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WNA Blog Home » Marketing Articles

How To Choose The Right Trademark Service Provider

April 27, 2016 | Binh Rey

Not all Trademark Service Providers are exactly the same. You need to select wisely.

Lots of companies offer trademarking as a service, but not all service providers do it well. Finding the right service provider to take care of your trademarking can be like walking through a minefield. If it’s your first time registering a trademark, there’s a good chance you won’t know what the process is, what to […]



Great Business and Marketing Tools

April 22, 2016 | Danielle MacInnis

Here is a great resource for free small business business tools. I found this resource really handy. Hope you do too!



Avoid Making a $200,000 Trademark Mistake

March 24, 2016 | Binh Rey

Learn from this recent trademark court case reported by Cara Waters of the Sydney Morning Herald: MUSASHI® v A-Sashi: Nestle wins trademark battle against Aussie small business Small business owner James Christian has been forced to stop trading after losing a courtroom battle against Nestle over the use of the word “A-Sashi”.     Christian started […]



5 Twitter Tips For Lead Generation

March 21, 2016 | Corinna Essa

Twitter know-how: Use these 5 tips to find new customers.

With over 316 million users, Twitter represents a massive opportunity for businesses to generate a consistent flow of targeted leads, day in, day out.  From freelance writers to workplace safety companies, anyone can now tap into the power of Twitter to find, connect and engage with their ideal customers using the 5 tips below: Twitter […]



Why Businesses Who Rely On Local Customers Need To Be Online

March 9, 2016 | Sigrid de Kaste

How to make sure your business is not a best kept secret.

Most buyers today rely on the web to find what they are looking for. Going to Google is the first step, even when they are looking for your local business. They want to know where you are and what you have to offer. They may also be interested in who you are Interestingly, there are […]



The How AND Why Makes ALL The Difference

March 3, 2016 | Danielle MacInnis

pencils-of-promise

What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of our fast food, the way we recycle. The how we run our businesses and world is now on display. The how we do things is very much part of the […]



How To Get More Social Shares For Your Blog Posts

February 19, 2016 | Sorcha Mullis

You’ve spent hours working on your business’s blog, but when you post, you’re just not getting the reach you were hoping for. How do you increase the number of social shares that you receive? Create great content The first rule is to make sure that your content is as good as it possibly can be. […]



5 Steps To Making Your Marketing Message Stand Out

February 8, 2016 | Sigrid de Kaste

5 Step Marketing Message

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problems, why they should trust you, and why they should do business with you over someone else in your industry Your marketing message should grab their attention immediately and tell them clearly what they get. This is done by […]



Do You Have The Right Marketing Tools?

February 2, 2016 | Danielle MacInnis

Marketing Technology Landscape Supergraphic

In this ever changing marketing landscape it is not surprising that most of us don’t have the marketing tools we need. If we look at the marketing technology landscape put together by chiefmartec.com, how could we? Scott Brinker has a great free download book called A New Brand of Marketing that explains some of this landscape and […]



Leading Ladies of Online Business: 5 of Australia’s Top Female Entrepreneurs Share Their Secrets of Success

December 19, 2015 | Bernadette Schwerdt

Australia Post Tips from successful women

What we can learn from Australia’s most successful female entrepreneurs? There’s a host of smart Aussie ladies turning ordinary ideas into extraordinary online businesses and smashing the glass ceiling on the way through.  So why are women leading the way when it comes to starting online businesses? There are lots of reasons but here are […]