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WNA Blog Home » Mobile Applications Articles

Now I have all 3 [tablet brands]!

June 12, 2013 | Heather Maloney

In the market and shopping for a new tablet device? Here's a comparison of what's on offer.

One of the benefits of working in the IT industry is that I get to try out all manner of new technology.  I’ve recently purchased the new Windows RT tablet (which adds to my collection of tablets including an iPad 2 and an Android Acer Iconia Tab A500). I’ve given all of them a good [...]



Why an App Beats a Mobile Friendly Website

May 15, 2013 | Heather Maloney

Here are 10 reasons why you should develop an App for your business.

Don’t get me wrong… I’m all for mobile friendly websites – we’ve been building these for our clients for some years now, and have recently embarked on the next generation using Responsive Design Techniques.  These techniques, when applied well, make your website not only mobile phone friendly but also friendly for tablets (portrait & landscape), [...]



Why is Angry Birds The Killer App?

April 17, 2013 | Heather Maloney

Want to build an app? Here are 7 things the very successful Angry Bird app developers got right.

As an avid player of Angry Birds (that’s when I get 10 minutes of blissful time in which I don’t have any demands on my time … very infrequently these days!) I got to thinking about what has made it such a success.  There has to be some nuggets of gold in there for all [...]



Copywriting for Apps: The Art of Getting Downloaded

February 19, 2013 | Bernadette Schwerdt

If you want people to download your App ensure the description offers all the relevant info and that it accurately describes the App.

If you’ve ever bought an app from the App Store or Google Play, there’s only one or two ways to find out if the app you’re considering is right for you or not: 1) look at the screen shots to see if the app does what you want it to do. 2) read the description. [...]



Self-Publishing onto Mobile Tablets is at Your Fingertips

February 13, 2013 | Heather Maloney

The rush is on to publish magazines, ebooks and documents online so they can be accessed on ipads and android tablets.

Organisations large and small are rushing to publish their information via iPads and Android tablet devices. There are good reasons for this: The rapid uptake of mobile tablet devices, and movement away from print by the major newspapers (because it’s cheaper to create and easier to distribute). It’s so easy for your reading audience to keep up [...]



Websites – Get a Mobile Version or Become a Dinosaur

February 11, 2013 | Jane Toohey

Having a mobile version of your website is almost a given these days.

Recent reviews of Google analytics for a variety of clients have demonstrated that the growth in the use of mobile devices is indisputable. Whether people are viewing your website on tablets like iPads or smart phones like iPhones, if you do not have a mobile version of your website you will be missing out on a large amount of [...]



Must Have Mobile Tools for Your Salesforce

January 16, 2013 | Heather Maloney

Mobile sales people are moving towards using tablets and apps to generate better and faster business outcomes with far less hassle.

Travelling sales staff are one of the most obvious groups of people who can benefit from using mobile tablet devices, and therefore, mobile apps, in their day-to-day activities. A mobile tablet is becoming the tool of choice for sales people, rather than a laptop, because of the following benefits: A tablet starts up in a [...]



Apps – Build Natively for Apple or Android, or in HTML5 for All Platforms?

October 16, 2012 | Heather Maloney

Before building an App it is important to consider all of the platform options and the devices your end users are acessing.

Weigh up your app options. Should you get your app built natively for Apple iPhones and iPads or Android smartphones and tablets, or built in HTML5 for all platforms? The answer to this question for your specific app may not be as obvious as it would first appear.



The Art of the Gesture: Your Mobile App

September 17, 2012 | Heather Maloney

Find out what gestures are available to use in your Mobile App.

Something few people think about when using a smartphone application is the time and effort that went into the gestures that can be used in the app. If you have or are thinking of making an app for your business, find out what gestures you can and should be considering.



Are You Mobile Ready?

August 17, 2012 | Danielle MacInnis

This Google tool will help you audit your website for how mobile friendly it currently is.

What does your website look like on a mobile phone? Take a simple test that will show how your website currently displays and access tools to help your business become mobile friendly.