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WNA Blog Home » Mobile Marketing Articles

How Mobile is Changing the Customer Experience

July 20, 2017 | Danielle MacInnis

Customer touch-points and catching consumers during their day to day activities is what we all strive to achieve as marketers. This scene has dramatically changed even over the last 18 months. This mirco-moments are the new battleground for attention. How many of you have your phone as your lifeline? Do you feel naked if you […]



Twitter Profile Customization Secrets To Stand Out From The Noise

February 8, 2017 | Corinna Essa

As important it is to put time and effort into the design of a website or landing page because you have only a few seconds to capture visitor’s attention, it is just as important to put time and effort into your Twitter design to stand out from the noise and attract the right audience. There […]



Use a Chat Application to Sell Your Goods in China

August 17, 2016 | Lindy Chen

The internet in its early stages was used mostly just by computer experts in certain rarified circles and the military.  The computer wasn’t as personal as it is today.  They were highly sophisticated pieces of hardware that were kept in the cold dark basements of large organizations.  Many things that we use today were initially […]



How Does Mobile Marketing Attract New Clients?

July 7, 2016 | Sigrid de Kaste

Let’s first answer: ‘Mobile marketing, what is it?’ Mobile marketing is marketing on or with a mobile device, for example, a smart phone. Mobile marketing can provide customers with time and location sensitive, personalised information and be part of staying in touch. Think about it, your clients, your customers, are mobile. Mobile phones are in […]



What is Remarketing?

May 25, 2016 | Danielle MacInnis

So what is remarketing? That is what I hear from a number of small businesses. Remarketing is targeting those people who have already visited your website that may not have finished an action. Have you ever been to a website and then start seeing their web banners everywhere? That is remarketing. That company sets up a […]



5 Tips For Getting Better Results With Twitter Advertising

April 18, 2016 | Corinna Essa

Since Twitter introduced Twitter ads, it’s never been easier for any brand with products or services to promote, to find the right audience to promote it to. Although Twitter ads are not as specific and detailed as ads on Facebook or LinkedIn, they remain very effective for traffic, leads and sales generation. Once your ad […]



5 Twitter Tips For Lead Generation

March 21, 2016 | Corinna Essa

With over 316 million users, Twitter represents a massive opportunity for businesses to generate a consistent flow of targeted leads, day in, day out.  From freelance writers to workplace safety companies, anyone can now tap into the power of Twitter to find, connect and engage with their ideal customers using the 5 tips below: Twitter […]



Why Businesses Who Rely On Local Customers Need To Be Online

March 9, 2016 | Sigrid de Kaste

Most buyers today rely on the web to find what they are looking for. Going to Google is the first step, even when they are looking for your local business. They want to know where you are and what you have to offer. They may also be interested in who you are Interestingly, there are […]



Marketing With Social Media

December 16, 2015 | Sigrid de Kaste

Social media is one of the new Buzz terms people use as if it is a new innovation recently invented. But it isn’t….. only the implementation is new. A hundred years ago, if you were the local business, people came to you because you were there. They knew you because you lived in the local community. You […]



Mobile Marketing – Your Customers are Mobile – are You?

October 16, 2015 | Sigrid de Kaste

Your customers are using mobile everyday – are you visible to your customers on mobile? Sure, not every mobile marketing activity is going to make sense for your particular business so you need to become clear on your options and what will be the most useful strategy for your business. Start by being clear who […]