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If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon. I had the good fortune to interview him for my online video series “Secrets of Aussie Online Entrepreneurs”, and he shared with me his gems of copywriting wisdom for how he raised $50,000 in 50 hours on crowdfunding platform IndieGoGo.com. A Quick […]
Working with small businesses and Not-For-Profits across Australia, I know there’s a hunger for low-cost marketing ideas that have a real impact. Here are three of my favourites: Media releases and pitches – If you’re proud of your work, tell people about it. If making ice-cream is your specialty, contact publications like Gourmet traveller or […]
So you’re ready to begin reaching out to media but not sure about how to take the first step? A great way to start is to create a media list of targets you’d like to approach. The process of compiling a media list will not only help you decide who you want to speak to […]
Richard Branson and Lady Gaga are famous for their stunts. Their carefully staged antics never fail to give the media the photo opportunity they want, and crowds of people get talking on and offline. For a stunt to work and get media attention for your brand or product, it needs to be bold, bright, controversial […]
You have invested in a new website now it’s time to celebrate and announce it to the world. While you are waiting for search engine optimisation to gain momentum, to build traffic to your site start promoting it to your target audience. Here’s PR Guru’s 7 top tips: 1. Write a press release to announce your new […]
We often get questions from business owners wanting to do PR asking what is a media kit and do I need one? A media kit is your ‘tool-kit’ of media-ready information that journalists can use in a story about your business, product, event or service. It contains your press release, company and spokesperson biographies, product […]
No not another new term to describe the fine art of integrated marketing? I’m afraid it is but I particularly like this one and hence thought I’d spend some time explaining it. If the objectives for marketing your business in 2013 include: Increase brand awareness with end-users, generate market exposure for my brand and create a reputation […]
Including video communication as part of your marketing communications plan is now essential. Three quarters of executives researched in the US said they watch business-related videos online at least weekly, and more than half watch work-related videos on YouTube at least weekly. It is a simple, entertaining and easy way to get your information across […]
Getting an event listed in a local newspaper or magazine is all about the way you present it, make it as easy as possible for the journalist to enter your event. Find out some excellent techniques to make this happen.
If you follow any blogger, chances are you have seen a blog review on a product or service. Ever wonder how those products and services get on there? Learn how to develop relationships with top bloggers to reach your target audience.