WNA Blog Home » Public Relations Articles
You have invested in a new website now it’s time to celebrate and announce it to the world. While you are waiting for search engine optimisation to gain momentum, to build traffic to your site start promoting it to your target audience. Here’s PR Guru’s 7 top tips: 1. Write a press release to announce your new [...]
We often get questions from business owners wanting to do PR asking what is a media kit and do I need one? A media kit is your ‘tool-kit’ of media-ready information that journalists can use in a story about your business, product, event or service. It contains your press release, company and spokesperson biographies, product [...]
The time has come to generate some publicity for your business but the question is: where to start? Do you hire someone to do it for you or can you manage it on your own? Firstly, you will need to consider what can you expect from a PR agency and what you need if you [...]
The secret to doing your own PR and getting free publicity for your business is a lot like baking a cake for the first time. You wouldn’t attempt it without having all the right ingredients and a good, step-by-step recipe to walk you through the process. It’s the same with PR – having the right [...]
Getting an event listed in a local newspaper or magazine is all about the way you present it, make it as easy as possible for the journalist to enter your event. Find out some excellent techniques to make this happen.
Learn how to capture the attention of your online customers and pull them in to your online content with these helpful tips.
If you follow any blogger, chances are you have seen a blog review on a product or service. Ever wonder how those products and services get on there? Learn how to develop relationships with top bloggers to reach your target audience.
Are you writing business articles to help get free coverage for you and your business? Many magazines and publications such as WNA’s, Working Women Magazine, offer free editorial space. So get typing with these tips to make sure you are getting your free coverage.
Starting out on your own DIY PR journey can be daunting especially when it comes to contacting the media so why not start local. Connecting at a grass roots level ensures that you get known and hopefully become a trusted source.
Most people are confused about the difference between marketing and PR, so I thought I would attempt to shine some light on the debate – however with the growth in digital marketing the boundaries are becoming increasingly blurred. At a very basic level marketing is about communicating directly with a target market to communicate a message, offer [...]