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WNA Blog Home » Social Networking Articles

Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Have You Ever Wondered How LinkedIn Makes Money?

September 5, 2016 | Robyn Henderson

The recent Microsoft purchase of LinkedIn for $26.2 billion is the largest acquisition made by Microsoft to date. So why was it worth so much? And how exciting must that purchase have been for the founders Jeff Weiner and Reid Hoffman? According to Wikipedia, Microsoft saw the opportunity to integrate LinkedIn with its Office product […]



Why Aren’t There More Women Speakers?

August 25, 2016 | Catriona Pollard

I want to shed light on an issue that impacts women stepping into the spotlight, and ask the question, why aren’t there more women speakers at business events? The all male speaker line up at conferences and panels, frankly, annoys the hell out of me. Considering how many amazing women there are who want to […]



How To Use Social Media Marketing and Grow Your Network in 5 Steps

August 1, 2016 | Sigrid de Kaste

How are you using Social Media Marketing? Do you have firmly set objectives? Here are five steps to achieve the objective of growing your Social Media Network. 1. The Nod of Acknowledgement …used Offline: The nod of acknowledgement is a standard way to let a person know that you see them, without having to resort […]



How To Create An Effective Instagram Profile

May 11, 2016 | Jennifer Nini

When setting up an Instagram account for your business, it pays to do it right the first time so that you’re maximising effectiveness from day one. So here are 5 proven ways to create an Instagram profile that improves brand awareness and increases customer engagement: 1. Use your business as your Instagram username/handle. This seems pretty simple […]



What’s your Facebook Marketing Focus?

April 29, 2016 | Natalie Alaimo

Organic reach, engagement, increasing fans. These are probably terms you have heard thrown around when talking about Facebook Marketing. And yes they are important. But what should you really be focusing on? Results… Why are you marketing your business on Facebook? And just because everyone else is, isn’t a valid answer. What do Facebook Marketing results […]



3 Instagram Stats to Convince the Non-Believers

April 14, 2016 | Jennifer Nini

Business owners tell me that the reason they don’t use Instagram is because they don’t have time for it. As Instagram is as much a marketing tool as a photo-sharing app, what I’m hearing is that they don’t have time for marketing. And that’s a real shame because to ignore Instagram is foolish, particularly as research shows just […]



3 Ways Instagram Can Grow Your Business

February 12, 2016 | Jennifer Nini

While most businesses understand the need to have a Facebook page, many businesses still aren’t convinced of the benefits of being on Instagram. And yet despite the slow uptake from some in the business camp, other businesses are reaping the rewards of acting quickly and having an Instagram presence. Considering that Instagram is the fastest growing […]



Career Titles We Might See on LinkedIn in The Near Future

February 4, 2016 | Robyn Henderson

Have you noticed the wide variety of job titles that you come across on LinkedIn? Have you ever thought of the jobs that were not around 10-15 years ago? Titles like – social media managers, web designer,  networking strategists and writing coaches were not around 15 years ago. So it stands to reason that 10-15 […]



4 Ways to Build an Online Profile That Opens The Door to New Opportunities

January 26, 2016 | Catriona Pollard

What’s the first thing you do when you meet someone new? You search for them online. You may look at their LinkedIn profile, their website or blog and maybe even their Facebook profile and Twitter account. If you want to be seen in a certain light or position yourself as an industry expert and professional […]