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WNA Blog Home » Mobile Technology Articles

Disruptive Trends: How’s Your Bot?

August 19, 2016 | Ingrid Cliff

Bot Technology

Talking to people is so last century. In the never ending quest to streamline life, tech explorers are looking at ways to automate conversations through advanced chat bots. Chat bots are simply pieces of software that run automated tasks at pace faster than a human can, usually in response to questions or actions. At its […]



How Does Mobile Marketing Attract New Clients?

July 7, 2016 | Sigrid de Kaste

Mobile marketing devices

Let’s first answer: ‘Mobile marketing, what is it?’ Mobile marketing is marketing on or with a mobile device, for example, a smart phone. Mobile marketing can provide customers with time and location sensitive, personalised information and be part of staying in touch. Think about it, your clients, your customers, are mobile. Mobile phones are in […]



Why Businesses Who Rely On Local Customers Need To Be Online

March 9, 2016 | Sigrid de Kaste

How to make sure your business is not a best kept secret.

Most buyers today rely on the web to find what they are looking for. Going to Google is the first step, even when they are looking for your local business. They want to know where you are and what you have to offer. They may also be interested in who you are Interestingly, there are […]



Disruptive Trends: The Uberisation of Everything

October 13, 2015 | Ingrid Cliff

Uber and other disruptive technology are increasing the sharing economy.

We have all heard of Uber – the radical platform that turns potentially every car into a taxi, and every car driver into a taxi driver. It is turning a highly regulated industry on its ear and causing massive disruption and civil unrest wherever it lands. Where are we now? Uber is the poster child […]



Disruptive Trends – The Internet of Things (IoT)

June 12, 2015 | Ingrid Cliff

Have you heard of the Internet of Things or IoT? This is another trend that is really kicking into gear and which has massive potential to transform how we do things. At its simplest level, IoT is just devices and machines with chips and microsensors in them talking to other devices and machines with chips […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Overseas buying trip

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



Throwing your App Launch Party

December 12, 2013 | Heather Maloney

It's the end of the year and what better time to look at what's really driving your customer service.

Building a great mobile app won’t be a small investment, so it deserves a big launch to give it the greatest likelihood of success. Apart from having a stand-out app, here’s my top 6 tips for an impactful app launch: Start planning the launch as early as possible… maybe even before you start building it. […]



Christmas Online in Australia

October 16, 2013 | Danielle MacInnis

Embrace digital retailing. Make your business profitable by offering your products online.

Have you considered how you and your business can make the most of the online opportunities available in the lead up to Christmas? How can you attract traffic to your website and then get online shoppers to purchase your products and services?



Glasses, Watches…Where Else Will Mobile Computing Appear?

October 14, 2013 | Heather Maloney

Here's how to back up your LinkedIn database each quarter.

It was about 10 years ago during my role as IT project manager for a medium-sized website design and development firm, serving numerous corporate clients, that we started seriously talking about the possibility of all and every device being internet-enabled, and talking back to a server somewhere to either interact with a potential customer as […]



Hover Menus: the Plague of Tablet Users

September 13, 2013 | Heather Maloney

Twitter Stand Out Tips

One of the most annoying things I find as a tablet user is the hover menu. On a PC or Mac, a website’s hover menu is very useful, you move your mouse around the navigation, and the lower level pages display without any need to click. Instinctively now, pretty much everyone knows to move your […]