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WNA Blog Home » Sales Articles

4 Important Ingredients for Using Article Marketing

November 17, 2017 | Sigrid de Kaste

The importance of writing articles in today’s marketing environment is immeasurable. Articles can be a driving force in bringing visitors to your website. Articles can be a key factor in giving your site high rankings in search results. The higher your site ranks, the better your chance of building your database and getting sales. With […]



De-stress & Mindfulness Tips 7-10

October 17, 2017 | Sue Lester

In our busy, busy lives our heads can quickly become filled with the white noise of our list of musts, shoulds, and shouldn’ts.  No matter how much is ticked off your To Do list, there’s always more. There’s that underlying, nagging feeling that you should be able to do it all, you should be enough, […]



The Top 3 Marketing Tools to Make Sales Online

October 13, 2017 | Sigrid de Kaste

Whether you sell physical or digital products, you’re likely to have a website. Some business owners spend a lot of money on their website and some spend very little, the common mistake both make, is not creating a path to sales by collecting a database. A sales path works well as part of your online […]



Website or Landing Page? What Works Better For Your Marketing?

July 27, 2017 | Sigrid de Kaste

If you think this is a trick question – you are correct! You want to make every page on your Website a Landing Page and here is why: A landing page is actually a webpage your visitors land on after being directed there by an ad, link, or email. You want to make sure each landing […]



Brandworking V Networking

July 26, 2017 | Lauren Clemett

Networking is one of the best ways to build your personal brand, but if you don’t understand how the brain works, you could be wasting your time. When it comes to branding and marketing messages, especially in the form of a spoken conversation,  if your prospect’s brain hears anything remotely sales oriented, the fear centre of the brain, called […]



5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]



Well Known, Well Paid and Wanted

February 15, 2017 | Lauren Clemett

In order to buy your services, your prospects brain wants to know, like and trust you. So here are the three steps to have a stand-out personal brand and become well known,well paid & wanted: Step 1: Know Me The survival instinct of the brain is incredibly powerful. From the days of the caveman your brain […]



Why Leaders Need To Be Optimists

January 24, 2017 | Sally Dooley

While I am certainly not advocating leaders adopt a ‘Pollyanna’ approach that ignores reality, the research shows there is a strong connection between optimism and performance. Optimistic leaders not only experience improved performance themselves, but their own optimism also positively influences the optimism of those they lead. Optimism and pessimism refer to the way you […]



How Do You Gauge Success on LinkedIn When You Outsource?

January 12, 2017 | Robyn Henderson

LinkedIn is basically a marketing tool – a very clever marketing tool. And like every business tool today if you can’t measure it, how do you know it is working? Many businesses today are outsourcing their LinkedIn activity often with mixed results. I recently spoke to a friend who had been trialling a LinkedIn outsourcing […]



Is Your Message What You Intended?

November 18, 2016 | Sue Lester

Spot the mistake: “Dear info, would you like more customers?”   Oh, that’s right, I forgot to tell you I’d changed my name from ‘Sue’ to ‘info’, and sometimes call myself ‘admin’, depending on my mood. Seriously, why on earth would you trust or spend your money with a company which obviously has no idea […]