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WNA Blog Home » Marketing Articles

Are You Speaking the Same Language

April 21, 2017 | Sigrid de Kaste

Keeping and increasing customers is what makes a business and ‘marketing’ is the tool to do this. However it seems that many business owners are getting worried about how to do that successfully. At a recent networking event the number one fear was the decline in achieving to get new customers and the decline in […]



Marketing Shortcuts For Small Businesses

March 21, 2017 | Danielle MacInnis

Marketing done well does require insight, research and a real understanding of your ideal customers. However there are a few great tools to use as marketing short cuts: Value proposition template – Helps create a value proposition that is compelling. Marketing Plan template – A quick plan for setting out goals for 2017. Quarterly Review template […]



Why Article Marketing Is Important

March 20, 2017 | Sigrid de Kaste

Article marketing has been used for years. From print media publications, it has shifted to the web which many experts say is timeless thus making it very important in the digital age and part of your digital marketing strategy. Article marketing not only enhances your website with information and page count, but it also increases […]



5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]



Well Known, Well Paid and Wanted

February 15, 2017 | Lauren Clemett

In order to buy your services, your prospects brain wants to know, like and trust you. So here are the three steps to have a stand-out personal brand and become well known,well paid & wanted: Step 1: Know Me The survival instinct of the brain is incredibly powerful. From the days of the caveman your brain […]



Are You Making It Hard For People To Find You?

February 10, 2017 | Robyn Henderson

In today’s busy world, are you guilty of making it hard for people to find you on LinkedIn? This week I had an interesting conversation with Lynette Palmen, the Founder and Director of Women’s Network Australia (WNA). I was desperately looking for a web designer for a NFP client from another state, who had been […]



How Do You Create a “Lead Magnet”?

February 2, 2017 | Danielle MacInnis

In this article Danielle MacInnis shares 40 resources that every small business owner can use to ensure they boost the efficiency and workflow with their business. The best part is most of them a free.



Top Five Mistakes a Trademark Beginner Makes

February 1, 2017 | Binh Rey

Over recent months, our firm has been dealing with clients who have attempted to trademark their brand themselves and have not been successful. In some cases, they were the cause of their disastrous attempt to obtain trademark protection. Of course you could read all about trademarks and the government IP body in each country is super […]



Your Book – Your Marketing Powerhouse

January 25, 2017 | Sigrid de Kaste

As a business owner, have you thought about writing a book as part of your Marketing Strategy? Does it sound like a long and arduous task? Digital and audio book versions are part of the frontier of global business expansion. They are a powerful medium for taking your information, ideas, techniques, and expert knowledge further than ever […]



The 3 R’s of Personal Branding

January 17, 2017 | Lauren Clemett

If you don’t know what you want to be well known, well paid and wanted for, you are wasting your time and money on marketing. There are 3 vital factors to build a personal brand first, so you can promote you and your services the right way. These are the 3 R’s of Personal Branding. Recognition, Reputation and Respect: Recognition: […]