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WNA Blog Home » Media Strategies Articles

Don’t Feed The Trolls

November 3, 2017 | Theresa Miller

Do you remember the fable about the Three Billy Goats Gruff? They try to cross a bridge to a grassy meadow on the other side and are intercepted by a cranky troll who lives in the river. Well, thanks to technology, the trolls have crept out of the muddy water and are thriving on social media. How […]



Tame The Media Beast

August 18, 2017 | Theresa Miller

Recently I had the privilege of media training a group of women in who work for Anglicare in Canberra. These hardworking, courageous women are on the front of line of Anglicare’s many valuable social justice programs, such as finding emergency foster care for traumatised children; running mentorship programs for troubled youths; and supporting young carers […]



Dark Days for Journalists Herald an Opportunity for Business Writers

May 26, 2017 | Theresa Miller

These are dark days for Australia’s dying print media. This week Fairfax (SMH, The Age, Australian Financial Review) announced it will sack 125 journalists. In protest, Fairfax editorial staff decided to strike and not report on the 2017 federal budget. This latest round of redundancies comes just four years after Fairfax axed 1900 jobs across […]



Which Of These 5 PR Personalities Are You?

July 15, 2016 | Catriona Pollard

Good PR practice doesn’t come naturally to everyone, and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […]



How to Ace Different Types of Media Interviews

May 24, 2016 | Catriona Pollard

Being a successful businesswoman, you’ll no doubt want to establish your personal brand, and part of establishing your personal brand is communicating it to the media. Therefore, it’s important to be prepared for all types of media interviews, no matter the medium. Each medium – radio, TV and print – have specific requirements you should […]



What To Do If A Journalist Says No

April 19, 2016 | Catriona Pollard

Have you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call, and they say no, not interested? So where do you go from here? Don’t get disheartened. There are many reasons a journalist may have turned down your media pitch. If this happens […]



Smart Systems Get Results On LinkedIn

October 6, 2015 | Robyn Henderson

Last night I went to see the ’70s band – Blood, Sweat & Tears – 10 amazing musicians making up this legendary jazz/rock band from the States. Initially I was wondering how the lead singer could possibly look so young because if he was part of the original band he would have to be aged late […]



One Definite No-No on LinkedIn

September 3, 2015 | Robyn Henderson

As you know I am a LinkedIn fan and encourage everyone to spend time creating a strong profile and spend at least 10 minutes per day (on average) with your LinkedIn activity. I enjoy reading many of the posts that my connections post, though I do limit myself to a handful of posts each day. […]



5 Reasons Why You Need to Get Media Training

April 16, 2015 | Catriona Pollard

If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are […]



The Copywriter’s Guide To Successful Crowdfunding

October 22, 2014 | Bernadette Schwerdt

If you haven’t already heard of social entrepreneur Simon Griffiths, you will soon.  I had the good fortune to interview him for my online video series “Secrets of Aussie Online Entrepreneurs”, and he shared with me his gems of copywriting wisdom for how he raised $50,000 in 50 hours on crowdfunding platform IndieGoGo.com. A Quick […]