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WNA Blog Home » Networking Articles

5 Steps On How To Overcome The Expert’s Dilemma

April 11, 2017 | Catriona Pollard

The challenge facing many women in business is figuring out how to overcome the Expert’s Dilemma. I’m sure you have experienced it. If any of these strike a chord with you… you’re not alone. This is the Expert’s Dilemma! I have struggled with this for a long time, so I wrote a book to help […]



Can You Outsource Your LinkedIn Activity?

March 16, 2017 | Robyn Henderson

Yes there are parts of your LinkedIn activity that can be outsourced – but overall it’s worth making the time to do the bulk of it yourself – unless you can be specific with your outsourcing. Before you totally disagree with me, let me share a recent experience. I met with a client regarding writing some […]



Are You Making It Hard For People To Find You?

February 10, 2017 | Robyn Henderson

In today’s busy world, are you guilty of making it hard for people to find you on LinkedIn? This week I had an interesting conversation with Lynette Palmen, the Founder and Director of Women’s Network Australia (WNA). I was desperately looking for a web designer for a NFP client from another state, who had been […]



Is Your Message What You Intended?

November 18, 2016 | Sue Lester

Spot the mistake: “Dear info, would you like more customers?”   Oh, that’s right, I forgot to tell you I’d changed my name from ‘Sue’ to ‘info’, and sometimes call myself ‘admin’, depending on my mood. Seriously, why on earth would you trust or spend your money with a company which obviously has no idea […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Why Aren’t There More Women Speakers?

August 25, 2016 | Catriona Pollard

I want to shed light on an issue that impacts women stepping into the spotlight, and ask the question, why aren’t there more women speakers at business events? The all male speaker line up at conferences and panels, frankly, annoys the hell out of me. Considering how many amazing women there are who want to […]



What Marilyn Monroe Can Teach Us About the Power of Mentors

June 24, 2016 | Catriona Pollard

Marilyn Monroe was admired for her beauty and allure. However, she definitely was not the ‘shallow’ stereotype her acting roles portrayed her to be. It was primarily her determination and goal driven nature that made her into the household name she is today. She did not wait for fame to find her; instead she went […]



Ways To Build An Unbeatable Professional Image

June 2, 2016 | Fonthip Ward

People often put a great deal of effort into building and protecting their personal image, but not much thought is given to their professional image. But not working on your professional image can result in lost career opportunities and negatively impact your marketability. You will not gain the trust of employees or clients with a […]



What do LinkedIn and Supermarkets Have in Common?

April 3, 2016 | Robyn Henderson

Are you crazy Robyn, they are totally different? Well, you may be surprised to find that LinkedIn and supermarkets  have a lot in common apart from the fact that both are dependant on regular customers/shoppers. In fact, there are 3 things we must do to stay on top of this commonality. Firstly, picture yourself zipping […]



4 Ways to Build an Online Profile That Opens The Door to New Opportunities

January 26, 2016 | Catriona Pollard

What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their website or blog and maybe even their Facebook profile and Twitter account. If you want to be seen in a certain light or position yourself as an industry expert and professional […]