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WNA Blog Home » Marketing Articles

Work Smarter Not Harder This Christmas

November 26, 2014 | Danielle MacInnis

Here are some great websites that will help to get your creative juices flowing.

The holiday season is almost upon us and client gift giving is top of mind. For many business owners things are a bit quieter during the holiday season so it is a good time to get across the various websites that could be helpful in making their business shine over the year ahead. Below you […]



Now is The Time For Christmas Marketing on Facebook!

November 24, 2014 | Natalie Alaimo

The holiday season often is the perfect time to connect and market to your audience.

Business owners who focus on the business to business market tend to have slower sales in November, December and January. Why? I think it’s because they believe that it is the party season and business transactions are stopping. Here at Natalie Alaimo International we sell training courses to other business owners on how they can […]



Who Are You? The Importance Of Your Biography ( Part 1)

October 23, 2014 | Pix Jonasson

Here's how to shine the spotlight on your guest speaker Bio so you stand out in the crowd.

So why would anyone want to hear you speak? You must have a great message and, just as importantly, a great Biography (Bio). In September 2010, I attended Ultimate Success Summit in Sydney, Australia. What an amazing line up of some of the world’s most successful entrepreneurs…who also happen to be talented speakers. And have […]



The Copywriter’s Guide To Successful Crowdfunding

October 22, 2014 | Bernadette Schwerdt

You've got to be different, have great copy and be prepared to go out on a limb if you want the crowd to be talking about you.

If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.  I had the good fortune to interview him for my online video series “Secrets of Aussie Online Entrepreneurs”, and he shared with me his gems of copywriting wisdom for how he raised $50,000 in 50 hours on crowdfunding platform IndieGoGo.com. A Quick […]



How Evolved is Your Marketing?

October 3, 2014 | Danielle MacInnis

Pedowitz-Marketing-300x90

The Pedowitz Group talk about marketing evolution in a few different stages. While I agree with the first three stages I have a different take on the last stage of the evolution. While we are all looking for a predictable, scalable and repeatable systematic approach to marketing, being marketing centric is more important to achieve […]



Some Easy to Do Tips for Your Speaking Success

September 22, 2014 | Pix Jonasson

Professional speakers don't just wing it, they fully prepare before each presentation.

Want to impress your audience and attract more speaking engagements?. Then you will need to leave nothing to chance and be fully prepared in every aspect of your presentation. Here’s some great tips that will help your speaking career shine: Practice: Practice, practice, practice! Practice in front of the mirror, practice in front of friends […]



Small Businesses Need Marketing More than Ever

August 22, 2014 | Danielle MacInnis

differentiation

I have just spent the last 3 months travelling around Australia working with medium sized business CEOs. They have identified that they need to invest in their marketing strategy because their current sales approach is no longer working. Their sales approach has been by-passed by their customers and has become less relevant. We know that […]



Why Invest In Yourself? You Are the Product

August 18, 2014 | Pix Jonasson

Professional speakers know that to stay in the spotlight they need to invest in self-education, marketing and their business.

Basically, for many business women who are not just the business owner but also the product of the business, your business is really about you. For example, if you are a professional speaker, your speaking empire is based upon your own knowledge and your own ability. Therefore, your knowledge and ability are the ‘company’ assets […]



Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Cliff

Here's how to use the 'Save' feature in Facebook.

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]



Why Your Customers Can Be the Best Source for Content Creation  

August 12, 2014 | Elizabeth Campbell

HOT and relevant content for your small business could come from the lips of your clients and contacts. All you need to do is ask.

Customers. You really can’t live without them … on so many levels. But have you considered your customers to be an extremely valuable source of content for your website, blog and social profiles? If you are having trouble coming up with content ideas, you could very well get all of your online content writing ideas […]