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WNA Blog Home » Public Relations Articles

How To Successfully Write Your Biography

October 27, 2015 | Catriona Pollard

How to write Your Own Biography

As professional women, we should be proud of our professional accomplishments, but just being silently proud doesn’t bring any benefits to our professional life. How do we show our accomplishments to others? Creating a biography which reflects this not only assists your professional development, it can also help promote your personal brand to your target […]

5 Tips For Better Public Speaking

September 29, 2015 | Catriona Pollard

Public speaking is an important part of every business. These tips will help you to be better at communicating your message.

Public speaking is a useful tool in public relations and a great way to communicate your key messages while connecting with your target audience. You can participate in public speaking at conferences, events or any time that you intend to inform, influence or entertain an audience. The main purpose of public speaking is to communicate […]

4 Ways to Keep People Coming Back to Your Website

September 16, 2015 | Sorcha Mullis

Here are four ways that will ensure your clients keep returning to your website.

Anyone who has a website for their business wants to know the same thing – how do you spark your prospects’ interest in your site and keep them coming back? Businesses naturally want their prospective customers to be reminded of their brand whenever they need a piece of information, a product or service in their […]


August 7, 2015 | Pix Jonasson

Grow your business by affiliate marketing. It's about creating a win-win situation.

If you are a speaker, more than likely you are a successful leader, or at least an aspiring leader.  You must first lead yourself.  I like to keep things simple and have acronyms for many facets of my life. Here’s one of mine on Leadership. What does Leadership mean to me? L    Learning – always be […]

Personal Branding is Your Best Accessory

July 28, 2015 | Catriona Pollard

Forget this season’s Valentino rockstud leather pumps and the latest Givenchy Antigona Bag – personal branding is the best accessory you can arm yourself with!

Forget this season’s Valentino rockstud leather pumps and the latest Givenchy Antigona Bag – personal branding is the best accessory you can arm yourself with! In today’s competitive business environment it can be hard to get ahead, however one way to cut through the noise is to differentiate yourself from the crowd and showcase what […]

How to Create Blog Articles That Will Engage Your Audience

July 15, 2015 | Sorcha Mullis

Tracking social media results

With Google’s continued emphasis on creating good content over optimising heavily for keywords, one of the most important factors to keep in mind for online content initiatives is to create engaging content. Who are you talking to? First and foremost, creating engaging blog articles starts with content that your audience wants to read. One way […]

Post Event Wrap Up

July 8, 2015 | Pix Jonasson

Communication Stabliser

I have just returned from an international annual conference in Las Vegas at the MGM Grand.  Wow… what a huge venue it is.  Actually, the fight between Floyd Mayweather Jr and Manny Pacquiao has just been held there.  I can absolutely guarantee I did not pay $3,000 per ticket to attend my conference! I sat […]

How To Take Advantage of The Media and Get Noticed

June 23, 2015 | Catriona Pollard

How To Grab Media Attention

It can be challenging to get a story in the media and be seen and heard by your target audience. A great way to increase your chances of getting in the media is to take advantage of the stories already being published in the media. These stories can be anything from breaking news stories, the latest […]


June 15, 2015 | Pix Jonasson

Communication Stabliser

I was at a recent out of town marketing event.  It’s very powerful when you are an “outsider” at events, meaning, I was not intimately involved in the event management side of things. My ‘Be…Do…Have’ mantra relates to Be Prepared, Do Your Due Diligence and Have A Great Team. Be Prepared Make sure that you […]

Essentials For Writing The Perfect Media Release

May 15, 2015 | Catriona Pollard

It is easy to step into the spotlight when you write the perfect media release.

Media releases are a tried and tested PR tool designed to gain media coverage and is often very successful.  Journalists are inundated with hundreds of media releases every day and are constantly looking for interesting and engaging stories they can develop for their audience. Before you start writing a media release stop and think about […]