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WNA Blog Home » Sales Articles

The Psychology of Selling

January 15, 2016 | Pix Jonasson

Sales lessons learnt on the retail floor.

I recently had the opportunity to be a Brand Ambassador for a Supermarket. Ok… so it was demonstrating and promoting branded Iced Fruit Cake and Fruit Mince Tarts!! However, I made a conscious effort to make the 2 x 4 hour shifts standing on my feet, near the 4 degree fridge worthwhile. What I noticed […]



The Power and Art of Story

November 9, 2015 | Sally Dooley

Leadership story telling

At the heart of it, leadership is all about influence and real influence always requires more than positional authority. Whether you are dealing with teams or stakeholders, customers or sub-contractors, influence requires a connection at both heart and head levels. Increasingly, leaders are discovering the power of story to deeply engage those they need to […]



Telling Good Stories

September 9, 2015 | Sally Dooley

Tell stories about your business

In my last post I shared how great leaders use story telling to effectively impart and gather the information that truly matters in organisations. This post focuses on how you can increase your capacity to craft and deliver powerful stories to help shape the culture and future of your organisation. Here are some points to […]



Leading Authentically

August 11, 2015 | Sally Dooley

The quality of the conversations you have give rise to your leadership ability.

Leadership begins with who you really are and your willingness to really connect with others in a genuine way. To be an effective leader you must master the art of authenticity, which is the capacity to be comfortable with who you are and courageous enough to let that guide the decisions you make, the way […]



Why Customer Retention Should Be Your No. 1 Priority (Part 2)

April 8, 2015 | Sarah Savvas

Customer Retention and feedback

Once you’ve cemented trust and loyalty with your customers through the customer retention strategies discussed in Part One, you can then move on to focusing on more proactive and targeted strategies to cement and secure long term customer retention. Some of these strategies include: 1. Implement anticipatory service Anticipatory service simply means taking a proactive […]



Why Customer Retention Should Be Your No. 1 Priority (Part 1)

March 11, 2015 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

If you are spending thousands of dollars each year on sales and marketing strategies to attract new customers and clients, but are losing many of those customers through poor customer service, you are simply collecting water with a leaking bucket. With rising customer acquisition costs, businesses need to innovate and assume a proactive role in […]



Part 6: 3 Ways to Fail-Safe Your Prized Relationships – At Home and at Work

February 16, 2015 | Sue Lester

Good listening skills are vital for effective communication

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? Relationships are to be valued and nurtured to remain gold. There are just 3 […]



Part 5: 3 Ways to Fail-safe Your Prized Relationships – At Home and at Work

November 7, 2014 | Sue Lester

Are you connected and feeling the love in your workplace?

It’s easier to mend a relationship than to find a brand new one and start afresh.  Consider the emotional and financial cost of divorce, of sacking and hiring staff, of ‘breaking up’ with a joint venture partner.  Are you wincing at the thought? Relationships are to be valued and nurtured to remain gold. There are just 3 […]



Making Excellent Customer Service Your Mission

October 1, 2014 | Terri Mitchell AKA The Profit Frog

Career Fullfillment

If your customer service is not delivered at its very highest, it absolutely hurts your business through fewer dollars spent at your registers, lack of word-of-mouth referrals, and worst of all, loss of customer loyalty – which ultimately means they are shopping at your competitor and that ought to ring alarm bells for you. You […]



The True Cost of Losing Customers

September 26, 2014 | Sarah Savvas

It is not rocket science. Improved customer service = improved customer retention.

Customer retention is one of the most crucial factors at play in building and maintaining a successful business. A great example of an industry where customer loss is exceptionally high is the telco industry. The industry is saturated with operators and so price wars are inevitable. This creates low brand loyalty with customers switching providers […]