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WNA Blog Home » Social Media Articles

Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Think before posting any content online - because you will be judge by it.

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]



Is Marketing in the TOO Hard basket?

April 2, 2014 | Danielle MacInnis

Marketing to customers

Too often marketing and business tactics become ends in themselves, instead of pointing companies back to their intended focus: the customer. 1. It is better to just do something rather than nothing at all? Businesses are caught in that dilemma and because it takes time to put together a strategic marketing plan, so many opt for […]



Social Media is Shifting the Privacy Boundaries

March 28, 2014 | Anna Cairo

Be aware of your digital footprint and what you reveal to the world on social media sites.

Privacy has always been contentious and media has constantly shifted the boundaries where privacy is concerned.  From print to television and beyond there has always been a pushing of these boundaries.  But is social media taking us to another level? Where there was once a separation of personal and professional space it is now increasingly […]



Love What You Do (and blog about it)

March 13, 2014 | Mick Hawes

Have you ever met someone for the first time and started looking for an escape route almost immediately, or on the other hand as soon as you met this new person you felt a connection and it seemed like you had known them for ages. Would you like your prospects to feel that way about […]



Does your Business have a Social Media Risk Management Plan?

February 28, 2014 | Anna Cairo

It's essential to have a plan so your business is always armed and ready to handle social media backlash

Social media can affect your business in multiple ways.  Information can be spread in lighting speed to numerous people.  This increases the opportunity for negativity to be more damaging as there is a lack of control.  Social media PR disasters show that most of the damage to business occurs not from the actual negative comments […]



3 Tips To Increasing Your Facebook Engagement

February 25, 2014 | Natalie Alaimo

Here are some great tips that will help improve your Facebook engagement.

A successful Facebook Marketing Strategy revolves around great quality content. One of the key content areas business owners should be focused on is EngageMe content or ways to engage their Facebook audience. Higher levels of engagement on your Facebook Page offer multiple benefits from more fans, more sales, higher reach across the board for all your […]



Professional Contacts in your Personal Social Media – Watch Out!

January 31, 2014 | Anna Cairo

Value your personal data and be careful with what you are exposing about yourself on social media sites.

Social media is an integral part of both our private and professional life.  It connects us instantly to the lives of many others.  Most of us accept connections easily without thinking about who these people are.  However, be aware as your contacts become a mixture of personal and professional. Some argue that it is impossible […]



Effective Marketing on a Budget – it can be done!

January 29, 2014 | Jo Scard

There's a multitude of low cost marketing ideas available to small business owners.

Working with small businesses and Not-For-Profits across Australia, I know there’s a hunger for low-cost marketing ideas that have a real impact. Here are three of my favourites: Media releases and pitches – If you’re proud of your work, tell people about it. If making ice-cream is your specialty, contact publications like Gourmet traveller or […]



How to Find Your Ideal Client on Facebook

January 27, 2014 | Natalie Alaimo

Constant change is the norm for Facebook users. Are you up to date on the latest changes at FB?

Understanding who your ideal client is can make your marketing easier. You can determine the language, style and tone you will use to communicate with them. I often find, however, that many business owners struggle with how to find where their ideal client is on Facebook. In the video below I share with you how […]



Establish, Manage and Protect Your Online Reputation

December 4, 2013 | Anna Cairo

Reputation Manager

Have you conducted a Google search recently on your business? It may surprise you what you find. In this day of instant communications where everyone is a publisher, it is important to monitor and protect your business reputation online. Negative comments can turn into misleading statements very quickly turning minor comments into negative publicity. As […]