2015

May 7, 2015 | Emelye Lovell

Irresponsible branding campaigns can cost a business millions in lost revenue.

In what has been described as “a marketing disaster of monumental proportions” by The Australian newspaper, Woolworths’ Anzac campaign has offended almost everyone who encountered it. Whilst branding catastrophes always make those of us in branding shudder (and thank the heavens our agency wasn’t responsible), we never miss an opportunity to learn from them. If […]



Why Now Is The Second-Best Time In History To Set Up An Online Business

May 4, 2015 | Bernadette Schwerdt

Online businesses

When the World Wide Web was the Wild Wild West. I have interviewed 40 of Australia’s top entrepreneurs for a book about how to succeed in online business, and although every single one of those entrepreneurs worked phenomenally hard to build their businesses, all of them also said they were very lucky to be in […]



Start With The End In Mind

April 24, 2015 | Danielle MacInnis

Online Tools That are useful

WHAT If you don’t know where you are going, you might just get there… I am planning the launch of my new website in March and so am going through the same planning process I do with my clients. Who is my ideal client? What is my business model? Where do I want to be […]



Does Your Brand Speak Human?

April 20, 2015 | Emelye Lovell

Boost your engagement and write for the maximum enjoyment of your audience.

Technical writing is a vicious domain we in ‘Brand Land’ must respectfully disregard. Visit any grammar forum and you’ll see hundreds of language elitists arguing the contemporary usage of the Oxford comma, past tense verbs and apostrophes in odd places. It’s incredibly intimidating. Having worked as a copywriter for brands, I developed two rules for […]



What Masterchef Contestants and Entrepreneurs Have In Common

April 9, 2015 | Bernadette Schwerdt

Masterchef Entrpreneurs

How a pinch of salt can change everything. I don’t like cooking but I really love watching cooking shows.  My favourite is Masterchef. The reason I love it is because it’s not about the food, but the fact that how they cook reveals their true nature. For example, there’s a segment where everyone has to […]



Designing Your Value Proposition

March 30, 2015 | Danielle MacInnis

Having a compelling value proposition is Step 1 in your marketing strategy. The guys who wrote ‘The Business Model Generation’ have a book that is built around designing your value proposition. This is an awesome resource and asks those questions to ensure your value proposition hits home with your ideal customers.



The ABCs of Marketing

March 23, 2015 | Emelye Lovell

Marketing graph

A is for advertising. B is for branding. C is for communications. Wait – what? I thought we were talking about marketing? So what’s the difference? Ok, so let’s break it down. Marketing Marketing is the wholistic approach involved in taking your product or service to the market. Marketing consists of the widely known seven […]



How To Overcome The Anxiety Of Launching An Online Business

March 20, 2015 | Bernadette Schwerdt

Don't get overwhelmed -fight your anxieties by just taking action.

Creating an Entrepreneurial Mindset Lots of people have great ideas for setting up online businesses but they struggle with implementation because they become overwhelmed with questions that cause a great deal of anxiety. Questions like: what idea should I choose to run with? Should I choose a business I’m passionate about or should I choose […]