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WNA Blog Home » Public Relations Articles

Who Are You? The Importance Of Your Biography (Part 2)

November 19, 2014 | Pix Jonasson

Here are some tips on what should and should not be included in your Bio.

Last month, I wrote about your Bio and its importance to your clients, potential and exisiting. This month, I have some further key points: – Bio vs CV: Remember that your Bio is not your Resume or CV (Curriculum Vitae). You can however summarize your professional history, but you also want to give a sense […]



Who Are You? The Importance Of Your Biography ( Part 1)

October 23, 2014 | Pix Jonasson

Here's how to shine the spotlight on your guest speaker Bio so you stand out in the crowd.

So why would anyone want to hear you speak? You must have a great message and, just as importantly, a great Biography (Bio). In September 2010, I attended Ultimate Success Summit in Sydney, Australia. What an amazing line up of some of the world’s most successful entrepreneurs…who also happen to be talented speakers. And have […]



Making Excellent Customer Service Your Mission

October 1, 2014 | Terri Mitchell AKA The Profit Frog

Is the Customer Service Mission Statement of your business clearly visible to all of your staff?

If your customer service is not delivered at its very highest, it absolutely hurts your business through fewer dollars spent at your registers, lack of word-of-mouth referrals, and worst of all, loss of customer loyalty – which ultimately means they are shopping at your competitor and that ought to ring alarm bells for you. You […]



Some Easy to Do Tips for Your Speaking Success

September 22, 2014 | Pix Jonasson

Professional speakers don't just wing it, they fully prepare before each presentation.

Want to impress your audience and attract more speaking engagements?. Then you will need to leave nothing to chance and be fully prepared in every aspect of your presentation. Here’s some great tips that will help your speaking career shine: Practice: Practice, practice, practice! Practice in front of the mirror, practice in front of friends […]



Customer Service – Avoiding The Common Mistakes

August 1, 2014 | Terri Mitchell AKA The Profit Frog

Unhappy customers and clients are the last thing you need. Here's how to avoid common customer service mistakes.

To enjoy long lasting success in business, you need to be able to learn from your mistakes. After all, you are only human, and to get things wrong is all part of the learning curve. Making errors once is normal and something we all do. However, if you don’t avoid the common mistakes, including failures, […]



When a Prospect Becomes a Customer.

March 21, 2014 | Terri Mitchell AKA The Profit Frog

Turn your prospects into paying customers with these customer service tips.

There has been some debate over the question, “When does a prospect becomes a customer?”. Without doubt, it does depend upon your perspective. In essence, the divisive factor is whether the prospect buys from you or not. Some say, if the prospect does not buy, they remain a prospect. Others believe that from the moment […]



Where Can Clients Find You? Your Network Is Your Net Worth

March 17, 2014 | Pix Jonasson

Professional speakers don't just wing it, they fully prepare before each presentation.

What you may not know is how networking, basically good public relations, can truly help YOUR business – no matter your size or experience. Remember, it’s not what you know…or who you know…but who knows you! Networking can be, and should be, done anywhere. Locally, regionally, nationally, internationally! So here are some tips about networking to […]



Customer Service – serving into the community.

February 20, 2014 | Terri Mitchell AKA The Profit Frog

Cause related marketing - connect your business by serving within your local neighbourhood and beyond.

Australians are renowned for responding to charitable need, after disaster befalls the community or individuals. Be it natural tragedies, ailing health or family bereavement, the Aussie spirit manifests itself in many ways and sees complete strangers chip in to help someone faced with loss and desolation. As a business owner, you can boost your standing […]



Effective Marketing on a Budget – it can be done!

January 29, 2014 | Jo Scard

There's a multitude of low cost marketing ideas available to small business owners.

Working with small businesses and Not-For-Profits across Australia, I know there’s a hunger for low-cost marketing ideas that have a real impact. Here are three of my favourites: Media releases and pitches – If you’re proud of your work, tell people about it. If making ice-cream is your specialty, contact publications like Gourmet traveller or […]



Marketing From the Stage

December 13, 2013 | Pix Jonasson

When selling and marketing from the stage always remember - proper planning prevents poor performance.

When it comes to marketing yourself or your products and services on stage, we all know that a good pitch sells. Great presenting, however, will take your business to heights you never thought possible. Unfortunately, being a brilliant business mind doesn’t automatically make you an adequate speaker. So here are some tips to put your […]