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WNA Blog Home » Mindset Articles

All Meaning Is Context Dependent And Nothing Has Any Meaning Except For The Meaning That We Give It.

September 1, 2015 | Vicki Writer

Thinking of buying a franchise? Here are 10 questions you absolutely need to ask.

How empowering is it to know that we are in control of all of the meanings that we have attached to events, situations and memories from our past. Nothing has any meaning except for the meaning that we give it. The meanings that we attach to certain situations are either useful or completely useless. Some […]

Brainstorming Your Way To Creativity

August 28, 2015 | Catriona Pollard

Brainstorming is a common way of coming up with new ideas in your business but here are some rules to help make a brainstorming session successful.

In PR, or any business for that matter, we are constantly looking for new ideas, new angles and new products and new ways to service clients because creativity gives businesses an edge. It keeps things innovative, interesting and drives business forward. Without it we’d be seeing and hearing the same old thing. Our clients find […]

Live a Life You Truly Love

August 26, 2015 | David Solomon

Higher Purpose business

Motivation will tell you what you’re supposed to do, what you should do or what you must do. But that’s not nearly as powerful as what you are inspired to do. Inspiration will get you up earlier and keep you up later. When you are inspired by something you would do it whether you are paid […]

Time Travelling For Profit and Pleasure

August 18, 2015 | Sue Lester

You need to step out of your past or you will keep bringing it into your future.

Have you ever been envious of Dr Who being able to leap into his Tardis time machine and travel anywhere in the past or future he desires?  Or perhaps you’ve wished you could change your past, or know what your future holds?  Well, actually you can. In fact you’ve been time travelling your whole life, […]

Three Key Strategies to Achieve Any Goal

August 4, 2015 | Vicki Writer

Sleeping in to avoid facing your life

For us to arm ourselves with a set of strategies to achieve our goals, we first must understand what is driving our behaviour. Whilst there are three main components that drive all of our behaviour, I am going to focus on our self-talk for the purposes of this blog. The way we talk to ourselves […]

Get Ready to Go Above and Beyond

July 24, 2015 | Sarah Savvas

Customer service wins

Creating great customer experiences — what leaders like Disney, Zappos and Nordstrom do on a consistent basis — is one of the few areas left for companies to differentiate themselves and generate good margins. Making it happen, however, is easier said than done; fundamentally, it boils down to a people issue. So how do you get […]

Eavesdropping For Effective Communication.

July 21, 2015 | Sue Lester


Language is a very powerful filter, because we create our reality through our perceptions of events.  In other words, we talk to ourselves about what is happening, and can empower or disempower ourselves with our self-talk.  In addition, we have a language filter which may block out a third or two-thirds of the conversation we […]

Does The Truth Really Hurt?

July 16, 2015 | Leo Eliades

Does the truth really hurt

I can recall over the years many conversations in one context or another referring to the truth and there being a pain associated to it. I am sure you can recall these conversations and thoughts as well. Does the truth really hurt? Or have we been misled all these years and is there something missing? […]

How To Change The Perception Of A Challenge

June 18, 2015 | Leo Eliades

Act Now - Start believing in yourself to overcome any challenge in your business.

Some time ago I realised I was often unhappy with myself, I would get caught up on the idea that I was not as successful as I would’ve hoped. Due to not achieving the high expectations I had placed on myself, I was left feeling challenged. Later I realised this challenge was actually success and […]

Your Mid-Year Stock Take

June 5, 2015 | Sue Lester

End of year stock take

It’s the mid-point or end-point of the year, depending whether you work in financial years or not. So how are you tracking? Is there a smile of satisfaction on your face, or a look of disappointment or fear? No need to despair, the rest of your life starts a second from now, so you can […]