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WNA Blog Home » Public Relations Articles

Tame The Media Beast

August 18, 2017 | Theresa Miller

Recently I had the privilege of media training a group of women in who work for Anglicare in Canberra. These hardworking, courageous women are on the front of line of Anglicare’s many valuable social justice programs, such as finding emergency foster care for traumatised children; running mentorship programs for troubled youths; and supporting young carers […]



5 Way To Get The Most From a Less Than Great Event or Conference

July 24, 2017 | Catriona Pollard

We’ve all been there, sitting in a packed conference room thinking to ourselves, “Well this event is pretty ho hum”. It is so disappointing when this happens – and let’s not even mention when the speaker turns up late or is disorganised. So how can you get your money’s – and time – worth when this […]



3 Tips To Make Blogging Less of a Chore

June 29, 2017 | Catriona Pollard

A blog is a great way to communicate with your audiences and demonstrate your expertise online. Blogging allows you to control the message and connect with your audience on a personal level. It provides a platform for you to inform and position yourself as a thought leader and expert in your industry. But in order […]



On Stage – How To Be The Ultimate Professional

June 2, 2017 | Pix Jonasson

Group Presenters

I have just had the privilege of attending my third ‘Global Training Conference’ in the USA for my health and wellness business. I saw a number of International guest speakers, both male and female, from Gen Y to Baby Boomer, present to a packed arena of over 18,000 people. The calibre of speakers was outstanding, […]



Be Social Media Savvy

May 5, 2017 | Pix Jonasson

After recently attending a Leadership Academy in Sydney for my health, wellness and marketing communications businesses, I heard a couple of business leaders speak on the topic of social media.  Social media is essential for any speaker, coach, trainer, entrepreneur or businessperson who is already branded or wants to brand themselves. There were many ‘take-home’ […]



Five Tips To Getting More Creative With Your PR

March 3, 2017 | Catriona Pollard

Do you struggle to come up with interesting ideas you can use for blog posts, article topics or to pitch to journalists? It can be very easy to find yourself in a creative black hole where you find yourself either lost for ideas or writing the same thing over and over again. If you ever […]



How To Become an Influencer in Your Industry

February 6, 2017 | Catriona Pollard

Being a person of influence in your industry can offer many rewarding benefits. It can help you build a reputable brand and attract potential client or customer to your brand. An influencer is a person recognised as someone to look to for expert advice, knowledge and opinions. To become a person of influence in your […]



Be On Record When You Speak

December 12, 2016 | Pix Jonasson

In the effort of CPI (continuous personal improvement not Consumer Price Index, as an Accountant would say!), I am always open to improving myself. Last month I had the privilege of being the MC for a Melbourne Cup function with over 200 guests at our local RSL Club. The learning experience I gained from this […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]



Personal Branding is The New Marketing – Are You on Board?

October 31, 2016 | Catriona Pollard

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities […]