Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



WNA Blog Home » Search Engine Optimisation Articles

How To Run A Successful Laundry Business Through SEO

March 21, 2018 | Fonthip Ward

How to Run a Successful Laundry Business through SEO

As a laundromat owner or manager, you are constantly wondering how to promote laundry business to bring in new customers and make more money. You might have already looked into traditional advertising methods such as newspaper ads, flyer marketing, and signage, but there are also a variety of search engine optimization (SEO) strategies that can […]



Make The Most of Your Business Website

March 5, 2018 | Janet Camilleri

While it’s pretty much compulsory to have a website for any business today, content marketing can transform it from a simple online business card, into a valuable resource. For example, your website could include a: Library of useful articles – such as the Foot Care Tips on this podiatrist’s website; Classroom – via demonstration videos, […]



SEO For eCommerce Product Pages: How To Rank Higher

February 26, 2018 | Fonthip Ward

Having a web presence is critical for a retailer. However, other retailers have the same goal, and often the same products, and create a lot of competition in the web market. How are you supposed to increase your presence then? It’s often a simple matter of paying attention to details that competitors forget about, such […]



5 Things to Keep in Mind When Doing SEO for Financial Services

January 31, 2018 | Fonthip Ward

5 Things to Keep in Mind When Doing SEO for Financial Services

It should come as no surprise that people search for banks near them online quite a bit. When you’re on the go, and you want a location for a nearby banking operation, it makes sense to do a quick search. Since people are already searching to find banks, it only makes sense that these companies […]



SEO for Real Estate Investors: 5 Factors to Keep in Mind

November 27, 2017 | Fonthip Ward

SEO for Real Estate Investors

The internet is easily the most prominent marketing space in the world today. It is therefore crucial for any business including those in the real estate field to have a presence in this space. Advancement in computer technology has enabled potential customers to search for what they want online. A real estate website content should […]



4 Important Ingredients for Using Article Marketing

November 17, 2017 | Sigrid de Kaste

The importance of writing articles in today’s marketing environment is immeasurable. Articles can be a driving force in bringing visitors to your website. Articles can be a key factor in giving your site high rankings in search results. The higher your site ranks, the better your chance of building your database and getting sales. With […]



Digital Marketing for Lawyers : Growing a Law Practice with SEO

October 27, 2017 | Fonthip Ward

Digital Marketing for Lawyers: Growing a Law Practice with SEO

If you run a law firm, digital marketing can be an especially effective tool to reach out to your customers. Despite digital advertising being so effective, you need to know how to implement it. Otherwise, it could prove to be a costly venture with little return on investment. If you understand the trends around digital […]



5 Reasons Why SEO is Important for the Travel Industry

September 6, 2017 | Fonthip Ward

The travel industry is wide, and it includes companies that provide different travel services. The service providers in the travel industry include travel agencies, tour operators, internet vacation reservations, and cruise lines. With the advent of the internet, most of these services can be found online, mainly to aid in convenience. Vacations can be booked […]



How Does Web Hosting Affect SEO Rankings?

August 2, 2017 | Fonthip Ward

How Does Web Hosting Affect SEO Rankings?

Today, companies can market themselves across the world through the internet attracting new customers and improving performance. Most of us are familiar with SEO tools which focus on increasing your company’s footprint on the web. The internet has recorded an influx of companies joining the platform as they attempt to grow their customer base through […]



4 Steps to Effective Website Marketing

November 15, 2016 | Sigrid de Kaste

Marketing your Website can become expensive when you’re using paid advertising such as Google Adwords or Facebook Advertising. And really, organic-search traffic is the most powerful search traffic you should be interested in. This is the traffic you get without any direct action on your part but when people search for what you offer. Here […]