Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Mobile Technology Articles

Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Customer service trends are on the move. Your small business needs to follow suit or you will be left behind.

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



Throwing your App Launch Party

December 12, 2013 | Heather Maloney

Building an App? Here's how to throw a launch party that is sure to draw attention.

Building a great mobile app won’t be a small investment, so it deserves a big launch to give it the greatest likelihood of success. Apart from having a stand-out app, here’s my top 6 tips for an impactful app launch: Start planning the launch as early as possible… maybe even before you start building it. […]



Christmas Online in Australia

October 16, 2013 | Danielle MacInnis

Embrace digital retailing. Make your business profitable by offering your products online.

Have you considered how you and your business can make the most of the online opportunities available in the lead up to Christmas? How can you attract traffic to your website and then get online shoppers to purchase your products and services?



Glasses, Watches…Where Else Will Mobile Computing Appear?

October 14, 2013 | Heather Maloney

The new direction of mobile enabled devices has no end in sight.

It was about 10 years ago during my role as IT project manager for a medium-sized website design and development firm, serving numerous corporate clients, that we started seriously talking about the possibility of all and every device being internet-enabled, and talking back to a server somewhere to either interact with a potential customer as […]



Hover Menus: the Plague of Tablet Users

September 13, 2013 | Heather Maloney

How many potential customers are you missing out on because of your websites lack of mobile device functionality?

One of the most annoying things I find as a tablet user is the hover menu. On a PC or Mac, a website’s hover menu is very useful, you move your mouse around the navigation, and the lower level pages display without any need to click. Instinctively now, pretty much everyone knows to move your […]



Move Over, Gen Y is Here and Will Make up 75% of The Workforce in 2025!

August 21, 2013 | Danielle MacInnis

They live a digital lifesytle and breathe social networks and mobile devices. Step aside Baby Boomers those born in the 80s and 90s, otherwise known as Gen Y (totalling upwards of 80 million people), now represent the largest and most influential group of purchasers today. Many grew up with an internet connection and PC; today […]



How Do I Know If My App is Successful?

August 14, 2013 | Heather Maloney

For your app to be be successful you'll need to ensure it's engaging.

This of course is the burning thought in the minds of all business owners considering building an app… how will I know that it’s successful?  The other side of that coin is, how can I ensure that my app is successful? Success for your app will likely manifest in one or more of the following […]



Tablets Are Replacing a Myriad of Things!

July 17, 2013 | Heather Maloney

How did we live without our tablets? Here's some of the things you can access whilst on the move.

The tablet computer is replacing more things than I think anyone expected. How’s this for a list that I’ve personally experienced: The newspaper Hubby never buys a newspaper now; instead he sits with his iPad at the table every morning over breakfast, going through the days news.  He particularly likes the fact that he can […]



Now I have all 3 [tablet brands]!

June 12, 2013 | Heather Maloney

In the market and shopping for a new tablet device? Here's a comparison of what's on offer.

One of the benefits of working in the IT industry is that I get to try out all manner of new technology.  I’ve recently purchased the new Windows RT tablet (which adds to my collection of tablets including an iPad 2 and an Android Acer Iconia Tab A500). I’ve given all of them a good […]



Why an App Beats a Mobile Friendly Website

May 15, 2013 | Heather Maloney

Here are 10 reasons why you should develop an App for your business.

Don’t get me wrong… I’m all for mobile friendly websites – we’ve been building these for our clients for some years now, and have recently embarked on the next generation using Responsive Design Techniques.  These techniques, when applied well, make your website not only mobile phone friendly but also friendly for tablets (portrait & landscape), […]