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WNA Blog Home » Social Media Articles

Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

Cartoon man playing on tablet with icons around him

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



How to Effectively Use Twitter Mentions and @replies For Marketing

September 21, 2016 | Corinna Essa

Twitter mentions

As effective as Twitter is to build an audience, grow brand awareness and generate traffic and leads, this micro-blogging platform can be quite confusing and not that self explanatory. Reading tweets from your Twitter newsfeed with all the Twitter symbols such as the @ sign and the hashtag sign can be quite hard. So what […]



Have You Ever Wondered How LinkedIn Makes Money?

September 5, 2016 | Robyn Henderson

Why is LinkedIn worth so much and how does it actually make money?

The recent Microsoft purchase of LinkedIn for $26.2 billion is the largest acquisition made by Microsoft to date. So why was it worth so much? And how exciting must that purchase have been for the founders Jeff Weiner and Reid Hoffman? According to Wikipedia, Microsoft saw the opportunity to integrate LinkedIn with its Office product […]



How to Use Twitter Automation to Increase Your Followers by 200%

August 31, 2016 | Corinna Essa

Twitter Automation

Like any other social network, managing a Twitter account can be quite time consuming. Between following new users, following back followers, responding to direct messages, and tweeting, it can easily take up to an hour a day. This is why Twitter automation tools can come in handy. Although Twitter automation is frowned upon and if […]



How To Use Social Media Marketing and Grow Your Network in 5 Steps

August 1, 2016 | Sigrid de Kaste

Be authentic on social media

How are you using Social Media Marketing? Do you have firmly set objectives? Here are five steps to achieve the objective of growing your Social Media Network. 1. The Nod of Acknowledgement …used Offline: The nod of acknowledgement is a standard way to let a person know that you see them, without having to resort […]



Social Media Infographic – Sizing Information

July 20, 2016 | Danielle MacInnis

Social media photo cropping tools

Getting the images right for your social media is a key part of a professional image. Matt from Onblastblog.com has a great template to assist you and your graphic artist get the size right every time. This inforgraphic does the following: An image sizing cheat sheet for every social platform so you’ll have a handy […]



How to Make Money on Twitter

July 19, 2016 | Corinna Essa

Here are some great tips on how to make money using Twitter

Regardless of whether you own a business or not, have a website or not or have a product to sell or not, it’s never been easier to make money from Twitter. This micro blogging service with its 310 million active users can be monetized, provided you put in the time and effort. There are direct […]



How To Save Your LinkedIn InMails For Special Messages

July 8, 2016 | Robyn Henderson

LinkedIn inmail

I love LinkedIn as regular WNA blog readers know and one of there latest changes has saved me heaps of time – and all those extra minutes we save online these days can be used elsewhere. Do you always send a message to the person who has sent you an invitation to connect? I do. […]



How To Tweet Effectively To Stand Out On Twitter

June 17, 2016 | Corinna Essa

Twitter 6 tips

Thanks to Twitter, anyone can now reach millions of people almost instantly and effortlessly. With 300 million users, chances are you can connect with people who fit your target audience. However, with 6,000 tweets on average being published every second, it can be difficult to make yours stand out in users’ timelines. This is why […]



5 Instagram Tips and Tricks To Accelerate Your Following

June 10, 2016 | Jennifer Nini

Mobile marketing devices

Most businesses use Instagram without any real focus or planning. They publish and post without any real thought except that “they need to put something up” and they wonder why no one is taking any notice. So here are 5 tips and tricks that you should be using on Instagram to speed up your following and […]