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WNA Blog Home » Social Media Articles

Where Does LinkedIn Fit Within the Social Media Landscape?

November 24, 2017 | Robyn Henderson

Are you a data lover? I love looking at data and statistics and working out just where I fit, if at all. In my networking workshops, I often describe Facebook is a bit like going to the pub. Whereas LinkedIn is actually going to a networking event. Time management wise I visit Facebook about once every […]



Use Trending News Stories To Your Advantage

November 22, 2017 | Catriona Pollard

Nowadays it can be a real challenge to cut through the noise and stand out in the media. But an excellent place to start is by taking advantage of the stories that are already getting noticed. Breaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate […]



Don’t Feed The Trolls

November 3, 2017 | Theresa Miller

Do you remember the fable about the Three Billy Goats Gruff? They try to cross a bridge to a grassy meadow on the other side and are intercepted by a cranky troll who lives in the river. Well, thanks to technology, the trolls have crept out of the muddy water and are thriving on social media. How […]



Don’t Go Overboard When Promoting On Social Media

October 23, 2017 | Catriona Pollard

How do you find the line between being pushy or  overly promotional on social media and sending out the right amount of information to influence your audience? Using social media successfully involves having a strong understanding of your audience and also being able to recognise that social media shouldn’t primarily be used as a direct […]



5 Reasons Why SEO is Important for the Travel Industry

September 6, 2017 | Fonthip Ward

The travel industry is wide, and it includes companies that provide different travel services. The service providers in the travel industry include travel agencies, tour operators, internet vacation reservations, and cruise lines. With the advent of the internet, most of these services can be found online, mainly to aid in convenience. Vacations can be booked […]



Beware of Birthdays – LinkedIn Style

July 28, 2017 | Robyn Henderson

Do you have a birthday coming up? Do you enjoy birthdays as much as I do? Well let me share my birthday experiences this week LinkedIn style. I always take a day off on my birthday and love to celebrate with friends and spoil myself – this year was no exception. On my birthday morning, […]



3 Tips To Make Blogging Less of a Chore

June 29, 2017 | Catriona Pollard

A blog is a great way to communicate with your audiences and demonstrate your expertise online. Blogging allows you to control the message and connect with your audience on a personal level. It provides a platform for you to inform and position yourself as a thought leader and expert in your industry. But in order […]



Harnessing The Power of Social Media

June 14, 2017 | Katherine Hawes

Social media is no longer a luxury marketing tool for businesses; to stay in the market share race social media is now mandatory.  It is exciting technology and an extremely cost effective and successful marketing tool.  How do we harness the power of social media and stand out in the crowd of information overload in […]



3 Things You May Not Have Noticed on LinkedIn

May 25, 2017 | Robyn Henderson

How are you going with the LinkedIn changes? I loved LinkedIn but, at times it has tested the friendship lately. However, as the revamped LinkedIn system continues to confuse many users, here are three features you may have missed: LinkedIn has made the follow up activity after you gain a new connection easier than ever. […]



Twitter Video Secrets For Marketing

May 19, 2017 | Corinna Essa

Since Twitter only allows you to publish tweets of 140 characters only, it can be tricky to convey your marketing message. This is why uploading video tweets can be a very effective alternative. There are many reasons why a video on Twitter performs better than tweets. First, a video on Twitter receives much more engagement […]