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WNA Blog Home » Marketing Articles

10 Steps To Creating a Digital Strategy

November 28, 2016 | Danielle MacInnis

10 Digital Marketing Planning tips

The internet has fundamentally changed marketing. In order to connect with our audiences, we need to have a digital marketing strategy. Have you heard this joke: Why is page two of google the best place to hide a dead body? Because no one would look there! But all jokes have an element of truth, and […]



5 Ways You Can Lose Money by Not Trademarking Your Brand

November 16, 2016 | Binh Rey

Sorry won't cut it in a court of law if you are found to be infringing on another business's trademark.

Trademarks can be considered a significant expense, especially for small businesses and start-ups. However, there is a good chance you could end up spending a lot more money if you don’t register them. Before we go any further, let’s just get clear on what a trademark is and why it is important. A registered trademark legally […]



4 Steps to Effective Website Marketing

November 15, 2016 | Sigrid de Kaste

Website Marketing

Marketing your Website can become expensive when you’re using paid advertising such as Google Adwords or Facebook Advertising. And really, organic-search traffic is the most powerful search traffic you should be interested in. This is the traffic you get without any direct action on your part but when people search for what you offer. Here […]



Personal Branding is The New Marketing – Are You on Board?

October 31, 2016 | Catriona Pollard

fute-tip-41

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities […]



Marketing and Advertising: What’s the Difference?

October 26, 2016 | Sigrid de Kaste

Marketing and Advertising

Marketing and Advertising are often used interchangeable but in reality they are not. Advertising is only one part of Marketing. Marketing is the complete process from researching who the customers are, how and where they prefer to buy for how much, to designing how to offer what you have as a product or service for sale. […]



Need More Clients? Take Ten!

September 28, 2016 | Sigrid de Kaste

Ways to create new business are often right in front of us. Here's 10 that will help boost the dollars in your door.

The art of getting new business is no mystery, in fact it’s so simple we miss the forest for the trees.  Here are 10 tips to remind you how to build your client base: 1. Get New Business From Old.   Ask existing clients for more business before you try warming up a cold lead.  Ask […]



Small Business TV Shows Offer You Ideas and Resources

September 27, 2016 | Danielle MacInnis

For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from. 1. Small Business Secrets – is a tv show on SBS. It is a great format because it is an interview […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Fastest Man in The World Has Been Protected Since 2009

September 6, 2016 | Binh Rey

Olympic Gold Medalist

The fastest man in the world commercially capitalised the value of his trademarked brands after winning gold in the 100metres, 200 metres and 4×4 relay men sprints in front of a world audience at the Olympic Games. Usain Bolt, won his ninth gold medal at the recent Rio 2016 Summer Olympic games and is now […]



Free Marketing Training – Online

August 24, 2016 | Danielle MacInnis

Skillshare Marketing

Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE. SkillShare.com has a great course called The Marketing Lifecycle – Build Systems to Grow Your Brand. This is a great course for women […]