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WNA Blog Home » Mobile Devices Articles

How Does Mobile Marketing Attract New Clients?

July 7, 2016 | Sigrid de Kaste

Mobile marketing devices

Let’s first answer: ‘Mobile marketing, what is it?’ Mobile marketing is marketing on or with a mobile device, for example, a smart phone. Mobile marketing can provide customers with time and location sensitive, personalised information and be part of staying in touch. Think about it, your clients, your customers, are mobile. Mobile phones are in […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Overseas buying trip

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



Throwing your App Launch Party

December 12, 2013 | Heather Maloney

It's the end of the year and what better time to look at what's really driving your customer service.

Building a great mobile app won’t be a small investment, so it deserves a big launch to give it the greatest likelihood of success. Apart from having a stand-out app, here’s my top 6 tips for an impactful app launch: Start planning the launch as early as possible… maybe even before you start building it. […]



Glasses, Watches…Where Else Will Mobile Computing Appear?

October 14, 2013 | Heather Maloney

Here's how to back up your LinkedIn database each quarter.

It was about 10 years ago during my role as IT project manager for a medium-sized website design and development firm, serving numerous corporate clients, that we started seriously talking about the possibility of all and every device being internet-enabled, and talking back to a server somewhere to either interact with a potential customer as […]



Hover Menus: the Plague of Tablet Users

September 13, 2013 | Heather Maloney

Online Tools That are useful

One of the most annoying things I find as a tablet user is the hover menu. On a PC or Mac, a website’s hover menu is very useful, you move your mouse around the navigation, and the lower level pages display without any need to click. Instinctively now, pretty much everyone knows to move your […]



How Do I Know If My App is Successful?

August 14, 2013 | Heather Maloney

Grow your business by affiliate marketing. It's about creating a win-win situation.

This of course is the burning thought in the minds of all business owners considering building an app… how will I know that it’s successful?  The other side of that coin is, how can I ensure that my app is successful? Success for your app will likely manifest in one or more of the following […]



Tablets Are Replacing a Myriad of Things!

July 17, 2013 | Heather Maloney

How did we live without our tablets? Here's some of the things you can access whilst on the move.

The tablet computer is replacing more things than I think anyone expected. How’s this for a list that I’ve personally experienced: The newspaper Hubby never buys a newspaper now; instead he sits with his iPad at the table every morning over breakfast, going through the days news.  He particularly likes the fact that he can […]



Now I have all 3 [tablet brands]!

June 12, 2013 | Heather Maloney

Part 2 - Suitable gifts for Chinese clients

One of the benefits of working in the IT industry is that I get to try out all manner of new technology.  I’ve recently purchased the new Windows RT tablet (which adds to my collection of tablets including an iPad 2 and an Android Acer Iconia Tab A500). I’ve given all of them a good […]



Why is Angry Birds The Killer App?

April 17, 2013 | Heather Maloney

Want to build an app? Here are 7 things the very successful Angry Bird app developers got right.

As an avid player of Angry Birds (that’s when I get 10 minutes of blissful time in which I don’t have any demands on my time … very infrequently these days!) I got to thinking about what has made it such a success.  There has to be some nuggets of gold in there for all […]



How Does a Touch Screen Actually Work?

March 13, 2013 | Heather Maloney

How did we live without our tablets? Here's some of the things you can access whilst on the move.

Have you ever wondered how a touch screen works? Being technology trained, I find it fascinating to know how things like the touch screen on a mobile tablet or smart phone actually work. How is it that putting my finger on a point on the screen enables the computer chip inside the device to take […]