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WNA Blog Home » Public Relations Articles

Customer Service – Avoiding The Common Mistakes

August 1, 2014 | Terri Mitchell AKA The Profit Frog

Unhappy customers and clients are the last thing you need. Here's how to avoid common customer service mistakes.

To enjoy long lasting success in business, you need to be able to learn from your mistakes. After all, you are only human, and to get things wrong is all part of the learning curve. Making errors once is normal and something we all do. However, if you don’t avoid the common mistakes, including failures, […]



When a Prospect Becomes a Customer.

March 21, 2014 | Terri Mitchell AKA The Profit Frog

Turn your prospects into paying customers with these customer service tips.

There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]



Where Can Clients Find You? Your Network Is Your Net Worth

March 17, 2014 | Pix Jonasson

Professional speakers don't just wing it, they fully prepare before each presentation.

What you may not know is how networking, basically good public relations, can truly help YOUR business - no matter your size or experience. Remember, it’s not what you know…or who you know…but who knows you! Networking can be, and should be, done anywhere. Locally, regionally, nationally, internationally! So here are some tips about networking to […]



Customer Service – serving into the community.

February 20, 2014 | Terri Mitchell AKA The Profit Frog

Cause related marketing - connect your business by serving within your local neighbourhood and beyond.

Australians are renowned for responding to charitable need, after disaster befalls the community or individuals. Be it natural tragedies, ailing health or family bereavement, the Aussie spirit manifests itself in many ways and sees complete strangers chip in to help someone faced with loss and desolation. As a business owner, you can boost your standing […]



Effective Marketing on a Budget – it can be done!

January 29, 2014 | Jo Scard

There's a multitude of low cost marketing ideas available to small business owners.

Working with small businesses and Not-For-Profits across Australia, I know there’s a hunger for low-cost marketing ideas that have a real impact. Here are three of my favourites: Media releases and pitches – If you’re proud of your work, tell people about it. If making ice-cream is your specialty, contact publications like Gourmet traveller or […]



Marketing From the Stage

December 13, 2013 | Pix Jonasson

When selling and marketing from the stage always remember - proper planning prevents poor performance.

When it comes to marketing yourself or your products and services on stage, we all know that a good pitch sells. Great presenting, however, will take your business to heights you never thought possible. Unfortunately, being a brilliant business mind doesn’t automatically make you an adequate speaker. So here are some tips to put your […]



A ‘How To’ Guide on Creating a Media List

November 28, 2013 | Jo Scard

Pitching to the media requires a strategic approach. So start by compiling a well thought out media list.

So you’re ready to begin reaching out to media but not sure about how to take the first step? A great way to start is to create a media list of targets you’d like to approach. The process of compiling a media list will not only help you decide who you want to speak to […]



Be The Customer You Would Like to Serve

November 22, 2013 | Terri Mitchell AKA The Profit Frog

Try to be an accommodating customer and you will often be surprised and rewarded.

While you are a business owner during your working hours, you will always be a customer in someone else’s business. So, it’s important to realise that how you treat customers who engage with your business also demonstrates how you want to be treated as a customer. Simple expressions of manners and courtesy do go a […]



Important Rules For Speakers and Presenters

October 30, 2013 | Pix Jonasson

Precious speakers don't get asked back. Use these tips to keep your guest speaking jobs rolling in.

Speaking is an international business, but there are certain tricks of the speaking trade and some definite “Do’s and Don’ts”. As you enhance your global speaking repertoire, you will develop your own style. This is about YOU and what you need to know so that your presentation has maximum impact with your audience. DO:  Be […]



Know How To Handle Rude Customers

September 20, 2013 | Terri Mitchell AKA The Profit Frog

Rude customers can really put you off your game. Here a some ways of handling what they dish out.

Throughout the course of operating your business, you will undoubtedly come across a rude customer or two. It goes without saying. To be fair, on some occasions it will be because of a situation caused – directly or otherwise – by your business, through you or your staff, or a failing in your business systems. […]