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WNA Blog Home » Retailing Articles

Master Franchising and the Impact on Franchisees

August 27, 2014 | Simone Pentis

Selling a Franchise

When a franchisee (also referred to as sub-franchisee) considers entering into a franchise system that operates under a master franchise structure, this requires not only additional documents to be reviewed, but raises issues that need to be carefully considered before a sub-franchisee signs on. Currently in Australia before a sub-franchisee can enter into franchise, it […]



Customer Service – Avoiding The Common Mistakes

August 1, 2014 | Terri Mitchell AKA The Profit Frog

Unhappy customers and clients are the last thing you need. Here's how to avoid common customer service mistakes.

To enjoy long lasting success in business, you need to be able to learn from your mistakes. After all, you are only human, and to get things wrong is all part of the learning curve. Making errors once is normal and something we all do. However, if you don’t avoid the common mistakes, including failures, […]



Franchises Are Not Forever

July 30, 2014 | Simone Pentis

Franchises are not forever

Franchise agreements generally have a set period that they are to exist, with no automatic rights to extend operations after the expiry date. Neither is there generally any rights for a franchisee to be able to sell its franchise for a period that exceeds the Term and any renewal options expressly set out in their […]



Should I Set Up a Master Franchise Structure Within Australia?

June 27, 2014 | Simone Pentis

Seting up Franschine Structure

In Australia we tend to see more overseas master franchisors who have granted a master franchise for the whole of Australia, as opposed to Australian based master franchisors who break up Australia into various territories (often, but not always based on State boundaries) that are then given to various master franchisees to operate the franchise […]



Are You Ready to Start Building Your Franchisor Foundations?

April 9, 2014 | Simone Pentis

Don't hit the start button on your Franhcise operation until you do your homework.

Before you go to print on your new ‘flash’ advertising that you are now offering franchises or sign on your first franchisee, you should have commenced laying down your franchisor foundations. What makes up your foundations may not be a simple matter and I strongly recommend getting a lawyer and an accountant, with substantial franchising […]



Options – When Franchising May Not Be The Right Way To Go

March 5, 2014 | Simone Pentis

There are many options available for those businesses considering the franchising path.

For those who franchising is not the right way to go, don’t despair, you still have numerous options and opportunities to grow your business yourself and/or with other parties.  This may include granting another party the right to franchise the business themselves (where you may have no involvement or retain a certain percentage ownership). In […]



Bring Back Good Old Fashioned Customer Service

January 24, 2014 | Terri Mitchell AKA The Profit Frog

You will be amazed at how your business will grow when you make it easier for customers to do business with you.

 Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]



Be The Customer You Would Like to Serve

November 22, 2013 | Terri Mitchell AKA The Profit Frog

Try to be an accommodating customer and you will often be surprised and rewarded.

While you are a business owner during your working hours, you will always be a customer in someone else’s business. So, it’s important to realise that how you treat customers who engage with your business also demonstrates how you want to be treated as a customer. Simple expressions of manners and courtesy do go a […]



Know How To Handle Rude Customers

September 20, 2013 | Terri Mitchell AKA The Profit Frog

Rude customers can really put you off your game. Here a some ways of handling what they dish out.

Throughout the course of operating your business, you will undoubtedly come across a rude customer or two. It goes without saying. To be fair, on some occasions it will be because of a situation caused – directly or otherwise – by your business, through you or your staff, or a failing in your business systems. […]



Learn To Love The Feedback From Your Most Valuable Assets

July 26, 2013 | Terri Mitchell AKA The Profit Frog

Stop discounting to win the sale and start using the power of three.

It can be difficult to remain positive when the economic news seems all “doom and gloom”.  As a business owner today, you not only need to be upbeat but fastidious about delivering exemplary customer service on every level to avoid falling victim to economic downturn. It is so easy to become complacent about customer service, […]