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WNA Blog Home » Social Media Articles

How Much Time Do You Spend Online?

December 9, 2016 | Robyn Henderson

Outsourcing Linkedin

Last month I quoted some big data from the ‘Sensis Social Media Report 2016’ on internet use. Here are some more facts that may just change how you spend your marketing budget, not to mention your time: Frequency of internet use: 55% access more than 5 times a day 32% access 1-4 times per day […]



5 Ways To Market Your Local Business On Twitter

December 6, 2016 | Corinna Essa

How to promote locally

If your business relies on local customers and you would like to attract more people who live close to your business, practice or event, then Twitter should be among your list of marketing channels to use. There are 5 ways you can use this social network perform local area marketing: The first, is using Twitter’s […]



10 Steps To Creating a Digital Strategy

November 28, 2016 | Danielle MacInnis

10 Digital Marketing Planning tips

The internet has fundamentally changed marketing. In order to connect with our audiences, we need to have a digital marketing strategy. Have you heard this joke: Why is page two of google the best place to hide a dead body? Because no one would look there! But all jokes have an element of truth, and […]



How PR and Social Media Can Help You to Become a Recognised Expert

November 25, 2016 | Catriona Pollard

fute-tip-113

Every person, brand and organisation has stories to tell. For entrepreneurs wanting to become an expert or thought leader in their field, the challenge is figuring out what their story is, how to make it resonate with people and how to use it to boost their profile as a thought leader. As an entrepreneur myself, […]



The Top 4 Twitter Tools Every Business Owner Should Use

November 22, 2016 | Corinna Essa

Twitter tools

There’s no doubt Twitter is a very effective marketing tool. Not only is it a great one-to-one communication channel, it is also a very effective one-to-many communication channel. What this means, is as a business owner, you can broadcast any message to thousands of people in just a few seconds. Plus, with over 300 million […]



Is Your Message What You Intended?

November 18, 2016 | Sue Lester

Ask For feedback

Spot the mistake: “Dear info, would you like more customers?”   Oh, that’s right, I forgot to tell you I’d changed my name from ‘Sue’ to ‘info’, and sometimes call myself ‘admin’, depending on my mood. Seriously, why on earth would you trust or spend your money with a company which obviously has no idea […]



Personal Branding is The New Marketing – Are You on Board?

October 31, 2016 | Catriona Pollard

fute-tip-41

It can be hard to get ahead in today’s competitive business environment, but one way to go from unknown to expert and stand out from the crowd is showcasing what makes you unique. That’s where personal branding comes into the picture. Branding is the art of standing out; a set of characteristics, values or qualities […]



The Grass is Always Greener

October 24, 2016 | David Solomon

Be authentic on social media

Just in the last day I’ve had 3 reminders about how people’s apparently “perfect” lives – especially as presented on social media – may not be exactly what they seem. And here’s the big trap – COMPARISON. How much time over the years have I wasted looking at others instead of focusing on what is […]



How To Effectively Use Twitter Influencers To Grow Your Brand

October 19, 2016 | Corinna Essa

Influencers with klout - by engaging with self-made internet stars you can create awareness of your brand.

More and more brands on social networks are actively looking to partner with social influencers in order to increase their reach and brand awareness. Social influencers are usually: Self-made internet stars Well-known in their industry Have high engagement levels on social networks Have authority and credibility in their industry Have large and specific audiences. But […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]