Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.




WNA Blog Home » Social Media Articles

The Grass is Always Greener

October 24, 2016 | David Solomon

Be authentic on social media

Just in the last day I’ve had 3 reminders about how people’s apparently “perfect” lives – especially as presented on social media – may not be exactly what they seem. And here’s the big trap – COMPARISON. How much time over the years have I wasted looking at others instead of focusing on what is […]

How To Effectively Use Twitter Influencers To Grow Your Brand

October 19, 2016 | Corinna Essa

Influencers with klout - by engaging with self-made internet stars you can create awareness of your brand.

More and more brands on social networks are actively looking to partner with social influencers in order to increase their reach and brand awareness. Social influencers are usually: Self-made internet stars Well-known in their industry Have high engagement levels on social networks Have authority and credibility in their industry Have large and specific audiences. But […]

Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]

How to Effectively Use Twitter Mentions and @replies For Marketing

September 21, 2016 | Corinna Essa

Twitter mentions

As effective as Twitter is to build an audience, grow brand awareness and generate traffic and leads, this micro-blogging platform can be quite confusing and not that self explanatory. Reading tweets from your Twitter newsfeed with all the Twitter symbols such as the @ sign and the hashtag sign can be quite hard. So what […]

Have You Ever Wondered How LinkedIn Makes Money?

September 5, 2016 | Robyn Henderson

Why is LinkedIn worth so much and how does it actually make money?

The recent Microsoft purchase of LinkedIn for $26.2 billion is the largest acquisition made by Microsoft to date. So why was it worth so much? And how exciting must that purchase have been for the founders Jeff Weiner and Reid Hoffman? According to Wikipedia, Microsoft saw the opportunity to integrate LinkedIn with its Office product […]

How to Use Twitter Automation to Increase Your Followers by 200%

August 31, 2016 | Corinna Essa

LinkedIn interacting for business results

Like any other social network, managing a Twitter account can be quite time consuming. Between following new users, following back followers, responding to direct messages, and tweeting, it can easily take up to an hour a day. This is why Twitter automation tools can come in handy. Although Twitter automation is frowned upon and if […]

How To Use Social Media Marketing and Grow Your Network in 5 Steps

August 1, 2016 | Sigrid de Kaste

Be authentic on social media

How are you using Social Media Marketing? Do you have firmly set objectives? Here are five steps to achieve the objective of growing your Social Media Network. 1. The Nod of Acknowledgement …used Offline: The nod of acknowledgement is a standard way to let a person know that you see them, without having to resort […]

Social Media Infographic – Sizing Information

July 20, 2016 | Danielle MacInnis

Social media photo cropping tools

Getting the images right for your social media is a key part of a professional image. Matt from has a great template to assist you and your graphic artist get the size right every time. This inforgraphic does the following: An image sizing cheat sheet for every social platform so you’ll have a handy […]

How to Make Money on Twitter

July 19, 2016 | Corinna Essa

Here are some great tips on how to make money using Twitter

Regardless of whether you own a business or not, have a website or not or have a product to sell or not, it’s never been easier to make money from Twitter. This micro blogging service with its 310 million active users can be monetized, provided you put in the time and effort. There are direct […]

How To Save Your LinkedIn InMails For Special Messages

July 8, 2016 | Robyn Henderson

LinkedIn Statistics

I love LinkedIn as regular WNA blog readers know and one of there latest changes has saved me heaps of time – and all those extra minutes we save online these days can be used elsewhere. Do you always send a message to the person who has sent you an invitation to connect? I do. […]