Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Marketing Articles

Is It Time For A LinkedIn Review?

July 3, 2015 | Robyn Henderson

Keep your fingers on the pulse when it comes to your LinkedIn profile.

How long has it been since you visited your own LinkedIn profile page? Unless you have been living under a rock, you will be aware that LinkedIn is continually making changes and improvements. Their mantra as you know is “doing less better” and to that end they are continually improving. What you will find on […]

Why Crazy Business Ideas Are Succeeding Now More Than Ever Before

July 1, 2015 | Bernadette Schwerdt

You could make a fortune by introducing your crazy niche market idea online.

It’s The Long Tail Factor At Work. Did you know there’s an entire Facebook page dedicated to people who can’t fit their hand inside a tin of Pringles? And it’s got 1 million Likes? Did you know that there are entire cruises dedicated to nudists? (I won’t be sitting on those banana lounges any time […]

Franchising Marketing Funds: The Balancing Act

June 29, 2015 | Simone Pentis

Franchise Marketing Funds

Marketing Funds are an area that can cause tension between franchisees and franchisors. This is since franchisees are often required in addition to paying franchise fees to pay certain monies into a fund for marketing and/or promotional purposes as determined and controlled by the franchisor. These marketing and/or promotional related activities can include, without limitation: […]

Top 5 Marketing Mistakes and How To Avoid Them

June 19, 2015 | Sigrid de Kaste

Franchise Marketing Funds

It is easier than ever to get Marketing Ideas and Information, especially online, still business owners struggle with getting the results they are looking for. What are some Marketing Mistakes they are making? The first step for a business, even when very small, is to allocate a budget for marketing. Marketing is the machine that […]


June 15, 2015 | Pix Jonasson

Sharing knowledge with like-minded individuals positions you as a valuable contact.

I was at a recent out of town marketing event.  It’s very powerful when you are an “outsider” at events, meaning, I was not intimately involved in the event management side of things. My ‘Be…Do…Have’ mantra relates to Be Prepared, Do Your Due Diligence and Have A Great Team. Be Prepared Make sure that you […]

Why It Is Smart To Outsource Your Marketing

June 11, 2015 | Danielle MacInnis


At one stage as a small business it was possible to do your marketing in-house, much like you might do your bookkeeping and manage staff. Now SMEs are outsourcing their marketing as the landscape has changed. Here are some of the reasons: 1. Marketing has changed dramatically over the past few years and has become […]

How To Find New Ideas For Your Next Online Business

June 1, 2015 | Bernadette Schwerdt

How do entrepreneurs come up with their bright business ideas?

Eavesdrop your way to success! One of the most common questions I get asked from clients wanting to build an online business is ‘how can I come up with a business idea?’ The reality is there are ideas everywhere but knowing which ones to run with and which to leave behind are the key to […]

Before You Hire a Marketing Consultant – Read This

May 22, 2015 | Danielle MacInnis

strategy tactics

When thinking about hiring a marketing expert here are some of things you should consider: 1. Tactical V Strategic Skill-set.  Having a sound understanding of how to implement marketing campaigns is an important tactical skill but this skill can be picked up quickly or outsourced easily. Setting up a sound marketing strategy and an active […]

Lead Capture in Online Marketing

May 18, 2015 | Sigrid de Kaste

Subscriber opt in

How Irresistible is Your Opt-in? 98% of website visitors never come back… That’s a lot of lost website visitors! Getting someone to stay on your webpage for longer than a few seconds is becoming more and more difficult. Therefore, it’s important that your pages grab your  viewer’s attention and keep them there long enough to convert them to […]

The Woolworths Branding Nightmare of 2015

May 7, 2015 | Emelye Lovell

Irresponsible branding campaigns can cost a business millions in lost revenue.

In what has been described as “a marketing disaster of monumental proportions” by The Australian newspaper, Woolworths’ Anzac campaign has offended almost everyone who encountered it. Whilst branding catastrophes always make those of us in branding shudder (and thank the heavens our agency wasn’t responsible), we never miss an opportunity to learn from them. If […]