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WNA Blog Home » Sales Articles

Why Customer Retention Should Be Your No. 1 Priority (Part 1)

March 11, 2015 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

If you are spending thousands of dollars each year on sales and marketing strategies to attract new customers and clients, but are losing many of those customers through poor customer service, you are simply collecting water with a leaking bucket. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in […]



Part 6: 3 Ways to Fail-Safe Your Prized Relationships – At Home and at Work

February 16, 2015 | Sue Lester

Relationships at home

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? Relationships are to be valued and nurtured to remain gold. There are just 3 […]



Part 5: 3 Ways to Fail-safe Your Prized Relationships – At Home and at Work

November 7, 2014 | Sue Lester

Are you connected and feeling the love in your workplace?

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? Relationships are to be valued and nurtured to remain gold. There are just 3 […]



Making Excellent Customer Service Your Mission

October 1, 2014 | Terri Mitchell AKA The Profit Frog

Is the Customer Service Mission Statement of your business clearly visible to all of your staff?

If your customer service is not delivered at its very highest, it absolutely hurts your business through fewer dollars spent at your registers, lack of word-of-mouth referrals, and worst of all, loss of customer loyalty – which ultimately means they are shopping at your competitor and that ought to ring alarm bells for you. You […]



The True Cost of Losing Customers

September 26, 2014 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

Customer retention is one of the most crucial factors at play in building and maintaining a successful business. A great example of an industry where customer loss is exceptionally high is the telco industry. The industry is saturated with operators and so price wars are inevitable. This creates low brand loyalty with customers switching providers […]



Increase Your Sales Through Customer Service

August 29, 2014 | Sarah Savvas

Want to get an additional 13% of business from customers? Here's how.

Excellent customer service is your strongest and most cost effective marketing strategy for increasing sales as it can result in repeat business and word-of-mouth referrals, which can be worth a significant chunk of your annual revenue. A recent American Express survey found that 70% of customers are willing to spend 13% more on average with […]



Are You Ready to Start Building Your Franchisor Foundations?

April 9, 2014 | Simone Pentis

A new year and new franchising laws take effect.

Before you go to print on your new ‘flash’ advertising that you are now offering franchises or sign on your first franchisee, you should have commenced laying down your franchisor foundations. What makes up your foundations may not be a simple matter and I strongly recommend getting a lawyer and an accountant, with substantial franchising […]



Options – When Franchising May Not Be The Right Way To Go

March 5, 2014 | Simone Pentis

There are many options available for those businesses considering the franchising path.

For those who franchising is not the right way to go, don’t despair, you still have numerous options and opportunities to grow your business yourself and/or with other parties.  This may include granting another party the right to franchise the business themselves (where you may have no involvement or retain a certain percentage ownership). In […]



What is Customer Centric Marketing?

February 7, 2014 | Danielle MacInnis

Marketing Tactics

Customer centric marketing is becoming the new buzz word in marketing. But what actually is it? Is it a mindset, a business approach or system? A product centric strategy (setting your business model up around the product or service you sell) is the model most companies on the planet have, i.e. business as usual. On the […]



Bring Back Good Old Fashioned Customer Service

January 24, 2014 | Terri Mitchell AKA The Profit Frog

Never burn your bridges. Regardless of the reception you receive always be the bigger person when networking in the community and at events.

 Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]