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WNA Blog Home » Marketing Articles

The Top 3 Marketing Tools to Make Sales Online

October 13, 2017 | Sigrid de Kaste

Whether you sell physical or digital products, you’re likely to have a website. Some business owners spend a lot of money on their website and some spend very little, the common mistake both make, is not creating a path to sales by collecting a database. A sales path works well as part of your online […]



Why You Need To Market More on Google

September 27, 2017 | Sigrid de Kaste

Marketing on google and does not necessarily mean spending big dollars advertising with google. That is only one part of how you can market on google and get into the search visibility. Google has incorporated several easy to use yet very powerful places you can access for free and be shown, including on page one! […]



5 Reasons Why SEO is Important for the Travel Industry

September 6, 2017 | Fonthip Ward

SEO for Travel Industry

The travel industry is wide, and it includes companies that provide different travel services. The service providers in the travel industry include travel agencies, tour operators, internet vacation reservations, and cruise lines. With the advent of the internet, most of these services can be found online, mainly to aid in convenience. Vacations can be booked […]



Top 5 Marketing To-Do’s in 2017

August 29, 2017 | Sigrid de Kaste

Being visible, being seen by new prospects continually, consistently, is one aspect of marketing that needs to be done — every year. Marketing before and after the digital transformation revolves around how customers see your business. And to be seen, you need to be ‘out there’ Keeping focus is crucial for business owners, big and […]



3 Quick Steps to an Awesome Elevator Statement

August 23, 2017 | Catriona Pollard

Ever get stuck when asked what you do? As an entrepreneur or expert leader in your industry, be it during an interview or while networking, you need to be able to clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. A quick summary you can […]



How Does Web Hosting Affect SEO Rankings?

August 2, 2017 | Fonthip Ward

How Does Web Hosting Affect SEO Rankings?

Today, companies can market themselves across the world through the internet attracting new customers and improving performance. Most of us are familiar with SEO tools which focus on increasing your company’s footprint on the web. The internet has recorded an influx of companies joining the platform as they attempt to grow their customer base through […]



Website or Landing Page? What Works Better For Your Marketing?

July 27, 2017 | Sigrid de Kaste

If you think this is a trick question – you are correct! You want to make every page on your Website a Landing Page and here is why: A landing page is actually a webpage your visitors land on after being directed there by an ad, link, or email. You want to make sure each landing […]



Make Your Book Your Single Most Powerful Marketing Tool

June 22, 2017 | Sigrid de Kaste

Authors have a passion, a message they want to take to the people. Sometimes even a legacy they want preserved. The great thing is, anybody can publish a book – you are no longer reliant on the grace of Publishing Houses to accept your work. The sad thing is, many authors miss the valuable point […]



Content Marketing Can Be Easy With The Right Tools

June 21, 2017 | Danielle MacInnis

There are lots of tips and tricks out there to make your marketing easier. Here are some of my top hints or tools you should use. 1. Google Alerts – set up a google alert for your business name, your name and your competitor’s name. 2. Google trends – check this for time to time […]



Harnessing The Power of Social Media

June 14, 2017 | Katherine Hawes

Social media is no longer a luxury marketing tool for businesses; to stay in the market share race social media is now mandatory.  It is exciting technology and an extremely cost effective and successful marketing tool.  How do we harness the power of social media and stand out in the crowd of information overload in […]