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WNA Blog Home » Online Business Articles

Communication Problems in Online and Virtual Business

October 18, 2017 | Ingrid Bayer

Getting communication right when you’re an Online Business Operator or VA is critical, and so too is managing miscommunications and misunderstandings when things go wrong. Because Online Business Operators are not located in their client’s physical office space, there is no opportunity for the client to actually communicate in 3 dimensions that an in-person conversation […]



Why You Need To Market More on Google

September 27, 2017 | Sigrid de Kaste

Marketing on google and does not necessarily mean spending big dollars advertising with google. That is only one part of how you can market on google and get into the search visibility. Google has incorporated several easy to use yet very powerful places you can access for free and be shown, including on page one! […]



Setting up for Success – Tools and Tips for Home-Based or Virtual Business Operators

September 13, 2017 | Ingrid Bayer

Online Strategies when working from home

If you’re new to working from home (or virtually), it’s important that you have the right resources to enable you to operate successfully from your office – no matter where it is located.  For some people, this will be a home-based office with a PC, printer and all the other mod-cons required for a business […]



5 Reasons Why SEO is Important for the Travel Industry

September 6, 2017 | Fonthip Ward

SEO for Travel Industry

The travel industry is wide, and it includes companies that provide different travel services. The service providers in the travel industry include travel agencies, tour operators, internet vacation reservations, and cruise lines. With the advent of the internet, most of these services can be found online, mainly to aid in convenience. Vacations can be booked […]



Communication Essentials for Business Success

August 16, 2017 | Ingrid Bayer

Communicate and stay in contact with your clients

In a world of hyper-connectivity, where everyone is seemingly super accessible, I wonder if we really understand how important the old fashioned communication values are in maintaining and retaining our client base. To be clear – you may have the schmickest website in the whole of the Southern Hemisphere, be ranked #1 on Google, have […]



How Does Web Hosting Affect SEO Rankings?

August 2, 2017 | Fonthip Ward

How Does Web Hosting Affect SEO Rankings?

Today, companies can market themselves across the world through the internet attracting new customers and improving performance. Most of us are familiar with SEO tools which focus on increasing your company’s footprint on the web. The internet has recorded an influx of companies joining the platform as they attempt to grow their customer base through […]



Harnessing The Power of Social Media

June 14, 2017 | Katherine Hawes

Social media is no longer a luxury marketing tool for businesses; to stay in the market share race social media is now mandatory.  It is exciting technology and an extremely cost effective and successful marketing tool.  How do we harness the power of social media and stand out in the crowd of information overload in […]



Virtual Assistants in Australia – The What, How and Why

May 12, 2017 | Ingrid Bayer

When I tell people about the work I do as a VA (Virtual Assistant) and training VAs in Australia, I quite often see their eyes glaze over as they try very hard to look as if they comprehend what it is I am actually talking about.  My very next question will always be, “Do you […]



Protecting Your Digital Assets

February 27, 2017 | Katherine Hawes

A digital asset is anything you own or have rights to that is accessed via the internet or by any other form of digital technology.  There are five main digital assets a business should be accessing and controlling.  They are domain names, hosting, SSL certificates, social media accounts and the website itself.  Let’s look at […]



Are You Making It Hard For People To Find You?

February 10, 2017 | Robyn Henderson

In today’s busy world, are you guilty of making it hard for people to find you on LinkedIn? This week I had an interesting conversation with Lynette Palmen, the Founder and Director of Women’s Network Australia (WNA). I was desperately looking for a web designer for a NFP client from another state, who had been […]