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WNA Blog Home » Marketing Articles

How Evolved is Your Marketing?

October 3, 2014 | Danielle MacInnis

Pedowitz-Marketing-300x90

The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are all looking for a predictable, scalable and repeatable systematic approach to marketing, being marketing centric is more important to achieve […]



Some Easy to Do Tips for Your Speaking Success

September 22, 2014 | Pix Jonasson

Professional speakers don't just wing it, they fully prepare before each presentation.

Want to impress your audience and attract more speaking engagements?. Then you will need to leave nothing to chance and be fully prepared in every aspect of your presentation. Here’s some great tips that will help your speaking career shine: Practice: Practice, practice, practice! Practice in front of the mirror, practice in front of friends […]



Small Businesses Need Marketing More than Ever

August 22, 2014 | Danielle MacInnis

differentiation

I have just spent the last 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales approach is no longer working. Their sales approach has been by-passed by their customers and has become less relevant. We know that […]



Why Invest In Yourself? You Are the Product

August 18, 2014 | Pix Jonasson

Professional speakers know that to stay in the spotlight they need to invest in self-education, marketing and their business.

Basically, for many business women who are not just the business owner but also the product of the business, your business is really about you. For example, if you are a professional speaker, your speaking empire is based upon your own knowledge and your own ability. Therefore, your knowledge and ability are the ‘company’ assets […]



Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Cliff

Here's how to use the 'Save' feature in Facebook.

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]



Why Your Customers Can Be the Best Source for Content Creation  

August 12, 2014 | Elizabeth Campbell

HOT and relevant content for your small business could come from the lips of your clients and contacts. All you need to do is ask.

Customers. You really can’t live without them … on so many levels. But have you considered your customers to be an extremely valuable source of content for your website, blog and social profiles? If you are having trouble coming up with content ideas, you could very well get all of your online content writing ideas […]



How Do I Pick The Right Marketing Tactics?

July 21, 2014 | Danielle MacInnis

Marketing Tactics

As a small business there is no doubt unless you are an IT geek like me that the world has become a whole lot more confusing in terms of what are the right marketing tactics to use and which are the best tools. Terms like CRM, CMS, SEO, CCP, USP make understanding the marketing landscape […]



Email Templates – Essential Copywriting For Every Business

July 18, 2014 | Ingrid Cliff

Stop burying yourself in paperwork and make life easier by using accounting software to keep track of all your employee payments and contingencies.

Hands up if you are systems person. Someone who loves creating and religiously implementing new systems? Most women entrepreneurs fall somewhere between utter chaos, good intentions and sometimes systemisers. They generally only create a system when something goes pear-shaped or they are under stress. So before you have your next melt down, here’s a simple […]



Why Marketing Is Like Learning to Juggle

June 20, 2014 | Ingrid Cliff

Don't try to juggle too many marketing ideas. Just tackle one a month and you'll achieve better results.

Are you someone who sets New Year’s resolutions (or new financial year’s resolutions)? If you are like many women, you vow to eat healthier and exercise more. So you throw out all your comfort food and restock your pantry with mung beans and brown rice. You pop into Lorna Jane for new exercise clothes, and […]



Have You Seen These New Features on LinkedIn?

May 9, 2014 | Robyn Henderson

Don't discount the value of using LinkedIn as an effective networking tool for your business.

LinkedIn’s mantra is do more, better. Not a bad mantra as they continually upgrade and change their systems. The latest change is one of the better ones, I believe. At least once a week you are probably receiving a summary of all the people who have changed jobs, are having a birthday or having a […]