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WNA Blog Home » Marketing Articles

What is Affiliate Marketing – How To Make It Work For You

September 2, 2015 | Bernadette Schwerdt

Grow your business by affiliate marketing. It's about creating a win-win situation.

Affiliate Marketing is a brilliant way to make money without actually doing a lot of work. Is it passive income? No, but compared to how hard it can be to make passive income, it is  a pretty good model. The best way to explain affiliate marketing is to give you an example of how others […]



100 Great Marketing Ideas

August 27, 2015 | Danielle MacInnis

Hand drawing light bulb, isolated on white - Ecology/Business concept

Here are over 100 ideas to fast track your marketing for your small business. Marketing Planning 1. Update or create a marketing plan for your business. 2. Revisit or start your market research. 3. Conduct a focus group. 4. Write a value proposition for your business and each target market. 5. Refine your target audience […]



Fundraising & Franchising: Opportunities

August 25, 2015 | Simone Pentis

Trade Marking Your Brand

I am seeing more and more businesses, particularly those within the franchising industry, become or seek to become involved in community fundraising activities. Getting involved in community fundraising activities can create a number of positive opportunities for franchisors, franchisees and the relevant causes they support. However, as there is also the potential for losses and […]



Women in Branding: Where Are They?

August 19, 2015 | Emelye Lovell

Working women are out in the wilderness when it comes to equality and equal pay.

At a recent branding and advertising industry conference, I watched on as four heads of creative agencies spoke on the topic, ‘What Does the Modern Agency Look Like?’ Whilst their answers varied, one answer spoke volumes: they were all men. When a brazen female audience member pointed out this embarrassingly obvious fact, they squirmed, each […]



5 Quick Tips to Improve Your Website from a Marketing Perspective

August 17, 2015 | Sigrid de Kaste

Website design tips

Many business people approach the development of a website from completely the wrong angle. Often, their first step is to approach a web designer (frequently a graphic designer with web skills) or a programmer with highly developed technical skills, to get a website created for their business. From that point on, many decisions are made that […]



The Top 3 Mistakes Most People Make When Writing For The Web

August 5, 2015 | Bernadette Schwerdt

How online entrepreneurs use three letter acronyms to do the heavy lifting for their businesses.

Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing website copy and how to avoid them. No relevant key words on the Home Page Google ranks your website based on […]



Do You Know Which Trademark Is Right For Your Business?

July 23, 2015 | Binh Rey

Protecting your brand with trademarking is so important to all businesses large and small.

Everyone has an opinion on what a trademark is when asked, many say it’s a symbol, a logo, a word, a slogan and a brand.  And they would all be right! The reason many have an intuitive understanding of what a trademark represents is because since our birth, we’ve been bombarded with advertising and subconsciously linking […]



Inbound Marketing

July 17, 2015 | Sigrid de Kaste

Online Marketing with content

What is ‘Inbound’ Marketing and are You Using it? You’ve probably heard the term: ‘content marketing’, more than ‘inbound’ marketing. Some believe there is a difference between ‘inbound marketing’ and ‘content marketing’ while others believe content marketing is a subset of inbound marketing. Either way, important is to understand it has a major place in creating […]



How to Create Blog Articles That Will Engage Your Audience

July 15, 2015 | Sorcha Mullis

Mobile Marketing

With Google’s continued emphasis on creating good content over optimising heavily for keywords, one of the most important factors to keep in mind for online content initiatives is to create engaging content. Who are you talking to? First and foremost, creating engaging blog articles starts with content that your audience wants to read. One way […]



Ask Questions To Uncover Marketing Gold!

July 10, 2015 | Danielle MacInnis

Customer Survey

The old customer survey. It is coming up more and more frequently lately as businesses now understand the power of listening to their customers. Or maybe they haven’t been listening and now are feeling the power of customers ignoring their every attempt to “push” at trying to gain attention. Here are some key questions to […]