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WNA Blog Home » Marketing Articles

Make Your Book Your Single Most Powerful Marketing Tool

June 22, 2017 | Sigrid de Kaste

Authors have a passion, a message they want to take to the people. Sometimes even a legacy they want preserved. The great thing is, anybody can publish a book – you are no longer reliant on the grace of Publishing Houses to accept your work. The sad thing is, many authors miss the valuable point […]



Content Marketing Can Be Easy With The Right Tools

June 21, 2017 | Danielle MacInnis

There are lots of tips and tricks out there to make your marketing easier. Here are some of my top hints or tools you should use. 1. Google Alerts – set up a google alert for your business name, your name and your competitor’s name. 2. Google trends – check this for time to time […]



Harnessing The Power of Social Media

June 14, 2017 | Katherine Hawes

Social media is no longer a luxury marketing tool for businesses; to stay in the market share race social media is now mandatory.  It is exciting technology and an extremely cost effective and successful marketing tool.  How do we harness the power of social media and stand out in the crowd of information overload in […]



There Are So Many Books Already; How Will Anyone Ever Find Mine?

June 5, 2017 | Dyan Burgess

Keep it in perspective. Think about your existing customer relationships rather than the ivory tower of bestselling authors. Who do you want to see your book? Who should see your book? Who would be an advocate of your book? Perhaps, you already have access to most of these people in your current customer relationships. Also, […]



6 Red Hot Tips To Article Marketing

May 29, 2017 | Sigrid de Kaste

Article Marketing is using articles you write to promote your expertise and show you have the answers or solution to the problems your target audience is facing. To make sure that your articles get read, enjoyed and shared, here are six red hot tips how to set them up. These tips will help you make […]



How to Create and Publish a Killer Twitter Video

May 4, 2017 | Corinna Essa

When looking at statistics on online video consumption and how video is taking over the web, it is obvious that producing and distributing video content should be part of any business’s marketing plan. Plus, Twitter is now focusing heavily on video so taking advantage of it will benefit you greatly and will enable you to […]



Are You Speaking the Same Language

April 21, 2017 | Sigrid de Kaste

Keeping and increasing customers is what makes a business and ‘marketing’ is the tool to do this. However it seems that many business owners are getting worried about how to do that successfully. At a recent networking event the number one fear was the decline in achieving to get new customers and the decline in […]



Marketing Shortcuts For Small Businesses

March 21, 2017 | Danielle MacInnis

Marketing done well does require insight, research and a real understanding of your ideal customers. However there are a few great tools to use as marketing short cuts: Value proposition template – Helps create a value proposition that is compelling. Marketing Plan template – A quick plan for setting out goals for 2017. Quarterly Review template […]



Why Article Marketing Is Important

March 20, 2017 | Sigrid de Kaste

Article marketing has been used for years. From print media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age and part of your digital marketing strategy. Article marketing not only enhances your website with information and page count, but it also increases […]



5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]