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WNA Blog Home » Sales Articles

Are You Ready to Start Building Your Franchisor Foundations?

April 9, 2014 | Simone Pentis

Don't hit the start button on your Franhcise operation until you do your homework.

Before you go to print on your new ‘flash’ advertising that you are now offering franchises or sign on your first franchisee, you should have commenced laying down your franchisor foundations. What makes up your foundations may not be a simple matter and I strongly recommend getting a lawyer and an accountant, with substantial franchising […]



Options – When Franchising May Not Be The Right Way To Go

March 5, 2014 | Simone Pentis

There are many options available for those businesses considering the franchising path.

For those who franchising is not the right way to go, don’t despair, you still have numerous options and opportunities to grow your business yourself and/or with other parties.  This may include granting another party the right to franchise the business themselves (where you may have no involvement or retain a certain percentage ownership). In […]



What is Customer Centric Marketing?

February 7, 2014 | Danielle MacInnis

Marketing Tactics

Customer centric marketing is becoming the new buzz word in marketing. But what actually is it? Is it a mindset, a business approach or system? A product centric strategy (setting your business model up around the product or service you sell) is the model most companies on the planet have, i.e. business as usual. On the […]



Bring Back Good Old Fashioned Customer Service

January 24, 2014 | Terri Mitchell AKA The Profit Frog

Is good old customer service missing from your business?

 Have you ever asked yourself, “Whatever happened to Good, Old Fashioned Customer Service?” During the 1980s, technology and commercialisation became the catch-cries for businesses looking to reduce expenditure on staffing, increase profit margins, cut the costs of operation, and manipulate and control the customer experience. However, many business owners forgot one thing: serving the customer […]



How To Close More Sales

November 26, 2013 | Jenny Cartwright

Want to make more sales? Try using some of these trial closes before asking for the sale.

A common mistake sales people make is trying to close the sale too early and then they lose the opportunity to do so altogether The Balinese have come a long way in their sales techniques since I was last in Bali 14 years ago.  At that time the sales technique was for them to approach […]



How To Make Telesales Easy

October 29, 2013 | Jenny Cartwright

Make more sales by developing and interest grabbing opening statement.

It takes a good while to create an opener for making cold calls or as I call it an “interest grabbing statement”.  I thought I would cover how you can make coming up with an idea a bit easier for yourself. Why not find a way your product or service can make things easier for the […]



The Magic Rule of 3 – How To Use Pricing To Your Advantage

October 24, 2013 | Bernadette Schwerdt

Stop discounting to win the sale and start using the power of three.

Don’t get stuck slashing prices. Use the Rule of 3 to reframe the competition. If you’ve ever lost out on a job due to price, you’re going to love this article. Let’s face it, price wars are a pain in the neck for everyone, except the buyer. And if you don’t have deep pockets and […]



Persuasion versus Manipulation – The Ethics of Selling

September 26, 2013 | Ingrid Cliff

Take the test and ensure that your marketing material is not treading on ethically shaky ground.

Business ethics is the original version of 50 Shades of Grey. Sometimes it can be hard to work out if you are genuinely persuading people to buy your product, or whether you have crossed the line into manipulation. Extensive psychological research and techniques are available to help you gain insight into why people make decisions. […]



How To Make A Sales Appointment

September 24, 2013 | Jenny Cartwright

Pick up the phone and start making the appointment calls you have been avoiding.

The most important thing to remember when making appointments is that you are selling the appointment, not your product or services. Therefore, you do not want to be talking too much.  You can expand on what you have to offer when you get to the appointment. 1.      What you need is your opening statement (something […]



Are Trade Shows Still Worth Showing At?

September 10, 2013 | Jane Toohey

Hit the road and introduce your business to a whole new range of prospective customers via trade shows.

Some trade shows and exhibitions have become extremely expensive to place a stand at, but if you do decide to attend due to perfectly matched target market opportunities, ensure you maximise your investment. Trade shows can bring in vital dollars and introduce your services to a whole new range of prospective customers and trade buyers […]