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WNA Blog Home » Social Media Articles

Is It Time For A LinkedIn Review?

July 3, 2015 | Robyn Henderson

Keep your fingers on the pulse when it comes to your LinkedIn profile.

How long has it been since you visited your own LinkedIn profile page? Unless you have been living under a rock, you will be aware that LinkedIn is continually making changes and improvements. Their mantra as you know is “doing less better” and to that end they are continually improving. What you will find on […]



Understanding The Basics Of Twitter

June 25, 2015 | Corinna Essa

Twitter Bascis

If you’re in business, chances are you’re looking to generate more leads and sales in a cost effective way. That’s where Twitter comes in. A micro-blogging platform with over 236 million active monthly users, which allows you to connect with absolutely anyone using it. But, like anything, it has its own terminology. Once you master […]



The Woolworths Branding Nightmare of 2015

May 7, 2015 | Emelye Lovell

Irresponsible branding campaigns can cost a business millions in lost revenue.

In what has been described as “a marketing disaster of monumental proportions” by The Australian newspaper, Woolworths’ Anzac campaign has offended almost everyone who encountered it. Whilst branding catastrophes always make those of us in branding shudder (and thank the heavens our agency wasn’t responsible), we never miss an opportunity to learn from them. If […]



Latest News From LinkedIn

April 2, 2015 | Robyn Henderson

When opting to start your own business online networking is just as valuable as face to face networking.

One of my networking tools is reading newspapers and staying abreast of the news – knowing that what makes the news can create opportunities as well as challenges for small business today and people in my network. There was an article in the Weekend Australian that made me realise why so many women are starting […]



What NOT To Put In Your LinkedIn Profile

March 2, 2015 | Robyn Henderson

Writing attention grabbing headlines on your posts in LinkedIn can be the difference between a few readers or thousands of readers.

It is very important that your LinkedIn profile gives readers a positive impression about you, your business and your skills. Recently I was completing a one-on-one LinkedIn session with a small business owner and learned a valuable lesson. We spent 2 hours moving around the LinkedIn site as I demonstrated what I do in my 10-15 […]



What Your Customers REALLY Think About Your Business.

February 18, 2015 | Terri Mitchell AKA The Profit Frog

Keep your fingers on the pulse when it comes to your LinkedIn profile.

Asking customers for their view of your business is a smart move. There are few business owners who can afford to ignore “jaded” customers who are tired of poor service and dismissive staff, and whose opinions could critically affect cash flow. However, surveys and the information you glean from them are useful only if you […]



3 Ways to Effectively Cold Call on LinkedIn

February 5, 2015 | Robyn Henderson

Have some class and etiquette when following up on social media or you will find yourself always having to say you're sorry. Now that's an image you certainly don't want to convey!

Within the space of two weeks – I had two very different experiences with cold calling on my LinkedIn account and I want to share both with you – as I learned a lot from the experience. As fate would have it I happened to be presenting at a Women’s Network Australia (WNA) lunch in […]



Have You Created a Post on LinkedIn Yet?

November 10, 2014 | Robyn Henderson

The news is that there is a new tool in LinkedIn that allows you to post as if you are blogging.

LinkedIn are at it again – giving their followers more opportunities to promote themselves to their network. For those who have not used the create a post option as yet, here are the instructions and some observations about what I have learned from Create a Post. Go to your LinkedIn home page and check out the […]



Facebook Save Feature

October 20, 2014 | Natalie Alaimo

LinkedIn Summary Update

In July of 2014 Facebook introduced a new feature which might come in handy. I’m sure there has been times when you are scrolling through your news feed and an article catches your eye, but unfortunately you don’t have time right now to click through and read more. Maybe it was one of my recent […]



Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Cliff

LinkedIn Summary Update

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]