Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Public Relations Articles

How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

fute-tip-113

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]



Personal Branding is The New Marketing – Are You on Board?

October 31, 2016 | Catriona Pollard

fute-tip-41

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Think and Grow Rich After Hours

September 19, 2016 | Pix Jonasson

copywriting content

Many of you would be familiar with the concept that writing a book opens up a wonderful opportunity to securing speaking engagements. Well, that is precisely what I am doing….writing a book with the primary objective of securing speaking gigs. With both my book and speaking, I believe I can reach and help a greater […]



Learn From Leaders

August 26, 2016 | Pix Jonasson

Dr John's Tips

Recently I attended a wonderful event on Mindset, Wealth, Business and Leadership presented by the fabulous Dr John Demartini (one of the leaders featured in The Secret). He spoke about how you can change your life. There were so many ‘gold nuggets’ that I wrote down in my 18 pages of notes! Yes I am […]



Become An Author

July 27, 2016 | Pix Jonasson

Speakers and Authors

You may have heard that everyone has a book in them. Well…I truly believe that. Whilst everyone may have a book in them…not everyone will go ahead and get that book out on ‘paper’ and published. After being inspired by a few key people of influence I had been speaking with recently and receiving a […]



Which Of These 5 PR Personalities Are You?

July 15, 2016 | Catriona Pollard

5 PR personality types

Good PR practice doesn’t come naturally to everyone, and if you are noticing your competitors in the media, chances are they aware of what good PR practice entails. Pitching newsworthy and relevant stories to journalists is a great way to gain media coverage, and if done correctly is a sure fire way for you to […]



E-Motions Are Everything

June 28, 2016 | Pix Jonasson

Be authentic on social media

Recently, a friend and I attended a 2 day multi-speaker event in Sydney with Tony Robbins as the keynote speaker. I had seen Tony present previously, so I knew his style. I was obviously impressed last time. This time, I was absolutely blown away with his content though, feeling he spoke directly to ME. He […]



How to Ace Different Types of Media Interviews

May 24, 2016 | Catriona Pollard

Assess your presenting skills by videoing

Being a successful businesswoman, you’ll no doubt want to establish your personal brand, and part of establishing your personal brand is communicating it to the media. Therefore, it’s important to be prepared for all types of media interviews, no matter the medium. Each medium – radio, TV and print – have specific requirements you should […]



What To Do If A Journalist Says No

April 19, 2016 | Catriona Pollard

Why journalist say no

Have you spent hours carefully crafting a media pitch, sending it to a journalist, following-up a few days later with a phone call, and they say no, not interested? So where do you go from here? Don’t get disheartened. There are many reasons a journalist may have turned down your media pitch. If this happens […]