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WNA Blog Home » Media Articles

Tame The Media Beast

August 18, 2017 | Theresa Miller

Recently I had the privilege of media training a group of women in who work for Anglicare in Canberra. These hardworking, courageous women are on the front of line of Anglicare’s many valuable social justice programs, such as finding emergency foster care for traumatised children; running mentorship programs for troubled youths; and supporting young carers […]



Dark Days for Journalists Herald an Opportunity for Business Writers

May 26, 2017 | Theresa Miller

These are dark days for Australia’s dying print media. This week Fairfax (SMH, The Age, Australian Financial Review) announced it will sack 125 journalists. In protest, Fairfax editorial staff decided to strike and not report on the 2017 federal budget. This latest round of redundancies comes just four years after Fairfax axed 1900 jobs across […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]



Personal Branding is The New Marketing – Are You on Board?

October 31, 2016 | Catriona Pollard

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Become An Author

July 27, 2016 | Pix Jonasson

You may have heard that everyone has a book in them. Well…I truly believe that. Whilst everyone may have a book in them…not everyone will go ahead and get that book out on ‘paper’ and published. After being inspired by a few key people of influence I had been speaking with recently and receiving a […]



Social Media Infographic – Sizing Information

July 20, 2016 | Danielle MacInnis

Getting the images right for your social media is a key part of a professional image. Matt from Onblastblog.com has a great template to assist you and your graphic artist get the size right every time. This inforgraphic does the following: An image sizing cheat sheet for every social platform so you’ll have a handy […]



How to Ace Different Types of Media Interviews

May 24, 2016 | Catriona Pollard

Being a successful businesswoman, you’ll no doubt want to establish your personal brand, and part of establishing your personal brand is communicating it to the media. Therefore, it’s important to be prepared for all types of media interviews, no matter the medium. Each medium – radio, TV and print – have specific requirements you should […]



What To Do If A Journalist Says No

April 19, 2016 | Catriona Pollard

Have you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call, and they say no, not interested? So where do you go from here? Don’t get disheartened. There are many reasons a journalist may have turned down your media pitch. If this happens […]



Disruptive Trends: Businesses Going Visual

September 14, 2015 | Ingrid Moyle

In the era before the internet, people only interacted with a business one-on-one. They would walk through the doors and talk directly to the business owner or call them on the phone. Then the internet arrived, and people began to communicate with businesses via email. If they had a question or a concern, they would […]