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WNA Blog Home » Marketing Articles

Best Marketing Apps

November 30, 2017 | Danielle MacInnis

Clients often ask me what are the best apps for a small business. I have searched the internet for the last few years and compiled this key list which I updated this year.



4 Important Ingredients for Using Article Marketing

November 17, 2017 | Sigrid de Kaste

The importance of writing articles in today’s marketing environment is immeasurable. Articles can be a driving force in bringing visitors to your website. Articles can be a key factor in giving your site high rankings in search results. The higher your site ranks, the better your chance of building your database and getting sales. With […]



Don’t Feed The Trolls

November 3, 2017 | Theresa Miller

Do you remember the fable about the Three Billy Goats Gruff? They try to cross a bridge to a grassy meadow on the other side and are intercepted by a cranky troll who lives in the river. Well, thanks to technology, the trolls have crept out of the muddy water and are thriving on social media. How […]



The Top 3 Marketing Tools to Make Sales Online

October 13, 2017 | Sigrid de Kaste

Whether you sell physical or digital products, you’re likely to have a website. Some business owners spend a lot of money on their website and some spend very little, the common mistake both make, is not creating a path to sales by collecting a database. A sales path works well as part of your online […]



Why You Need To Market More on Google

September 27, 2017 | Sigrid de Kaste

Marketing on google and does not necessarily mean spending big dollars advertising with google. That is only one part of how you can market on google and get into the search visibility. Google has incorporated several easy to use yet very powerful places you can access for free and be shown, including on page one! […]



5 Reasons Why SEO is Important for the Travel Industry

September 6, 2017 | Fonthip Ward

SEO for Travel Industry

The travel industry is wide, and it includes companies that provide different travel services. The service providers in the travel industry include travel agencies, tour operators, internet vacation reservations, and cruise lines. With the advent of the internet, most of these services can be found online, mainly to aid in convenience. Vacations can be booked […]



Top 5 Marketing To-Do’s in 2017

August 29, 2017 | Sigrid de Kaste

Being visible, being seen by new prospects continually, consistently, is one aspect of marketing that needs to be done — every year. Marketing before and after the digital transformation revolves around how customers see your business. And to be seen, you need to be ‘out there’ Keeping focus is crucial for business owners, big and […]



3 Quick Steps to an Awesome Elevator Statement

August 23, 2017 | Catriona Pollard

Ever get stuck when asked what you do? As an entrepreneur or expert leader in your industry, be it during an interview or while networking, you need to be able to clearly and articulately describe who you are and what you do. This is what we call an ‘elevator statement’. A quick summary you can […]



How Does Web Hosting Affect SEO Rankings?

August 2, 2017 | Fonthip Ward

How Does Web Hosting Affect SEO Rankings?

Today, companies can market themselves across the world through the internet attracting new customers and improving performance. Most of us are familiar with SEO tools which focus on increasing your company’s footprint on the web. The internet has recorded an influx of companies joining the platform as they attempt to grow their customer base through […]



Website or Landing Page? What Works Better For Your Marketing?

July 27, 2017 | Sigrid de Kaste

If you think this is a trick question – you are correct! You want to make every page on your Website a Landing Page and here is why: A landing page is actually a webpage your visitors land on after being directed there by an ad, link, or email. You want to make sure each landing […]