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You have invested in a new website now it’s time to celebrate and announce it to the world. While you are waiting for search engine optimisation to gain momentum, to build traffic to your site start promoting it to your target audience. Here’s PR Guru’s 7 top tips: 1. Write a press release to announce your new [...]
We often get questions from business owners wanting to do PR asking what is a media kit and do I need one? A media kit is your ‘tool-kit’ of media-ready information that journalists can use in a story about your business, product, event or service. It contains your press release, company and spokesperson biographies, product [...]
No not another new term to describe the fine art of integrated marketing? I’m afraid it is but I particularly like this one and hence thought I’d spend some time explaining it. If the objectives for marketing your business in 2013 include: Increase brand awareness with end-users, generate market exposure for my brand and create a reputation [...]
Including video communication as part of your marketing communications plan is now essential. Three quarters of executives researched in the US said they watch business-related videos online at least weekly, and more than half watch work-related videos on YouTube at least weekly. It is a simple, entertaining and easy way to get your information across [...]
Getting an event listed in a local newspaper or magazine is all about the way you present it, make it as easy as possible for the journalist to enter your event. Find out some excellent techniques to make this happen.
If you follow any blogger, chances are you have seen a blog review on a product or service. Ever wonder how those products and services get on there? Learn how to develop relationships with top bloggers to reach your target audience.
Are you writing business articles to help get free coverage for you and your business? Many magazines and publications such as WNA’s, Working Women Magazine, offer free editorial space. So get typing with these tips to make sure you are getting your free coverage.
Starting out on your own DIY PR journey can be daunting especially when it comes to contacting the media so why not start local. Connecting at a grass roots level ensures that you get known and hopefully become a trusted source.
How many people do you have working on your social media pages? If the answer is more than one then it is one too many. Learn why you should have one designated social media manager on staff.
You may think the hum drum of your daily business would be boring to anyone looking for news but try these tips to think outside the box and find where your industries news is hiding.