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WNA Blog Home » Marketing Articles

Do You Know Which Trademark Is Right For Your Business?

July 23, 2015 | Binh Rey

Protecting your brand with trademarking is so important to all businesses large and small.

Everyone has an opinion on what a trademark is when asked, many say it’s a symbol, a logo, a word, a slogan and a brand.  And they would all be right! The reason many have an intuitive understanding of what a trademark represents is because since our birth, we’ve been bombarded with advertising and subconsciously linking […]



Inbound Marketing

July 17, 2015 | Sigrid de Kaste

Online Marketing with content

What is ‘Inbound’ Marketing and are You Using it? You’ve probably heard the term: ‘content marketing’, more than ‘inbound’ marketing. Some believe there is a difference between ‘inbound marketing’ and ‘content marketing’ while others believe content marketing is a subset of inbound marketing. Either way, important is to understand it has a major place in creating […]



How to Create Blog Articles That Will Engage Your Audience

July 15, 2015 | Sorcha Mullis

Mobile Marketing

With Google’s continued emphasis on creating good content over optimising heavily for keywords, one of the most important factors to keep in mind for online content initiatives is to create engaging content. Who are you talking to? First and foremost, creating engaging blog articles starts with content that your audience wants to read. One way […]



Ask Questions To Uncover Marketing Gold!

July 10, 2015 | Danielle MacInnis

Customer Survey

The old customer survey. It is coming up more and more frequently lately as businesses now understand the power of listening to their customers. Or maybe they haven’t been listening and now are feeling the power of customers ignoring their every attempt to “push” at trying to gain attention. Here are some key questions to […]



Post Event Wrap Up

July 8, 2015 | Pix Jonasson

Sharing knowledge with like-minded individuals positions you as a valuable contact.

I have just returned from an international annual conference in Las Vegas at the MGM Grand.  Wow… what a huge venue it is.  Actually, the fight between Floyd Mayweather Jr and Manny Pacquiao has just been held there.  I can absolutely guarantee I did not pay $3,000 per ticket to attend my conference! I sat […]



Is It Time For A LinkedIn Review?

July 3, 2015 | Robyn Henderson

Keep your fingers on the pulse when it comes to your LinkedIn profile.

How long has it been since you visited your own LinkedIn profile page? Unless you have been living under a rock, you will be aware that LinkedIn is continually making changes and improvements. Their mantra as you know is “doing less better” and to that end they are continually improving. What you will find on […]



Why Crazy Business Ideas Are Succeeding Now More Than Ever Before

July 1, 2015 | Bernadette Schwerdt

You could make a fortune by introducing your crazy niche market idea online.

It’s The Long Tail Factor At Work. Did you know there’s an entire Facebook page dedicated to people who can’t fit their hand inside a tin of Pringles? And it’s got 1 million Likes? Did you know that there are entire cruises dedicated to nudists? (I won’t be sitting on those banana lounges any time […]



Franchising Marketing Funds: The Balancing Act

June 29, 2015 | Simone Pentis

Franchise Marketing Funds

Marketing Funds are an area that can cause tension between franchisees and franchisors. This is since franchisees are often required in addition to paying franchise fees to pay certain monies into a fund for marketing and/or promotional purposes as determined and controlled by the franchisor. These marketing and/or promotional related activities can include, without limitation: […]



Top 5 Marketing Mistakes and How To Avoid Them

June 19, 2015 | Sigrid de Kaste

Franchise Marketing Funds

It is easier than ever to get Marketing Ideas and Information, especially online, still business owners struggle with getting the results they are looking for. What are some Marketing Mistakes they are making? The first step for a business, even when very small, is to allocate a budget for marketing. Marketing is the machine that […]



Be…Do…Have

June 15, 2015 | Pix Jonasson

Sharing knowledge with like-minded individuals positions you as a valuable contact.

I was at a recent out of town marketing event.  It’s very powerful when you are an “outsider” at events, meaning, I was not intimately involved in the event management side of things. My ‘Be…Do…Have’ mantra relates to Be Prepared, Do Your Due Diligence and Have A Great Team. Be Prepared Make sure that you […]