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WNA Blog Home » Marketing Articles

5 Steps To Making Your Marketing Message Stand Out

February 8, 2016 | Sigrid de Kaste

5 Step Marketing Message

Your marketing message is what grabs your prospect’s attention, tells them how you can solve their problems, why they should trust you, and why they should do business with you over someone else in your industry Your marketing message should grab their attention immediately and tell them clearly what they get. This is done by […]



Do You Have The Right Marketing Tools?

February 2, 2016 | Danielle MacInnis

Marketing Technology Landscape Supergraphic

In this ever changing marketing landscape it is not surprising that most of us don’t have the marketing tools we need. If we look at the marketing technology landscape put together by chiefmartec.com, how could we? Scott Brinker has a great free download book called A New Brand of Marketing that explains some of this landscape and […]



Leading Ladies of Online Business: 5 of Australia’s Top Female Entrepreneurs Share Their Secrets of Success

December 19, 2015 | Bernadette Schwerdt

Australia Post Tips from successful women

What we can learn from Australia’s most successful female entrepreneurs? There’s a host of smart Aussie ladies turning ordinary ideas into extraordinary online businesses and smashing the glass ceiling on the way through.  So why are women leading the way when it comes to starting online businesses? There are lots of reasons but here are […]



Marketing With Social Media

December 16, 2015 | Sigrid de Kaste

Digital Age Marketing Ideas

Social media is one of the new Buzz terms people use as if it is a new innovation recently invented. But it isn’t….. only the implementation is new. A hundred years ago, if you were the local business, people came to you because you were there. They knew you because you lived in the local community. You […]



Trademarks: Shapes, Colours & Illustrations are So Important!

December 7, 2015 | Binh Rey

What you think is what you will get

There are so many pot holes you can fall into when it comes to designing and developing trademarks for your business. Let’s look at the issues around shapes, colours and illustrations and when they become important from a trademarking point of view. There is a rural shop in New Zealand, that sells tyres in a […]



Effective Marketing Starts By Being Helpful

November 27, 2015 | Danielle MacInnis

It's important to implement innovative strategies to improve customer experience

Marketing your business can be really easy. You just need to be helpful. I always thought there was no real skill in being helpful, but maybe being able to think about what your customers want and need during their experience with you is a hard thing for business owners. Those businesses that are putting more energy into […]



Fact File: 10 Essential Trademark Facts You Need To Know

November 24, 2015 | Binh Rey

Tradmark Fact File

A trade mark is typically a name, word, phrase, logo, symbol or image; but less commonly is a sound, scent, 3D shape, colour, packaging or a combination of two or more of these elements. Here are ten facts you need to know about them: Fact 1:  A logo trademark only protects you for the visual […]



Get Ready For 2016 Now, So You Don’t Repeat The Same Mistakes

November 23, 2015 | Sue Lester

Start planning for next year now to ensure success and not have any regrets.

January, and definitely February, is too late to be planning for success in 2016.  Now is the time to load up your calendar for next year, ensuring you can relax and enjoy the festive season without losing momentum.  Use these steps as your checklist. Remember this is not ‘the end of the year’. In business […]



Audience Building Secrets: How To Get Twitter Followers

November 20, 2015 | Corinna Essa

Building your Twitter audience is easy with these six strategies.

Unless you’re Katy Perry or Justin Bieber, getting over 1,000 Twitter followers can be tricky and can certainly take time. However, there are 6 proven ways on how to increase Twitter followers in a shorter space of time. The first strategy starts with optimising your profile. A profile that is incomplete (no profile picture, no […]



Business Blog Setup FAQs: 7 Common Questions Answered

November 18, 2015 | Sorcha Mullis

Q and A

For many companies, business blogging is an unknown territory. Posting quality content means building trust – and once people see you as a trustworthy source of information and an industry expert, they’re far more likely to return to your site and make a purchase. Don’t have a blog but would like to start one? We’ve […]