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WNA Blog Home » Social Responsibility Articles

How To Become an Influencer in Your Industry

February 6, 2017 | Catriona Pollard

Being a person of influence in your industry can offer many rewarding benefits. It can help you build a reputable brand and attract potential client or customer to your brand. An influencer is a person recognised as someone to look to for expert advice, knowledge and opinions. To become a person of influence in your […]



Franchising – Am I acting in Good Faith?

December 7, 2016 | Simone Pentis

Good Faith is an important development within the Franchising Industry yet we still find some people confused by this concept and unsure how to ensure they are regarded as acting in Good Faith, especially when they need to make a decision that may have a negative impact on another party. We have discussed Good Faith […]



Are Men Undervalued?

September 23, 2016 | Sue Lester

As women in the Western world, as a whole we are growing stronger and more independent yearly. Our need (and respect) for men seems to be diminishing. So much seems to be taken for granted.  I was reflecting on this on the long flights back from Kenya recently.  I’ve just spent 3 weeks volunteering at […]



The How AND Why Makes ALL The Difference

March 3, 2016 | Danielle MacInnis

What use to be invisible is now clearly viewable for the whole world to see. How we make clothes in appalling conditions, the ingredients of our fast food, the way we recycle. The how we run our businesses and world is now on display. The how we do things is very much part of the […]



The Golden Arches of Deceit: Anti-Branding & Local Washing

July 6, 2015 | Emelye Lovell

Brands are always fighting to be two (sometimes conflicting) things: one: be themselves, and two: be on trend. Note that these are indeed listed in order of importance and being genuine is always more appealing than being hip. Enter McDonald’s. Have you noticed an advert on your tram stop featuring an attractive young waiter in […]



Does Your Business Need More Empathy?

May 23, 2014 | Ingrid Moyle

If you believe the research, women are naturally more empathetic than men. But why is that a good thing in business? Empathy is defined by Simon Baron-Cohen as “Our ability to identify what someone else is thinking or feeling, and to respond to their thoughts and feelings with an appropriate emotion.” (1) Researchers suggest that […]



Customer Service – serving into the community.

February 20, 2014 | Terri Mitchell AKA The Profit Frog

Australians are renowned for responding to charitable need, after disaster befalls the community or individuals. Be it natural tragedies, ailing health or family bereavement, the Aussie spirit manifests itself in many ways and sees complete strangers chip in to help someone faced with loss and desolation. As a business owner, you can boost your standing […]



Building a Higher Purpose Business

August 7, 2013 | David Solomon

Do you recall when and why you got bitten by the entrepreneurial bug? Many people go into business almost by accident. Perhaps it came from a need to make money – a pretty good reason – but it might also have been from a need for family flexibility, turning a passionate hobby into more, not […]



Has your Business been Energy Audited?

July 25, 2013 | Tessa Muldoon

Audit doesn’t have to be a dirty word. Each day in a business we perform micro audits of our accounts, practices, procedures and state of play and it rarely will send a shiver down the spine. So bringing in a professional to complete an energy audit of your business or premises isn’t the arduous task […]



Becoming a Sustainable Employer

June 27, 2013 | Tessa Muldoon

The idea of being an employer of choice for the best and brightest talent in the employment pool but we are now seeing a shift away from just a fantastic employment packages and more money being offered to secure these people. It’s important to assess the sustainability values of certain companies and how environmentally they […]