Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Mobile Devices Articles

How Mobile is Changing the Customer Experience

July 20, 2017 | Danielle MacInnis

Customer touch-points and catching consumers during their day to day activities is what we all strive to achieve as marketers. This scene has dramatically changed even over the last 18 months. This mirco-moments are the new battleground for attention. How many of you have your phone as your lifeline? Do you feel naked if you […]



Tech That Gets You Fit – quick, easy and free options

July 17, 2017 | Jo Cordell-Cooper

What do you need to get moving? Do you need a personal trainer, gym membership or just a pair of shoes?  If you are time poor, as most business women are, use these free apps  to get running.  Running is a great stress reliever and quite a time efficient workout also.  The break from work […]



How Does Mobile Marketing Attract New Clients?

July 7, 2016 | Sigrid de Kaste

Let’s first answer: ‘Mobile marketing, what is it?’ Mobile marketing is marketing on or with a mobile device, for example, a smart phone. Mobile marketing can provide customers with time and location sensitive, personalised information and be part of staying in touch. Think about it, your clients, your customers, are mobile. Mobile phones are in […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



Throwing your App Launch Party

December 12, 2013 | Heather Maloney

Building a great mobile app won’t be a small investment, so it deserves a big launch to give it the greatest likelihood of success. Apart from having a stand-out app, here’s my top 6 tips for an impactful app launch: Start planning the launch as early as possible… maybe even before you start building it. […]



Glasses, Watches…Where Else Will Mobile Computing Appear?

October 14, 2013 | Heather Maloney

It was about 10 years ago during my role as IT project manager for a medium-sized website design and development firm, serving numerous corporate clients, that we started seriously talking about the possibility of all and every device being internet-enabled, and talking back to a server somewhere to either interact with a potential customer as […]



Hover Menus: the Plague of Tablet Users

September 13, 2013 | Heather Maloney

One of the most annoying things I find as a tablet user is the hover menu. On a PC or Mac, a website’s hover menu is very useful, you move your mouse around the navigation, and the lower level pages display without any need to click. Instinctively now, pretty much everyone knows to move your […]



How Do I Know If My App is Successful?

August 14, 2013 | Heather Maloney

This of course is the burning thought in the minds of all business owners considering building an app… how will I know that it’s successful?  The other side of that coin is, how can I ensure that my app is successful? Success for your app will likely manifest in one or more of the following […]



Tablets Are Replacing a Myriad of Things!

July 17, 2013 | Heather Maloney

The tablet computer is replacing more things than I think anyone expected. How’s this for a list that I’ve personally experienced: The newspaper Hubby never buys a newspaper now; instead he sits with his iPad at the table every morning over breakfast, going through the days news.  He particularly likes the fact that he can […]



Now I have all 3 [tablet brands]!

June 12, 2013 | Heather Maloney

One of the benefits of working in the IT industry is that I get to try out all manner of new technology.  I’ve recently purchased the new Windows RT tablet (which adds to my collection of tablets including an iPad 2 and an Android Acer Iconia Tab A500). I’ve given all of them a good […]