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WNA Blog Home » Media Strategies Articles

Which Of These 5 PR Personalities Are You?

July 15, 2016 | Catriona Pollard

5 PR personality types

Good PR practice doesn’t come naturally to everyone, and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […]



How to Ace Different Types of Media Interviews

May 24, 2016 | Catriona Pollard

Assess your presenting skills by videoing

Being a successful businesswoman, you’ll no doubt want to establish your personal brand, and part of establishing your personal brand is communicating it to the media. Therefore, it’s important to be prepared for all types of media interviews, no matter the medium. Each medium – radio, TV and print – have specific requirements you should […]



What To Do If A Journalist Says No

April 19, 2016 | Catriona Pollard

Why journalist say no

Have you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call, and they say no, not interested? So where do you go from here? Don’t get disheartened. There are many reasons a journalist may have turned down your media pitch. If this happens […]



Smart Systems Get Results On LinkedIn

October 6, 2015 | Robyn Henderson

LinkedIn is the 'rock band' of smart systems of connections.

Last night I went to see the ’70s band – Blood, Sweat & Tears – 10 amazing musicians making up this legendary jazz/rock band from the States. Initially I was wondering how the lead singer could possibly look so young because if he was part of the original band he would have to be aged late […]



One Definite No-No on LinkedIn

September 3, 2015 | Robyn Henderson

Sorry won't cut it in a court of law if you are found to be infringing on another business's trademark.

As you know I am a LinkedIn fan and encourage everyone to spend time creating a strong profile and spend at least 10 minutes per day (on average) with your LinkedIn activity. I enjoy reading many of the posts that my connections post, though I do limit myself to a handful of posts each day. […]



5 Reasons Why You Need to Get Media Training

April 16, 2015 | Catriona Pollard

Assess your presenting skills by videoing

If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are […]



The Copywriter’s Guide To Successful Crowdfunding

October 22, 2014 | Bernadette Schwerdt

Your Communication DNA

If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.  I had the good fortune to interview him for my online video series “Secrets of Aussie Online Entrepreneurs”, and he shared with me his gems of copywriting wisdom for how he raised $50,000 in 50 hours on crowdfunding platform IndieGoGo.com. A Quick […]



Effective Marketing on a Budget – it can be done!

January 29, 2014 | Jo Scard

There's a multitude of low cost marketing ideas available to small business owners.

Working with small businesses and Not-For-Profits across Australia, I know there’s a hunger for low-cost marketing ideas that have a real impact. Here are three of my favourites: Media releases and pitches – If you’re proud of your work, tell people about it. If making ice-cream is your specialty, contact publications like Gourmet traveller or […]



A ‘How To’ Guide on Creating a Media List

November 28, 2013 | Jo Scard

Pitching to the media requires a strategic approach. So start by compiling a well thought out media list.

So you’re ready to begin reaching out to media but not sure about how to take the first step? A great way to start is to create a media list of targets you’d like to approach. The process of compiling a media list will not only help you decide who you want to speak to […]



When Strutting Your Stuff Works! How to Stage a Stunt and Get Attention!

September 11, 2013 | Julie Morgan

How To Grab Media Attention

Richard Branson and Lady Gaga are famous for their stunts.  Their carefully staged antics never fail to give the media the photo opportunity they want, and crowds of people get talking on and offline. For a stunt to work and get media attention for your brand or product, it needs to be bold, bright, controversial […]