Australia’s leading organisation for women in business. For over two decades we’ve been networking, educating and inspiring women towards business success.



GET KNOWN

Your passport to success. Empower women to refer and promote your business. Stay top-of- mind by advertising in Working Women magazine.

READ MORE >>



GET SEEN

Promote, advertise and market your business. Our eNoticeBoard is emailed to over 15,000 women every week. Be part of the next issue.

READ MORE >>



GET OUT

Network face to face at events. Connect, socialise, learn and be empowered. Promote your business and build strategic business relationships.

READ MORE >>



JOIN WNA

WNA - Where women and business ideas meet and the only network you'll ever need. Become a WNA Member.

JOIN TODAY >>



CONNECT WITH WNA



FACEBOOK

WNA Blog Home » Social Media Articles

How Do I Pick The Right Marketing Tactics?

July 21, 2014 | Danielle MacInnis

Marketing Tactics

As a small business there is no doubt unless you are an IT geek like me that the world has become a whole lot more confusing in terms of what are the right marketing tactics to use and which are the best tools. Terms like CRM, CMS, SEO, CCP, USP make understanding the marketing landscape […]



Do You Know What LinkedIn’s Mission Statement Is?

July 11, 2014 | Robyn Henderson

Don't discount the value of using LinkedIn as an effective networking tool for your business.

LinkedIn’s mission is to connect the world’s professionals to enable them to be more productive and successful. What % of your clients and prospects are using LinkedIn?  If you are not sure, ask them. How much time can you allocate for Social Media contact each month?  ______ hours per month  ______ per day? With all of […]



Facebook New Page Layout – What You Need To Know

July 3, 2014 | Natalie Alaimo

Here's an update on recent changes to your Facebook page layout.

On 29th June 2014 Facebook rolled out the new design for their business Pages. Often with change comes confusion and anger instead of  ‘business as usual’. Let me assure you that your Facebook Marketing Plan doesn’t need to change. The new layout is simply a cosmetic facelift with a few small tweaks. Here are the […]



Big Trends in Customer Service

July 2, 2014 | Terri Mitchell AKA The Profit Frog

Customer service trends are on the move. Your small business needs to follow suit or you will be left behind.

Providing customers with what they want has been part of doing business for centuries. To discover that there are trends across this level of interaction should come as no surprise, given how deeply technology has penetrated every aspect of our modern lives. Areas gaining popularity include outbound follow-up, feedback, and mobile social media, and just […]



Seven Strategies to Increase Your Facebook Reach without Paying for Facebook Ads – Part Two

June 13, 2014 | Natalie Alaimo

Here's an update on recent changes to your Facebook page layout.

Increasing your Facebook reach is often spoken hand in hand with Facebook Marketing. Just because someone is a Fan on your Facebook Page, doesn’t mean that they will see everything you post, they never have and never will. Therefore it’s your responsibility as a savvy business owner and Facebook Page Manager to ensure that as […]



Have You Seen These New Features on LinkedIn?

May 9, 2014 | Robyn Henderson

Don't discount the value of using LinkedIn as an effective networking tool for your business.

LinkedIn’s mantra is do more, better. Not a bad mantra as they continually upgrade and change their systems. The latest change is one of the better ones, I believe. At least once a week you are probably receiving a summary of all the people who have changed jobs, are having a birthday or having a […]



What Are #Hashtags & Should I Use Them On Facebook?

April 28, 2014 | Natalie Alaimo

Here some ideas on how, why and when to use hashtags on your Facebook posts.

You may have seen #hashtags on Facebook but were unclear about exactly what they are and how they can help you as a business owner. Hashtags are words or phrases which have the hash/pound (#) symbol before them. When adding this prior to your word or phrase it turned it into a clickable link.  This […]



Online Content Writing 101 – Watch What You Say

April 16, 2014 | Elizabeth Campbell

Think before posting any content online - because you will be judge by it.

Scrolling though masses of emails, blogs and news sources I subscribe to I am often amazed at how many people drop the f-bomb in their publicly-seen online content, whether it is on their website, emails, social status updates or blogs. It kind of blows my mind, but more and more people seem to be doing […]



Is Marketing in the TOO Hard basket?

April 2, 2014 | Danielle MacInnis

Marketing to customers

Too often marketing and business tactics become ends in themselves, instead of pointing companies back to their intended focus: the customer. 1. It is better to just do something rather than nothing at all? Businesses are caught in that dilemma and because it takes time to put together a strategic marketing plan, so many opt for […]



Social Media is Shifting the Privacy Boundaries

March 28, 2014 | Anna Cairo

Be aware of your digital footprint and what you reveal to the world on social media sites.

Privacy has always been contentious and media has constantly shifted the boundaries where privacy is concerned.  From print to television and beyond there has always been a pushing of these boundaries.  But is social media taking us to another level? Where there was once a separation of personal and professional space it is now increasingly […]