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WNA Blog Home » Marketing Articles

Need More Clients? Take Ten!

September 28, 2016 | Sigrid de Kaste

Ways to create new business are often right in front of us. Here's 10 that will help boost the dollars in your door.

The art of getting new business is no mystery, in fact it’s so simple we miss the forest for the trees.  Here are 10 tips to remind you how to build your client base: 1. Get New Business From Old.   Ask existing clients for more business before you try warming up a cold lead.  Ask […]



Small Business TV Shows Offer You Ideas and Resources

September 27, 2016 | Danielle MacInnis

For small businesses looking to learn in a visual way, there are a couple of good TV shows that I have found that give great case studies and examples we can call learn from. 1. Small Business Secrets – is a tv show on SBS. It is a great format because it is an interview […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Fastest Man in The World Has Been Protected Since 2009

September 6, 2016 | Binh Rey

Olympic Gold Medalist

The fastest man in the world commercially capitalised the value of his trademarked brands after winning gold in the 100metres, 200 metres and 4×4 relay men sprints in front of a world audience at the Olympic Games. Usain Bolt, won his ninth gold medal at the recent Rio 2016 Summer Olympic games and is now […]



Free Marketing Training – Online

August 24, 2016 | Danielle MacInnis

Skillshare Marketing

Marketing training that is easy to do for small businesses is sometimes hard to find. I found a great training session that I wanted to share with you and it is FREE. SkillShare.com has a great course called The Marketing Lifecycle – Build Systems to Grow Your Brand. This is a great course for women […]



Brexit | How Does It Affect Trademarks in the United Kingdom?

August 3, 2016 | Binh Rey

Brexit Trademark Protection

With the United Kingdom(UK) public voting to leave the European Union (EU) last month, many European Union (EU) registered trademark owners have been wondering what will happen to their trademark protection as the result of this momentous event.  Most EU expert commentators estimate that the divorce between Britain and the European Union will be finalised […]



How To Use Social Media Marketing and Grow Your Network in 5 Steps

August 1, 2016 | Sigrid de Kaste

Be authentic on social media

How are you using Social Media Marketing? Do you have firmly set objectives? Here are five steps to achieve the objective of growing your Social Media Network. 1. The Nod of Acknowledgement …used Offline: The nod of acknowledgement is a standard way to let a person know that you see them, without having to resort […]



Social Media Infographic – Sizing Information

July 20, 2016 | Danielle MacInnis

Social media photo cropping tools

Getting the images right for your social media is a key part of a professional image. Matt from Onblastblog.com has a great template to assist you and your graphic artist get the size right every time. This inforgraphic does the following: An image sizing cheat sheet for every social platform so you’ll have a handy […]



7 Psychological Triggers that Make Your Marketing More Powerful

June 13, 2016 | Sigrid de Kaste

7 Step Marketing strategies

Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product Here are 7 Psychological Triggers you can use in your marketing today to achieve more successful outcomes: Psychological Trigger #1: BE SPECIFIC The more […]



What is Remarketing?

May 25, 2016 | Danielle MacInnis

Remarketing

So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an action. Have you ever been to a website and then start seeing their web banners everywhere? That is remarketing. That company sets up a […]