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WNA Blog Home » Online Business Articles

Harnessing The Power of Social Media

June 14, 2017 | Katherine Hawes

Social media is no longer a luxury marketing tool for businesses; to stay in the market share race social media is now mandatory.  It is exciting technology and an extremely cost effective and successful marketing tool.  How do we harness the power of social media and stand out in the crowd of information overload in […]



Virtual Assistants in Australia – The What, How and Why

May 12, 2017 | Ingrid Bayer

When I tell people about the work I do as a VA (Virtual Assistant) and training VAs in Australia, I quite often see their eyes glaze over as they try very hard to look as if they comprehend what it is I am actually talking about.  My very next question will always be, “Do you […]



Protecting Your Digital Assets

February 27, 2017 | Katherine Hawes

A digital asset is anything you own or have rights to that is accessed via the internet or by any other form of digital technology.  There are five main digital assets a business should be accessing and controlling.  They are domain names, hosting, SSL certificates, social media accounts and the website itself.  Let’s look at […]



Are You Making It Hard For People To Find You?

February 10, 2017 | Robyn Henderson

In today’s busy world, are you guilty of making it hard for people to find you on LinkedIn? This week I had an interesting conversation with Lynette Palmen, the Founder and Director of Women’s Network Australia (WNA). I was desperately looking for a web designer for a NFP client from another state, who had been […]



The Top 4 Twitter Tools Every Business Owner Should Use

November 22, 2016 | Corinna Essa

There’s no doubt Twitter is a very effective marketing tool. Not only is it a great one-to-one communication channel, it is also a very effective one-to-many communication channel. What this means, is as a business owner, you can broadcast any message to thousands of people in just a few seconds. Plus, with over 300 million […]



4 Steps to Effective Website Marketing

November 15, 2016 | Sigrid de Kaste

Marketing your Website can become expensive when you’re using paid advertising such as Google Adwords or Facebook Advertising. And really, organic-search traffic is the most powerful search traffic you should be interested in. This is the traffic you get without any direct action on your part but when people search for what you offer. Here […]



5 Tips For Getting Better Results With Twitter Advertising

April 18, 2016 | Corinna Essa

Since Twitter introduced Twitter ads, it’s never been easier for any brand with products or services to promote, to find the right audience to promote it to. Although Twitter ads are not as specific and detailed as ads on Facebook or LinkedIn, they remain very effective for traffic, leads and sales generation. Once your ad […]



How To Beat Facebook And Increase Your News Feed Reach

February 25, 2016 | Natalie Alaimo

Everywhere you look, people are talking about how they are unable to get any decent reach on their Facebook Posts. While some believe that Facebook is a ‘pay to play’ platform it’s not the case. Here are ‘5 Tips’ to get your back on track: One – Quality of Fans If you have been involved […]



How To Get More Social Shares For Your Blog Posts

February 19, 2016 | Sorcha Mullis

You’ve spent hours working on your business’s blog, but when you post, you’re just not getting the reach you were hoping for. How do you increase the number of social shares that you receive? Create great content The first rule is to make sure that your content is as good as it possibly can be. […]



3 Ways Instagram Can Grow Your Business

February 12, 2016 | Jennifer Nini

While most businesses understand the need to have a Facebook page, many businesses still aren’t convinced of the benefits of being on Instagram. And yet despite the slow uptake from some in the business camp, other businesses are reaping the rewards of acting quickly and having an Instagram presence. Considering that Instagram is the fastest growing […]