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WNA Blog Home » Social Media Articles

Harnessing The Power of Social Media

June 14, 2017 | Katherine Hawes

Social media is no longer a luxury marketing tool for businesses; to stay in the market share race social media is now mandatory.  It is exciting technology and an extremely cost effective and successful marketing tool.  How do we harness the power of social media and stand out in the crowd of information overload in […]



3 Things You May Not Have Noticed on LinkedIn

May 25, 2017 | Robyn Henderson

How are you going with the LinkedIn changes? I loved LinkedIn but, at times it has tested the friendship lately. However, as the revamped LinkedIn system continues to confuse many users, here are three features you may have missed: LinkedIn has made the follow up activity after you gain a new connection easier than ever. […]



Twitter Video Secrets For Marketing

May 19, 2017 | Corinna Essa

Since Twitter only allows you to publish tweets of 140 characters only, it can be tricky to convey your marketing message. This is why uploading video tweets can be a very effective alternative. There are many reasons why a video on Twitter performs better than tweets. First, a video on Twitter receives much more engagement […]



The Importance of Social Media Policies

May 17, 2017 | Katherine Hawes

In today’s digital age, social media is everywhere and businesses not using it are getting left behind.  Social media is a vehicle to cost effective, fast and far reaching promotion for businesses however with social media moving faster than the law, what happens legally and financially if something goes wrong?  How can we minimise the […]



Be Social Media Savvy

May 5, 2017 | Pix Jonasson

After recently attending a Leadership Academy in Sydney for my health, wellness and marketing communications businesses, I heard a couple of business leaders speak on the topic of social media.  Social media is essential for any speaker, coach, trainer, entrepreneur or businessperson who is already branded or wants to brand themselves. There were many ‘take-home’ […]



How to Create and Publish a Killer Twitter Video

May 4, 2017 | Corinna Essa

When looking at statistics on online video consumption and how video is taking over the web, it is obvious that producing and distributing video content should be part of any business’s marketing plan. Plus, Twitter is now focusing heavily on video so taking advantage of it will benefit you greatly and will enable you to […]



Articles Versus Updates – Which One Works For You?

April 26, 2017 | Robyn Henderson

Have you been caught up in the LinkedIn chatter about the recent changes that have been introduced over the last 4-6 weeks? Although I have only had my system changed over in the last few weeks, I have certainly been reading about the  dissatisfaction of many LinkedIn users for weeks. As I see it we actually have three […]



The 5 Biggest Twitter Mistakes To Avoid

April 6, 2017 | Corinna Essa

One of the latest Twitter studies showed that more than 65% of American companies have a Twitter presence. In fact, some of the world’s biggest brands have been using Twitter to market themselves, brands such as Nike, Starbucks and the majority of Fortune 500 companies too. However, the majority of people who use Twitter for […]



5 Productivity Improvement Methods While Working As A Freelancer

March 28, 2017 | Fonthip Ward

Working in Coworking

The freelance economy is certainly gaining ground in the U.S. and across the globe. According to a recent workforce study on “Freelancing in America: 2016,” the freelance sector now represents 35 percent of the U.S. workforce. The independent study also shows that there is indeed a market for this type of work, and over the […]



Twitter Advanced Search Guide for Lead Generation

February 9, 2017 | Corinna Essa

Unlike other social networks, Twitter allows you to perform detailed searches through their Twitter Advanced Search tool. For marketers and business owners, this feature is extremely handy as it can display anyone on Twitter who matches your selection criteria. Regardless of whether you’ve ever used Twitter, regardless of whether you have ever published tweets or […]