Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.


Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.



Promote, advertise and market your business. Our eNoticeBoard is emailed to our database of women in business every week. Be part of the next issue.



Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.



WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.



WNA Blog Home » Social Media Articles

Marketing Social – 3 Tips to Keep You Visible!

April 5, 2018 | Sigrid de Kaste

If Marketing in Social Media is one of your ways of promoting your Business – Beware of the Pitfalls! Social Networks are around since 1997 and started for just that: Socializing When it was recognized just how many people spent how much time on Social Media Platforms, it naturally progressed to becoming a way for […]

How To Find Local Businesses on LinkedIn

February 15, 2018 | Robyn Henderson

Are you creating a stack of LinkedIn connections that on the surface appear to have no relevance to your business? Are you a service provider e.g. massage therapist, professional cleaner, roof tiler or tradie? If you were asked where are your ideal customers based, would you answer – within 30 km. of where you live? […]

Welcome To The Big Wide World of Content Marketing!

February 1, 2018 | Janet Camilleri

Content marketing is more important than ever, now we are in the digital age. But when you start to think about it, any type of marketing needs content. So what do we mean by ‘content marketing’ exactly? Traditional marketing is business-centred: it’s all about the business. “Look at us!”, “Listen to us!”,  “See how great […]

Where Does LinkedIn Fit Within the Social Media Landscape?

November 24, 2017 | Robyn Henderson

Are you a data lover? I love looking at data and statistics and working out just where I fit, if at all. In my networking workshops, I often describe Facebook is a bit like going to the pub. Whereas LinkedIn is actually going to a networking event. Time management wise I visit Facebook about once every […]

Use Trending News Stories To Your Advantage

November 22, 2017 | Catriona Pollard

Nowadays it can be a real challenge to cut through the noise and stand out in the media. But an excellent place to start is by taking advantage of the stories that are already getting noticed. Breaking news stories, the latest trends and current affairs are more likely to capture your target audience’s attention, generate […]

Don’t Feed The Trolls

November 3, 2017 | Theresa Miller

Do you remember the fable about the Three Billy Goats Gruff? They try to cross a bridge to a grassy meadow on the other side and are intercepted by a cranky troll who lives in the river. Well, thanks to technology, the trolls have crept out of the muddy water and are thriving on social media. How […]

Don’t Go Overboard When Promoting On Social Media

October 23, 2017 | Catriona Pollard

How do you find the line between being pushy or  overly promotional on social media and sending out the right amount of information to influence your audience? Using social media successfully involves having a strong understanding of your audience and also being able to recognise that social media shouldn’t primarily be used as a direct […]

5 Reasons Why SEO is Important for the Travel Industry

September 6, 2017 | Fonthip Ward

The travel industry is wide, and it includes companies that provide different travel services. The service providers in the travel industry include travel agencies, tour operators, internet vacation reservations, and cruise lines. With the advent of the internet, most of these services can be found online, mainly to aid in convenience. Vacations can be booked […]

Beware of Birthdays – LinkedIn Style

July 28, 2017 | Robyn Henderson

Do you have a birthday coming up? Do you enjoy birthdays as much as I do? Well let me share my birthday experiences this week LinkedIn style. I always take a day off on my birthday and love to celebrate with friends and spoil myself – this year was no exception. On my birthday morning, […]

3 Tips To Make Blogging Less of a Chore

June 29, 2017 | Catriona Pollard

A blog is a great way to communicate with your audiences and demonstrate your expertise online. Blogging allows you to control the message and connect with your audience on a personal level. It provides a platform for you to inform and position yourself as a thought leader and expert in your industry. But in order […]