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WNA Blog Home » Social Media Articles

Articles Versus Updates – Which One Works For You?

April 26, 2017 | Robyn Henderson

Have you been caught up in the LinkedIn chatter about the recent changes that have been introduced over the last 4-6 weeks? Although I have only had my system changed over in the last few weeks, I have certainly been reading about the  dissatisfaction of many LinkedIn users for weeks. As I see it we actually have three […]



The 5 Biggest Twitter Mistakes To Avoid

April 6, 2017 | Corinna Essa

One of the latest Twitter studies showed that more than 65% of American companies have a Twitter presence. In fact, some of the world’s biggest brands have been using Twitter to market themselves, brands such as Nike, Starbucks and the majority of Fortune 500 companies too. However, the majority of people who use Twitter for […]



5 Productivity Improvement Methods While Working As A Freelancer

March 28, 2017 | Fonthip Ward

Working in Coworking

The freelance economy is certainly gaining ground in the U.S. and across the globe. According to a recent workforce study on “Freelancing in America: 2016,” the freelance sector now represents 35 percent of the U.S. workforce. The independent study also shows that there is indeed a market for this type of work, and over the […]



Twitter Advanced Search Guide for Lead Generation

February 9, 2017 | Corinna Essa

Unlike other social networks, Twitter allows you to perform detailed searches through their Twitter Advanced Search tool. For marketers and business owners, this feature is extremely handy as it can display anyone on Twitter who matches your selection criteria. Regardless of whether you’ve ever used Twitter, regardless of whether you have ever published tweets or […]



Twitter Profile Customization Secrets To Stand Out From The Noise

February 8, 2017 | Corinna Essa

As important it is to put time and effort into the design of a website or landing page because you have only a few seconds to capture visitor’s attention, it is just as important to put time and effort into your Twitter design to stand out from the noise and attract the right audience. There […]



How Do You Gauge Success on LinkedIn When You Outsource?

January 12, 2017 | Robyn Henderson

LinkedIn is basically a marketing tool – a very clever marketing tool. And like every business tool today if you can’t measure it, how do you know it is working? Many businesses today are outsourcing their LinkedIn activity often with mixed results. I recently spoke to a friend who had been trialling a LinkedIn outsourcing […]



How Much Time Do You Spend Online?

December 9, 2016 | Robyn Henderson

Last month I quoted some big data from the ‘Sensis Social Media Report 2016’ on internet use. Here are some more facts that may just change how you spend your marketing budget, not to mention your time: Frequency of internet use: 55% access more than 5 times a day 32% access 1-4 times per day […]



5 Ways To Market Your Local Business On Twitter

December 6, 2016 | Corinna Essa

If your business relies on local customers and you would like to attract more people who live close to your business, practice or event, then Twitter should be among your list of marketing channels to use. There are 5 ways you can use this social network perform local area marketing: The first, is using Twitter’s […]



10 Steps To Creating a Digital Strategy

November 28, 2016 | Danielle MacInnis

The internet has fundamentally changed marketing. In order to connect with our audiences, we need to have a digital marketing strategy. Have you heard this joke: Why is page two of google the best place to hide a dead body? Because no one would look there! But all jokes have an element of truth, and […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]