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WNA Blog Home » Media Articles

The Importance of Face Time

December 4, 2017 | Theresa Miller

The National Australia bank has announced it will cut thousands of tellers’ jobs, eventually replaced them with Artificial Intelligence. This means there will be fewer people to talk to at your bank and more robots. While texts, emails and AI are convenient, the most crucial conversations we have in our lives are always best face-to-face. […]



Use Trending News Stories To Your Advantage

November 22, 2017 | Catriona Pollard

Nowadays it can be a real challenge to cut through the noise and stand out in the media. But an excellent place to start is by taking advantage of the stories that are already getting noticed. Breaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate […]



Don’t Feed The Trolls

November 3, 2017 | Theresa Miller

Do you remember the fable about the Three Billy Goats Gruff? They try to cross a bridge to a grassy meadow on the other side and are intercepted by a cranky troll who lives in the river. Well, thanks to technology, the trolls have crept out of the muddy water and are thriving on social media. How […]



Tame The Media Beast

August 18, 2017 | Theresa Miller

Recently I had the privilege of media training a group of women in who work for Anglicare in Canberra. These hardworking, courageous women are on the front of line of Anglicare’s many valuable social justice programs, such as finding emergency foster care for traumatised children; running mentorship programs for troubled youths; and supporting young carers […]



Dark Days for Journalists Herald an Opportunity for Business Writers

May 26, 2017 | Theresa Miller

These are dark days for Australia’s dying print media. This week Fairfax (SMH, The Age, Australian Financial Review) announced it will sack 125 journalists. In protest, Fairfax editorial staff decided to strike and not report on the 2017 federal budget. This latest round of redundancies comes just four years after Fairfax axed 1900 jobs across […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]



Personal Branding is The New Marketing – Are You on Board?

October 31, 2016 | Catriona Pollard

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Become An Author

July 27, 2016 | Pix Jonasson

You may have heard that everyone has a book in them. Well…I truly believe that. Whilst everyone may have a book in them…not everyone will go ahead and get that book out on ‘paper’ and published. After being inspired by a few key people of influence I had been speaking with recently and receiving a […]



Social Media Infographic – Sizing Information

July 20, 2016 | Danielle MacInnis

Getting the images right for your social media is a key part of a professional image. Matt from Onblastblog.com has a great template to assist you and your graphic artist get the size right every time. This inforgraphic does the following: An image sizing cheat sheet for every social platform so you’ll have a handy […]