Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Networking Articles

Is Your Message What You Intended?

November 18, 2016 | Sue Lester

Ask For feedback

Spot the mistake: “Dear info, would you like more customers?”   Oh, that’s right, I forgot to tell you I’d changed my name from ‘Sue’ to ‘info’, and sometimes call myself ‘admin’, depending on my mood. Seriously, why on earth would you trust or spend your money with a company which obviously has no idea […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Why Aren’t There More Women Speakers?

August 25, 2016 | Catriona Pollard

5 women standing

I want to shed light on an issue that impacts women stepping into the spotlight, and ask the question, why aren’t there more women speakers at business events? The all male speaker line up at conferences and panels, frankly, annoys the hell out of me. Considering how many amazing women there are who want to […]



What Marilyn Monroe Can Teach Us About the Power of Mentors

June 24, 2016 | Catriona Pollard

Mentoring partners

Marilyn Monroe was admired for her beauty and allure. However, she definitely was not the ‘shallow’ stereotype her acting roles portrayed her to be. It was primarily her determination and goal driven nature that made her into the household name she is today. She did not wait for fame to find her; instead she went […]



Ways To Build An Unbeatable Professional Image

June 2, 2016 | Fonthip Ward

startup-594091_1280

People often put a great deal of effort into building and protecting their personal image, but not much thought is given to their professional image. But not working on your professional image can result in lost career opportunities and negatively impact your marketability. You will not gain the trust of employees or clients with a […]



What do LinkedIn and Supermarkets Have in Common?

April 3, 2016 | Robyn Henderson

LinkedIn Statistics

Are you crazy Robyn, they are totally different? Well, you may be surprised to find that LinkedIn and supermarkets  have a lot in common apart from the fact that both are dependant on regular customers/shoppers. In fact, there are 3 things we must do to stay on top of this commonality. Firstly, picture yourself zipping […]



4 Ways to Build an Online Profile That Opens The Door to New Opportunities

January 26, 2016 | Catriona Pollard

How to build your online brand

What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their website or blog and maybe even their Facebook profile and Twitter account. If you want to be seen in a certain light or position yourself as an industry expert and professional […]



5 Strategies To Land Your Next Job

December 4, 2015 | Fonthip Ward

Job search

Whether you’re fresh out of university or you want a career change, searching for a job is on your to-do list. Knowing where to start can prove challenging, but you can employ some helpful strategies for assistance. Search Internally Sometimes, the best place to find a job is where you already are. If you love […]



5 Tips For Better Public Speaking

September 29, 2015 | Catriona Pollard

Public speaking is an important part of every business. These tips will help you to be better at communicating your message.

Public speaking is a useful tool in public relations and a great way to communicate your key messages while connecting with your target audience. You can participate in public speaking at conferences, events or any time that you intend to inform, influence or entertain an audience. The main purpose of public speaking is to communicate […]



One Definite No-No on LinkedIn

September 3, 2015 | Robyn Henderson

Sorry won't cut it in a court of law if you are found to be infringing on another business's trademark.

As you know I am a LinkedIn fan and encourage everyone to spend time creating a strong profile and spend at least 10 minutes per day (on average) with your LinkedIn activity. I enjoy reading many of the posts that my connections post, though I do limit myself to a handful of posts each day. […]