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WNA Blog Home » Social Media Articles

Matching Your Writing Style To Your Audience

August 15, 2014 | Ingrid Cliff

Here's how to use the 'Save' feature in Facebook.

When you speak with someone face-to-face, you naturally change the words you use depending on your surrounds. The things you talk about with your girlfriends over a coffee are different to the words you use and your topics of conversation over a meeting with the board of directors. Apply this knowledge when writing across different […]



How to Beat the Facebook News Feed With Outstanding Content

August 14, 2014 | Natalie Alaimo

One Hour, some white paper and a little planning every month leads to Facebook engagement.

Visit any blog about Facebook and you are bound to find one, if not more, articles about News Feed Optimisation and the declining reach on Facebook. On Facebook, after you have attracted quality fans to your Page, you can use your content to build rapport and a relationship with them.  This is all well and […]



Customer Service – Avoiding The Common Mistakes

August 1, 2014 | Terri Mitchell AKA The Profit Frog

Unhappy customers and clients are the last thing you need. Here's how to avoid common customer service mistakes.

To enjoy long lasting success in business, you need to be able to learn from your mistakes. After all, you are only human, and to get things wrong is all part of the learning curve. Making errors once is normal and something we all do. However, if you don’t avoid the common mistakes, including failures, […]



How Do I Pick The Right Marketing Tactics?

July 21, 2014 | Danielle MacInnis

Marketing Tactics

As a small business there is no doubt unless you are an IT geek like me that the world has become a whole lot more confusing in terms of what are the right marketing tactics to use and which are the best tools. Terms like CRM, CMS, SEO, CCP, USP make understanding the marketing landscape […]



Do You Know What LinkedIn’s Mission Statement Is?

July 11, 2014 | Robyn Henderson

Don't discount the value of using LinkedIn as an effective networking tool for your business.

LinkedIn’s mission is to connect the world’s professionals to enable them to be more productive and successful. What % of your clients and prospects are using LinkedIn?  If you are not sure, ask them. How much time can you allocate for Social Media contact each month?  ______ hours per month  ______ per day? With all of […]



Facebook New Page Layout – What You Need To Know

July 3, 2014 | Natalie Alaimo

Here's an update on recent changes to your Facebook page layout.

On 29th June 2014 Facebook rolled out the new design for their business Pages. Often with change comes confusion and anger instead of  ‘business as usual’. Let me assure you that your Facebook Marketing Plan doesn’t need to change. The new layout is simply a cosmetic facelift with a few small tweaks. Here are the […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Want to get an additional 13% of business from customers? Here's how.

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



Seven Strategies to Increase Your Facebook Reach without Paying for Facebook Ads – Part Two

June 13, 2014 | Natalie Alaimo

Here's an update on recent changes to your Facebook page layout.

Increasing your Facebook reach is often spoken hand in hand with Facebook Marketing. Just because someone is a Fan on your Facebook Page, doesn’t mean that they will see everything you post, they never have and never will. Therefore it’s your responsibility as a savvy business owner and Facebook Page Manager to ensure that as […]



Have You Seen These New Features on LinkedIn?

May 9, 2014 | Robyn Henderson

Don't discount the value of using LinkedIn as an effective networking tool for your business.

LinkedIn’s mantra is do more, better. Not a bad mantra as they continually upgrade and change their systems. The latest change is one of the better ones, I believe. At least once a week you are probably receiving a summary of all the people who have changed jobs, are having a birthday or having a […]



What Are #Hashtags & Should I Use Them On Facebook?

April 28, 2014 | Natalie Alaimo

Here some ideas on how, why and when to use hashtags on your Facebook posts.

You may have seen #hashtags on Facebook but were unclear about exactly what they are and how they can help you as a business owner. Hashtags are words or phrases which have the hash/pound (#) symbol before them. When adding this prior to your word or phrase it turned it into a clickable link.  This […]