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WNA Blog Home » Public Relations Articles

On Stage – How To Be The Ultimate Professional

June 2, 2017 | Pix Jonasson

Group Presenters

I have just had the privilege of attending my third ‘Global Training Conference’ in the USA for my health and wellness business. I saw a number of International guest speakers, both male and female, from Gen Y to Baby Boomer, present to a packed arena of over 18,000 people. The calibre of speakers was outstanding, […]



Be Social Media Savvy

May 5, 2017 | Pix Jonasson

After recently attending a Leadership Academy in Sydney for my health, wellness and marketing communications businesses, I heard a couple of business leaders speak on the topic of social media.  Social media is essential for any speaker, coach, trainer, entrepreneur or businessperson who is already branded or wants to brand themselves. There were many ‘take-home’ […]



Five Tips To Getting More Creative With Your PR

March 3, 2017 | Catriona Pollard

Do you struggle to come up with interesting ideas you can use for blog posts, article topics or to pitch to journalists? It can be very easy to find yourself in a creative black hole where you find yourself either lost for ideas or writing the same thing over and over again. If you ever […]



How To Become an Influencer in Your Industry

February 6, 2017 | Catriona Pollard

Being a person of influence in your industry can offer many rewarding benefits. It can help you build a reputable brand and attract potential client or customer to your brand. An influencer is a person recognised as someone to look to for expert advice, knowledge and opinions. To become a person of influence in your […]



Be On Record When You Speak

December 12, 2016 | Pix Jonasson

In the effort of CPI (continuous personal improvement not Consumer Price Index, as an Accountant would say!), I am always open to improving myself. Last month I had the privilege of being the MC for a Melbourne Cup function with over 200 guests at our local RSL Club. The learning experience I gained from this […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]



Personal Branding is The New Marketing – Are You on Board?

October 31, 2016 | Catriona Pollard

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Think and Grow Rich After Hours

September 19, 2016 | Pix Jonasson

Many of you would be familiar with the concept that writing a book opens up a wonderful opportunity to securing speaking engagements. Well, that is precisely what I am doing….writing a book with the primary objective of securing speaking gigs. With both my book and speaking, I believe I can reach and help a greater […]



Learn From Leaders

August 26, 2016 | Pix Jonasson

Recently I attended a wonderful event on Mindset, Wealth, Business and Leadership presented by the fabulous Dr John Demartini (one of the leaders featured in The Secret). He spoke about how you can change your life. There were so many ‘gold nuggets’ that I wrote down in my 18 pages of notes! Yes I am […]