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WNA Blog Home » Search Engine Optimisation Articles

4 Steps to Effective Website Marketing

November 15, 2016 | Sigrid de Kaste

Marketing your Website can become expensive when you’re using paid advertising such as Google Adwords or Facebook Advertising. And really, organic-search traffic is the most powerful search traffic you should be interested in. This is the traffic you get without any direct action on your part but when people search for what you offer. Here […]



Simple SEO Tips to Boost Your Blog Post Rankings

April 15, 2016 | Sorcha Mullis

seo basics for blogging

As a business owner, you’ve probably been told that content marketing is the name of the game when you want to drive your company’s presence online. But you don’t want to put all that effort into writing and posting a great article on your site only for it to be next to invisible online. Here […]



How To Use Google Analytics and Search Console Data To Improve Your Blog

March 18, 2016 | Sorcha Mullis

The more you know about the demographics and interests of your audience, the more you will learn about their behaviour on your website. Google’s range of tools provides an expansive catalogue of data so you can better identify these trends. That way, you can direct your marketing or write the blog posts that appeals to […]



How To Get More Social Shares For Your Blog Posts

February 19, 2016 | Sorcha Mullis

You’ve spent hours working on your business’s blog, but when you post, you’re just not getting the reach you were hoping for. How do you increase the number of social shares that you receive? Create great content The first rule is to make sure that your content is as good as it possibly can be. […]



What Blogging Platform Is Right for My Business Website?

January 20, 2016 | Sorcha Mullis

Ok – you’re convinced of the SEO and online marketing benefits of blogging and your next step is choosing what platform to use. Deciding on the right blogging platform can turn into a full-time project, especially if you’ve never had a blog before. Each platform comes with its benefits and drawbacks. Here we look at […]



Forget Google Authorship – Long Live Google+

September 18, 2015 | Sigrid de Kaste

Over the last decade of SEO Marketing, remarkable changes have taken place in what Google is looking for, accepts and rejects in ranking your website.  It’s possible that you’ve been, and perhaps regularly still are, contacted by SEO firms or SEO practitioners who aren’t fully above-board or that you’ve read articles in the mainstream media […]



4 Ways to Keep People Coming Back to Your Website

September 16, 2015 | Sorcha Mullis

Anyone who has a website for their business wants to know the same thing – how do you spark your prospects’ interest in your site and keep them coming back? Businesses naturally want their prospective customers to be reminded of their brand whenever they need a piece of information, a product or service in their […]



The Top 3 Mistakes Most People Make When Writing For The Web

August 5, 2015 | Bernadette Schwerdt

Writing for the web is similar to writing for any other medium but it does have some unique protocols that must be followed. This article outlines the 3 big mistakes business owners make when writing website copy and how to avoid them. No relevant key words on the Home Page Google ranks your website based on […]



How to Create Blog Articles That Will Engage Your Audience

July 15, 2015 | Sorcha Mullis

With Google’s continued emphasis on creating good content over optimising heavily for keywords, one of the most important factors to keep in mind for online content initiatives is to create engaging content. Who are you talking to? First and foremost, creating engaging blog articles starts with content that your audience wants to read. One way […]



How A Blog Can Create A Bigger Audience For Your Business Website

May 13, 2015 | Sorcha Mullis

One of the most powerful tools your business can have is an attractive and informative website. Growing your website’s audience will let more people know what you do, when and where to find you, what you stand for and how knowledgeable you are in your field. After some time and a few exposures to your […]