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WNA Blog Home » Public Relations Articles

How To Identify Good Guest Blog Opportunities

March 18, 2015 | Sorcha Mullis

Use these tips to source guest blogging opportunities that could be good for your business.

Guest blogging is important, and shouldn’t be ignored if want to market your business online. It enables you to connect with industry experts, reach a wider audience and build meaningful relationships. It can also benefit SEO, and drives more traffic to your website. But it can be difficult to identify good opportunities and know the […]



Is It Time To Overhaul Your Approach To Networking?

March 17, 2015 | Catriona Pollard

Networking is not about getting business cards, it's about connecting through conversation.

Have you ever wondered why you aren’t making more business connections or increasing your clientele? Do you ever attend an industry event and mingle with colleagues or industry friends and not end up talking to anyone new?  If you answered yes to one or both of these questions you need a networking overhaul. Networking isn’t […]



Give First Impressions A Second Chance: Great Customer Service At Events Matters

March 13, 2015 | Pix Jonasson

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

It’s amazing how things can turn around if you continue to work on building relationships, are ethical and provide good customer service.  Upon first meeting a prominent local businessman, he asked what I did and if I was a member of a certain business organisation.  After explaining what I did and that I was not […]



How Your Business Can Benefit From Blogging

February 17, 2015 | Catriona Pollard

Blogging for your business takes time and effort but the results will be immeasurable.

Businesses must use every opportunity to engage with their audience. Blogging is one of the most effective ways to build thought leadership and provide valuable content to your target audience. Many businesses are using blogs as it is a cost effective and efficient way for businesses to publish content online. Using a blog can increase […]



Success In Business – Are You Being Different?

February 13, 2015 | Pix Jonasson

Being different from others is one of the easiest ways to stand from your competitors.

At a business networking breakfast with PR and Marketing Guru, Max Markson, he was asked the keys to succeeding in business.  It got me thinking about being a speaker and how this relates. In between the fun, frivolity, song and dance, Max replied by saying 3 things: Persistence, Enthusiasm and Focus. Max also told us […]



Who Are You? The Importance Of Your Biography (Part 2)

November 19, 2014 | Pix Jonasson

Here are some tips on what should and should not be included in your Bio.

Last month, I wrote about your Bio and its importance to your clients, potential and exisiting. This month, I have some further key points: – Bio vs CV: Remember that your Bio is not your Resume or CV (Curriculum Vitae). You can however summarize your professional history, but you also want to give a sense […]



Who Are You? The Importance Of Your Biography ( Part 1)

October 23, 2014 | Pix Jonasson

Here's how to shine the spotlight on your guest speaker Bio so you stand out in the crowd.

So why would anyone want to hear you speak? You must have a great message and, just as importantly, a great Biography (Bio). In September 2010, I attended Ultimate Success Summit in Sydney, Australia. What an amazing line up of some of the world’s most successful entrepreneurs…who also happen to be talented speakers. And have […]



Making Excellent Customer Service Your Mission

October 1, 2014 | Terri Mitchell AKA The Profit Frog

Is the Customer Service Mission Statement of your business clearly visible to all of your staff?

If your customer service is not delivered at its very highest, it absolutely hurts your business through fewer dollars spent at your registers, lack of word-of-mouth referrals, and worst of all, loss of customer loyalty – which ultimately means they are shopping at your competitor and that ought to ring alarm bells for you. You […]



Some Easy to Do Tips for Your Speaking Success

September 22, 2014 | Pix Jonasson

Professional speakers don't just wing it, they fully prepare before each presentation.

Want to impress your audience and attract more speaking engagements?. Then you will need to leave nothing to chance and be fully prepared in every aspect of your presentation. Here’s some great tips that will help your speaking career shine: Practice: Practice, practice, practice! Practice in front of the mirror, practice in front of friends […]



Customer Service – Avoiding The Common Mistakes

August 1, 2014 | Terri Mitchell AKA The Profit Frog

Unhappy customers and clients are the last thing you need. Here's how to avoid common customer service mistakes.

To enjoy long lasting success in business, you need to be able to learn from your mistakes. After all, you are only human, and to get things wrong is all part of the learning curve. Making errors once is normal and something we all do. However, if you don’t avoid the common mistakes, including failures, […]