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WNA Blog Home » Social Networking Articles

The Importance of Face Time

December 4, 2017 | Theresa Miller

The National Australia bank has announced it will cut thousands of tellers’ jobs, eventually replaced them with Artificial Intelligence. This means there will be fewer people to talk to at your bank and more robots. While texts, emails and AI are convenient, the most crucial conversations we have in our lives are always best face-to-face. […]



Harnessing The Power of Social Media

June 14, 2017 | Katherine Hawes

Social media is no longer a luxury marketing tool for businesses; to stay in the market share race social media is now mandatory.  It is exciting technology and an extremely cost effective and successful marketing tool.  How do we harness the power of social media and stand out in the crowd of information overload in […]



Articles Versus Updates – Which One Works For You?

April 26, 2017 | Robyn Henderson

Have you been caught up in the LinkedIn chatter about the recent changes that have been introduced over the last 4-6 weeks? Although I have only had my system changed over in the last few weeks, I have certainly been reading about the  dissatisfaction of many LinkedIn users for weeks. As I see it we actually have three […]



Can You Outsource Your LinkedIn Activity?

March 16, 2017 | Robyn Henderson

Yes there are parts of your LinkedIn activity that can be outsourced – but overall it’s worth making the time to do the bulk of it yourself – unless you can be specific with your outsourcing. Before you totally disagree with me, let me share a recent experience. I met with a client regarding writing some […]



Why You Need To Become A Storyteller

September 22, 2016 | Catriona Pollard

In today’s business, communications and media climate, you also need to know how to be a storyteller. To be competitive in your business, you have to learn how to tell your narrative and share it widely. Although long-form and conventional journalism now share the stage with messages of 140 characters or less and images that […]



Have You Ever Wondered How LinkedIn Makes Money?

September 5, 2016 | Robyn Henderson

The recent Microsoft purchase of LinkedIn for $26.2 billion is the largest acquisition made by Microsoft to date. So why was it worth so much? And how exciting must that purchase have been for the founders Jeff Weiner and Reid Hoffman? According to Wikipedia, Microsoft saw the opportunity to integrate LinkedIn with its Office product […]



Why Aren’t There More Women Speakers?

August 25, 2016 | Catriona Pollard

I want to shed light on an issue that impacts women stepping into the spotlight, and ask the question, why aren’t there more women speakers at business events? The all male speaker line up at conferences and panels, frankly, annoys the hell out of me. Considering how many amazing women there are who want to […]



How To Use Social Media Marketing and Grow Your Network in 5 Steps

August 1, 2016 | Sigrid de Kaste

How are you using Social Media Marketing? Do you have firmly set objectives? Here are five steps to achieve the objective of growing your Social Media Network. 1. The Nod of Acknowledgement …used Offline: The nod of acknowledgement is a standard way to let a person know that you see them, without having to resort […]



How To Create An Effective Instagram Profile

May 11, 2016 | Jennifer Nini

When setting up an Instagram account for your business, it pays to do it right the first time so that you’re maximising effectiveness from day one. So here are 5 proven ways to create an Instagram profile that improves brand awareness and increases customer engagement: 1. Use your business as your Instagram username/handle. This seems pretty simple […]



What’s your Facebook Marketing Focus?

April 29, 2016 | Natalie Alaimo

Organic reach, engagement, increasing fans. These are probably terms you have heard thrown around when talking about Facebook Marketing. And yes they are important. But what should you really be focusing on? Results… Why are you marketing your business on Facebook? And just because everyone else is, isn’t a valid answer. What do Facebook Marketing results […]