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WNA Blog Home » Mobile Applications Articles

Throwing your App Launch Party

December 12, 2013 | Heather Maloney

It's the end of the year and what better time to look at what's really driving your customer service.

Building a great mobile app won’t be a small investment, so it deserves a big launch to give it the greatest likelihood of success. Apart from having a stand-out app, here’s my top 6 tips for an impactful app launch: Start planning the launch as early as possible… maybe even before you start building it. […]

Glasses, Watches…Where Else Will Mobile Computing Appear?

October 14, 2013 | Heather Maloney

Here's how to back up your LinkedIn database each quarter.

It was about 10 years ago during my role as IT project manager for a medium-sized website design and development firm, serving numerous corporate clients, that we started seriously talking about the possibility of all and every device being internet-enabled, and talking back to a server somewhere to either interact with a potential customer as […]

Hover Menus: the Plague of Tablet Users

September 13, 2013 | Heather Maloney

Online Tools That are useful

One of the most annoying things I find as a tablet user is the hover menu. On a PC or Mac, a website’s hover menu is very useful, you move your mouse around the navigation, and the lower level pages display without any need to click. Instinctively now, pretty much everyone knows to move your […]

How Do I Know If My App is Successful?

August 14, 2013 | Heather Maloney

Change your mindset and relax! You are NOT public speaking - you're sharing.

This of course is the burning thought in the minds of all business owners considering building an app… how will I know that it’s successful?  The other side of that coin is, how can I ensure that my app is successful? Success for your app will likely manifest in one or more of the following […]

Tablets Are Replacing a Myriad of Things!

July 17, 2013 | Heather Maloney

How did we live without our tablets? Here's some of the things you can access whilst on the move.

The tablet computer is replacing more things than I think anyone expected. How’s this for a list that I’ve personally experienced: The newspaper Hubby never buys a newspaper now; instead he sits with his iPad at the table every morning over breakfast, going through the days news.  He particularly likes the fact that he can […]

Now I have all 3 [tablet brands]!

June 12, 2013 | Heather Maloney

In the market and shopping for a new tablet device? Here's a comparison of what's on offer.

One of the benefits of working in the IT industry is that I get to try out all manner of new technology.  I’ve recently purchased the new Windows RT tablet (which adds to my collection of tablets including an iPad 2 and an Android Acer Iconia Tab A500). I’ve given all of them a good […]

Why an App Beats a Mobile Friendly Website

May 15, 2013 | Heather Maloney

Here are 10 reasons why you should develop an App for your business.

Don’t get me wrong… I’m all for mobile friendly websites – we’ve been building these for our clients for some years now, and have recently embarked on the next generation using Responsive Design Techniques.  These techniques, when applied well, make your website not only mobile phone friendly but also friendly for tablets (portrait & landscape), […]

Why is Angry Birds The Killer App?

April 17, 2013 | Heather Maloney

Want to build an app? Here are 7 things the very successful Angry Bird app developers got right.

As an avid player of Angry Birds (that’s when I get 10 minutes of blissful time in which I don’t have any demands on my time … very infrequently these days!) I got to thinking about what has made it such a success.  There has to be some nuggets of gold in there for all […]

Copywriting for Apps: The Art of Getting Downloaded

February 19, 2013 | Bernadette Schwerdt

If you want people to download your App ensure the description offers all the relevant info and that it accurately describes the App.

If you’ve ever bought an app from the App Store or Google Play, there’s only one or two ways to find out if the app you’re considering is right for you or not: 1) look at the screen shots to see if the app does what you want it to do. 2) read the description. […]

Self-Publishing onto Mobile Tablets is at Your Fingertips

February 13, 2013 | Heather Maloney

The rush is on to publish magazines, ebooks and documents online so they can be accessed on ipads and android tablets.

Organisations large and small are rushing to publish their information via iPads and Android tablet devices. There are good reasons for this: The rapid uptake of mobile tablet devices, and movement away from print by the major newspapers (because it’s cheaper to create and easier to distribute). It’s so easy for your reading audience to keep up […]