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WNA Blog Home » Public Relations Articles

Leadership

August 7, 2015 | Pix Jonasson

Grow your business by affiliate marketing. It's about creating a win-win situation.

If you are a speaker, more than likely you are a successful leader, or at least an aspiring leader.  You must first lead yourself.  I like to keep things simple and have acronyms for many facets of my life. Here’s one of mine on Leadership. What does Leadership mean to me? L    Learning – always be […]



Personal Branding is Your Best Accessory

July 28, 2015 | Catriona Pollard

Forget this season’s Valentino rockstud leather pumps and the latest Givenchy Antigona Bag – personal branding is the best accessory you can arm yourself with!

Forget this season’s Valentino rockstud leather pumps and the latest Givenchy Antigona Bag – personal branding is the best accessory you can arm yourself with! In today’s competitive business environment it can be hard to get ahead, however one way to cut through the noise is to differentiate yourself from the crowd and showcase what […]



How to Create Blog Articles That Will Engage Your Audience

July 15, 2015 | Sorcha Mullis

Mobile Marketing

With Google’s continued emphasis on creating good content over optimising heavily for keywords, one of the most important factors to keep in mind for online content initiatives is to create engaging content. Who are you talking to? First and foremost, creating engaging blog articles starts with content that your audience wants to read. One way […]



Post Event Wrap Up

July 8, 2015 | Pix Jonasson

Communication Stabliser

I have just returned from an international annual conference in Las Vegas at the MGM Grand.  Wow… what a huge venue it is.  Actually, the fight between Floyd Mayweather Jr and Manny Pacquiao has just been held there.  I can absolutely guarantee I did not pay $3,000 per ticket to attend my conference! I sat […]



How To Take Advantage of The Media and Get Noticed

June 23, 2015 | Catriona Pollard

How To Grab Media Attention

It can be challenging to get a story in the media and be seen and heard by your target audience. A great way to increase your chances of getting in the media is to take advantage of the stories already being published in the media. These stories can be anything from breaking news stories, the latest […]



Be…Do…Have

June 15, 2015 | Pix Jonasson

Communication Stabliser

I was at a recent out of town marketing event.  It’s very powerful when you are an “outsider” at events, meaning, I was not intimately involved in the event management side of things. My ‘Be…Do…Have’ mantra relates to Be Prepared, Do Your Due Diligence and Have A Great Team. Be Prepared Make sure that you […]



Essentials For Writing The Perfect Media Release

May 15, 2015 | Catriona Pollard

It is easy to step into the spotlight when you write the perfect media release.

Media releases are a tried and tested PR tool designed to gain media coverage and is often very successful.  Journalists are inundated with hundreds of media releases every day and are constantly looking for interesting and engaging stories they can develop for their audience. Before you start writing a media release stop and think about […]



It’s Not What You Know Or Who You Know…It’s Who Knows YOU

May 11, 2015 | Pix Jonasson

Are you staying visible and connected, so new opportunities come your way?

It’s amazing how networking, building relationships and not being afraid to actually ask for something can get you (or your client) somewhere. If you are reading this, then you would be aware that I am a regular contributing author to the WNA blog.  Something I treasure, value and appreciate.  Thanks Lynette and the fab WNA […]



The Woolworths Branding Nightmare of 2015

May 7, 2015 | Emelye Lovell

Irresponsible branding campaigns can cost a business millions in lost revenue.

In what has been described as “a marketing disaster of monumental proportions” by The Australian newspaper, Woolworths’ Anzac campaign has offended almost everyone who encountered it. Whilst branding catastrophes always make those of us in branding shudder (and thank the heavens our agency wasn’t responsible), we never miss an opportunity to learn from them. If […]



5 Reasons Why You Need to Get Media Training

April 16, 2015 | Catriona Pollard

Expert Media Training

If you want to get more media coverage for your business or company it’s essential you’re seen and heard in the media on a regular basis. Journalists are constantly looking for interesting and engaging stories they can develop for their viewers and listeners. When you make yourself available for commentary in the media, you are […]