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WNA Blog Home » Sales Articles

Website or Landing Page? What Works Better For Your Marketing?

July 27, 2017 | Sigrid de Kaste

If you think this is a trick question – you are correct! You want to make every page on your Website a Landing Page and here is why: A landing page is actually a webpage your visitors land on after being directed there by an ad, link, or email. You want to make sure each landing […]



Brandworking V Networking

July 26, 2017 | Lauren Clemett

Networking is one of the best ways to build your personal brand, but if you don’t understand how the brain works, you could be wasting your time. When it comes to branding and marketing messages, especially in the form of a spoken conversation,  if your prospect’s brain hears anything remotely sales oriented, the fear centre of the brain, called […]



5 Things You Need to Know About Using a Newsletter as a Marketing Tool

February 22, 2017 | Sigrid de Kaste

It is a fact that email is almost 40 times better at acquiring new customers than Facebook and Twitter, with 60 percent of marketers saying that email marketing is producing a return on investment for their organisation. Using a Newsletter as email marketing tool can be powerful, it is low cost and does not require […]



Well Known, Well Paid and Wanted

February 15, 2017 | Lauren Clemett

In order to buy your services, your prospects brain wants to know, like and trust you. So here are the three steps to have a stand-out personal brand and become well known,well paid & wanted: Step 1: Know Me The survival instinct of the brain is incredibly powerful. From the days of the caveman your brain […]



Why Leaders Need To Be Optimists

January 24, 2017 | Sally Dooley

While I am certainly not advocating leaders adopt a ‘Pollyanna’ approach that ignores reality, the research shows there is a strong connection between optimism and performance. Optimistic leaders not only experience improved performance themselves, but their own optimism also positively influences the optimism of those they lead. Optimism and pessimism refer to the way you […]



How Do You Gauge Success on LinkedIn When You Outsource?

January 12, 2017 | Robyn Henderson

LinkedIn is basically a marketing tool – a very clever marketing tool. And like every business tool today if you can’t measure it, how do you know it is working? Many businesses today are outsourcing their LinkedIn activity often with mixed results. I recently spoke to a friend who had been trialling a LinkedIn outsourcing […]



Is Your Message What You Intended?

November 18, 2016 | Sue Lester

Spot the mistake: “Dear info, would you like more customers?”   Oh, that’s right, I forgot to tell you I’d changed my name from ‘Sue’ to ‘info’, and sometimes call myself ‘admin’, depending on my mood. Seriously, why on earth would you trust or spend your money with a company which obviously has no idea […]



7 Psychological Triggers that Make Your Marketing More Powerful

June 13, 2016 | Sigrid de Kaste

Marketing uses ‘psychology’ to attract attention and ‘persuade’ the target to take an action. This might be to enter an email address in exchange for information or to purchase a product Here are 7 Psychological Triggers you can use in your marketing today to achieve more successful outcomes: Psychological Trigger #1: BE SPECIFIC The more […]



Not Everyone Is The Same – Become The Brilliant You

April 8, 2016 | Pix Jonasson

Recently I attended a Leadership Academy in Sydney where presenter Fiona Craig, who spoke about “Brilliant You”. Here are some points I noted from her presentation that I wanted to share with you: Everyone is NOT the same: we are all different · 1 billion users on Facebook · 400,000 on LinkedIn · 100,000,000 on Instagram […]



Franchising – The 3 Stage Due Diligence

April 1, 2016 | Simone Pentis

Deciding you want to become a franchisee can be an exciting as well as daunting time. Depending on the franchise you are looking at entering into, this could involve a small investment with the aim of giving you an extra interest or additional monies, to a full time endeavour that will become your main investment […]