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WNA Blog Home » Social Media Articles

LinkedIn – How Can You Attract and Retain Talent and Suppliers?

August 3, 2015 | Robyn Henderson

LinkedIn Connections and Referrals

Currently, according to LinkedIn one of the most in demand employers in Australia for the second year is Rio Tinto. With Google, BHP Billiton, Microsoft and Leighton Contractors rounded out the top five. LinkedIn talent brand strategist Tim Grogan says a company’s talent brand can directly affect its ability to attract and retain talent. Reading this […]



How To Dramatically Increase Engagement On Twitter

July 20, 2015 | Corinna Essa

Twitter set up

Having more engagement on Twitter, means you increase your chances of having more exposure for your content. And more exposure, simply leads to more sales. Engagement means more retweets, more “favourites” and more replies. And in order to experience all these, you need to ensure your tweets include the following elements: Hashtags Including hashtags in […]



How to Create Blog Articles That Will Engage Your Audience

July 15, 2015 | Sorcha Mullis

Mobile Marketing

With Google’s continued emphasis on creating good content over optimising heavily for keywords, one of the most important factors to keep in mind for online content initiatives is to create engaging content. Who are you talking to? First and foremost, creating engaging blog articles starts with content that your audience wants to read. One way […]



Is It Time For A LinkedIn Review?

July 3, 2015 | Robyn Henderson

Keep your fingers on the pulse when it comes to your LinkedIn profile.

How long has it been since you visited your own LinkedIn profile page? Unless you have been living under a rock, you will be aware that LinkedIn is continually making changes and improvements. Their mantra as you know is “doing less better” and to that end they are continually improving. What you will find on […]



Understanding The Basics Of Twitter

June 25, 2015 | Corinna Essa

Twitter set up

If you’re in business, chances are you’re looking to generate more leads and sales in a cost effective way. That’s where Twitter comes in. A micro-blogging platform with over 236 million active monthly users, which allows you to connect with absolutely anyone using it. But, like anything, it has its own terminology. Once you master […]



The Woolworths Branding Nightmare of 2015

May 7, 2015 | Emelye Lovell

Irresponsible branding campaigns can cost a business millions in lost revenue.

In what has been described as “a marketing disaster of monumental proportions” by The Australian newspaper, Woolworths’ Anzac campaign has offended almost everyone who encountered it. Whilst branding catastrophes always make those of us in branding shudder (and thank the heavens our agency wasn’t responsible), we never miss an opportunity to learn from them. If […]



Latest News From LinkedIn

April 2, 2015 | Robyn Henderson

When opting to start your own business online networking is just as valuable as face to face networking.

One of my networking tools is reading newspapers and staying abreast of the news – knowing that what makes the news can create opportunities as well as challenges for small business today and people in my network. There was an article in the Weekend Australian that made me realise why so many women are starting […]



What NOT To Put In Your LinkedIn Profile

March 2, 2015 | Robyn Henderson

Writing attention grabbing headlines on your posts in LinkedIn can be the difference between a few readers or thousands of readers.

It is very important that your LinkedIn profile gives readers a positive impression about you, your business and your skills. Recently I was completing a one-on-one LinkedIn session with a small business owner and learned a valuable lesson. We spent 2 hours moving around the LinkedIn site as I demonstrated what I do in my 10-15 […]



What Your Customers REALLY Think About Your Business.

February 18, 2015 | Terri Mitchell AKA The Profit Frog

Keep your fingers on the pulse when it comes to your LinkedIn profile.

Asking customers for their view of your business is a smart move. There are few business owners who can afford to ignore “jaded” customers who are tired of poor service and dismissive staff, and whose opinions could critically affect cash flow. However, surveys and the information you glean from them are useful only if you […]



3 Ways to Effectively Cold Call on LinkedIn

February 5, 2015 | Robyn Henderson

If the content of your article doesn't live up to the title you sucked readers in with. You will be sorry - because they won't be back.

Within the space of two weeks – I had two very different experiences with cold calling on my LinkedIn account and I want to share both with you – as I learned a lot from the experience. As fate would have it I happened to be presenting at a Women’s Network Australia (WNA) lunch in […]