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There’s one key to success that every business owner can benefit from. It’s not exclusive to any one business and it has the power to level the playing field and boost the profitability of any business operation. It’s the Customer Relationship, easily amongst the most important of all connections a business owner can make. Customer [...]
When building your business on Facebook you can make use of many of the same strategies you would use when engaging in face-to-face networking. Even if you don’t know anything else about networking, just turning up and being consistent is going to give you better results than doing nothing. The same is true on Facebook. [...]
This is a great question and one where not a lot of discussion has taken place. Technology has affected the workplace in many ways and social media is no different. All businesses must develop and adapt to survive. This has been occurring for many decades long before social media become the latest ‘buzz’ word. However, [...]
Once your online profiles are set up, branded and optimised your content is key. Your online content should connect, communicate and convert your target market. I see so many business owners struggling with creating content, when they already have so much information inside their heads. In this post I share the four main types of [...]
Social media blurs the lines between personal and professional communications. As millions of Australians use social media every day, this presents substantial risks to workplaces particularly for those with no safeguards in place. As social media becomes more entrenched in our lives providing easy accessibility to communicate, the spectrum of technologies that is social media [...]
Social media useage can become all to time consuming and overwhelming if you are not measuring outcomes. In business the rule is ‘if you can’t or aren’t measuring it – don’t do it’. These days far too many business owners waste valuable hours online with absolutely no idea of how effective or if they are even achieving additional benefits that will [...]
If you have a business Page on Facebook, one of the most important foundational elements is your cover image. Whilst your cover image is often overlooked and left until last, for many business owners it is an important part of your overall branding. When a potential client lands on your Facebook Page, your branding, which [...]
No not another new term to describe the fine art of integrated marketing? I’m afraid it is but I particularly like this one and hence thought I’d spend some time explaining it. If the objectives for marketing your business in 2013 include: Increase brand awareness with end-users, generate market exposure for my brand and create a reputation [...]
The time has come to generate some publicity for your business but the question is: where to start? Do you hire someone to do it for you or can you manage it on your own? Firstly, you will need to consider what can you expect from a PR agency and what you need if you [...]
When setting up your Business Page on Facebook the first thing you must select is your Page category. Whilst some people just select the first thing which comes mind, here are some tips to make sure you have selected the correct category. When creating your Page you can select from these six categories: Cause or [...]