Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Marketing Articles

Start With The End In Mind

April 24, 2015 | Danielle MacInnis

Online Tools That are useful

WHAT If you don’t know where you are going, you might just get there… I am planning the launch of my new website in March and so am going through the same planning process I do with my clients. Who is my ideal client? What is my business model? Where do I want to be […]

Does Your Brand Speak Human?

April 20, 2015 | Emelye Lovell

Boost your engagement and write for the maximum enjoyment of your audience.

Technical writing is a vicious domain we in ‘Brand Land’ must respectfully disregard. Visit any grammar forum and you’ll see hundreds of language elitists arguing the contemporary usage of the Oxford comma, past tense verbs and apostrophes in odd places. It’s incredibly intimidating. Having worked as a copywriter for brands, I developed two rules for […]

What Masterchef Contestants and Entrepreneurs Have In Common

April 9, 2015 | Bernadette Schwerdt

Masterchef Entrpreneurs

How a pinch of salt can change everything. I don’t like cooking but I really love watching cooking shows.  My favourite is Masterchef. The reason I love it is because it’s not about the food, but the fact that how they cook reveals their true nature. For example, there’s a segment where everyone has to […]

Designing Your Value Proposition

March 30, 2015 | Danielle MacInnis

Having a compelling value proposition is Step 1 in your marketing strategy. The guys who wrote ‘The Business Model Generation’ have a book that is built around designing your value proposition. This is an awesome resource and asks those questions to ensure your value proposition hits home with your ideal customers.

The ABCs of Marketing

March 23, 2015 | Emelye Lovell

Marketing graph

A is for advertising. B is for branding. C is for communications. Wait – what? I thought we were talking about marketing? So what’s the difference? Ok, so let’s break it down. Marketing Marketing is the wholistic approach involved in taking your product or service to the market. Marketing consists of the widely known seven […]

How To Overcome The Anxiety Of Launching An Online Business

March 20, 2015 | Bernadette Schwerdt

Don't get overwhelmed -fight your anxieties by just taking action.

Creating an Entrepreneurial Mindset Lots of people have great ideas for setting up online businesses but they struggle with implementation because they become overwhelmed with questions that cause a great deal of anxiety. Questions like: what idea should I choose to run with? Should I choose a business I’m passionate about or should I choose […]

What NOT To Put In Your LinkedIn Profile

March 2, 2015 | Robyn Henderson

Writing attention grabbing headlines on your posts in LinkedIn can be the difference between a few readers or thousands of readers.

It is very important that your LinkedIn profile gives readers a positive impression about you, your business and your skills. Recently I was completing a one-on-one LinkedIn session with a small business owner and learned a valuable lesson. We spent 2 hours moving around the LinkedIn site as I demonstrated what I do in my 10-15 […]

Think of Your Brand as Human

February 23, 2015 | Emelye Lovell

Brand development

In my line of work, I often come across business owners who misjudge the depth of branding. In some cases, branding is viewed as a logo only. This is likely due to the fact that branding—or a large part of it at least—heads towards the intangible. A logo is tangible, but branding certainly goes well beyond this visual identifier. […]

5 Tips for Successful Facebook Ads

February 9, 2015 | Natalie Alaimo

Engaging content is #1

Facebook Ads can be a very cost effective way to get in front of your ideal client. Sadly however many business owners are simply clicking the ‘boost post’ button aren’t getting the results they desire. Here are my top 5 tips for getting better results with Facebook Ads; 1. Know your purpose Why are you […]

5 Smart Retail Email Marketing Tips

February 6, 2015 | Danielle MacInnis


Smart Retail Email Marketing has a lot to teach us in SMB b2b. I wanted to share with you some of the 5 of the practices from retail. 1. PERSONALISED One of my favourite email’s that I receive is from FAB. They personalise some key items that I might like. This is a section I […]