Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Marketing Articles

Is Marketing in the TOO Hard basket?

April 2, 2014 | Danielle MacInnis

Marketing to customers

Too often marketing and business tactics become ends in themselves, instead of pointing companies back to their intended focus: the customer. 1. It is better to just do something rather than nothing at all? Businesses are caught in that dilemma and because it takes time to put together a strategic marketing plan, so many opt for […]



Submit? Not Likely!

March 24, 2014 | Ingrid Cliff

By using the most appropriate words and copy on your website you'll achieve maximum business  results through improved click throughs.

Isn’t it funny how some words sneak under the radar. Words that are used so often that you don’t even notice them. Words that when you look at them out of context, you get a bit of a jolt. If you have been to pretty much any website and filled your details into a form, […]



When a Prospect Becomes a Customer.

March 21, 2014 | Terri Mitchell AKA The Profit Frog

Turn your prospects into paying customers with these customer service tips.

There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]



Love What You Do (and blog about it)

March 13, 2014 | Mick Hawes

Have you ever met someone for the first time and started looking for an escape route almost immediately, or on the other hand as soon as you met this new person you felt a connection and it seemed like you had known them for ages. Would you like your prospects to feel that way about […]



Options – When Franchising May Not Be The Right Way To Go

March 5, 2014 | Simone Pentis

There are many options available for those businesses considering the franchising path.

For those who franchising is not the right way to go, don’t despair, you still have numerous options and opportunities to grow your business yourself and/or with other parties.  This may include granting another party the right to franchise the business themselves (where you may have no involvement or retain a certain percentage ownership). In […]



Who’s Your Target Market? It’s Not “Everyone”!

March 3, 2014 | Bernadette Schwerdt

By walking in your clients shoes you'll know exactly how to target them with compelling words.

Knowing who your target market is and knowing what’s important to them is part of the research you need to do before writing any copy. Let’s take a pool company as an example. Here’s some copy that shows they don’t know who their target market is. And if you don’t know your target market, you […]



3 Tips To Increasing Your Facebook Engagement

February 25, 2014 | Natalie Alaimo

Here are some great tips that will help improve your Facebook engagement.

A successful Facebook Marketing Strategy revolves around great quality content. One of the key content areas business owners should be focused on is EngageMe content or ways to engage their Facebook audience. Higher levels of engagement on your Facebook Page offer multiple benefits from more fans, more sales, higher reach across the board for all your […]



Getting Over the Mental Money Barrier

February 24, 2014 | Ingrid Cliff

Remove the barriers to your customers making payment with these easy to implement marketing strategies.

If you are in business, you are also in the business of selling. But why can it seem so hard to get people to part with their money in return for your services? According to brain imaging studies, your brain’s activity during pain is almost identical to your brain’s activity when spending money. Every time […]



Customer Service – serving into the community.

February 20, 2014 | Terri Mitchell AKA The Profit Frog

Cause related marketing - connect your business by serving within your local neighbourhood and beyond.

Australians are renowned for responding to charitable need, after disaster befalls the community or individuals. Be it natural tragedies, ailing health or family bereavement, the Aussie spirit manifests itself in many ways and sees complete strangers chip in to help someone faced with loss and desolation. As a business owner, you can boost your standing […]



Competitions To Drive Revenue – it is not as simple as it seems

February 10, 2014 | Simone Pentis

Running competitions for your business can be a minefield if you don't do your homework on your legal obligations.

Many businesses use competitions as a method to increase sales or publicity to their business. However, if you do not take care, you could be faced with bad publicity, increased costs and/or a government regulator breathing down your neck. Additionally, if you are dealing with a franchise network, you may risk breaching your franchise agreement […]