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WNA Blog Home » Media Strategies Articles

Effective Marketing on a Budget – it can be done!

January 29, 2014 | Jo Scard

There's a multitude of low cost marketing ideas available to small business owners.

Working with small businesses and Not-For-Profits across Australia, I know there’s a hunger for low-cost marketing ideas that have a real impact. Here are three of my favourites: Media releases and pitches – If you’re proud of your work, tell people about it. If making ice-cream is your specialty, contact publications like Gourmet traveller or […]



Multi-Tasking, You Can Video Blog Anywhere

December 2, 2013 | Mick Hawes

You can easily video blog from anywhere. Even from your own car.

Mention creating a video or video blog to a lot of businesspeople and you’re likely to find a little bit of resistance (or quite a lot of resistance). They’ll say they’re uncomfortable talking in front of a camera or they simply don’t have the time. Well, all kinds of people are now creating videos in […]



A ‘How To’ Guide on Creating a Media List

November 28, 2013 | Jo Scard

Pitching to the media requires a strategic approach. So start by compiling a well thought out media list.

So you’re ready to begin reaching out to media but not sure about how to take the first step? A great way to start is to create a media list of targets you’d like to approach. The process of compiling a media list will not only help you decide who you want to speak to […]



How To Select The Right Content For Your Video Blog

November 1, 2013 | Mick Hawes

Use these strategies and techniques to create your very own 'Big Picture' journal.

So what should you talk about in your video blog? It’s one thing to get in front of your camera and start talking about your area of expertise, but for a video blog it’s important that the content be created around the keywords and the key phrases that your audience is searching for. So you […]



When Strutting Your Stuff Works! How to Stage a Stunt and Get Attention!

September 11, 2013 | Julie Morgan

Have you got what it take to pull off a successful media stunt?

Richard Branson and Lady Gaga are famous for their stunts.  Their carefully staged antics never fail to give the media the photo opportunity they want, and crowds of people get talking on and offline. For a stunt to work and get media attention for your brand or product, it needs to be bold, bright, controversial […]



Video Blogging An Essential Business Building Tool

August 1, 2013 | Mick Hawes

The equipment you need to create video blogs doesn't have to be expensive or complicated.

There is no doubt the using video to promote your business is rapidly becoming essential. Youtube is now the second biggest search engine on the planet. It seems more people are wanting there information via video. People prefer video because it’s more engaging, it communicates with more of your senses than plain text. It allows […]



Investing in a New Website? Here are 7 Tips to Promote it

May 3, 2013 | Julie Morgan

It is celebration time. Your new website is up and running. Use these 7 tips to announce it to the world.

You have invested in a new website now it’s time to celebrate and announce it to the world. While you are waiting for search engine optimisation to gain momentum, to build traffic to your site start promoting it to your target audience. Here’s PR Guru’s 7 top tips: 1. Write a press release to announce your new […]



Let’s Get Physical: 3 Reasons Why You Need a Media Kit

April 5, 2013 | Julie Morgan

How to and why every small business owner should develop a media kit.

We often get questions from business owners wanting to do PR asking what is a media kit and do I need one? A media kit is your ‘tool-kit’ of media-ready information that journalists can use in a story about your business, product, event or service. It contains your press release, company and spokesperson biographies, product […]



Cross Channel Campaign Management

March 11, 2013 | Jane Toohey

It takes effort, however cross channel marketing ensures your message reaches a much larger audience.

No not another new term to describe the fine art of integrated marketing? I’m afraid it is but I particularly like this one and hence thought I’d spend some time explaining it. If the objectives for marketing your business in 2013 include: Increase brand awareness with end-users, generate market exposure for my brand and create a reputation […]



Video – an Essential Part of Your Marketing Strategy

January 14, 2013 | Jane Toohey

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Including video communication as part of your marketing communications plan is now essential. Three quarters of executives researched in the US said they watch business-related videos online at least weekly, and more than half watch work-related videos on YouTube at least weekly. It is a simple, entertaining and easy way to get your information across […]